www.gtm.frost.com. Growth Team Membership⢠(GTM) is a research and consulting program that suppo
R&D/ Innovation Sales Leadership
Corporate Strategy
Marketing Marketing
CEO
Growth Team Membership™
Corporate Development
Market Research
Investors/ Finance Competitive Intelligence
CO-SPONSOR
2014 GLOBAL MARKETING PRIORITIES SURVEY RESULTS
Marketers (but Embrace Still Struggle with) Content Marketing While content is king for marketers, our survey finds that it’s also their principal challenge. Marketers tend to rate their content efforts as average, and they seem to be wedded to formats that predate the Internet.
FREE
Access the 24-page report at: http://bit.ly/OAkKNy
2014 Key Marketing Challenges PRIMARY CHALLENGE AND ROOT CAUSE
Creating content that delivers value to customers
Staff: Inadequate headcount
State of Content Marketing 2014 CONTENT MARKETING EFFECTIVENESS
Rate their content marketing efforts as “Average” or lower
65%
Primary Obstacle Staff: Insufficient capacity
48%
MOST EFFECTIVE CONTENT FORMATS
43% Live events
Most marketers cite traditional content vehicles as the most effective
39%
Brochures
2014 Marketing Resource Trends STAFFING LEVELS
57%
Expect staffing to remain constant
BUDGETS
71%
Expect moderate-to-no overall marketing budget increases
55%
However, of marketers will spend more money on content marketing
Register at http://bit.ly/OAkKNy to download a free copy of our: › “2013 Global Marketing Survey Report” SOURCE: “2014 Global Marketing Survey Results”
http://www.frost.com/sublib/display-market-insight.do?id=290046285. ORIGINAL FILE: JPG: http://bit.ly/1hCVI8y; PDF: http://bit.ly/NvbLff
Growth Team Membership™ (GTM) is a research and consulting program that supports executives within the functions that report to the CEO.
[email protected]
Copyright © Frost & Sullivan
www.gtm.frost.com
@Frost_GTM
