Introduction. Rockbite Games, a fast-growing game development company based in. Armenia, is the creator of popular app t
Page 1. Rockbite boosts revenue up to 25% with Firebase Predictions. Introduction. Rockbite Games, a fast-growing game d
In January 2015, they launched their mobile app, which provides quick, inexpensive ... campaign performance and user act
in search impressions and 30-40% increase in clicks for eligible searches on Android when the user has the app installed
Online PDF Google Android Firebase: Learning the Basics: PART 2, Read ... the Basics: PART 2 Online , Read Best Book Goo
Building upon that idea, the team also wanted to deliver this experience in areas with no Internet connection. Finally,
Get started with free and unlimited app analytics for Android and iOS today: firebase.google.com. COLLECT RICH ... Send
Apr 13, 2018 - 17021-1:2015 and ISO/IEC 27006:2015, the Information Security Management ... and their offerings as liste
Based on the results of the experiment, we decided to roll-out the in-game promotion to our entire user base. Now, any u
increased by 10% with. App Invites vs. standard SMS. & email share options. 2x higher retention for users acquired v
Get started with free and unlimited app analytics for Android and iOS today: firebase.google.com. COLLECT RICH DATA AND
not by cholecalciferol ('vitamin D3'); and (3) have relatively short half-lives (approx. 5 h). INTRODUCTION. Extrarenal production of 1,25(OH)2D3 has been.
company hopes to one day make it available to the general public. Challenge ... Using Cloud Firestore's data structure a
Internet-connected force plates collect athletes' data, which is then analyzed ... company serves customers in the NHL,
Artists receive their own beautifully designed, custom-branded Android and iOS apps tailored with their own content and
a service that easily integrates with our front-end web app, our realtime cloud database, and our cloud storage services
Sep 24, 2012 - based on Python programming language to implement UML model refactorings. ... independent script and performed by an independent.
Town, their latest mobile game for Android and iOS, they implemented two monetization models: in-app purchases and in-ap
Rockbite boosts revenue up to 25% with Firebase Predictions Introduction Rockbite Games, a fast-growing game development company based in Armenia, is the creator of popular app titles like Deep Town. With more than five million users all over the world, the Rockbite team is dedicated to providing high-quality, immersive games that entertain and excite people.
Challenge For independent game developers like Rockbite, the biggest challenge of developing a game is, often, monetizing it. When Rockbite launched Deep Town, their latest mobile game for Android and iOS, they implemented two monetization models: in-app purchases and in-app ads. First, they enabled in-app purchases within a digital store so that users could buy in-game currency such as crystals and chests. For people who were not inclined to make an in-app purchase, the Rockbite team also created a second option, which allowed users to watch a video ad in exchange for a reward of in-game currency. Rockbite wanted to increase revenue by modifying their digital store layout and improving ad targeting.
Solution Rockbite used Firebase Predictions to segment their users in a way that was not possible before. In the past, they tried to segment users based on demographic data and then tested different layout options on these groups. But the tests were inconclusive. Predictions helped Rockbite segment users into groups based on their likelihood to spend or not spend. Then, Rockbite used Firebase Remote Config to easily deploy changes to their digital store UI to these predictive segments. The results revealed that users in the “likely to spend” group made more in-app purchases if chests were featured on top in the digital store. In addition, Rockbite used predictive segments to improve their ad targeting so that users in the “unlikely to spend” group received the second option of viewing an ad to earn in-game currency. Firebase helped Rockbite optimize their monetization flows and boost revenue.
“
Firebase Predictions and Remote Config gave us the power to target users based on their predictive behavior and rapidly test different purchase flows in our beta app. Without Firebase, we would not have become profitable in today’s competitive mobile gaming industry. Avetis Zakharyan CEO, Rockbite
Results
25%
Increase in revenue in predicted spender group
24%
Increase in revenue predicted non-spender group
Learn more Get started with Firebase at: https://console.firebase. google.com
