2014 Westchester Home Magazine Print Media Kit

2014 Media Kit

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RESOURCE GUIDE

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DESIGNER SECRETS

12 Interior Designers Tell All

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| 914.345.0601 x138 | 2 Clinton Avenue, Rye, NY 10580 | [email protected]

Stylish, Luxurious & Revealing Westchester residents, are constantly seeking new sources for creating elegant interiors and striking area’s

exteriors. premier

Westchester

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Home,

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these sophisticated homeowners with the local, thriving design community in Westchester County. Exquisite photography draws readers into the county’s best-designed living spaces and service-oriented articles show them how to find the luxurious products and outstanding professionals that can bring that design to their own homes. Broadening its reach to include, not only where readers live, but how they live, Westchester

Home

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seasonal gardens, entertaining, great recipes and more—bringing together all aspects of the good life.

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er’s Home Own Blithewold Garden Bedford Hills Fortina’s Recipes from Petroni Chef Christian se a home How to choo t system entertainmen Art Center Storm King

in each issue… SHOP HOMEFRONT AT HOME WITH…

New shops, new storekeepers, and shopping news.

Brief but revealing views of decor-savvy residents’ homes.

BUZZ Must-have products, trend-setting designers, and great new services.

PICKS Our editors’ favorite things.

TRENDS What’s in–at home and in the garden.

AT YOUR SERVICE A resource guide to home and garden products and services.

FAVORITES The cherished possessions of prominent Westchester residents.

CASTLES & COTTAGES The latest news and trends in real estate.

PROFILE An up close look at Westchester residents, prominent in the world of home and garden design.

INDULGENCE One extraordinary jaw-dropping item.

SAVOR Westchester’s professional chefs share their favorite recipes to cook at home.

Audience

Demographics READERS Female Male Married

73% 71%

INSPIRES ACTION Shopped in a store they saw advertised or written about Bought a product or service they saw advertised or written about

26%

SAVVY RENOVATORS Outside space (yard, pool, landscaping, walkways, etc.) Kitchen or bath Tile/Marble/Granite/Stone Windows (new or replacement)

(Avg. Spent) 43% ($7,835) 34% ($19,759) 28% ($4,906) 13% ($8,087)

43% 30%

ENGAGED READERS Read 4 out of 4 issues 53% Discussed something they read with someone else 58% Passed magazine along to another reader 29% Average time spent reading the magazine 50.4 minutes AFFLUENT HOMEOWNERS Average household income: Own a home Own other real estate Average value of other real estate

Market Research

$464,000 77% 41% $1.2 Million

52%

renovated primary residence

USE THE EXPERTS Gardener/Landscape service Real estate broker Interior designer/Decorator

41% 18% 17%

48%

$1.3 million

used a contractor/builder

Average value of home

*All demographic information was provided by Accelara Research in January 2007.

SOPHISTICATED SHOPPERS 72% purchased fine wine 62% bought furniture 53% purchased appliances 47% purchased window treatments 40% bought floor coverings

(Avg. Purchase) ($2,714) ($4,126) ($3,188) ($2,261) ($2,906)

Events February

69% bought linens/bedding

4th Annual Design Awards

June 10th Anniversary Party

2014 editorial lineup

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Special Advertising Section: What the Pros Know: How to Create the Most of Your Outdoor Space

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Ad Space Closing: Feb. 7, 2014 Publication Date: March 4, 2014

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SUMMER 10th Anniversary Issue Smart Homes A Lily Pond Garden Special Advertising Section: For the Greener Good.

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Ad Space Closing: May 9 , 2014 Publication Date: May 27, 2014

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Special Advertising Section: Renovation & Remodeling Successes Ad Space Closing: Aug. 8, 2014 Publication Date: September 2, 2014

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WESTCHESTER comprehensive

PUBLISHED BY WESTCHESTER MAGAZINE

2013 DESIGN AWARDS The winning architecture, kitchens, living rooms, bedrooms…

4th Annual Design Contest A Winter Garden Designing Your Kitchen Special Advertising Section: Designer Profiles: Architects, Builders, Designers

DESIGNER SECRETS

12 Interior Designers Tell All

KITCHEN AND BATH TRENDS

Great Gadgets, Cool Countertop s, Fabulous Faucets, and More

Ad Space Closing: Nov. 7, 2014 Publication Date: December 2, 2014

+

7 Essential Home Furnishings

Best-Selling Wallpapers

Subject to Change

How we’re distributed TARGETED IN-HOME DISTRIBUTION Westchester Home is mailed to affluent homes in Westchester County. NEWSSTANDS Westchester Home has desirable distribution at prominent newsstand locations and bookstores in Westchester County, lower Fairfield County and New York City.

RESOURCE GUIDE

EVENTS Westchester Home is distributed at regional home and garden consumer shows as well as national trade shows and designer expos throughout the year.

Each issue has a distribution of

20,000

copies

Westchester County at a glance • 431 square miles • 41 cities and towns • Population - 961,670 • 48% men/52% women • Median age - 40 years • 371,588 households • Average family income $80,725 • Average value of home $670,098

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