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2015 Australian Market Report Q3
manheim.com.au
Q3
Quarter 3 Overview Total New Vehicle Sales by State - Passenger & Commercial
Sales in the ACT, New South Wales, Queensland, Tasmania and Victoria rose in Q3 2015 compared to Q3 2014.
A key factor impacting the supply and mix of the used car market is obviously new cars sales. There are both short and long term impacts felt by each quarter’s sales. Some are felt immediately, such as an increase of trade-ins which are soon seen flowing through the auction lanes.
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ome take time and are only evident in 18 months or so, such as a change in the mix of the type of makes and models being purchased over time. Each quarter we will examine VFACTS and provide you with an update as well as some insights into the potential effects on the used vehicle market. Sales in the third quarter continued the strong start to the first half of 2015, with over 284,000 vehicles sold in the last three months. Sales were up 4.2% in Q3 this year compared to Q3 last year and YTD sales are up 3.6% on 2014 for the same period.
Sales in the ACT, New South Wales, Queensland, Tasmania and Victoria rose in Q3 2015 compared to Q3 2014. Leading the way was Tasmania (up 17.8%), NSW (up 8.5%) and QLD (up 6.4%). Sales in the Western Australia, Northern Territory and South Australia declined by 10.0%, 9.0% and 6.0% respectively.
Despite the continued strong growth in demand for SUVs the top selling vehicles in September remained passenger vehicles, with the Hyundai i30 taking the top spot with sales of 4,490, followed by the Mazda 3 (3,588), the Toyota Corolla (3,530), Toyota Camry (2,522) and Ford Ranger (2,471).
57,270
The Chief Executive of the Federal Chamber of Automotive Industries, Tony Weber, said “the continued growth in the market indicates support for wider data that suggests vehicle affordability is at an all-time high. The phenomenal growth in the sales of SUVs also indicates the trend towards these vehicles has continued.” The FCAI’s prediction of another year of over 1.1m sales seems to be well on track with 862,832 sales recorded in the first nine months of the year. The signs for continued growth are good with September sales up 6.8% compared to September last year. In September, Toyota has maintained the overall market leadership with sales representing 16.4% of the market, followed by Mazda (10.7%), Holden (9.2%), Hyundai (9.2%) and Mitsubishi (6.8%).
25,721 16,203 94,844
manheim.com.au
4,549
78,185
5,245
Total New Vehicle Sales by State | Q3 2015 v Q3 2014
Q3 2015
Q3 2014
120,000 100,000 80,000 60,000 40,000 20,000 0 NSW
Source: Federal Chamber of Automotive Industries; VFACTS National Reports (April, May, June)
2.388
VIC
QLD
WA
SA
TAS
ACT
NT
8
Quarter 3 Overview New Vehicle Market - Sales by Segment Some large increases and large falls characterised the performance of the market categories in Q3. While overall sales for the quarter are up 4.2% compared to last year’s Q3 results, growth was not consistent across all of the segments. Overview ith sales down 2.4% for the quarter, the decline in Passenger vehicle sales was slightly abated; YTD the segment is down by 2.8% compared to 2014.
W
Although the market was down overall, there were some segment increases. Led primarily by the Medium segment which saw an increase of 9.3% and although coming off a lower base, also up were the Sports (up 14.3%) and the People Mover (up 31.3%) segments. The most notable drops were in the Micro segment (down 36.5%) and the Large segment (down 9.0%).
Strong performers in the Q3 heavy commercial segment included the Isuzu N-Series.
In the Heavy Commercial segment, sales were up 2.9% YTD and are up 1% in Q3 2015 compared to Q3 2014. Strong performers were the Ford Transit Heavy (up 95.2% YTD), the Isuzu N-Series (MD) (up 505.8%) and the Iveco (HD) which was up 107.6% YTD.
In Light Commercials, Q3 saw a fall in sales of 3.6% compared to 2014 results. With YTD sales up only 0.2% a strong last quarter will be required to see sales stay on track to at least match last year’s sales levels.
Market Segmentation by Vehicle Body Type Q3 2015
Market Segmentation by Vehicle Body Type | Q3 2015 vs Q3 2014†
Q3 2014
70,000 60,000 50,000
The continued love affair of Australian buyers with SUV’s has never been more evident with Q3 sales up 18.7%. YTD sales are up 15.4% so it appears the trend towards SUV body types over passenger vehicles is still gaining momentum.
40,000 30,000 20,000 10,000
Top 15 Total New Vehicle Sales by Marque (Passenger)
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