2012 Digital Course Materials Survey ... - Robin Donaldson

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However, not all publishers, platforms, and digital textbook formats provide the same ... Institutional responses ranged from 11 (i.e., State College of Florida, ...
       

 

            Use  of  Digital  Textbooks  and  Course  Materials                     March  2013  

 

 

 

 

Use  of  Digital  Textbooks  and  Course  Materials     The  research  for  this  report  was  conducted  for  the  FLVC   Member  Counsel  on  Distance  Learning  &   Student   Services.   Florida   Virtual   Campus   provides   access   to   online   student   and   library   support   services,   and   serves   as   a   statewide   resource   and   clearinghouse   for   technology-­‐based   public   postsecondary  education  distance  learning  courses  and  degree  programs.  The  Members  Council  on   Distance   Learning   and   Student   Services   provides   advice   on   the   distance   learning   and   academic   advising   services   provided   by   FLVC.   It   is   composed   of   one   presidentially-­‐appointed   representative   from  each  institution.    

 

                  Principle  Investigators     Dr.  Robin  Donaldson   Dr.  John  Opper   Russ  Adkins                                     This  report  is  licensed  under  a  Creative  Commons  Attribution  3.0  Unported  License.  

 

 

 

EXECUTIVE  SUMMARY   A   survey   was   administered   in   November   2012   to   obtain   a   “snapshot”   of   digital   textbook   use   in   Florida   public   higher   education   as   of   the   fall   2012   term.   The     goal   of   the   survey   was   to   gain   information   from   the   higher   education   community   to   form   a   factual   basis   for   subsequent   Florida   legislative  and  policy  change  in  the  area  of  digital  textbooks.  The  survey  was  sent  to  220  academic,   business,   library,   technology,   distance   education,   and   faculty   leaders   in   order   to   obtain   multiple   perspectives  from  each  college  or  university.     The  survey  was  sent  to  220  academic,  business,  library,  technology,  distance  education,  and  faculty   leaders   in   order   to   obtain   multiple   perspectives   from   each   college   or   university.   There   were   98   responses,  of  which  69  came  from  the  colleges  and  28  from  the  state  universities  (see  Figure  1).  To   gain   clarity   on   participant   demographics,   respondents   were   grouped   into   four   categories:   Senior   Administrators,   Academic   Administrators,   Bookstore   Managers   and   Directors,   and   Faculty.   Vice   Presidents,   Campus   Presidents,   Provosts,   and   CIOs   were   grouped   as   Senior   Administrators.   Deans,   Distance  Learning  Directors,  Library  Deans,  and  Associate  Vice  Presidents  were  grouped  as  Academic   Administrators.   A   majority   of   the   responses   (60)   were   from   college   and   university   Senior   Administrators.     The   findings   suggest   digital   textbook   adoption   has   not   been   institutionalized   at   Florida   public   higher   education   institutions.   Rather,   digital   textbook   adoption   is   currently   limited   to   pilots   in   certain   disciplines,  or  in  most  instances,  is  an  uncoordinated  activity  (see  Figure  2).    Universities  were  most   likely  to  respond  that  digital  textbook  adoption  is  limited  to  decisions  by  individual  faculty,  while  the   colleges   indicated   that   although   most   adoption   is   uncoordinated,   there   is   some   pilot   activity   occurring   in   specific   discipline   areas.   Survey   respondents   identified   faculty   as   the   single   most   supporting   and   enabling   element   (67%),   as   did   each   major   survey   group.   Most   institutions   with   coordinated  institution-­‐wide  digital  textbook  adoption  projects  (see  Figure  4)  worked  with  individual   publishers   –   with   Pearson   and   McGraw   Hill   being   the   most   frequently   selected   publisher   and   CourseSmart  the  only  selected  aggregator.  The  number  of  such  coordinated  projects  is  very  low.  

 

In   contrast,   the   literature   suggests   digital   books   and   digital   textbooks   are   gaining   acceptance   and   use,   and   it   is   expected   their   role   will   continue   to   increase   (Reynolds,   2011).   As   digital   textbook   reader   technology   renders   today’s   digital   textbook   into   a   twenty-­‐first   century   learning   tool,   the   cost   of   a   college   education   becomes   more   important   to   policy   makers,   and   as   students   find   digital   learning   environments   convenient,   interactive   and   social,   it   is   only   a   matter   of   time   before   digital   textbook   use   becomes   widespread.   The   findings   from   this   study   and   the   2012   Florida   Student   Textbook   Survey   (Florida   Virtual   Campus,   2012)   suggests   digital   textbook   adoption   are   currently   a   distant   second,   behind   the   expensive,   traditional   textbook.   System   level   changes   that   could   support   the  further  adoption  of  digital  and  open  textbooks  include  state  legislation,  system  or  institutional   priorities  or  policies,  and  publishers’  addressing  student  issues  with  digital  textbooks.       As   we   look   to   the   future,   there   are   still   many   questions   to   be   answered.   What   interactive   capabilities  need  to  be  built  into  the  textbook  content  and  what  textbook  features  will  have  value-­‐ added  costs?  What  faculty  and  students  opportunities  and  textbook  features  must  be  provided  for   them  to  more  fully  embrace  a  move  to  digital  textbooks?  How  can  the  state  and  institutions  support   the  use  of  open  textbooks?  

     

 

 

INTRODUCTION    

The   Florida   Distance   Learning   Consortium,   now   the   Florida   Virtual   Campus,   hosted   a   digital   and   open  textbook  symposium  in  February  2012  in  Lake  Mary,  Florida.  The  symposium  was  exceptionally   well   attended   and   provided   those   in   attendance   with   background   and   context   to   use   in   framing   discussions  on  their  campuses.       A   survey   was   administered   in   November   2012   to   obtain   a   “snapshot”   of   digital   textbook   use   in   Florida   public   higher   education   as   of   the   fall   2012   term.   The   goal   of   the   survey   was   to   gain   information   from   the   higher   education   community   to   form   a   factual   basis   for   subsequent   Florida   legislative  and  policy  change  in  the  area  of  digital  textbooks.       Digital   textbooks   can   offer   faculty,   students   and   institutions   a   number   of   compelling   advantages.   However,  not  all  publishers,  platforms,  and  digital  textbook  formats  provide  the  same  features.  For   example,   a   textbook   in   PDF   does   not   offer   all   the   features   available   to   an   interactive   digital   textbook,  or  one  provided  on  a  publisher  platform  in  an  aggregator.  Depending  on  the  publisher  and   platform,  digital  textbooks:       • Are  generally  50%  less  expensive  than  traditional  textbooks.   • Can  be  made  available  to  students  via  a  variety  of  different  delivery  modalities,  including  the   institution’s  learning  management  system  and  mobile  devices.   • Can  be  customized  by  faculty.   • Allow   content   to   be   deep-­‐linked   down   to   the   module   level   in   a   course   utilizing   a   Learning   Management  System.   • Provide   students   with   the   ability   to   highlight,   post   notes   and   electronically   annotate   their   text  materials.   • Provide  students  and  faculty  opportunities  to  share  notes  in  a  collaborative  environment.   • May   include   multimedia   content,   interactive   content,   assessments   for   which   immediate   feedback  is  available,  and  social  media  integration  and  tools.   • May   be   bulk   licensed   at   a   discount   to   the   institution,   available   through   a   collaborating   bookstore,  or  available  for  direct  payment  by  students.     Demographics     The  survey  was  sent  to  220  academic,  business,  library,  technology,  distance  education,  and  faculty   leaders   in   order   to   obtain   multiple   perspectives   from   each   college   or   university.   There   were   98   responses,  of  which  69  came  from  the  colleges  and  28  from  the  state  universities  (see  Figure  1).  To   gain   clarity   on   participant   demographics,   respondents   were   grouped   into   four   categories:   Senior   Administrators,   Academic   Administrators,   Bookstore   Managers   and   Directors,   and   Faculty.   Vice   Presidents,   Campus   Presidents,   Provosts,   and   CIOs   were   grouped   as   Senior   Administrators.   Deans,   Distance  Learning  Directors,  Library  Deans,  and  Associate  Vice  Presidents  were  grouped  as  Academic   Administrators.   A   majority   of   the   responses   (60)   were   from   college   and   university   Senior   Administrators  (see  Figure  1).      

Florida  Virtual  Campus      03/12/13  

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To  which  of  the  following  groups  do  you  belong?  

2  

College  Bookstore  Manager   College  Faculty  Senate  Leader  

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College  Administrator  

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College  FLVC  Distance  Learning   &  Student  Service  

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University  Bookstore  Manager  

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University  Faculty  Senate   Leader  

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University  Administrator   University  FLVC  Distance   Learning  &  Student  Service  

10   0  

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  Figure  1.  College  and  University  Participant  Major  Job  Group.     Job   titles   and   duties,   which   dictated   participant   selection,   varied   widely   among   institutions   and   therefore  affected  the  number  of  requests  for  participation  sent  to  each  institution.  The  number  of   individual  requests   varied  from  5  to  9  with  an  average  of  6  requests  to  participate  per  institution.   Institutional   responses   ranged   from   11   (i.e.,   State   College   of   Florida,   Manatee-­‐Sarasota)   to   no   response  from  five  institutions.       CURRENT  UTILIZATION  OF  DIGITAL  TEXTBOOKS  

 

Current  Use     The   findings   suggest   digital  textbook   adoption   has   not   been   institutionalized   at   Florida   public   higher   education  institutions.  Rather,  digital  textbook  adoption  is  limited  to  pilots  in  certain  disciplines,  or   in   most   instances,   is   an   uncoordinated   activity   (see   Figure   2).     Universities   were   most   likely   to   respond  that  digital  textbook  adoption  is  limited  to  decisions  by  individual  faculty,  while  the  colleges   indicated   that   although   most   adoption   is   uncoordinated,   there   is   some   pilot   activity   occurring   in   specific  discipline  areas.       The  responses  for  “Other”  (see  Figure  3)  included  comments  in  which  respondents  shared  that  their   campus  had  uncoordinated  adoption  (4),  one  of  which  included  adoption  of  digital  textbook  options   for   all   courses   in   an   online   MBA   program.   Pilots   included   the   participation   in   the   EDUCAUSE   Internet2   Pilot   Project,   pilot   projects   limited   to   several   courses,   a   pilot   involving   approximately   15   faculty,  and  one  response  indicated  that  an  upcoming  pilot  project  was  scheduled.  One  respondent   stated  that  digital  textbooks  were  available  for  almost  every  course  using  a  textbook.      

Florida  Virtual  Campus      03/12/13  

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Please  indicate  the  degree  to  which  your  insPtuPon  is  currently   using  digital  textbooks  (select  one).   7  

Other   No  use,  as  far  as  I  know.  

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Coordinated  inshtuhon-­‐wide  adophon  of   digital  textbooks.   Pilot  projects  that  extend  digital   textbook  adophon  to  every  course  in  a   Pilot  projects  limited  to  one  or  several   courses  in  specific  disciplines.   Uncoordinated  adophon  by  individual   faculty.  

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  Figure  2.  Current  Use  of  Digital  Textbooks.       Digital  Textbook  Pilot  Projects     More   than   half   of   the   respondents   (25)   indicated   that   their   institution   has   implemented   digital   textbook   pilot   projects   to   examine   usage,   benefits,   limitations,   and   features.     Pilot   descriptions   referenced  projects  that  included  several  courses  in  the  Social  Sciences,  Health-­‐Science,  Humanities,   Speech,   Language   and   Literature,   the   sciences,   preparatory   mathematics,   and   core   courses.   One   pilot  resulted  in  an  offer  of  digital  textbooks  options  for  approximately  20  courses  across  disciplines.   At   one   institution,   15   faculty   and   6   librarians   from   all   campuses   and   several   departments   are   reportedly   taking   part   in   a   pilot   program.   To   encourage   institutions   to   examine   the   benefits   and   features   of   digital   textbooks,   pilot   projects   are   supported   by   a   number   of   publishers,   and   to   a   much   lesser   extent,   by   publisher-­‐owned   or   affiliated   companies   (e.g.,   CourseSmart,   CourseLoad,   and   most   recently,   VitalSource)   that   aggregate   digital   textbooks.   Pearson   (7),   Cengage   (5),   McGraw   Hill   (3),   and  Apple  (3)  were  the  most  frequently  used  vendors  in  the  pilot  programs  (see  Figure  3).  Vendors   reported  as  “Other”  included  Apple,  Elsevier,  F.A.  Davis,  Focal  Press,  Jones  and  Bartlett,  and  Bedford   St.  Martins.      

Florida  Virtual  Campus      03/12/13  

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Which  of  the  following  vendors  are  involved  in  your  insPtuPon’s  pilot   projects?   10   9   8   7   6   5   4   3   2   1   0  

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  Figure  3.  Vendors  Involved  in  Pilot  Programs.       Digital  Coordinated  Adoptions     Most   institutions   with   coordinated   institution-­‐wide   digital   textbook   adoption   projects   (see   Figure   4)   worked   with   individual   publishers   –   with   Pearson   and   McGraw   Hill   being   the   most   frequently   selected  publisher  and  CourseSmart  the  only  selected  aggregator.  The  number  of  such  coordinated   projects   is   very   low   (3),   and   some   of   the   open-­‐ended   responses   to   this   item   indicated   confusion   about  what  “coordinated,  institution-­‐wide  adoption”  means.      

4   3   3   2   2   1   1   0  

Which  of  the  following  vendors  are  involved  in  your   coordinated  insPtuPon-­‐wide  adopPon  of  digital  textbooks?   3  

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Figure  4.  Vendors  Involved  in  Coordinated  Adoptions.    

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  ENABLERS  AND  OBSTACLES  FOR  DIGITAL  TEXT  ADOPTION     Survey  respondents  identified  faculty  as  the  single  most  supporting  and  enabling  element  (67%),  as  did   each   major   survey   group   (see   Figure   6).   Conversely,   Faculty   were   identified   as   the   primary   obstacle   Florida  Virtual  Campus      03/12/13  

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  (34%)   to   digital   text   adoption   by   each   major   survey   group   (see   Figure   5).   Senior   Administrators,   Academic   Administrators,   Directors,   and   Faculty   identified   students   as   a   significant   obstacle.   College   bookstores  were  viewed  as  both  supporting  elements  and  obstacles  to  digital  text  adoption.    

Enablers  (striped)  and  Obstacles  (red)  related  to  digital  textbook  adopPon  at   insPtuPons.   80   70   60   50   40   30   20   10   0  

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30   19   2  

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34   21   6  

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34   23   12  

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Figure  5.  Digital  Textbook  Enablers  and  Obstacles.   Job  Positions  Influencing  Adoption   Related  to  advocacy,  Academic  Chairs,  Deans  and  Chief  Academic  Officers  were  identified  as  those  most   influential  in  the  adoption  of  digital  textbooks  (see  Figure  6).  Faculty  identified  department  heads  and   librarians   as   influential   to   the   adoption   of   digital   textbooks.   In   addition,   distance   education   respondents   identified   department   heads   and   themselves   as   most   influential.   “Other”   responses   included:   Chief   Financial   Officer,   Bookstore   Provider,   VP   of   Administration   &   Finance,   Faculty   (3),   Library/Library   Staff   (5),  Dean  of  Student  Life,  and  teams  or  committees  for  eLearning.    

Florida  Virtual  Campus      03/12/13  

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For  your  insPtuPon,  select  the  three  (3)  posiPons  that  have  been,   or  most  likely  will  be,  the  most  influenPal  in  the  adopPon  of   digital  textbooks.  

15  

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13   6  

10   0  

  Figure  6.  Job  Positions  Influencing  Adoption  of  Digital  Textbooks.    

EXPECTED  FUTURE  USE   Survey  responses  indicated  an  expectation  that  adoption  of  digital  textbooks  will  be  limited  among   Florida  public  higher  education  institutions  (see  Figure  7).  In  spite  of  predictions  by  some  experts  in   the   field   that   digital   texts   will   replace   traditional   textbooks,   as   is   already   occurring   in   some   K-­‐12   systems,  an  overwhelming  majority  of  respondents  believe  that  the  scale  of  digital  text  adoption  will   remain   limited   (44%)   and   that   the   format   will   remain   secondary   to   traditional   textbooks   (30%).   Distance   Educators   were   the   most   optimistic   group,   with   30%   responding   that   they   believe   that   digital   textbook   adoption   will   overtake   standard   text   adoption.   No   responses   from   Bookstore   Managers  indicated  that  digital  textbooks  would  overtake  traditional  texts.      

For  my  insPtuPon,  I  expect  that  (select  one):  

30.2%  

25.6%   44.2%  

Digital  textbook  adophon  will   overtake  adophon  of  standard  texts   in  5  years.   Significant  digital  textbook  adophon   will  be  limited  to  specific  academic   programs.   Digital  textbooks  will  remain  a   secondary  format  for  text  delivery/ use.  

Figure  7.  Expectations  for  Adoption  of  Digital  Textbooks.         Florida  Virtual  Campus      03/12/13  

 

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  INTERACTIVE  PUBLISHER  PRODUCTS  AND  OPEN  ACCESS  TEXTBOOKS     Interactive  Publisher  Products       Unlike  digital  textbook  adoption,  institutions  report  considerable  use  of  publisher  products  that  are   integrated  into  learning  (see  Figure  8).  In  the  textbook  market,  some  products  are  adopted  as  part   of   traditional   textbook   selection,   while   other   products   are   used   independent   of   the   textbook   selected.  Pearson’s  MyLabs  (61)  and  McGraw  Hill’s  Connect  (35)  were  reported  as  being  the  most   frequently  utilized.  Based  on  survey  responses,  use  of  these  products  is  more  widespread  at  Florida     colleges   than   at   universities.   It   is   important   to   note   that   students   may   pay   an   additional   fee   for   accessing  these  products.    

Which  publisher's  interacPve  products  is  your   insPtuPon  currently  using  (select  all  that  apply)?   70   60   50   40   30   20   10   0  

61  

35   13  

5  

14  

13  

16  

24  

14  

  Figure  8.  Use  of  Interactive  Publisher  Content.       Open  Access  Textbooks     As   with   commercial   digital   textbooks,   open   textbooks   were   mainly   being   utilized   in   an   uncoordinated  manner  (41)  and  limited  pilots  (9)  were  reported  in  higher  frequency  than  extended   pilots   or   coordinated   adoption   (see   Figure   9).   Open   access   textbooks,   also   referred   to   as   open   textbooks,   are   textbooks   that   are   accessible   online   or   download   at   no   cost   to   the   user.   Survey   comments   suggest   that   institutions   are   encouraging   open   textbook   use   and   that   there   is   an   interest   in  repositories  such  as  The  Orange  Grove,  Connexions,  and  Merlot.  One  responded  stated:  “One  of   the  etext  initiative's  main  goals  [at  this  institution]  is  to  reduce  the  cost  of  college  to  the  students  by   using  free  online  resources.”  Another  stated:  “There  is  a  space  on  the  textbook  adoption  form  that   asks  if  open  source  texts  were  considered…”.    

Florida  Virtual  Campus      03/12/13  

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Please  indicate  the  degree  to  which  your  insPtuPon  is   currently  using  open  textbooks  (select  one).   45  

41  

40   35  

33  

30   25   20   15   10   5  

9   2  

2  

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    Figure  9.  Use  of  Open  Textbooks.         SUMMARY     An  Experiment     The   findings   from   this   survey   of   administrators   and   faculty   suggest   digital   textbook   adoption   at   Florida   public   higher   education   institutions   remains   at   best   an   experiment,   centered   primarily   around  pilot  projects  or  handled  one  course  at  a  time  by  individual  faculty  members.  However,  the   second   iteration   of   the   statewide   2012   Florida   Student   Textbook   Survey   (Florida   Virtual   Campus,   2012),  showed  a  small  increase  in  the  number  of  students  purchasing  digital  textbooks.  Advocacy  for   digital  textbook  adoption  resides  among  academic  administrators  and  faculty,  as  reported  by  survey   respondents.       The   publisher   community,   including   their   aggregators,   is   offering   colleges   and   universities   low-­‐risk   pilot  projects  to  give  faculty  and  students  an  opportunity  to  explore  the  use  of  digital  textbooks.  A   number  of  such  projects  are  described  in  Appendix  A.       The   findings   suggest   the   adoption   and   use   of   open   textbooks,   which   are   of   no   or   very   low   cost,   remains   limited   and   isolated   at   Florida   institutions.   There   were   reported   pockets   of   innovation   in   this  area  with  documented  savings  to  students.         Florida  Virtual  Campus      03/12/13  

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  Resistance     While  faculty  are  identified  as  a  positive  factor  in  digital  textbook  adoption,  survey  respondents  also   consider  faculty  an  obstacle  to  significant  adoption  of  digital  textbooks.  Traditionally,  as  part  of  their   academic  freedom  rights,  higher  education  faculty  have  the  authority  to  select  textbooks  for  their   courses   and   Studies   have   shown   students   resist   digital   textbooks,   and   in   fact,   the   bookstore   managers  in  this  survey  cite  student  resistance  as  the  primary  obstacle  to  digital  textbook  adoption.     It  is  important  to  understand  student  resistance  if  these  resources  are  to  have  a  future  in  education.   The   literature   (Miller,   Nutting,   and   Baker-­‐Eveleth,   2012),   and   research   from   the   2012   Florida   Student   Textbook   Survey   (Florida   Virtual   Campus,   2012),   points   to   diverse   reasons   for   student   resistance.   These   reasons   include   being   negatively   influenced   by   faculty   attitudes   toward   digital   books,  feature  limitations,  the  length  of  time  for  which  the  book  is  licensed  for  use,  lack  of  access  to   necessary  technology,  difficulty  in  use,  and  inconvenience  in  reading  and  navigating  a  digital  text.     “Books”  vs.  Digital  Resources     Due   to   rapid   changes   in   technology,   there   appears   to   be   some   confusion   among   faculty   and   students  over  just  what  constitutes  a  “book.”  As  textbooks  become  more  dynamic  with  embedded   videos   and   interactive   question   sets,   the   line   is   blurring   as   to   what   constitutes   a   digital   textbook   with   no-­‐cost   features   (e.g.,   highlighting   commenting),   and   what   features   have   associated   added   value-­‐costs  (e.g.,  videos,  audio,  and  interactive  problem  sets).       Ironically,   while   digital   textbook   adoption   is   slow   to   gain   traction,   survey  respondents   reported   that   the  use  of  interactive  publisher  digital  resources,  such  as  Pearson’s  MyLab  products,  is  widespread,   especially   among   the   Florida   colleges.   Unfortunately,   students   may   pay   an   additional   fee,   or   find   that   their   print   textbook   is   an   additional   fee,   when   faculty   members   prescribe   these   resources.   Adaptive  and  personalized  learning  capabilities  of  some  of  these  interactive  resources  enables  the   presentation   of   educational   material   according   to   each   students'   learning   needs,   as   indicated   by   their  responses  to  integrated  questions  and  activities.  The  student  usage  and  performance  data  of   interactive  content  is  immediately  available  to  students,  faculty  and  administration.       Proprietary  Institutions  Lead  the  Way     While  the  findings  from  this  survey  suggests  institution-­‐wide  adoption  of  digital  textbooks  is  still  low   in   public   higher   education   in   Florida,   this   does   not   appear   to   be   the   case   in   for-­‐profit   institutions,   where  faculty  may  play  a  different  role  in  the  selection  of  textbook  format.       The  publishing  community  reports  that  digital  textbook  adoption  is  high  in  for-­‐profit  institutions  and   that  for  years  they  have  been  the  most  active  in  encouraging  digital  textbook  adoption  (Kolowich,   2010).   Unlike   Florida’s   public   higher   education   institutions,   private   institutions   such   as   Phoenix   University,   Kaplan,   and   Capella   University   can   mandate   that   instructors   use   digital   textbooks   whenever   possible,   resulting   in   high   levels   of   digital   textbook   adoptions   for   online   courses.   This   aggressive   approach   in   proprietary   institutions   is   undertaken   to   save   both   the   student   and   institution  financial  costs.  The  most  successful   model  generally  includes  the   institution  negotiating  a   competitive  price  for  the  digital  textbook,  based  on  guaranteed  adoption/use  for  a  period  of  several   years.  Typically,  the  institution  pays  to  license  digital  texts  up  front,  and  it  folds  the  incremental  cost   into  the  student’s  tuition  and  fees.  Textbook  adoption  decisions  may  rest  with  the  faculty;  however,   Florida  Virtual  Campus      03/12/13  

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  format   can   be   dictated   through   the   institutional   textbook   license   agreements   at   for-­‐profit   institutions.       Legislation  Supporting  Open  Digital  Course  Material     As  reported  in  previous  research,  the  high  cost  of  textbooks  is  causing  some  students  to  forgo  that   purchase,  which  can  have  a  debilitating  effect  on  student  success.  Using  formal  legislation  to   address  the  critical  need  for  students  to  have  access  to  course  materials  for  high-­‐enrollment,   gatekeeper  courses  and  pre-­‐college  courses  is  a  strategy  that  appears  to  be  gaining  in  frequency.       A  number  of  states  are  considering,  or  have  already  enacted,  legislation  that  addresses  digital  open   textbooks.  While  the  specifics  of  each  state’s  legislation  vary,  they  all  seek  to  encourage  the  use  and   examination  of  digital  open  textbooks  as  a  means  to  reduce  the  high  textbook  costs  incurred  by   students.    North  Dakota  (HCR  3013  and  HCR  3009)  and  Minnesota  (SF  824)  are  two  states  with   current  or  proposed  legislation  specifically  intended  to  address  high  textbook  costs  using  digital   open  textbooks.  Other  states,  such  as  California  (SB  1052  and  SB  1053),  Oregon  (HB  4058A),   and  Washington  have  adopted  broader,  more  vigorous  legislation  that  supports  the  use  and   development  of  open  materials,  courses,  and  textbooks  for  high-­‐enrollment,  general  education   courses,  and  developmental  courses  in  higher  education.  Washington  (HB2337)  extends  that  to  K-­‐12   education.  Based  on  examination  of  bills  under  consideration  for  2013  in  Virginia  (HB  1777)  and   Illinois  (HB  3239),  it  appears  that  those  states  are  also  considering  a  more  vigorous  approach  by   supporting  the  creation,  update,  or  adaptation  of  open  textbooks.  Similar  to  California,  Virginia  is   targeting  50  undergraduate  courses.       At  this  time,  there  are  no  proposed  bills  in  the  2013-­‐2014  Florida  legislative  session  that  address   digital  or  open  educational  materials.  In  2012,  Florida  tasked  the  Florida  Virtual  Campus  with   promoting  and  providing  recommendations  concerning  the  use  and  distribution  of  open-­‐access   textbooks  and  education  materials.  In  addition,  the  Florida  Virtual  Campus  was  asked  to  work  with   Florida’s  higher  education  institutions  to  develop  a  standardized  process  for  the  review  and   approval  of  open-­‐access  textbooks.  The  Florida  Virtual  Campus  is  currently  finalizing  that  proposed   process.  The  enacted  and  proposed  bills  and  resolutions  mentioned  above  could  serve  as  a  guide  for   Florida  if  it  seeks  to  use  legislation  as  a  strategy  to  address  the  rising  cost  of  high  quality   instructional  materials  for  its  college  and  university  students.       STRATEGIES  FOR  ADDRESSING  DIGITAL  TEXTBOOK  ADOPTION     One  of  the  ways  in  which  textbook  costs  can  be  addressed  is  through  the  use  of  digital  textbooks.   The  following  are  strategies  to  support  the  use  of  digital  textbooks.     •

Create  a  focused  approach  to  raising  awareness  and  support  usage  of  digital  textbooks  –   Students   and   faculty   need   to   be   informed   early   of   the   benefits   and   cost   savings   in   using   digital  textbooks,  and  opportunities  to  explore  their  use  without  financial  costs.  Cost  saving   options   available   for   reducing   textbook   costs   include   the   use   of   digital   textbooks,   the   possibility   for   the   purchase   of   individual   digital   chapters,   utilizing   open   textbooks,   and   availability  of  library  textbook  checkout.  The  majority  of  student   respondents  (62%)  in  the   2012  Florida  Student  Textbook  Survey  (Florida  Virtual  Campus,  2012)  indicated  an  interest  in   using  digital  textbooks.    

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  •

Increase   access   to   digital   textbooks   with   ancillaries   –   Textbooks   alone   may   not   fully   support  students  in  their  studies.  The  reported  high  use  of  interactive  publisher  content  in   this   research   and   previous   textbook   research   suggests   that   students   benefit   from   study   aids   such   as   practice   questions,   PowerPoint   slide   shows,   interactive   “now   try-­‐it”   activities,   and   video.  



Involve   libraries   in   digital   book   and   textbook   initiatives   –   Libraries   can   play   an   important   role   in   the   successful   implementation   of   digital   textbooks   to   foster   a   cost   effective   means   for   addressing   student   education.   As   research   demonstrates,   libraries   are   playing   a   role   in   both  digital  book  and  textbook  pilots  and  initiatives.    



Support   creation,   sustainability,   and   availability   of   interactive,   digital   open   access   textbooks   –   Policy   makers   at   national,   state,   and   institution   levels   have   supported   the   funding   of   open   access   textbooks   to   reduce   student   educational   costs,   and   previous   textbook   research   (Florida   Virtual   Campus,   2012)   found   Florida   students   were   willing   to   pay   a   fee   to   support   the   creation   and   continued   maintenance   of   open   textbooks.   More   direct   financial   support   and   legislative   language,   as   is   occurring   in   states   such   California,   may   be   needed   to   increase   the   development   and   maintenance   of   open   textbooks   in   Florida.   In   addition,   access   to   a   repository   with   high-­‐quality   open   textbooks   and   related   open   educational   resources   is   an   important   component   in   the   increased   use   of   open   textbooks   and   resources.   The   Orange   Grove   Repository   serves   Florida   as   a   means   for   locating   and   managing   open   educational   resources   and   open   access   textbooks   so   they   can   remain   an   affordable  option.  

 

 

    CONCLUSION     In   contrast,   the   literature   suggests   digital   books   and   digital   textbooks   are   gaining   acceptance   and   use,   and   it   is   expected   their   role   will   continue   to   increase   (Reynolds,   2011).   As   digital   textbook   reader   technology   renders   today’s   digital   textbook   into   a   twenty-­‐first   century   learning   tool,   the   cost   of   a   college   education   becomes   more   important   to   policy   makers,   and   as   students   find   digital   learning   environments   convenient,   interactive   and   social,   it   is   only   a   matter   of   time   before   digital   textbook   use   becomes   widespread.   The   findings   from   this   study   and   the   2012   Florida   Student   Textbook   Survey   (Florida   Virtual   Campus,   2012)   suggests   digital   textbook   adoption   are   currently   a   distant   second,   behind   the   expensive,   traditional   textbook.   System   level   changes   that   could   support   the  further  adoption  of  digital  and  open  textbooks  include  state  legislation,  system  or  institutional   priorities  or  policies,  and  publishers’  addressing  of  student  issues  with  digital  textbooks.       As   we   look   to   the   future,   there   are   still   many   questions   to   be   answered.   What   interactive   capabilities  need  to  be  built  into  the  textbook  content  and  what  textbook  features  will  have  value-­‐ added  costs?  What  faculty  and  students  opportunities  and  textbook  features  must  be  provided  for   them  to  more  fully  embrace  a  move  to  digital  textbooks?  How  can  the  state  and  institutions  support   the  use  of  open  textbooks?          

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  REFERENCES     Florida  Distance  Learning  Consortium.  (2011).  Florida  Student  Textbook  Survey.  Tallahassee,  FL:.   Retrieved  from     http://www.openaccesstextbooks.org/%5Cpdf%5C2010_FSTS_Report_01SEP2011.pdf       Florida  Virtual  Campus.  (2012).  2012  Florida  Student  Textbook  Survey.  Tallahassee,  FL:.  Retrieved   from  http://www.openaccesstextbooks.org/pdf/2012_Florida_Student_Textbook_Survey.pdf       Miller,  J.,  Nutting,  A.,  and  Baker-­‐Eveleth,  L.  (2012).  The  determinants  of  electronic  textbook  use   among  college  students.  CHERI  Working  Paper.  Retrieved  from   http://www.ilr.cornell.edu/cheri/upload/cheri_wp147.pdf       Reynolds,  R.  (2011).  Digital  textbooks  reaching  the  tipping  point  in  U.S.  higher  education.  Columbia,   MO:  MBS  Service  Company.  Retrieved  from  http://info.xplana.com/report/       Kolowich,  S.  (2010).  For-­‐profit  colleges  lead  the  way  in  adopting  e-­‐textbooks.  USA  Today.  Retrieved   from  http://usatoday30.usatoday.com/news/education/2010-­‐06-­‐08-­‐IHE-­‐for-­‐profit-­‐colleges-­‐ etextbooks09_ST_N.htm          

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  Appendix  A     Descriptions  and  Scope  of  Reported  Digital  Textbook  Initiatives     Note:  Any  contact  information  provided  was  at  the  permission  of  the  participant.     College  pilot  projects  limited  to  one   Description   or  several  courses  in  specific   disciplines.   Associated  vendor  was  unknown   Health  Sciences  curriculum       Chipola  State  College     Associated  vendor:  unsure.   Some   professors   have   utilized   this   tool   to   effectively   coordinate     lesson  planning  and  content  reinforcement  and  will  share  the  data   with  other  colleagues  as  outcomes  are  evaluated.     Associated  vendor  listed  was  Kno.   We  have  a  pilot  project  with  the  Bachelor  of  Science  in  Nursing.  40     students  started  the  program.  They  must  take  3  courses  and  have   Florida  State  College  at  Jacksonville;   all  textbooks  within  those  courses  on  an  ipad.  The  ipad  is  returned     to  the  college  when  the  student  finishes  the  course.       Associated  vendors  listed  were   The  pilot  project  started  in  7  courses,  mostly  in  Health-­‐science.   Cengage  and  Pearson.       Associated  vendors  listed  were   The   college   recently   completed   an   digital   textbook   Cengage,  McGraw  Hill,  and  Pearson.   implementation   study   and   will   launch   a   pilot   program   in   Spring     2013   which   will   offer   digital   textbooks   as   an   option   in   approximately  20  courses  across  disciplines.     Associated  vendor  listed  was   We   have   established   a   work   group  that   is   addressing   a   redesign   of   Pearson.   the   manner   in   which   PHCC   is   delivering   college   preparatory     mathematics  courses.     College  pilot  projects  limited  to  one   Description   or  several  courses  in  specific   disciplines   Associated  vendors  listed  were   We   did   a   pilot   project   last   year   for   three   courses   via   the   Cengage  and  Pearson.   Courseload  platform.       Associated  vendor:  unsure.   SCF   Libraries   digital   textbook   Initiative   is   a   pilot   program   that     includes   15   faculty   and   a   half   dozen   librarians   from   all   campuses   State   College   of   Florida,   Manatee-­‐ and   several   departments.   The   goal   is   to   pilot   several   courses   in   Sarasota;     each  represented  department  (Language  &  Literature  and  Natural     Sciences   are   the   most   represented   departments   with   about   9-­‐10   Robin  Taylor  Rogers,  Instructor   of  the  respondents  from  these  two  areas).  We  hope  to  go   digital     textbook   with   about   4   courses   in   the   L&L   department   by   Spring     2013  and  expand  that  by  Fall  2013.       Florida  Virtual  Campus      03/12/13  

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  I'm   not   certain   if   any   of   these   venders   are   involved.   Each   participant  in  our  pilot  program  received  an  iPad  and  training  from   Apple.     Associated  vendor  listed  was  Apple.   The   "digital   textbook   initiative"   is   coordinated   by   the   college     librarians.    Faculty  members  interested  in  replacing  one  textbook   State  College  of  Florida,  Manatee-­‐ with   primary   sources   or   free   (to   students)   online   sources   could   Sarasota     sign   up   to   be   a   part   of   the   initiative.     Faculty   were   chosen   based     on   discipline/subject   area   and   the   number   of   students   in   the     course   that   would   be   involved.     Training   and   assessment   are   key   components   of   the   initiative.     One   of   the   initiative's   goals   is   to   reduce  the  cost  of  the  student's  education.     Associated  vendor  [comment]:  We   The  library  is  facilitating  an  E-­‐text  initiative,  through  which  faculty   will  be  using  library  databases  as   from   varied   disciplines   will   facilitate   courses   with   digital   texts.   well  as  individually  varied  or   [Additional   comment   for   associated   vendor]   I   would   very   much   discipline  specific  e-­‐texts.   like   us   to   see   us   eventually   draw   exclusively   from   library     resources.       Associated  vendor  listed  was  Apple.   The   SCF   library   is   coordinating   an   eText   pilot   with   several   core     courses   on   campus   where   digital   context   will   be   started   and   eText   State   College   of   Florida,   Manatee-­‐ created  for  universal  adoption.   Sarasota;   Anastasia   Bojanowski,     Professor     Associated  vendor  was  Flat  World   While   this   started   with   a   few   faculty   adopting   books   on   their   own,   Knowledge.   now   the   Social   Sciences   department   decided   to   adopt   online     textbooks   in   a   couple   of   classes,   offering   the   option   for   print     copies  for  a  nominal  fee.     College  pilot  projects  that  extend   Description   digital  textbook  adoption  to  every   course  in  a  specific  discipline,   campus  or  modality  (i.e.  online   courses).     Associated  vendors  listed  were   FSU's  pilot  project  is  online  at   Apple  Digital  Texts.   http://distance.fsu.edu/instructors/fsu-­‐policies-­‐textbook-­‐adoption       Florida  State  University;     Dr.  Susann  Rudasill,  Director,  Office   of  Distance  Learning   [email protected]   Associated  vendors  listed  was   Humanities,  speech  and  physics   CourseLoad           Florida  Virtual  Campus      03/12/13  

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  Coordinated  institution-­‐wide   adoption  of  digital  textbooks.       Associated  vendors  listed  were   Follett  Café  Scribe  and  Pearson.    

Description  

Associated  vendors  listed  were   Cengage,  CourseSmart,  Flat  World   Knowledge,  McGraw  Hill,  McMillan,   Pearson,  and  Wiley.     Associated  vendor  listed  was  Apple   Digital  Textbooks     Florida  State  University;     Dr.  Susann  Rudasill,  Director  of   Distance  Learning   [email protected]   Associated  vendors  listed  were   Barnes  &  Noble,  McGraw  Hill  and   CourseSmart    

The  digital  textbook  adoptions  are  coordinated  at  the  department   level.     There   are   several   areas   within   the   college   that   have   adopted  digital  and  open  textbooks.    There  are  also  several  others   that  are  developing  their  own.     The   Office   of   Distance   Learning   is   coordinating   Apple   Digital   Textbook  training  for  Distance  Learning  Faculty.  

Pilot project limited to several courses in specific disciplines University of South Florida

We   have   developed   digital   texts   for   30+   courses.   All   online   sections  of  these  courses  use  these  digital  texts.    

The  library  systematically  acquires  digital  texts  and  works  through   three  different  channels  to  increase  their  adoption.     Description ENC1101 - all sections (60) currently use an open access textbook on Courseload.

Monica Metz-Wiseman, Coordinator of Electronic Collections [email protected] tI is important that the higher education community provides information to form a factual basis for subsequent Florida legislative and policy change in the area of digital textbooks. Various faculty have undertaken pilots for the use of open source textbooks in their courses. At this point it is a voluntary but coordinated effort One of the etext initiative's main goals is to reduce the cost of college to the students by using free onlin resources. We have begun a pilot project exploring the use of open textbooks and other resources to replace all textbooks.

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  Joint ventures among institutions and disciplines are being actively encouraged. The Library and Bookstore will be key players here as will individual faculty, most likely authors. we are still in the pilot phase. This is a goal for our high enrollment and general education courses that are offered online through master courses. Limited use thus far. However, an increasing number of faculty are interested and motivated to develop textbook free, OER, or no charge texts they have developed. The college is launching a virtual campus, and course development/redesign will begin adopting open texts. Pilot project that extend Open Access textbooks adoption to every course in a specific discipline, campus or modality (i.e. Online courses).

Description

Dr. Susann Rudasill, Director, Office of Distance Learning [email protected]

http://distance.fsu.edu/instructors/fsu-policies-textbook-adoption

The adoption of open textbooks resides mostly with select faculty. The BSET program is using almost all open and in-house developed materials. Uncoordinated Open Access textbooks adoption by individual faculty

Description

We have had some interest in Orange Grove and Merlot in some academic courses. Currently, there are only a few faculty members utilizing these resources. No college-wide effort. Limited individual faculty have used open source textbooks To my knowledge, individual faculty members choose this as an option in their courses. Dave Price, Professor State of Florida College

Open textbooks are encouraged. There is a space on the textbook adoption form that asks if open source texts were considered, holding faculty accountable for having considered them. Individual faculty who teach online and hybrid courses use open source texts. A few faculty are using open sources like free journal articles, but there is no coordinated effort around the use of open textbooks. Some individual faculty are using OER materials. A few faculty have discovered and adopted open texts on their own.

Florida  Virtual  Campus      03/12/13  

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  I'm not well versed enough to share a description Faculty who believe that students will benefit from the content of these open source textbooks at levels greater than the content of published books choose to use these sources of instructional materials. Currently working on a pilot project through the library David Yonutas, Associate VP Academic Affairs [email protected]

As mentioned earlier, currently the adoption is on a faculty-byfaculty basis. Connexions, Flatworld Knowledge and the Orange Grove are known by many faculty but large-scale adoption has yet to occur. Thus far, the library has been leading such efforts for us. Under their excellent leadership, we are just beginning to explore such options. However, the current level of enthusiasm suggests that real changes are on the horizon for us, as well they should be. All we need is progressive leadership, and for publishers to compile collections of purchase and print at will primary sources, including the means of doing so with financial aid. Such resources need to work across all platforms and browsers (html 5)!

Carole Cole, Professor State College of Florida Anastasia Bojanowski, Professor

No real knowledge; exploratory pilot program just beginning. I have been using open textbooks personally for two years. Other faculty members are also exploring this option. However, most still use paper textbooks, yet some have digital alternatives. Currently an uncoordinated adoption by individual faculty at the institution. This is an evolving process and also considering larger scale adoption. I am unaware of the use of open textbooks in other disciplines. For the Biological Sciences, open textbooks are vastly inferior to texts offered by the major publishers and to use them would be a great disservice to students. I understand some faculty in the math department are using the open calculus textbook in Orange Grove. We have just started creating inroads to educate Deans and faculty on open textbook availability and potentials. I don't know It is up to the faculty. Only used by a few faculty We are piloting an open textbook in one class. I know of a handful of instructors attempting to use open textbooks. It is a discipline by discipline decision in this use. Used in Computer Science classes There are some faculty who use them, though I am unaware of the extent of such usage.

Florida  Virtual  Campus      03/12/13  

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  A few faculty use them and one authors them I am aware of one faculty member who created his own course materials and uses this from year to year. In most cases, it is the decision of individual faculty members University of West Florida

sporatic Limited to faculty who create their own materials or are not using a particular text that has been adopted. We have 2 faculty who have "created" their own book through various digital sources We are currently running an eTextbook pilot to explore the possibilities and opportunities to adopt eTextbook standard, which will include online open textbooks resources. I'm not aware of any at this time. Individual faculty may be using open textbooks.

Coordinated institution-wide adoption of Open Access textbooks textbook(s). Florida State College of Jacksonville

Description SIRIUS project. iTunesU, iBooks.

   

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1753  West  Paul  Dirac  Drive   Tallahassee,  Florida  32310   850-­‐922-­‐6044   www.flvc.org        

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