641 004 CURRICULUM AND SYLLABUS POST GRADUATE ...

GRG SCHOOL OF MANAGEMENT STUDIES Peelamedu, Coimbatore - 641 004

CURRICULUM AND SYLLABUS POST GRADUATE DIPLOMA IN MANAGEMENT OF RETAIL SERVICES (PGDMRT) [2013-2014]

October 2012

GRGSMS / PGDMRT (2013-14) / Curriculum and Syllabus

CONTENTS

Programme and Curriculum Objectives

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3

Curriculum 2013 -2014 - An Overview

...

5

List of Courses for PGDMRT Programme (2013 -2014)

...

9

Syllabus and Course Outline – Semester I

...

10

Syllabus and Course Outline – Semester II

...

19

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GRG SCHOOL OF MANAGEMENT STUDIES POST GRADUATE DIPLOMA IN MANAGEMENT OF RETAIL SERVICES PROGRAMME AND CURRICULUM OBJECTIVES

PROGRAMME OBJECTIVES In line with the vision and mission of the institution, the Post Graduate Diploma in Management of Retail Services (PGDMRT) programme is designed to provide the students with knowledge, skills and attitude for a successful career in management of retail services.

PROGRAMME STRUCTURE The design of the curriculum of PGDMRT programme is based on the principles of Knowing (Knowledge), Doing (Skills), and Being (Attitude). In this programme the ‘Knowing’ part comprises a total of eight courses. Three basic courses - Business 101, Management 101, and Law, Governance and Ethics; five specialisation courses – Strategic Retail Management, Retail Store Management, Retail Merchandising, Retail Supply Chain Management, and Retail Branding and Communication. The ‘Doing’ part comprises a field study and a project work. The ‘Being’ part comprises communication, collaboration, and consciousness. The total number of credits is 44.

CURRICULUM OBJECTIVES The curriculum is designed to: 1. Familiarise the students to basics of business, management, the legal environment, and issues relating to governance and ethics 2. Enrich their knowledge on key areas relating to management of retail services 3. Enable the students to acquire skills necessary to successfully carve a career in retail management 4. Help students to gain life skills – Communication, Collaboration, and Consciousness - through intensive modules of experiential learning

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GRG SCHOOL OF MANAGEMENT STUDIES POST GRADUATE DIPLOMA IN MANAGEMENT OF RETAIL SERVICES CURRICULUM 2013 -2014 – AN OVERVIEW

The Programme: 1. The full-time, one-year PGDMRT programme offered by GRGSMS comprises two semesters, each semester being of approximately 90 working days. 2. The programme is of 44 Credits equivalent of courses. One credit is equivalent to 10 classroom sessions of 70 minutes each. Students are expected to spend an equal time outside the classroom for preparation, assignments, library reading etc. 3. The programme includes courses on basics of business, key functions of management in organisations, legal aspects of business, and various aspects of retail management. Students are also required to carry out a field study and undertake a project work. In addition, they are required to successfully complete a three-module ‘Life Skills Development Programme’.

Structure of the PGDMRT Curriculum: The PGDMRT curriculum is structured as below: 1. Three basic courses (10 credits) – Business 101, Management 101, Law Governance & Business Ethics 2. Five courses from Retail Services domain (16 credits) – Strategic Retail Management, Retail Store Management, Retail Merchandising, Retail Supply Chain Management, and Retail Branding and Communication 3. Two Practice Work (12 credits) – Field Study and a Project 4. Three modules as a part of Life Skills Development Programme (6 credits) – Communication, Collaboration, and Consciousness

Total of 8 Courses, 3 Life Skills Development Modules, and 2 Practice Work (44 credits)

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Attendance: 1. Students are expected to attend a minimum of 75% of all scheduled classroom sessions during each semester. 2. The Director may condone the shortage in attendance, in exceptional circumstances, up to a maximum of 10%. 3. Students falling short of the required attendance will not be permitted to appear for the End Semester Examination of the semester. 4. Students who do not complete a semester on account of such shortage of attendance may seek to repeat the semester in the subsequent academic year.

Completion of the PGDMRT Programme: Students are required to complete their PGDMRT programme in all respects within a maximum of three years from the date of their first joining the programme, or as per the rules and regulations of the Bharathiar University in regard.

Assessment and Evaluation: 1. Evaluation of students’ performance will be based on both Continuous Internal Assessment (CIA) and External Examination (EE). 2. The CIA shall comprise multiple components of assessment such as online exercises, role plays, simulation, mini project, quizzes, home assignments, case analyses, classroom participation, student presentations, project work, mid semester examination etc. The faculty concerned may decide appropriate mixture of components for their Courses. 3. The EE will be conducted at the end of each semester. The duration, format etc. shall be decided as appropriate to each Course. 4. CIA shall carry a weightage of 60% and the EE 40%. 5. The three modules of Life Skills Development – Communication, Collaboration, and Consciousness - will be evaluated and graded as “Complete / Incomplete”. Students securing ‘Incomplete’ grade in these modules will need to repeat the modules when they are offered next time.

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6. There will not be any minimum marks stipulated for passing CIA. However, in the EE, students shall be required to secure a minimum of 50% for passing. In order to successfully complete a Course, students will need to secure a minimum total of 50% (50 out of 100 marks) in CIA and EE put together. 7. The records of CIA and EE for each student and each Course shall be maintained in safe custody for a period of six months. 8. Students who are not satisfied with the CIA score for any Course may appeal to the Director for a review. Director’s decision in the matter shall be final and binding.

Scheme of Examination: The End Semester Examinations shall be of 3-hour duration irrespective of credits assigned to the Courses. The maximum marks in EE shall be 100 to be pro-rated to 40%.

Grading: The grading of students, based on the assessment and evaluation of their performance, will be as below.

Grading

Marks secured

First Class with Distinction

…

75% and above

First Class

…

60% and above but below 75%

Second Class

…

50% and above but below 60%

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GRG SCHOOL OF MANAGEMENT STUDIES POST GRADUATE DIPLOMA IN MANAGEMENT OF RETAIL SERVICES LIST OF COURSES FOR PGDMRT PROGRAMME (2013 - 2014)

Code

Title

Credits

SEMESTER I PG13BSN

Business 101

3

PG13MGT

Management 101

4

PG13SRM

Strategic Retail Management

4

PG13RBC

Retail Branding and Communication

3

PG13COM

Communication

2

PG13 FDS

Field Study

6

Sub – Total

22

SEMESTER II PG13LGE

Law, Governance & Ethics

3

PG13RSM

Retail Store Management

3

PG13RMC

Retail Merchandising

3

PG13SCM

Retail Supply Chain Management

3

PG13COL

Collaboration

2

PG13CON

Consciousness

2

PG13PRO

Project Work

6

Sub – Total

22

TOTAL

44

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SYLLABUS AND COURSE OUTLINE

SEMESTER I – COURSES

Code

Title

Credits

SEMESTER I PG13BSN

Business 101

3

PG13MGT

Management 101

4

PG13SRM

Strategic Retail Management

4

PG13RBC

Retail Branding and Communication

3

PG13COM

Communication

2

PG13 FDS

Field Study

6

Sub – Total

22

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GRG SCHOOL OF MANAGEMENT STUDIES POST GRADUATE DIPLOMA IN MANAGEMENT OF RETAIL SERVICES (PGDMRT) SYLLABUS

Course Title:

BUSINESS 101

Course Code:

PG13BSN

Semester / Credits:

I/3

Course Objectives This is intended to be an introductory course with a primary objective of providing the students with a broad knowledge on business and organisations. It draws on the essentials of the business environment and its impact on business; purpose, forms, structures, and functions of business; basic principles of economics and accounting; and relation of business to its stakeholders and the market.

Course coverage 

Business Essentials



Forms and Structures of Business



Firm and the Market



Business Environment



Principles of Economics



Principles of Accounting

Pedagogy Lectures and Case Discussion

Evaluation and Grading Case discussion

…

15%

Mid Semester Exam

...

20%

Presentations

…

15% 11


Quiz

…

10%

End Semester Exam

…

40%

Reference Books 1. Jones, Gareth R. (2012), Organisational Theory, Design and Change, 7/e, New Delhi: Pearson Education 2. Ahuja, H.L. (2011). Managerial Economics: Analysis of Managerial Decision Making, 6/e; New Delhi: S. Chand & Company Limited 3. Maheshwari, S. N, Maheswari K Sharad and Maheswari, S. K (2012). A Textbook of Accounting for Management, 4/e, New Delhi: Vikas Publications 4. Fernando, A.C. (2011). Business Environment; New Delhi: Pearson Education

Course Title:

MANAGEMENT 101

Course Code:

PG13MGT

Semester / Credits:

I/4

Course Objectives This course intends to enhance the knowledge of the students on the basics of strategic and functional management of an organisation, including the process of decision making and use of information technology.

Course Coverage 

Functions of Management



Managerial Decision Making



Basics of Financial Management



Basics of Marketing Management



Basics of Human Resources Management



Basics of Operations Management



Strategic Management Process



Information Technology for Management 12



Evaluation and Grading Case discussion

…

15%

Mid Semester Exam

...

20%

Assignments and Presentations

…

10%

Quiz

…

15%

End Semester Exam

…

40%

Reference Books 1. Carpenter, M.A., Salwan, P., Sanders, G. (2011). Strategic Management: Concepts and Cases, 2e; Pearson Education 2. O’Brien, A. James and George, M. Marakas (2010). Management Information Systems, 9/e; New Delhi: Tata McGraw-Hill 3. Srivastava, U.K., Shenoy, G.V., and Sharma, S.C. (2009), Quantitative Techniques for Managerial Decision, 2/e; New Delhi: New Age International 4. Khan, M.Y. and Jain, P. K. (2011). Financial Management: Text, Problems and Cases, 6/e; New Delhi: Tata McGraw-Hill 5. Philip Kotler, Kevin Lane Keller, Abraham Koshy, and MithileshwarJha (2009). Marketing Management: A South Asian Perspective, 13/e; New Delhi: Pearson Education 6. Dessler and Varkkey (2011). Human Resource Management 12/e, Pearson Education, Dorling Kindersley (I) Pvt Ltd., New Delhi 7. Mahadevan, B. (2010). Operations Management, Theory and Practice, 2/e, Pearson Education _________________________________________________________________________

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Course Title:

STRATEGIC RETAIL MANAGEMENT

Course Code:

PG13SRM

Semester / Credits:

I/4

Course objective This course would enable the students to understand and manage highly challenging retail business and prepare strategic planning process for retail management.

By the end of this course they will be able to: 

formulate strategies and tactics for creating customer experience management



identify, design, develop, and implement competitive strategies in the retail environment

Course Coverage 

Retailing – Framework, Characteristics, and Importance



Building and sustaining relationships in Retailing- Customer, Channel, and Supplier



Identifying and Understanding Customers



Strategic planning in Retailing- Situation analysis, Objectives, and Consumer needs



Retail Institutions by ownership- Independent, Chain, Franchising and VMS



Retail Institutions by Store- based strategy mix



Web, Non store-based, and other forms of nontraditional retailing


Evaluation/Grading Role Plays

…

10%

Assignment

…

15%

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Case Discussion

…

10%

Mid-semester Exam

…

25%

End-Semester Exam

…

40%

Reference Books

1. Berman Barry and Joel R Evans (2011). Retail Management – A Strategic Approach, 11/e; New Delhi: Pearson Education 2. Gibson G. Vedamani (2012), Retail Management: Functional Principles and Practices, 4/e, Jaico Publishing House 3. David Gilbert (2003). Retail Marketing Management, 3/e; Pearson Education 4. Dunne M Patrick, Robert F

Luasch & David A Griffith. Retailing, 4/e;

Singapore: Thompson Learning 5. Swapna Pradhan (2007). Retailing Management, 2/e; New Delhi: Tata McGrawHill

Course Title:

RETAIL BRANDING AND COMMUNICATION

Course Code:

PG13RBC

Semester / Credits:

I/3

Course Objective This course intends the students to explore various issues related to branding and communication to enhance the understanding and appreciation of this important intangible strategic asset.

By the end of this course the students will be able to: 

identify the sources and outcomes of brand equity



develop and deploy communication strategies for retail outlets

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Course Coverage 

Establishing and maintaining a retail image- Components, Dynamics and Significance



Brand identity and Brand positioning



Brand building strategy



Managing brand equity- Brand value chain



Measuring brand equity



Private labels- Store branding



Elements of the retail promotion mix- Advertising, Sales promotion, Personal selling and PR



Planning a retail promotion strategy- Establishing, Selecting, Implementing and Reviewing the promotional plan

Pedagogy

Lectures and Case Discussion

Evaluation/Grading Assignment

…

10%

Quiz

…

10%

Case Discussion

…

20%

Mid-Semester Exam

…

20%

End-Semester Exam

…

40%

Reference Books 1. Kevin, Lane Keller, M. G. Parameswaran, and Isaac Jacob (2011). Strategic Brand Management, 3/e; New Delhi: Pearson Education 2. Tapan, K Panda (2007). Building Brands in the Indian Market; New Delhi: Excel Books 3. David Gilbert (2003). Retail Marketing Management, 3/e; Pearson Education

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4. Dunne M Patrick, Robert F Luasch& David A Griffith. Retailing, 4/e; Singapore: Thompson Learning __________________________________________________________________________ Course Title:

COMMUNICATION

Course Code:

PG13COM

Semester/ Credits:

I/ 2

Course Objectives This module is designed to equip students with essential techniques and skills of business communication. The course aims to impart these skills through experiential learning involving interactive sessions and workshops.

After completion of the course the students will be able to: 

Communicate effectively in business using technology



frame and write effective business messages



draft formal and informal reports



show sensitivity when communicating cross-culturally



communicate effectively in teams and give and receive constructive feedback



demonstrate business etiquette in professional settings

Course Coverage 

Communicating in Organizational Settings; Using technology for communication in Business Settings; Making Ethical Communication choices.



Team and Interpersonal Communication – Collaborative Communication, giving feedback



Preparing, Conducting and Contributing to Efficient meetings



Communicating across Cultures; Enhancing Sensitivity to Culture and Diversity, Business Etiquette



Writing Business Messages



Planning, Writing and Completing reports

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

Designing and Delivering Oral and Online Presentations



Handling work conflict

Pedagogy Class Activities, Exercises and Case Discussions

Evaluation Internal evaluation

Reference Books 1. Bovee, Courtland L, Thill, John V and AbhaChatterjee (2010). Business Communication Today, 10/e, New Delhi: Pearson 2. Chaturvedi, P. D. and Chaturvedi, Mukesh (2011). Business Communication, 2/e; New Delhi: Pearson Education 3. Lesikar, Raymond V. and Flatley, Marie E, Rentz, katheryn, Pande, Neeraja (2009). Basic Business Communication, 11/e, New Delhi: Tata McGraw-Hill 4. Ober, Scot (2009). Contemporary Business Communication, 5/e; New Delhi: Biztantra 5. AnjaneeSethi, and AdhikariBhavana (2010). Business Communication; New Delhi: Tata McGraw-Hill __________________________________________________________________________

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SYLLABUS AND COURSE OUTLINE

SEMESTER II – COURSES

Code

Title

Credits

PG13LGE

Law, Governance & Ethics

3

PG13RSM

Retail Store Management

3

PG13RMC

Retail Merchandising

3

PG13SCM

Retail Supply Chain Management

3

PG13COL

Collaboration

2

PG13CON

Consciousness

2

PG13PRO

Project Work

6

Sub – Total

22

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Course Title:

LAW, GOVERNANCE & ETHICS

Course Code:

PG13LGE

Semester / Credits:

II / 3

Course Objective: This course is intended to provide students with a broad knowledge on the legal aspects impacting business, and issues relating to corporate governance and ethical dilemmas. At the end of the course the student would be able to: 

recognise the interface between law and business



explain the theory and practice of corporate governance



analyse and resolve ethical dilemmas in business

Course Coverage Legal Aspects of Business 

Industrial Disputes Act, 1947



Companies Act, 1956



Indian Contract Act, 1972



Consumer Protection Act, 1986

Corporate Governance 

Corporate Governance: An Overview



The Theory and Practice of Corporate Governance



Rights and Privileges’ of Shareholders



Board of Directors: A Powerful Instrument in Corporate Governance

Business Ethics 

Business Ethics and Corporate Governance



Corporate Social Responsibility

Pedagogy Lectures and Case discussion

20


Evaluation and Grading Quiz

-

10%

Mid Semester Exam

-

20%

Case Discussion

-

10%

Assignment & Presentation

-

20%

End Semester Exam

-

40%

Reference Books 1. AkhileshwarPathak, (2010). Legal Aspects of Business, 4/e, New Delhi: Tata McGraw-Hill 2. Arunkumar Jain (2010). Corporate Governance: Strategy and Ethics, New Delhi: Tata McGraw-Hill 3. Kapoor, N.D (2010). Company Law and Secretarial Practice,New Delhi: Sultan Chand & Sons 4. Codes evolved by various trade associations and chambers (such as CII, FICCI)

__________________________________________________________________________ Course Title:

RETAIL STORE MANAGEMENT

Course Code:

PG13RSM

Semester / Credits:

II / 3

Course objective This course will enable students to critically understand and analyse the retail store environment within which operations and the functions are performed.

By the end of this course they will be able to: 

realise the cross functional nature of the operations process that helps to create a better retail outlet



recognise supportive processes and manage the operations of retail store

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Course Coverage 

Trading area analysis- Characteristics of trading areas



Delineating the trading area of existing store and new store



Site selection- location strategy and site evaluation



Types of locations



Operations management- operational dimensions



Operating a retail business- operations blueprint, store format, size and space allocation



Store layout-design, types of layouts, and visual merchandising



Managing the retail store- Staffing, Selection, Retail selling, and Control



Crisis management



…

20%

Case Discussion

…

10%

Quiz

…

10%

Mid-semester Exam

…

20%

End-Semester Exam

…

40%

Reference books 1. Andrew J Newman and Peter Cullen (2011), Retailing: Environment and Operations, New Delhi: Cengage Learning 2. Vishal Agarwal (2011). Store Operations, 1/e; Biztantra 3. Gibson G. Vedamani (2012), ‘Retail Management: Functional Principles and Practices’, 4/e, Jaico Publishing House 4. David Gilbert (2003). Retail Marketing Management, 3/e; Pearson Education

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5. Dunne M Patrick, Robert F Luasch& David A Griffith. Retailing, 4/e; Singapore: Thompson Learning

Course Title:

RETAIL MERCHANDISING

Course Code:

PG13RMC

Semester / Credits:

II / 3

Course objective This course is intended to provide the basics of merchandising in retail.

By the end of this course the students will be able to:  develop and execute a merchandise plan  prepare to assort and allocate products  assess and evaluate the effectiveness of merchandise decisions

Course Coverage 

Develop merchandise plans- Buying organisation formats



Devise merchandise plans



Category management



Implementing

merchandise

plans-

receiving,

stocking,

reordering

and

reevaluating 

Merchandise forecasting and budgeting



Financial inventory control



Pricing- developing a retail price strategy



Factors affecting a retail price strategy-Consumer, Government, Mfrs, Wholesalers, and Competition

Pedagogy Lectures, Case Discussion, and Simulation 23



…

20%

Case Discussion

…

10%

Quiz

…

10%

Mid-Semester Exam

…

20%

End-Semester Exam

…

40%

Reference Books 1. Nancy Rabolt and Judy K Miler (2009). Concepts and Cases in Retail and Merchandise Management, 2/e; Fairchild Books 2. Grace I. Kunz (2010). Merchandising Theory, Principles, and Practice, 3/e; Fairchild Books 3. Swapna Pradhan (2009). Retailing Merchandising; New Delhi: Tata McGraw-Hill 4. Berman Barry and Joel R Evans (2011). ‘Retail Management – A strategic approach’, 11/e; New Delhi: Pearson Education 5. Dunne M Patrick, Robert F Luasch& David A Griffith. Retailing, 4/e; Singapore: Thompson Learning

Course Title:

RETAIL SUPPLY CHAIN MANAGEMENT

Course Code:

PG13SCM

Semester / Credits:

II / 3

Course Objective This course will enable the students in understanding the logistics function and supply chain management to achieve cost effective supply and distribution of goods and services to meet varying customer demand.

By the end of this course the students will be able to: 

conceptualise supply chain designs that are aligned with retail formats



plan and design logistical and supply chain activities of retail formats 24


Course Coverage 

Operations management- Overview, Operations strategy and competitiveness, and relevance to service sector



Operations blueprint in retailing



Logistics- Definition, Mode of transportation, and Impact of IT in logistics



SCM- Supply chain network, Distribution network, Cross docking, and Facility location models



Forecasting- Types of techniques, Methods to determine accuracy of forecast



Inventory control- EOQ, Lot size determination, Bulk purchase, Safety inventory, and Demand uncertainty



Sourcing decisions and vendor selection, Vehicle routing and route sequencing


Evaluation/Grading Quiz

…

10%

Case Discussion

…

10%

Assignment

…

20%

Mid-Semester Exam

…

20%

End-Semester Exam

…

40%

Reference books 1. Newman A. J. and Cullen P (2011). Retailing: Environment and Operations, 1/e; Cengage Learning 2. Rajesh Ray (2010). Supply Chain Management for Retailing, Tata McGraw Hill 3. Patrik Jonsson (2010). Logistics and Supply Chain Management, Tata McGraw Hill 4. Kenneth Lysons and Brian Farrington (2010). Purchasing and Supply Chain Management, 7/e, Pearson Education

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5. Chopra, S. Meindl, P. and Kalra, D. V (2010). Supply Chain Management: Strategy, Planning and Operation, 4/e, New Delhi: Pearson Education

Course Title:

COLLABORATION

Course Code:

PG13COL

Semester/ Credits:

II/ 2

Course objectives This is a sequel to the module on communication and advances to discipline one’s self with respect to one’s relationship and transaction with others in the organisation. The module intends to develop human relations skills and synthesizes professional behaviour that is required for collaborative and social interaction.

Course coverage Sessions will focus on: 

Interpersonal accommodation



Enhancing collaborative culture



Working in teams



High performance teams



Aligning with work standards



Blending individual goal with organizational goals



Conflict management



Time management



Business etiquette

Pedagogy Group activities, Role plays and Situation Analysis

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Course Title:

CONSCIOUSNESS

Course Code:

PG13CON

Semester/ Credits:

II / 2

Course Objectives This module intends to encourage students to adopt a balanced self-determined behaviour that evolves from within. Students are led into an introspection of their own perspectives that will help them realize their SELF through Critical Thinking and Experiential Learning Exercises. These skills enable the students to maintain their emotional wellbeing which enhances the performance and productivity at work.

Course Coverage 

Self-Awareness



Self-Esteem



Self-Reflection



Self-Discipline



Building Emotional Quotient



Self-Corrective Actions

Pedagogy Role Play, Critical Thinking and Experiential Learning Exercises


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Reference Books 1. Daniel Goleman (2005). Emotional Intelligence, 10/e, New York, Bantam Books 2. Stephen R Covey: The 7 Habits of Highly Effective People 3. Dr. Norman Vincent Peale: The Power of Positive Thinking __________________________________________________________________________

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