website in the last four weeks because of catalogues.â¡. 45%. ÆÆÑ· o= ... using the power of print to help build your
F O R E W O P T HE L I A M X O B R E LETT
7 -uom m ; ; 0 Ĺ |Ľv u;Ľv_ ;ঞm]ĺ ; h u ĺ v l ouh o= ŋb| ]_;uo m m o v v m ; ; -u ;7=ou -bѴbv|_ b l u o 0 |Ľvv ;;u ;-m7b l ঞ ] m =ou-Ѵo WEEKEND
PEOPLE SPEND TIME READING IT Nielsen research reveals consumers vr;m7ƑƖlbm|;vb|_Ѵ;;u0o material on weekdays and 33 minutes over the weekend.*
IT HAS A LONG LIFE
WEEKDAY
IT DRIVES CONSUMER BEHAVIOUR
670,000 Australians have looked up a website in the last four weeks because of catalogues.‡
45%
Thinking ƓƔѷo=Ѵ;;u0ou;-7;uv_-; considered buying something =;-|u;7bmѴ;;u0ol;7b-ĺ*
MOST IMPORTANTLY, IT DRIVES PURCHASES
Visiting 42%o=Ѵ;;u0ou;-7;uv have visited a branch.
55%
Browsing 19% have visited a website.
have bought something from a catalogue in the last week. †
*: Nielsen CMV Survey 5, 2015. ‡: Roy Morgan Single Source, July 2015–Jun 2016. †: Roy Morgan Single Source, Jul 2014–Jun 2015.
Telling 24% have told family and friends.* ;;u0ol-uh;ঞm]bvvঞѴѴ]obm]v|uom]Ŋvol-h;vu;oĽu; using the power of print to help build your business.