1 5. Create apparel garment patterns through flat pattern, drafting ...

AM 495 - SENIOR DESIGN STUDIO APPAREL, MERCHANDISING & DESIGN DEPT. OF APPAREL, EVENTS & HOSPITALITY MANAGEMENT COLLEGE OF HUMAN SCIENCES SPRING 2014 INSTRUCTOR:

Dr. Sanders Office: 1052 LeBaron Hall Office Phone: 515-294-7857 Email: [email protected] Office Hours: Tuesday & Thursday 11:00am-12:00pm

GTAs: LaPorchia Davis Chanmi Hwang Ling Zhang

MEETING TIMES: T TH: 8:00am to 10:50am MEETING PLACE:

2063 LeBaron

PREREQUISITES: AM D 325, AM D 426. (Enforced) COURSE DESCRIPTION: Creation of an apparel line from concept through completion. One of the ensembles must be submitted to juried competition. OVERVIEW STATEMENT: AM 446 is a course that provides the students with an insight into the apparel industry through market analysis, product evaluation, technical sketching, pattern-making, costing, sourcing and computer-aided design, culminating in a line of clothing for the Apparel & Merchandising Senior Apparel Show in the Spring semester. OBJECTIVES: 1. Collect and organize research findings to formulate market strategies and trends to formulate concepts and designs for a specified market. 2.

Formulate fabric designs through computer-aided design using Adobe Photoshop and/or Adobe Illustrator software.

3.

Develop working sketches, technical sketches, illustrations specifications, line lists, cost sheets, and presentation boards using Adobe Photoshop, Adobe Illustrator, Microsoft Word and Microsoft Excel software for a targeted line

4.

Source the materials (fabrics, findings, etc.) necessary for the production of a line of garments using the Internet.

5.

Create apparel garment patterns through flat pattern, drafting, draping or CAD techniques.

6.

Construct apparel first and production sample garments from the patterns.

7.

Create Pre-Adoption Sales presentation using Microsoft PowerPoint and use effective visual and oral communication skills.

Designs by Jackie Myers Fall 2006

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STUDENT LEARNING OUTCOMES: 1. An understanding of the apparel production process beginning with market research and ending with production sample creation. 2. Development of specification sheets and production guides for garment production. 3. Proficiency in the use of computer-aided design for product development (apparel and fabric design) and pattern drafting. 4. Development of a line of garments and digital presentations for a specified target market using computeraided design. 5. The ability to discern the factors that affect price and costing through the development of cost sheets. 6. A line of clothing that will be juried for the Apparel & Merchandising Senior Apparel Show held during the spring semester. REFERENCE BOOKS: Glock, R. & Kunz, G. (2000). Apparel Manufacturing. New York: MacMillan Press. Joseph-Armstrong, H. Draping for Apparel Design. New York: Fairchild Publications. Joseph-Armstrong, Helen. Patternmaking for Fashion Design. New Jersey: Prentice Hall. Shaeffer, C. (1993). Couture Sewing Techniques. New, Jersey: Prentice-Hall. Shaeffer, C. (2001). Sewing for the apparel industry. New, Jersey: Prentice-Hall. Tain, L. Portfolio Presentation for Fashion Designers. New York: Fairchild TEACHING/LEARNING METHODS: Learning will occur in an interactive classroom environment, in which the instructor will present course information through lectures and demonstrations. Students will complete a variety of assignments designed to integrate information from the lectures and demonstrations to evaluate each student’s understanding of the material. TEACHING PHILOSOPHY: Education is a partnership between student and teacher, in which the aim is to enhance life within our environments. My goal as an educator is to challenge students to strive beyond their expectations, thus empowering them with confidence in their abilities to thrive in our multi-faceted society. Education provides a foundation for students to develop a sense of humanity, sensitivity, and accountability towards individuals and the environment in which they live. For me, this goal is attained by focusing my teaching on the following: 1. 2.

Preparation for the industry Appreciation of diversity among humans

EXPECTATIONS OF MYSELF AS PROFESSOR: 1. Start class on time 2. Be a resource to my students 3. Challenge my students 4. Provide projects that are useful tools for developing a professional portfolio 5. Be supportive of your ideas and provide constructive feedback

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EXPECTATIONS OF YOU AS STUDENTS: 1. Challenge yourselves 2. Have a good attitude 3. Support your classmates 4. Take pride in your work 5. Attend class and fully participate 6. Call and leave a message or email on the rare occasion you will not attend class 7. Stay for the entire class period 8. Clean up after yourself at the end of class 9. Turn off your cell phones/computers/tablets during lectures, presentations, and demonstrations  EVALUATION CRITERIA: 1. Students will complete a series of projects and assignments, which will be used to evaluate an understanding of the design process, product development and computer-aided design. 2. Projects, presentations and assignments are due at the time stated in the syllabus. With an appropriate excuse (written excuse from family physician, health center, faculty or University activity) arrangements will be made if the instructor is notified within 6 hours of the scheduled due time. 3. Commercial patterns are not to be used in the course and will be considered plagiarism. This is a design course not a sewing course. COURSE POLICIES: Academic Honesty The class will follow Iowa State University’s policy on academic dishonesty. Anyone suspected of academic dishonesty will be reported to the Dean of Students Office. http://www.dso.iastate.edu/ja/academic/misconduct.html Attendance – Success in this group study requires attendance. Formal attendance will not be taken; however, as an emerging professional into the apparel industry it is expected you will attend class and fully participate in each class meeting. Assignments – Late assignments will not be accepted. If you encounter extenuating circumstances please contact me within 6 hours of the projects due time. Classroom Courtesy – Respect and care for the classroom and studio spaces are expected of each student. You are to leave the studio in better condition than you found it, so that all students have a positive experience using our studio and classroom spaces. You are expected to have the necessary materials and supplies for each meeting. Projects must be worked on in class, but some work will also need to be completed outside of class. Projects not worked on in class will not be accepted. You are encouraged to watch progress on projects of other class members and to share learning experience with others. Dead Week This class follows the Iowa State University Dead Week policy as noted in section 10.6.4 of the Faculty Handbook http://www.provost.iastate.edu/resources/faculty-handbook . Disability Accommodation Iowa State University complies with the Americans with Disabilities Act and Sect 504 of the Rehabilitation Act. If you have a disability and anticipate needing accommodations in this course, please contact (instructor name) to set up a meeting within the first two weeks of the semester or as soon as you become aware of your need. Before meeting with (instructor name), you will need to obtain a SAAR form with recommendations for accommodations from the Disability Resources Office, located in Room 1076 on the main floor of the Student Services Building. Their telephone number is 515-294-7220 or email [email protected] . Retroactive requests for accommodations will not be honored.

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Electronic Devices - All usage of laptops or other similar devices must be approved by the instructor. All cell phones should be turned off and put away, or the instructor can ask the student to leave the classroom for the rest of the class period, in which case it will be counted as an absence. Harassment and Discrimination - Iowa State University strives to maintain our campus as a place of work and study for faculty, staff, and students that is free of all forms of prohibited discrimination and harassment based upon race, ethnicity, sex (including sexual assault), pregnancy, color, religion, national origin, physical or mental disability, age, marital status, sexual orientation, gender identity, genetic information, or status as a U.S. veteran. Any student who has concerns about such behavior should contact his/her instructor, Student Assistance at 515-294-1020 or email [email protected], or the Office of Equal Opportunity and Compliance at 515-294-7612. Religious Accommodation - If an academic or work requirement conflicts with your religious practices and/or observances, you may request reasonable accommodations. Your request must be in writing, and your instructor or supervisor will review the request. You or your instructor may also seek assistance from the Dean of Students Office or the Office of Equal Opportunity and Compliance. Contact Information - If you are experiencing, or have experienced, a problem with any of the above issues, email [email protected]. ASSIGNMENTS: Trade Publication Reviews (10 @ 10points each) Review of industry publications Juried Exhibition Paperwork for ITAA Product Development Project: 1. Presentation of Inspiration and Line Concept a. Market research & data analysis – interviews & shopping b. Budget & Customer Profile b. Definition of the target market c. Identification of current socio-cultural issues d. Inspiration page(s) that reflect the target market’s socio-cultural ideologies and aesthetic preferences e.. Logo/Hangtag/Label f. PowerPoint Presentation (Includes items a – f) g. Flow Chart of Website Design Total

100 points 50 points

50 points 50 points 20 points 50 points 50 points 30 points 100 points 50 points 400 points

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2. Presentation of Story Boards Defining Line Direction for Fall 2015 or Spring 2015 a. Color palette (5 to 10 colors only) 20 points b. Fabric Designs: 1. Original Print (3 colorways @ 10pts each) 30 points 2. Knit (3 colorways @ 10pts each) 30 points 3. Woven (3 colorways @ 10pts each) 30 points c. 10 Styles/Bodies -- Technical Sketches (10pts each) 100 points e. First Patterns: 1. Original Ensemble 1 50 points 2. Original Ensemble 2 50 points 3. Original Ensemble 3 50 points f. First Samples: 1. Original Ensemble 1 50 points 2. Original Ensemble 2 50 points 3. Original Ensemble 3 50 points g. PowerPoint Presentation (Includes previous PowerPoint and items a-c) 100 points h. Flow Chart and Initial Website Design 50 points Total 660 points

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3. Presentation of Pre-Adoption Line Development a. Line Plan for Fall 2014 or Spring 2015- line direction, costing, unit plan, and gross margin, assortment plan b. Specifications/Tech Package c. Updated story boards that present all design modifications d. Fashion illustrations of all 3 ensembles e. Sourcing, Costing & Pricing of the entire line f. Picture Line List & Promotional Materials g. Production Patterns and Markers: 1) Original Ensemble 1 2) Original Ensemble 2 3) Original Ensemble 3 h. Production Samples: 1) Original Ensemble 1 2) Original Ensemble 2 3) Original Ensemble 3 i. PowerPoint Presentation (Includes previous PowerPoint, items a-e, and photographs of completed garments) j. Final Website Total

50 points 100 points 25 points 25 points 50 points 50 points 50 points 50 points 50 points 75 points 75 points 75 points 100 points 100 points 875 points

4. Random Garment Critiques 200 points Days in which instructor and peer critiques will occur during the line development process

GRADING SCALE TOTAL POINTS POSSIBLE % of Course Points 100–93 % 92 – 90 % 89 – 88 % 87 – 83 % 82 – 80 % 79 – 78 % 77 – 73 % 72 – 70 % 69 – 68 % 67 – 63% 62 – 60 % Below 60 %

2185 POINTS # Course Points 2185 – 2032 2031 – 1966.5 1965.5 – 1923 1922 – 1813.55 1812.55 – 1748 1747 – 1704 1703 – 1595 1594 – 1529.5 1528.5 – 1486 1485 – 1376.55 1375.55 – 1311 Below 1310

Letter Grade A AB+ B BC+ C CD+ D DF

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LECTURE & LABORATORY PROCEDURES: 1. Students are expected to have the necessary materials and supplies for each meeting. 2.

Projects must be worked on in class, but some work will also need to be completed outside of class.

3.

Projects not worked on in class will not be accepted.

4.

Students are expected to make their own patterns and complete their own work.

5.

Students are encouraged to watch progress on projects of other class members and to share learning experience with others.

6.

Projects are due on the designated date. Late projects will be NOT BE ACCEPTED. The only consideration will be given to situations with written physician’s notes or family deaths.

SUPPLIES REQUIRED: -Variety of fabric swatches -3 ring binder or some type of binding method for paper work -Tape Measure -Curves and Rulers

-Construction supplies and notions -Illustration supplies -Muslin -Fashion Fabric(s)

AM 495 SCHEDULE

WEEK 1

2

3

4

DATE 1/14

TOPIC/ACTIVITY Introduction Review of Past Projects Inspiration & Line Concept Project Assigned

1/16

Market Research Defining Target Markets & Socio-Cultural Issues

1/21

Introduction to Data Analysis on SPSS Trade Publication Review Due 1

1/23

Logo/Hangtag/Logo Development Inspiration Boards Professional Presentations Using Microsoft PowerPoint

1/28

Work on Inspiration & Line Concept Project Trade Publication Review Due 2

1/30

Flow Charts for Website Design Work on Inspiration & Line Concept Project

2/4

Presentation of Inspiration and Line Concept Trade Publication Review Due 3

2/6

Assign Presentation of Story Boards Defining Line Direction Project

7

5

2/11

Textile Design – Review Creating Color Palettes, Repeat Prints, Knits & Wovens Trade Publication Review Due 4

2/13

Review Technical Sketches Placing Fabric Designs on Technical Sketches

2/18

Work on First Patterns & Presentations Trade Publication Review Due 5

2/20

Website Design Work on First Patterns & Presentations

2/25

Work on First Samples & Presentations Trade Publication Review Due 6

2/27

Work on First Samples & Presentations

3/4

Work on First Patterns & Presentations Trade Publication Review Due 7

3/6

Presentation of Story Boards & First Samples Defining Line Direction for Fall 2015 or Spring 2015

3/11

Introduction to Pre-Production Product Development Assignment Trade Publication Review Due 8

3/13

Sourcing, Costing & Pricing Picture Line Lists & Promotional Material Development – Adobe InDesign Website Development

3/10 – 3/14

One on One Meetings with Dr. Sanders – 1052 LeBaron

10

3/18 – 3/20

Spring Break

11

3/25

Work Pre-Production Product Development Assignment Trade Publication Review Due 9

3/27

Work on Pre-Production Product Development Assignment

4/1

Work on Pre-Production Product Development Assignment Trade Publication Review Due 10

4/3

Work on Pre-Production Line Development Assignment

4/8

Work on Pre-Production Line Development Assignment

4/10

Work on Pre-Production Line Development Assignment

4/15

Work on Pre-Production Line Development Assignment

4/17

Work on Pre-Production Line Development Assignment

6

7

8

9

12

13

14

8

15

16

17

4/22

Photo- Shoot – Garments must be complete!!!!

4/24

Photo- Shoot – Garments must be complete!!!!

4/29

Complete Pre-Production Line Development Assignment Complete Juried Exhibition paperwork

5/1

Complete Pre-Production Line Development Assignment Complete Juried Exhibition paperwork

5/5

Final Presentations starting at 9:00 am

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