2014 Booklist media kit

media kit 2014

print issue ratecard 2014—your titles, our expertise 22 issues a year deliver more reviews than any other journal, plus interviews, top 10s, read-alikes, essays, and more from the top editors and contributors in the field.

black and white

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1 page 2/3 page 1/2 page island 1/2 page horizontal 1/3 page island 1/3 page horizontal 1/3 page vertical

$6,545 $5,629 $5,367 $4,575 $4,058 $3,534 $3,534

$6,283 $5,403 $5,152 $4,392 $3,895 $3,392 $3,392

$6,087 $5,235 $4,991 $4,255 $3,774 $3,287 $3,287

$5,891 $5,066 $4,830 $4,117 $3,652 $3,181 $3,181

$5,695 $4,897 $4,607 $3,980 $3,530 $3,075 $3,075

$5,531 $4,756 $4,535 $3,865 $3,429 $2,987 $2,987

1/6 page

$2,108

$2,023

$1,960

$1,896

$1,834

$1,781

quarterly supplement

With in-depth articles on the Common Core State Standards, focus on the best informational titles for use across the curriculum, and go-to resources for incorporating more books into the classroom, this quarterly supplement is relied on by readers.

black and white

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1 page

$5,720

$5,491

$5,325

$5,114

$4,839

$4,576

2/3 page

$5,148

$4,942

$4,793

$4,602

$4,355

$4,118

1/2 page island

$4,976

$4,777

$4,633

$4,448

$4,210

$3,981

1/2 page horizontal

$3,432

$3,295

$3,196

$3,068

$2,904

$2,746

1/3 page island

$3,089

$2,966

$2,875

$2,761

$2,614

$2,471

1/3 page horizontal

$2,688

$2,581

$2,503

$2,404

$2,275

$2,151

1/3 page vertical

$2,688

$2,581

$2,503

$2,404

$2,275

$2,151

COLOR SURCHARGE

FREQUENCY AND COMBINED RATES

4-color (process colors only): $2,500

Frequency rates are based on the total number of insertions of 1/6-page or more used within a 12-month period. Each page of a two-page spread is considered one insertion. Advertisers may qualify for frequency rates with any combination of advertising placed in issues of Booklist, Book Links, and Booklist Online within the same 12-month period by submitting a contract specifying planned advertising for the publications within that period.

COVER RATES II, III, IV, facing cover II, and facing Table of Contents page: special position rates are available. Please contact your ad sales rep.

INSERTS Please contact your ad sales rep. For insert mechanical specifications, please consult Cynthia Harden, Advertising Traffic Coordinator: 312.280.2421 or [email protected].

NO-CHARGE SPECIFIED PLACEMENT Subject to makeup of individual issues, Booklist attempts to place book and media advertisement in the appropriate sections. Advertiser’s order must specify the section in which the advertising should be placed.

SPECIAL POSITIONS A 10% surcharge will be added to the earned rate for guaranteed special positions when available. This includes requests or patterned positioning within the same issue.

Contract holders will be given reasonable notice of any increase in rates and will be given the opportunity to cancel contracts at the time the rate change becomes effective.

COMMISSIONS AND PAYMENTS Agency commission is 15% of gross for recognized agencies. Manufacturing charges are noncommissionable. There is no cash discount. First-time advertisers or agencies are required to pay at the time of the initial order. Other accounts are payable within 30 days of the invoice. Non-U.S. advertisers are required to pay in U.S. currency at the time of the initial order. Advertisers and agencies have dual liability for payment. Conflicting agreements between advertisers and agencies, even if listed on insertion orders, are superseded by this condition of the American Library Association.

from the publisher

Dear Advertiser: We all know the importance of listening to our readers. That’s why we do surveys, arrange focus groups, and hurt our backs standing on concrete floors at conferences (the carpet helps, but not that much). Booklist and Book Links readers always tell us what they think of our editorial content—what they like and even, now and again, what they don’t like. (Remember that gold color that used to be the background highlight in Booklist? Well, quite a few readers hated that color, so we changed it.) What may surprise you, though, is the fact that our readers tell us what they think of the ads in Booklist and Book Links, too, in print and online. Forget that old canard that librarians don’t pay attention to ads. Not so, at least not when you’re talking about our readers. “I always shop the advertisements in Booklist, right along with the reviews.” That’s a quote from a Booklist advisory board member, who knows that a wise book and media selector, like a wise shopper, looks carefully at what products are being promoted. That same librarian also commented that she likes to see ads tied into our Booklist Spotlight themes and youth ads that connect books to the Common Core. On a similar note, a Book Links reader just this morning e-mailed us to say, “I just received my copy of the September 2013 Book Links and wanted to send my congratulations to you and to the authors for a fabulous issue. The interviews with authors and the connections to the Common Core will certainly guide teachers and librarians on their journey to meet the standards but, more importantly, to share the work of outstanding authors and illustrators with their readership.” Our readers also tell us what they don’t like about the ads they see in Booklist. Bright colors, please. Don’t make the mistake I made with that washed-out gold background. I also know a librarian in Missouri who’s on a mission to get all publishers to include ISBNs with every title they promote in an ad. Now I’m just a publisher trying to keep a 109-year-old magazine afloat a little longer. I don’t care what you put in your ads or what color they are, as long as they’re in Booklist. But I wouldn’t want you to run into this librarian and find yourself forced to plead guilty to the no-ISBN charge. It might not be pretty. But think of it this way: Why would a librarian book selector feel so strongly about seeing ISBNs in publishers’ ads? Because she orders books from ads, not just from reviews. Ads in Booklist are just another form of content to savvy librarians. And when they’re poised to buy, they want an ISBN. Just sayin’. Of course, our customers tell us about all the products you’ll see described in this media kit—the print products, Booklist Online, the newsletters, the e-blasts, and, of course, the webinars. Last year, Booklist produced 40 webinars, a new high. If you have sponsored one of our webinars, you know that Marketing Manager Katharine Fronk, the Cecil B. DeMille of the webinar business, will handle every detail of the production for you and make sure that you and your books look their best. If you haven’t yet sponsored a webinar with us . . . Katharine is ready for your close-up. The following pages will tell you more about all our products and promotional opportunities. Please call you sales rep to set up a plan specifically designed for your needs.

Sincerely,

“

With school budgets being slashed and professional development for librarians a fond memory, you make it possible to stay abreast of new trends and issues. Thanks for an invaluable service! I’m a fan!

“

Bill Ott Editor and Publisher

—Pam Gardow, Memorial High School (Eau Claire, WI)

readership profile 2014 Bill Ott Editor and Publisher 800.545.2433, ext. 5717 [email protected]

BOOKLIST OVERVIEW Published 22 times per year 15,000 circulation, plus bonus distribution when Book Links supplements mail n Pass-along circulation is 61,348 n 90% of readers work at libraries n n

BOOKLIST SECTION EDITORS

BOOKLIST READERS ARE HIGHLY ENGAGED

Brad Hooper Editor Adult Books 800.545.2433, ext. 5757 [email protected]

Median percentage of reviews in area of specialization read by subscriber is 78% n 96% have taken action as a result of reading a Booklist review or feature n 79% of circulation is employer paid n 90% use Booklist reviews as a primary or secondary source for purchasing decisions n Subscribers read Booklist more regularly than any other review source n

Gillian Engberg Editorial Director Books for Youth 800.545.2433, ext. 5711 [email protected]

BOOKLIST CONTENT IS HIGHLY RATED AND VALUED* n n n n

93% highly rate the credibility of Booklist reviews 91% highly rate Booklist reviews’ timeliness 88% highly rate Booklist content’s relevance 91% highly value Starred Reviews 84% highly value Top 10 lists 81% highly value Editors’ Choice

* “Highly” = a 4 or 5 rating on a 5-point scale

n n

Joyce Saricks Editor Audio 630.963.4004 [email protected] Rebecca Vnuk Editor Reference and Collection Management 800.545.2433, ext. 5720 [email protected]

BOOK LINKS READERS ARE EQUALLY ENGAGED n n n n

90% read more than half of each issue 89% rate it “extremely useful” or “useful” in their work 77% share articles or issues with colleagues 97% agree that Book Links helps them incorporate materials into the classroom

Keir Graff Editor Booklist Online 800.545.2433, ext. 5728 [email protected]

BOOKLIST CIRCULATION BREAKDOWN 4%

3%

3%

BOOKLIST MARKETING

20%

Katharine Fronk Marketing Manager 800.545.2433, ext. 5713 [email protected]

8%

3%

elementary/middle schools high schools school districts public libraries 22%

32% 5%

special libraries elementary/middle schools

college/university libraries

high schools

library students

school districts

allied to the field

public libraries

others

special libraries college/university libraries

Data based on published circulation figures and Stratton Readership Study.

library students

allied to the field others

submission guidelines 2014

1 page (bleed) 1 page (no bleed) 2/3 page 1/2 page island 1/2 page horizontal 1/3 page island 1/3 page horizontal 1/3 page vertical 1/6 page

8.125" x 10.75" 7.125" x 9.75" 4.625" x 9.625" 4.625" x 7.25" 7" x 4.75" 4.625" x 4.625" 7" x 3" 2.25" x 9.625" 2.25" x 4.625"

Trim size 7.875" x 10.5", saddle stitch. Bleed, leave .125" each side over trim. Bleed and oversize: no extra charge. Vital matter for single page: 7.125" x 9.75".

Charges for alterations and typesetting Billed to customer, plus $20 handling fee.

SENDING MATERIALS E-mail materials to [email protected]. Subject line should include name of advertiser, product, and scheduled issue or delivery date. Submission via FTP also available; contact your ad rep for details.

COPY AND CONTRACT NEGOTIATIONS All advertising is subject to the publisher’s approval. The publisher reserves the right to reject advertising. Advertisers and advertising agencies assume liability for all printed advertising content, and also assume responsibility for any claims against the publisher resulting from that content. Cancellations are not accepted after the closing dates for space reservations. Covers and special positions are noncancelable.

Ad materials submission guidelines Advertisements should be submitted as a highresolution PDF/X-1a file with all Type 1 Postscript fonts embedded, using graphics of 300 dots per inch, and CMYK color system only. Full-page ads should be centered, without crop or registration marks. Advertisements submitted in other formats may be assessed an additional $50 processing charge.

“

As a school librarian there is so much “out there” to grab our attention but your publication is looked forward to with anticipation, knowing that every issue is worth my time.

“

MECHANICAL SPECIFICATIONS Space Size in inches (w x d)

—Judy Desetti, School Librarian, Topeka, KS

advertising sales representatives Advertising Traffic Coordinator Cynthia Harden Booklist 50 E. Huron St. Chicago, IL 60611 p 312.280.2421 f 312.280.5016 [email protected]

Nancy Wood East Coast and Canada p 610.285.2923 f 610.285.2951 [email protected]

Linda Cohen New York and International p 914.944.0315 f 914.944.0377 [email protected]

Ryan King Midwest and West Coast p 773.414.9292 f 267.219.7308 [email protected]

New logo in black:

PUBLISHING

American Library Association

New logo in color:

PUBLISHING

American Library Association

January

editorial calendar 2014—plan your year with us Publication

Close

Materials

Booklist January 1 & 15

11/25

12/6

Top of the List; Editors’ Choice

Book Links supplement

Multicultural Literature

11/25

12/6

Lasting Connections

BONUS DISTRIBUTION 2014 MIDWINTER CONFERENCE

e-newsletters REaD Alert January

1/3

1/7

ALA Midwinter Speical

12/31

1/3

Best Books of the Year

Booklandia

1/10

1/15

Where YA Lives

BOL Exclusives

12/27

12/31

100+ Bonus Reviews in Every Issue

Corner Shelf

1/7

1/9

Where Collection Development Meets RA

Video Review

1/15

1/17

New Video Reviews and Features

Close

Materials

12/9

12/20

Publication Booklist February 1

February

Booklist February 15

12/30

1/10

Editorial Features Spotlight on Black History Spring Audiobook Preview Spotlight on Sustainability

Spring Announcements

Spring Children’s and YA Preview

e-newsletters REaD Alert February 1

1/24

1/28

Black History Highlights

REaD Alert February 15

2/7

2/11

Eco-Lit

Quick Tips

1/29

1/31

Black History Month

BOL Exclusives

2/3

2/5


Corner Shelf

2/4

2/6


Close

Materials

Booklist March 1

1/21

1/31

Spotlight on Graphic Novels

Booklist March 15

2/3

2/14

ALA Notable Books and Media

Publication

March

ALA Midwinter Meeting

Double Issue

Quick Tips

Editorial Features

Spotlight on Women’s Fiction

BONUS DISTRIBUTION 2014 PLA CONFERENCE

e-newsletters REaD Alert March 1

2/21

2/25

Graphic Novels

REaD Alert March 15

3/7

3/11

What is Women’s Fiction?

Quick Tips

2/26

2/28

Language Arts

Booklandia

3/14

3/19

Where YA Lives

BOL Exclusives

3/3

3/5


Video Review

2/12

2/14


Close

Materials

2/18

2/28

Publication Booklist April 1

Editorial Features Spotlight on Series Nonfiction

Spotlight on Summer Reading

Spring Travel Roundup


Language Arts

2/18

2/28

April

Editorial Features

Booklist April 15

3/3

3/14

Spotlight on Summer Reading Spotlight on Historical Fiction Spring E-reference Update

e-newsletters REaD Alert April 1

3/21

3/25

Trends in Series Nonfiction

REaD Alert April 15

4/4

4/8

Historical Fiction Picks

Quick Tips

3/26

3/28

Poetry

BOL Exclusives

3/31

4/2


Corner Shelf

4/8

4/10


Video Review

4/17

4/21


May

Publication

3/17

4/4

Booklist May 15

4/7

4/18

June

Editorial Features Mystery Showcase Spotlight on SF/Fantasy/Horror

Reference Showcase

BONUS DISTRIBUTION 2014 BEA

e-newsletters REaD Alert May 1

4/25

4/29

Mystery Month at Booklist

REaD Alert May 15

5/9

5/13

Classic Science Fiction

REaD Alert Mystery

5/23

5/28

Mystery Special

Quick Tips

4/30

5/2

Summer Reading

Booklandia

5/16

5/21

Where YA Lives

BOL Exclusives

5/5

5/7

Mystery Special

Corner Shelf

5/6

5/8


Close

Materials

4/21

5/9

Booklist June 1 & 15

July

Materials

Booklist May 1

Publication

Editorial Features ALA Annual Conference

Double Issue

Spotlight on Biography

Fall Audiobook Preview

BONUS DISTRIBUTION 2014 ANNUAL CONFERENCE

e-newsletters REaD Alert June

5/30

6/3

ALA Annual Conference Preview

Quick Tips

5/28

5/30

Science

BOL Exclusives

6/9

6/11


Corner Shelf

6/10

6/12


Video Review

6/19

6/23


Publication

Close

Materials

Booklist July

5/19

6/6

Editorial Features Spotlight on Business Spotlight on Middle Grade Reading

e-newsletters REaD Alert July

6/27

7/1

Summer Reading

Quick Tips

7/1

7/3

Brushing Up on Classics

Booklandia

7/11

7/16

Where YA Lives

BOL Exclusives

7/7

7/9


Publication

Close

Materials

6/9

7/7

Booklist August

August

Close

Editorial Features Spotlight on New Adult Readers Fall Reference Preview

e-newsletters REaD Alert August

7/25

7/29

Horror

Quick Tips

7/30

8/1

Diversity

BOL Exclusives

8/4

8/6


Video Review

8/14

8/18


Publication

September

Booklist September 1

October

7/14

8/1

Editorial Features Spotlight on Sports Fall Announcements

Fall Children’s and YA Preview


7/14

8/1

Social Studies

Booklist September 15

8/4

8/15

Spotlight on Romance

Spotlight on Travel

e-newsletters REaD Alert September 1

8/22

8/26

Sports Shorts

REaD Alert September 15

9/12

9/16

A Fine Romance

Quick Tips

8/26

8/28

Back to School

Booklandia

9/19

9/24

Where YA Lives

BOL Exclusives

8/29

9/3


Corner Shelf

9/9

9/11


Close

Materials

8/18

9/5

Booklist October 1

Editorial Features Spotlight on Series Nonfiction

Spotlight on Food

Booklist October 15

9/19

Spotlight on First Novels

9/8

e-newsletters REaD Alert October 1

9/26

9/30

Foodie Lit

REaD Alert October 15

10/10

10/14

Debuts

Quick Tips

10/1

10/3

Social Studies

BOL Exclusives

10/6

10/8


Corner Shelf

10/7

10/9


Video Review

10/16

10/20


Close

Materials

Editorial Features

9/22

10/3

Spotlight on the Arts

Publication Booklist November 1

November

Materials

Publication

December

Close

Fall E-reference Update


9/22

10/3

Science

Booklist November 15

10/6

10/17

Spotlight on Religion and Spirituality

REaD Alert November 1

10/24

10/28

E-reference Update

REaD Alert November 15

11/7

11/11

Building the Religion Collection

Quick Tips

10/29

10/31

Holidays

Booklandia

11/14

11/19

Where YA Lives

BOL Exclusives

11/3

11/5


Corner Shelf

11/11

11/13


Publication

Close

Materials

Booklist December 1

10/20

10/31

Spotlight on Science and Health

Booklist December 15

11/3

11/14

Spotlight on Crafts and Gardening

e-newsletters

Editorial Features

e-newsletters REaD Alert December 1

11/26

12/2

Science for Young and Old

REaD Alert December 15

12/12

12/16

Editors’ Choice Issue

Quick Tips

11/24

11/26

The Arts

BOL Exclusives

12/8

12/10


Video Review

12/4

12/8


online opportunities 2014 BOOKLIST ONLINE

—YOUR MESSAGE, OUR 1.75 MILLION PAGE VIEWS

Booklist Online is THE go-to online source for library book buyers, guaranteeing your ads will get in front of the right people. As the most trusted source for reviews and readers’-advisory content, it’s used more than ever now that access is bundled with a print subscription.

an More th N LIO 1.75 MIL WS IE PAGE V th n each mo

Vitals n n n

Over 1.75 million page views per month 600,000 unique visits per month Average time spent in single session: 6 minutes

Prices ad size Leaderboard (728 x 90) Boom box (300 x 250) Skyscraper (160 x 600) Vertical banner (160 x 240)

CPM $35 $35 $25 $25

Specials Target positioning available based on pages (e.g., on a specific blog page) or on keywords (e.g., a subject heading or search term). See ad sales rep for details.

Specs n n n n n n

Minimum purchase — 20,000 impressions. All rates based on 30-day run. All CPM ads are subject to inventory. All ads are run-of-site unless specified on the insertion order. Maximum frames: 4. JPEG, GIF, or rich text.

BOOKLIST DELIVERS —YOUR MESSAGE, OUR T ARGETED AUDIENCE These e-blasts have rapidly become one of the most successful ways to reach a targeted audience for your customized announcements, with special lists for Youth, YA, and Adult. Communicate directly with 25,000 or 50,000 engaged Booklist readers with the crafted HTML message of your choice.

Specs The image appears like a full-page ad. The advertiser may supply “camera-ready” material (JPEG or HTML form, maximum size 700 x 800 pixels) or may supply up to 50 words of text and up to 4 images (JPEG, GIF, no PNG files) to be laid out by Booklist production staff. Click-through URL must be provided on insertion order.

Materials due n n n

5 business days prior to posting. Include click-through URL and mouse-over text with instructions. Send creative to [email protected].

“

I’ve always loved Booklist’s blogs, webcasts, e-newsletters, and other free services. Now I’m thrilled to be able to use Booklist Online!

”

—Jenny Herring, St. Simons Island (GA) Library

BOOKLIST SWEEPSTAKES —YOUR IDEA, OUR WORK, EVERYONE’S A WINNER! Want a unique way to promote a hot book, movie-adaptation, or other stand-out title, but don’t have the time to plan a sweepstakes? Let Booklist do the work! n Publisher provides prize package, copy and creative. n Booklist promotes the contest in print, online, and appropriate e-newsletters. n Promotional product tie-ins with ALA Graphics when appropriate.

BOOKLIST E-NEWSLETTERS —QUALIFIED LEADS, EXCEPTIONAL CONTENT Our seven e-newsletters provide high-interest content, maintaining an engaged readership made up of mailing lists from the divisions of the ALA. This translates into qualified leads for you—a perfect complement to your print and online advertising!

REaD Alert Hand-picked selection of reviews and features from Booklist, plus special Web-only content from Booklist Online, delivered to 90,000 subscribers prior to each print issue.

Booklist’s Quick Tips for Schools and Libraries Offers classroom-ready ideas for connecting youth books to the Common Core State Standards and the initiative to improve STEM (Science, Technology, Engineering, and Math) education. With articles written by practitioners in the field, Quick Tips is designed to enrich public library programs and the K-12 classroom curriculum.

NEW!

Booklandia Booklandia tracks trends in YA literature through a mix of original feature articles and selected Booklist reviews of notable YA titles and offers informative and edgy commentary on the YA scene.

Booklist Online Exclusives Booklist Online exclusive reviews complement Booklist’s already extensive print coverage, allowing us the equivalent of an extra issue to review subject areas in greater depth and weigh in more quickly on titles not released for review in advance of publication.

Corner Shelf Addresses the trends, ideas, and issues in readers’ advisory and collection development. Original writing by respected experts, as well as in-the-trenches looks at new products and trends.

Video Review Booklist’s video coverage has always been an essential resource for public and school library video buyers. Video Review provides this highly targeted audience with their very own digital publication of new reviews of videos for adults and youth.

Bookmakers Focuses on the story behind the story of a single publishing house, single title, or new product.

Prices ad size

number of issues: 1–11

Leaderboard (728 x 90) Boom box (300 x 250) Skyscraper (160 x 600) Horizontal banner (468 x 60) Vertical banner (160 x 240) Horizontal banner below the fold Vertical banner below the fold

$2,750 $2,750 $2,200 $2,200 $2,200 $1,650 $1,650

12–19

20

$2,200 $2,200 $1,650 $1,650 $1,650 $1,100 $1,100

$1,650 $1,650 $1,100 $1,100 $1,100 $825 $825

BOOKLIST WEBINARS —DIRECT CONNECTIONS, LASTING IMPRESSIONS Promote your products and titles through this powerful channel, which raises your profile and reaches our engaged subscribers in a very direct way. These free, hour-long online events, focusing on key topics in the library publishing world, give sponsors the opportunity to present titles and authors on panels including experts from the library field and a Booklist editor. Booklist webinars can attract more than 2,500 registrants. With these kinds of audience numbers, it’s no surprise that webinar sponsorships sell out fast; start planning with your ad sales rep now!

Benefits Booklist webinar sponsors will have the opportunity to: n n n n n

Present alongside other publishers or take the full hour with an exclusive sponsorship. Know your webinar will be promoted in a dedicated e-blast promotion, e-newsletters, as well as Booklist print and/or Booklist Online. Receive full contact information for all registrants and attendees. Receive follow-up information and feedback direct from the attendees via survey results and archive views. Enjoy a satisfied audience as attendees receive a title list of discussed books, a PDF of the PowerPoint presentation, a certificate of completion, and unlimited access to the video archive.

Results Booklist webinar attendance levels and attendee satisfaction are unmatched. Some numbers from Booklist’s 2013 webinars: n n n

61,043: number of registrant e-mail addresses provided to sponsors. 90%: average percentage of attendees who deemed webinars “useful” in a follow-up survey. 84%: average percentage of attendees who said they were likely to make a purchase based on titles presented.

Topics Booklist often pairs webinar subjects with the editorial calendar, but we’re happy to customize topics to meet your needs. Talk to your ad sales rep about creating a program just right for you. n Audiobooks n Common Core State Standards n Spring/Fall Announcements n Series Nonfiction n Reluctant Readers n Reference n And more n Crime Fiction n Graphic Novels

“

“

I attended your Book Group Buzz webinar a couple of days ago and was blown away by the caliber of the presenters. I wanted to say just how impressed I was with the webinar and how practical the information was. I will DEFINITELY be using what I learned this week and truly look forward to future offerings! —Ashley Flair, Purchasing Librarian, Stanly County Library