May 1, 2015 - Being Obtuse by Speaking in Jargon or a Monotone - Remember who you want to reach with your message and if
7 Deadly Interview Mistakes and How to Avoid Making Them
By Janette Burke, Your Media Marketing Specialist Whether in traditional broadcast or via the Internet, every time you score a media interview, you are granted an opportunity to communicate with and make a positive impression on potential and current audiences including clients, future clients, sponsors, employees, stakeholders and shareholders. Since you can never be sure who is actually watching or listening, you don't want to blow it. Winging an interview is never a good idea and can reflect badly on both your and your business's reputation, making people mistrust and not want to buy, work or deal with you. Performing well in an interview may seem simple enough, but it actually takes training and lots of practice to ensure positive results. What else can make your interview easily fall flat? Here are 7 deadly mistakes to avoid making... 1. Winging Your Interview - Media placements are hard to come by these days and are often over as quickly as they start. With only minutes to get your message across, you really have to take the time to narrow it down and get at your key points. If you say everything about your business, you will be remembered for nothing. 2. Being Defensive When Asked Questions - During your interview don't forget to show how passionate you are about what you are doing. And not come across as hurt or aggrieved if the interviewer asks you any hard questions. 3. Not Staying on Message - Remember what you want to say to your audiences in this interview and do it. What is the most important thing you want to convey and why? Always talk about the benefits you provide.
4. Losing Control of the Interview - When the interviewer asks a question off topic answer it briefly then say “that’s a good question but today I want to talk about…” 5. Becoming Flustered and Frustrated - Even if you feel you are being asked the same question again and again or in different ways think of each time as another opportunity to tell your audiences your message. 6. Being Obtuse by Speaking in Jargon or a Monotone - Remember who you want to reach with your message and if they don’t work in your industry speak in plain language. 7. Answering in Monosyllables or Saying No Comment - Never, ever say yes, no or
no comment. You’re being interviewed because you’re the expert on the subject show your expertise. Wishing You Fame and Fortune, Janette
