A leading destination - Staffordshire Chambers of Commerce [PDF]

SUMMER 2017

THE MAGAZINE FOR BUSINESS LEADERS, MOVERS & SHAKERS

ON BUSINESS

STAFFORDSHIRE CULT

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REGENE

RATION

OPPORTUNIT

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A leading destination Why businesses are choosing to base themselves in the heart of our county.

Regional funding boosts growth

PLUS

LATEST MEMBER NEWS, MOVERS & SHAKERS

KINDLY SPONSORED BY:

Mercedes-Benz of Stoke

THE OFFICIAL MAGAZINE OF

FOCUS MAGAZINE 03


Our Patrons Want to discover the benefits of becoming a chamber patron? Contact us today for more information: T: 01782 202222 E: publications@staffordshire chambers.co.uk

President’s message As I write, we are faced with further

requiring clarity, please do not hesitate

uncertainty around Brexit and how it

to contact us for help and advice.

will impact our business community in

Our role is to be a voice for

Staffordshire.

Staffordshire businesses and to

During this time, please be assured

represent the local views and

that Staffordshire Chambers of

requirements through the chamber

Commerce is working with the British

network at both local, regional and

Chambers to pressure the powers to

national levels. Please provide any

keep businesses informed as to what

feedback that you may have and keep

measures are being taken.

your businesses updated through our

If you have any questions or issues

regular events.

Paul Farmer OBE President Staffordshire Chambers of Commerce

04 CONTENTS


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Contents 06 Why Staffordshire? We take a look at why businesses are choosing to base themselves in the heart of our county.

10 Regional funding boosts growth Staffordshire businesses are growing thanks to funding from the Jobs & Growth Fund.

18 Mind the gap Looking at how we can work together to ensure a sustainable future.

20 Top tips for Start-ups We hear from Apprentice star, Nick Holzherr, with his top tips for budding business professionals

22 QES Analysis Sara Williams and Justin Urquhart Stewart with their take on the latest figures for Staffordshire.

WE ARE SOCIAL The views expressed in this magazine are not necessarily those of the chambers. This publication (or any part thereof) may not be reproduced, transmitted or stored in print or electronic format (including, but not limited to, any online service, any database or any part of the internet), or in any other format in any media whatsoever, without the prior written permission of the publisher. Although every effort is made to ensure the accuracy of information contained in the magazine, the chambers do not accept any responsibility for any omissions or inaccuracies it contains.

26 # Well Connected Has your business been spotted at a recent event?

30 finest and futurefinest Learn why you should get involved in Staffordshire’s leading professional service network.

37 Movers and Shakers Keep up-to-date with Staffordshire’s most recent appointments and promotions.

38 City of culture bid Keep updated on the City of culture bid with Paul Williams.

50 Working Lunch We get to know more about Managing Director of Impress PR, Sophie Attwood, and how she has created a fresh approach for public relations.

Staffordshire Chambers of Commerce Commerce House, Festival Park Stoke-on-Trent, Staffordshire, ST1 5BE 01782 202222 Focus magazine is published by Staffordshire Chambers of Commerce Design and Print by Rowtype Ltd, Unit 1, Milton Road, Milton, Stoke on Trent ST1 6LE Editorial and advertising: [email protected] 01782 202222

06 WHY STAFFORDSHIRE? THE MAGAZINE FOR BUSINESS LEADERS, MOVERS & SHAKERS

Why

Staffordshire? With a population of over 800,000 people and more than 57,000 registered businesses, Staffordshire had become synonymous with culture, regeneration, connectivity and opportunity.

With its friendly people, leading business infrastructure and cultural appeal, it’s no surprise that Staffordshire is attracting more and more businesses each year. We explore deeper as to why businesses are choosing to base themselves in the heart our county.

Business attraction

Staffordshire’s contributions to culture, music, film, food and ceramics are key to its appeal and the reason why almost twenty-four million day trips were made to the county last year. These visitors generated approximately £1.14 billion for our economy and supported around 28,000 jobs. This has attracted a range of retail and leisure businesses who have invested in their growth in the area. Both local and international tourists flock to Staffordshire to experience its culture and great visitor attractions including: Trentham Gardens, Alton Towers, Drayton Manor Park, Cannock Chase and the Peak District. The area also boasts award-winning theatres, internationally significant museums and three professional football teams. Amanda Dawson, Marketing Manager at Trentham Gardens, commented:

“Where else can you come face-toface with free-roaming monkeys, throw your own pot or find fairies at the bottom of the garden? Where else can you go to take in a west end production, watch theatre in the round, see Anglo-Saxon gold and a Spitfire? With a great, central location and easy access by road and rail, Staffordshire is the perfect place for a tourist destination such as Trentham to be located.” Within Staffordshire, Stoke-on-Trent is a leading destination for post-industrial heritage and cultural tourism, having claimed the title of World Capital of Ceramics in 2009 during the inaugural British Ceramics Biennial. The industry is now enjoying something of a renaissance with companies introducing new techniques and processes and investing in people to ensure a sustainable future for generations to come. Steelite International, an awardwinning, internationally-renowned tableware manufacturer, is based in the heart of Staffordshire in Stoke-onTrent, but reaches a global audience. Steelite supplies ceramics to more than 140 countries around the

world and has more than 1,000 staff worldwide. Yet the company never loses sight of where it is based and the true value of the local people who have worked so hard to help build that success.  Neil Hooper, Managing Director at Steelite International, said: “We are committed to the resurgence in manufacturing and the ceramic industry in Staffordshire. The county is full of hard-working people and is a place of success. I believe Steelite International is a shining example of what can be achieved through embracing the culture of the county. Our efforts are geared towards continuing to fly the flag for ‘Made in Britain’, whilst maintaining a firm commitment to making our core product right here in the heart of the UK, in Stoke-on-Trent, Staffordshire.” Tourism touches everyone – visitors, residents, employees and students who choose to come to study in the area. It provides employment opportunities for those unable to work full-time, and is a major employer of young people and ‘silver workers’, as well as being an incubator for the many ceramics and other creative-

WHY STAFFORDSHIRE? 07 THE MAGAZINE FOR BUSINESS LEADERS, MOVERS & SHAKERS

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“Where else can you come face-to-face with free-roaming monkeys, throw your own pot or find fairies at the bottom of the garden? Where else can you go to take in a west end production, watch theatre in the round, see Anglo-Saxon gold and a Spitfire?.”

based entrepreneurs who form the seedbed of an economy in transformation. Although tourism and culture means different things to different people, Staffordshire offers a unique blend between the two; offering something for everyone visiting as well as undoubtedly providing an avenue for economic growth and development, and a boost for local entrepreneurship.

Business investment

Millions of pounds have been spent on infrastructure which will create jobs and development opportunities in Staffordshire and there are millions more to be invested. Recently, global hospitality giant Hilton unveiled plans to build one of their signature hotels in Hanley, Stoke-on-Trent’s City Centre. The multinational company, which has nearly 5,000 locations around the world, has signed a franchise agreement for the 140-bedroom Hilton Garden Inn on the Smithfield development. The hotel is expected to open in 2019 and will create around 50 jobs. Keele University Science Park has received significant investment in recent years; creating around 1250 jobs and lending itself to be a choice location for high quality businesses. Dr Mark Bacon, Director of Engagement and Partnerships at Keele University, said: "Staffordshire is going from strength to strength in terms of the opportunities available to businesses. Fresh and

knowledgeable talent, established expertise, national and international transport links and a wide range of accommodation options are just some of area's key strengths that are attracting businesses of all types and sizes to this creative and innovative county." There have been notable business success stories as a result of heavy investment, illustrating the wealth of talent in the commercial sector with the potential to be harnessed to drive the growth of Staffordshire. Emma Bridgewater, Portmeirion and Michelin have increased their sales by over 20 per cent in one of the most challenging trading years for decades, whilst others such as JCB, continue to be power brands of international significance. >

08 WHY STAFFORDSHIRE? THE MAGAZINE FOR BUSINESS LEADERS, MOVERS & SHAKERS

Staffordshire has also been successful in its bid to create one of the country’s 26 Enterprise Zones; creating up to 9000 new jobs and rejuvenating 140 hectares of largely brownfield land. The Ceramic Valley Enterprise Zone (EZ) is based on a simple premise: unlocking seven key sites along the strategic A500 Corridor to accelerate investment in a range of employment sectors. The extra funding and investment available through the zone will help to expand the area’s advanced manufacturing sector and develop new technologies for engineering. The Enterprise Zone is a very strong marketing tool for strengthening the reputation of the area nationally and internationally as a great location with a forward-thinking, positive approach to innovation and growth. Enterprises like this are a great attraction for businesses and their staff, encouraging talent to the area and creating secure working conditions. Elsewhere in the county, Stafford has experienced a £1.2bn, a huge boost in aiding the county to prosper and grow. Part of this investment is the stunning £70 million Riverside retail development comprised of new shops, restaurants and car parking. Facilities such as these are a great

way of encouraging business into the county, offering talented individuals and their families an attractive and welcoming place to live and work. As the town attracts fresh investment, new housing developments are also taking shape which shapes the overall offering of Stafford and Staffordshire as a whole. Councillor Frances Beatty, Cabinet Member for Planning and Regeneration at Stafford Borough Council, said: “This work has and will continue to transform the area of Stafford, creating a more attractive environment for everyone. It’s absolutely vital that we have a city centre which is attractive and vibrant that people will want to visit and invest in.”

Investment in housing

By 2026 Staffordshire is expected to see significant growth outside of the business community, including a population increase of over 100,000, which will require the building of 55,000 new houses. This increase is a great reflection of how Staffordshire is continuing to flourish as it encourages people and businesses to invest in our county.

Why

Investment in local areas

Staffordshire?

The high-speed rail 'hub' (HS2) will give an economic boost to the wider region. The £55 billion railway will cut journey times between Stafford and London to 53 minutes – a saving of 22 minutes.

WHY STAFFORDSHIRE? 09 THE MAGAZINE FOR BUSINESS LEADERS, MOVERS & SHAKERS

Mike Herbert, Regional Director of The Trentham Estate for St. Modwen, said: “Staffordshire holds many very good reasons for businesses and their staff to locate here. There is good availability of quality sites and buildings for new employers along with expert property developers who can deliver bespoke buildings. Housing is a key consideration in the county as we see more and more people who are eager to live in good accessible and sustainable locations. Therefore, bringing forward suitable housing sites, including for top range houses for business executives, is a key part of driving forward the economy in Staffordshire.”

Investment in transport and broadband links

Located near the geographical centre of the country, Staffordshire has excellent transport links and is an ideal location for a huge variety of businesses; offering convenient links to the rest of the country via the M6 and A50. For businesses needing to travel outside of the United Kingdom, Birmingham, Liverpool, Manchester, and East Midlands airports are all approximately one hour away. The high-speed rail 'hub' (HS2) will give an economic boost to the wider region. The £55 billion railway will cut journey times between Stafford and London to 53 minutes – a saving of 22 minutes. Not only will this benefit Stafford, but it will open economic benefits and opportunities for the people living in Staffordshire, the Black Country and Shropshire. Not only are we well connected in terms of road and rail links, but we have access to the best coverage of high-speed broadband, with companies such as Internet Central

offering affordable internet services and 4G mobile phone data. Scott James, Head of Sales and Marketing at Internet Central, said: “Staffordshire is a county that exemplifies Internet Central’s key objectives; to grow together through quickly building great connections. Based in Staffordshire, we are able to serve clients throughout the UK with a great network of local businesses backing us. Further, we have access to talented young people from the two universities here to ensure a sustainable future in an industry which is constantly in a state of regeneration and development.”

Opportunities

Entrepreneurs in Britain are starting new businesses at a record pace of 80 an hour, with Staffordshire being one of the most popular start-up hubs outside the capital due to its strong commercial property, workforce demographics and access to finance. Our county’s SMEs have access to over 35 region-specific grants and funding opportunities, which are put in place to facilitate business growth. They also benefit from cheaper office space in the region. At a mere £10.25 per square foot, office-space in Staffordshire is nearly three times cheaper than in Manchester. Staffordshire Chambers of Commerce runs an award-winning start-up support programme, providing aspiring entrepreneurs with a platform to succeed through workshops, STAFFORDSHIRE one-toone support CULT and advice. URE Staffordshire Chambers REGENER ATION supported over 70 OPPORTUN

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individual start-ups in 2016; offering advice on the development of business plans and providing workshops which cover the fundamentals such as tax, VAT, employing staff and financial forecasting. The county has two fantastic universities which, between them, have over 25,000 students and offer businesses across the county the prospect to tap into young talent. For the students themselves, they have the remarkable opportunity to work for companies like Bet365: the biggest online gambling group in the world with 19 million customers in almost two hundred countries and employing thousands of talented young people at their base in Festival Park. The county offers an abundance of opportunities for both businesses and individuals. Businesses can benefit from funding opportunities, international trade, low rental rates, accessible transport links, high calibre graduates and much more. Local people can also take advantage of the opportunity to work for fantastic local, national and international companies as well as experiencing the area’s cultural scene, with its first-rate theatre, food and ceramics. Staffordshire is a rare thing, a truly unique place with its artistic industrial heritage, distinguished and supportive business community and fiercely independent character. The county is home to thousands of thriving businesses and now, with ever-increasing regeneration, the county is a fundamental cog in the economic engine of growth for the whole of the country. Staffordshire is the place to do business, and will be for years to come.

10 REGIONAL GROWTH FUNDING THE MAGAZINE FOR BUSINESS LEADERS, MOVERS & SHAKERS

Regional funding boosts growth in Staffordshire Businesses across Staffordshire are growing as a result of receiving funding from the Jobs & Growth Fund; a regionspecific programme running alongside the Government’s Regional Growth Fund. Staffordshire Chambers of Commerce began the delivery of the programme in April 2013 to promote economic growth by working with local businesses. Since its launch, the initiative has supported 75 Staffordshire businesses with a combined total of over £6 million drawn from the pot. The Jobs and Growth Fund has driven private sector economic growth and created sustainable new jobs by supporting both new business and those looking to expand. The support is offered in the form of generous grants of up to 20 per cent of a project's value. Now, as the funding opportunities come to a close, we take a look at some of the businesses that have been supported. Based in Stone, providers of specialist equipment for the gas industry, Orbital, received £300,000 in funding. This enabled the company to make a £3 million

investment in state-of-the-art new premises, including new research and development facilities. Thanks to this boost, Orbital aims to use the expansion as a springboard to create over 80 jobs over the next five years – the majority of which will be based in Staffordshire. William Clough, CEO of CUI Global, Orbital's parent company, said: "We're committed to creating jobs and wealth within the region and the construction of this facility represents an exciting milestone in Orbital's growth." Richard Law, Managing Director of Orbital UK, described the business's commitment to Staffordshire: “We are very proud of our Staffordshire roots and of being part of the local community.

REGIONAL GROWTH FUNDING 11 THE MAGAZINE FOR BUSINESS LEADERS, MOVERS & SHAKERS

“We are very proud of our Staffordshire roots and of being part of the local community. We have a commitment to trade locally so that as we grow, we will see other local companies grow with us – and that will benefit our region more generally.” We have a commitment to trade locally so that, as we grow, other local companies grow with us.” Quality Films, a local manufacturer and supplier of high-performance and pre-stretched films, has undertaken significant investments as a result of the Jobs & Growth Fund. Previously, the business was spread across three sites totaling 20,000 sq. ft. This was insufficient for the company with additional transport costs incurred. The Jobs & Growth Fund was able to support Quality Films with a grant of £110,000 to help consolidate operations onto one 30,000 sq. ft. site. This project resulted in private sector investment of £990,000, as well as the creation of a further ten jobs. Sonia Griffiths, Sales and Marketing Director at Quality Films, commented: "We heard about the funding through our financial contacts. This investment has enabled Quality Films to consolidate current operations and to secure local jobs within the area for the next ten years." >

12 REGIONAL GROWTH FUNDING THE MAGAZINE FOR BUSINESS LEADERS, MOVERS & SHAKERS

The fund has had a direct positive impact upon some businesses' bottom-lines and has enabled others to enter into global markets. Swift-Cut, a Burton-on-Trent engineering firm, used money from the fund to expand their premises and to explore international trading. Peter Macneil, the business's Financial Controller, said: “We are thrilled to have received £87,000 to kit out our new £630,000 premises. “This investment has enabled us to move to a first-class facility and, by increasing our manufacturing capacity, we have accelerated the growth of the business. This in turn has enabled us to facilitate further global market opportunities.” Even though the Jobs & Growth Fund financing period is drawing to a close, Staffordshire Chambers of Commerce will ensure that it is on hand to point Staffordshire businesses towards alternative funding opportunities. By heading up the Growth Hub, Staffordshire Chambers aims to unlock, expand and accelerate the growth potential of businesses in the area and is keen to bring together and

develop a community of like-minded businesses and growth support providers. Matt Hustwit, Funding Advisor at Staffordshire Chambers, said: “We

“This investment has enabled us to move to a first-class facility and, by increasing our manufacturing capacity, we have accelerated the growth of the business. This in turn has enabled us to facilitate further global market opportunities.”

plan to deliver a comprehensive package of support to enable businesses to grow. The Stoke-onTrent & Staffordshire Growth Hub encourages business support partners

Swift-Cut’s new piece of equipment

REGIONAL GROWTH FUNDING 13 THE MAGAZINE FOR BUSINESS LEADERS, MOVERS & SHAKERS

Image supplied by Keele University.

Orbital’s new state-of-the-art premises

“The amount of growth seen so far through this project has been fantastic for the area and we look forward to working with more businesses to support them and to ensure that Staffordshire remains a great place to do business.” to work together and put the needs of the businesses first." The Growth Hub offers a ‘one stop shop’, which signposts businesses to local and national programmes, thus providing targeted, faceto-face support on the delivery of: Access to Finance, Resource Efficiency, Innovation, Mentoring, Growth Coaching, Manufacturing Advice, Start up support and Export Advice. Due to the sheer range of support available, searching for possible funding opportunities can become time-consuming and frustrating. This is where The Growth Hub comes in, by helping to eliminate the need for Googling and complex

form filling. Matt continued: “We are fortunate to have a wide range of private and public sector suppliers of support but there is currently nowhere to turn if you are not sure what specific help you need. The Growth Hub will provide access to support for people who are unclear about what is out there, rather than offering the support itself. “The amount of growth seen so far through this project has been fantastic for the area and we look forward to working with more businesses to support them and to ensure that Staffordshire remains a great place to do business.”

Quality Film’s new extruder kit

14 CAREERS FAIR


Over 6,000 young people have gained valuable careers advice at recent Your Future Careers Fairs.

Next generation plan their future careers Over 6,000 young people have gained valuable careers advice at recent Your Future Careers Fairs. The initiative, run by Staffordshire Chambers of Commerce, has seen over 110 businesses engage with local students to educate them on the different career paths that Staffordshire has to offer. Held at different schools across the county, the careers fairs have been very well received, allowing for Staffordshire Chambers to help bridge the gap between business and education.

“We were extremely pleased with the set up and the deliverance of our Your Future Careers Fairs as a whole. Our Principal was truly impressed and I want to give a huge thank you to the team at Staffordshire Chambers.”

Zoe Heath, Data and Careers Support Manager at Ormiston Horizon Academy, said: “We were extremely pleased with the set up and the deliverance of our Your Future Careers Fairs as a whole. Our Principal was truly impressed and I want to give a huge thank you to the team at Staffordshire Chambers.” Alexa Lewis, Careers and Employability Coordinator at Biddulph High School, said: “Overall it was a great day and we got a lot of positive feedback from exhibitors and students.” Staffordshire Chambers of Commerce will continue to host Your Future Careers Fairs for the next academic year for its Young Chamber members. If you would like to find out more information about becoming a Young Chamber member, please contact Tom Nadin on 01782 202222 or e-mail [email protected]

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Small careers fairs held Large careers fairs held

Kings Hall, Chase Terrace Technology College

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Schools supported

Schools across Stoke-on-Trent and Staffordshire, including Young Chamber members Biddulph High School, James Bateman and Ormiston Sir Stanley

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Over 30 different universities, colleges and training providers have supported the Your Future Careers Fairs.

BUSINESS SUPPORT 15 THE MAGAZINE FOR BUSINESS LEADERS, MOVERS & SHAKERS

Business support served at breakfast Barringtons Chartered Accountants has launched a series of breakfast seminars designed to help local companies to unlock time and find finance for growth. The first was staged at Staffordshire Chambers of Commerce’s headquarters on Festival Park as they welcomed businesses from a variety of sectors including IT, marketing and manufacturing. The event focused on the timesaving benefits of using a cloudbased accounting system, allowing businesses to update records in real time and store data on a virtual platform accessible from mobile devices. Barringtons’ Banking Consultant, Bob

Barringtons’ Managing Director, Phil Wood with team members Rachel Brain, Rebecca Gargini-Hill, Bob Blackshaw and Des Machin.

Blackshaw, also presented information on securing cash backing for business growth, whilst cloud-based Accounting Manager, Rachel Brian, updated delegates on the changes that companies will need to make ahead of HMRC’s ‘Making Tax Digital’ (MTD) shake-up. Des Machin, Business Development Manager at Barringtons, said: “We have received excellent feedback following the seminar and are planning

future dates. “Staffordshire Chambers was most helpful and its facilities made the perfect setting for a such an event.” If your business needs a warm and friendly environment to hold a meeting or event, get in touch with Staffordshire Chambers on 01782 202222, to receive more information and to discuss their competitive rates.

Do you need a warm & friendly venue to host a business meeting or event?

For attractive room hire rates contact [email protected]

or call 01782 202222

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18 SKILLS GAP


Mind the gap: What can employers do to ensure a sustainable future? When we talk about educating students to compete in tomorrow’s economy, the term ‘skills gap’ nearly always follows. Findings from the UK Commission of Employment and Skills (UKCES) reveal that one in four jobs are going unfilled in the UK due to a shortage in the skills that are needed for these positions. Additional task force reports predict that the problem will become exacerbated in the coming decades, when ‘digital skills’ – a catch-all phrase encompassing everything from email

The current skills shortage is not only preventing businesses from finding the right people with the right skills, it is also leading to significant wage pressures as employers are forced to pay an ever-higher premium for the best people. These two issues have the ability to severely limit the true potential of our economy and damage our global competitiveness.

In an academic institution like our own we also need to see more emphasis on and investment in academic apprenticeships through the new Futures Programme, an initiative supported by chambers and now having positive impact across Stoke-on-Trent. and social media to more advanced functions like working with software and programming computers – become more in-demand. If Staffordshire is to become a leader in innovation, then it is vital not only that we have the right levels of funding, but more importantly that we have a skilled workforce that can help businesses grow to be smarter, better and faster.

Mark Kent, Principal at City of Stokeon-Trent Sixth Form College, believes that learners should be focusing on preparation for an occupation, rather than a broader sector or a narrow job. Mark said: “Our priority at Stoke-onTrent Sixth Form College is to learn about the local and national economic climate and find out exactly what businesses and universities require from school and college leavers. It

Mark Kent, Principal at City of Stoke-on-Trent Sixth Form College

is key that students coming into the workforce from education are workready.” The UK government has begun to act on the issue. In 2014, it provided the British Computing Society with more than £2 million to train teachers in computing skills, including coding, so that they could effectively teach these skills to their students. This type of government support and resource allocation is important, but this alone won’t solve the skills gap, with big shortages of teachers in sciences in particular. Mark explained: “In an academic institution like our own we also need to see more emphasis on and investment in academic apprenticeships through the new Futures Programme, an initiative supported by Staffordshire Chambers, which is having positive impact across Stoke-on-Trent. The programme allows talented students to ‘try before you buy’ in a range of careers through immersive work experience activity, master classes and inspirational events which enable them to see the application of their studies and be inspired to seek future employment in these industries. The

SKILLS GAP 19


skills and experiences gained through this process are vital in industries such as IT where almost a third of the workforce will retire in the next decade.”

What can employers do? One way in which the private sector can give back to communities and help shape the next generation, is by volunteering to help educate and inspire local school children. Financial investment is important, but investing time and knowledge into communities is equally so. A conscientious and socially responsible approach is needed by both the government and local businesses in order to prevent a skills shortage. This will in turn pay dividends for the private sector. By investing resources such as time and mentorship locally, private

organisations, large or small, can directly contribute to fostering tomorrow’s innovators and future candidates for their own recruitment pools. Mark continued: “The government must continue to work to improve the transition from education to work by supporting initiatives such as the Futures Programme which enable students of all ages to experience the world of work, and to be inspired to seek employment in sectors most in need of a highly skilled future workforce. This will help firms to boost productivity and growth. If you can help provide placements, mentoring, inspirational events or support the initiative financially, contact Georgia Smith at [email protected] “A second initiative, aimed at improving science outcomes and

recruitment of the best science teachers to the city in order to improve the skills of the workforce of the future, is also being launched this summer. More information can be found at potteriessciencefestival.org” Ultimately, the best chance of developing a solution to the emerging skills gap in Staffordshire and the UK overall, is through a concerted effort between government, education and business. By working together, we can have real impact on the opportunities that young people can access and the opportunity to inspire them to seek employment in local businesses once their studies are complete. Learning digital skills will also help them to prepare for the future and ensure a sustainable economy.

20 LET’S DO BUSINESS


Apprentice star gives top tips to start-ups BBC’s The Apprentice finalist and award-winning CEO, Nick Holzherr has shared his top tips for Staffordshire start-ups to go alongside his appearance at the region’s largest networking event, Let’s Do Business.

Nick Holzherr, CEO of Helium Ventures and Finalist of BBC’s The Apprentice

Nick is Founder and CEO of Helium Ventures, a group that founded and operates food platform www.whisk.com and HR software company, Air.

Nick Holzherr: How to bring your business to the next level in under 60-minutes Build a professional website Having a good website is essential – it’s often what people will look at after talking to you or hearing about you – so having something slick is essential. In the last five years a huge number of solutions have emerged which allow you to set up a really professional,

mobile-optimised (60-70 per cent of people will look at your website on mobile, don’t neglect this.) website in less than an hour.

Buy a lead list of clients

Early on in the business journey, professional branding will give your company credibility and help you convert leads into customers more easily. Luckily, getting some professional branding done is now simple, with lots of freelance designers offering their service a very low cost.

For many businesses, one of the problems they have is working out how to drum up new business. The most effective way I’ve found is to carry out some lead generation. With your customer persona (include some location specifics) – create a task on a platform such as UpWork and a freelancer will create a spreadsheet for you with company names, locations, contacts and, most importantly, email addresses.

Define customer persona clearly

Create a great pitch deck together

Make your brand beautiful

Being clear about who your customers are will help you perform much better with regards to marketing and sales.

For most prospective clients, employees, mentors or investors, having an investor deck will really help you to explain your business well. I think it’s time well spent to create yourself a template pitch deck which you can then tailor for different uses.

WELLBEING 21


New domestic abuse advocates ‘could save lives’ The direct cost of domestic abuse to UK businesses is around £1.9 billion per year, excluding lost productivity, performance and the inevitable effects that this will have on peers. Businesses often believe that domestic violence is a private issue, but research has identified that one-third of all incidents are happening in the workplace. Because of this, a growing number of employers are waking up to the impacts that domestic violence is having on their staff. Sue Arnold, Deputy Police and Crime Commissioner for Staffordshire, said: “Domestic abuse has a devastating impact on victims and can affect the whole of their lives, including their work. “Colleagues may notice changes in behavior, such as problems with concentration, anxiety, dips in work quality and regularly arriving late or leaving early, which could signal abuse at home.” The Office of the Police and Crime Commissioner is now fully-funding two days of training to enable employees to become Domestic Abuse Advocates in their workplace and potentially save lives. Domestic Abuse Advocates will be made fully aware of the effects that domestic violence has on an individual, in order to be able to spot the signs that someone is suffering. They will also be in a position to offer suitable advice to the victim as well as their colleagues. Larger organisations, who may wish to train a greater number of their staff, can do so in-house, whilst all other training will take place every other month at various locations within

1/5

of employed women take time off work because of domestic violence and 2 per cent lose their jobs as a direct result of abuse.

56%

The Equality and Human Rights Commission estimates that 56 per cent of those enduring abuse are frequently late for work and 54 per cent miss at least three days a year due to abuse.

1 in 4 Domestic abuse affects 1 in 4 people.

“Colleagues may notice changes in behavior, such as: Problems with concentration, anxiety, dips in work quality and regularly arriving late or leaving early, which could signal abuse at home.” Staffordshire. As part of this training programme, businesses will receive an adaptable domestic abuse policy, guidance on how to intervene in cases of domestic abuse and information on how to support victims in the workplace. They will also gain access to ongoing support and advice for Domestic Abuse Advocates via the Domestic Abuse Support Service. Over 100 companies have jumped on board with this initiative already. By signing up, businesses are going

public with their commitment to tackling domestic abuse and show a clear commitment to supporting staff who are victims. Staffordshire Chambers of Commerce is working alongside the OPCC to administer these events. If you would like to reserve a place on the training programme, please email [email protected]

22 QES ANALYSIS


QES ANALYSIS 23


View from Sara Williams Staffordshire Chambers’ Chief Executive Justin Urquhart Stewart, Seven Investment Management

QES analysis

Sara Williams, Staffordshire Chambers of Commerce

It is very positive to see that in the first quarter of 2017, Staffordshire’s economy has seen growth. This overall increase is apparent in the level of UK sales and orders, and in exporting activity in the manufacturing and services sectors. Compared with three months ago, businesses said they were more confident of achieving an increase in turnover and profitability in the year ahead. However, more businesses now expect the price of their goods or services to increase. This reflects the impact of exchange rates, a rise in raw material prices and other

costs, such as business rates. In a post-Brexit climate, the outlook for businesses in Stoke-on-Trent and Staffordshire is very positive. Businesses are resilient and will rise to embrace new opportunities. Remaining competitive is the priority, which means having access to a skilled workforce and freedom from any additional costs, taxes and bureaucracy.

Staffordshire Chambers is here to support your businesses - Get in touch with a member of the chambers' team on 01782 202222.

Despite political events rivalling the storyline of a Jeffrey Archer novel, we are still seeing a lot of good news out there. Figures from the Office for National Statistics showed that the UK’s unemployment rate was down from 5.1 per cent to 4.7 per cent for the three months ending in February, versus a year earlier. Further, recent Purchasing Manager Indices continue to signal expansion in both manufacturing and services sectors. These numbers tie in with the sterling work clearly being done by Staffordshire Chambers’ members. 26 per cent of manufacturers and 34 per cent of service firms are at full capacity - a very good number of you! Something that did concern me slightly was the recognition that some of you are finding it difficult to hire the right people. I appreciate that some may have been holding back investments in their business because of the uncertainty around Brexit, but now it appears that even those who do want to commit may face headwinds. However, the confidence levels that have been reported, for me, are probably the most important factor in continuing to drive our economic success and they remain at very encouraging highs. Bravo Staffordshire, keep up the hard work!

24 CASE STUDIES


Stafford Enterprise is a five-stage business start-up programme aimed at aspiring entrepreneurs. Founded in 1987, the service has supported nearly 300 individuals, helping them to access advice and support in fundamental areas such as tax, VAT, employing staff and financial forecasting.

We take a look at some of the businesses who have accessed the support needed to kick start their businesses.

Horizon Teaching Horizon Teaching, set to be launched in September 2017, will provide contract teaching for primary schools. The business will offer computer coding, e-safety and staff training facilities within primary schools in a bid to ensure a 21st century curriculum. As it nears its launch, the company has spoken about the support that it has received from Stafford Chamber of Commerce’s business support programme, Stafford Enterprise. Roger Whitehouse, Founder of Horizon Coaching, said: “Stafford Chamber of Commerce was invaluable in helping me to set up my business. The open, honest and knowledgeable advice was vital in helping me navigate the world of starting a business. After 25 years working in the public sector they gave me a fresh perspective on ways of working and to have confidence to set up on my own. “Importantly, working with the Stafford Enterprise team made me realise that you’re not alone. It was a superb introduction for anyone thinking of starting their own business.” Stafford Enterprise offered Horizon Teaching advice on the financial elements of the business, including cash-flow and tax implications, networking opportunities and marketing. The advice was structured

in a way to help Horizon Teaching to generate new business, share ideas and ultimately formulate a realistic business model. Horizon Training will also offer private

tuition and coaching for children and adults as well as bespoke website design and support for schools, business and other organisations.

Kneads Sports Massage Kneads Sports Massage is a massage therapy service that specialises in helping to treat sports-related injuries. They also assist with the planning of future sporting or athletic events, tailored to the specific needs of the customer. Since it began in February 2017, Kneads Sport Massage has provided treatment to a diverse range of clients to from office workers to martial arts practitioners. At the head of Kneads Sport Massage is Kirsty Hay, a first-time business owner who kick started the business with the help and support of Stafford Chamber of Commerce and its Stafford Enterprise programme. Kirsty said: “As someone who had never run a business before, the support and knowledge I received from the business start -up programme has been invaluable. Alongside this support, meeting other like-minded people on the courses has been a good way of gaining further ideas.” Kirsty remains in contact with the programme, and is soon to attend a Social Media Marketing session. She continued: “I'm hoping to get some really useful tips from this session and I know my business will grow through word of mouth”. As a new business, Kneads Sport Massage has taken advantage of a range of services offered by Stafford Enterprise. So far it has benefitted from marketing support and insurance advice to practical concerns such as how to set up cash flow, and the importance of effective record keeping.

CASE STUDIES 25


Cool Cat Collars Cool Cat Collars is an on-line store selling handmade collars, toys and accessories for cats. Many of its original and uniquely styled products are designed and manufactured in-house and are exclusive to the brand. The business was founded by Kelly Copeland and a dedicated team of cat lovers. With support from Stafford Chamber of Commerce’s Stafford Enterprise project, the business has excelled and is proud to sell its

creations to customers (and their owners) around the world. Kelly said: “The support from Stafford Chamber’s Business Advisor, Peter Ball, has been amazing. He has helped me to think about managing the business rather than just working for it, and I have always felt like I can ask him any question - no matter how silly it might seem! “The group sessions were so relaxed and it was really interesting to hear about other peoples’ businesses and

help them to understand what my business is all about.” Stafford Enterprise was able to assist Cool Cat Collars with guidance on creating a long term business strategy, particularly highlighting the importance of the order fulfilment process from aspects such as effective production management to successfully exporting products abroad.

Kick start your business with Stafford Enterprise by contacting Staffordshire Chambers on 01782 202222.

Advertorial Feature

Mercedes-Benz wins top fleet aftersales award for the second time

Mercedes-Benz has been voted by company car drivers as the Best Fleet Dealer Network for aftersales support in 2017. It is the second time that MercedesBenz has topped the category in the Experteye awards for providing the best service to fleet drivers when it comes to vehicle maintenance. Sally Jones, Customer Services

Director for Mercedes-Benz Cars UK, commented: “We have superb products and delivering an outstanding customer experience throughout the entire ownership term is a vital part of our business.” Experteye’s Chairman and Founder, Rick Yarrow, said: “I’m delighted to present this award to Mercedes-Benz yet again. Their driver feedback has

been consistently high throughout the year and their dealer network has demonstrated remarkable levels of aftersales support to fleet drivers. All results are based upon the independent feedback we receive from company car drivers, making Mercedes-Benz deserved winners.” The data was drawn from Touchpoint, Experteye’s driver satisfaction survey which requests driver feedback after key events such as: Vehicle delivery, servicing, tyre replacement, windscreen and glass repair and replacement, vehicle breakdown, use of pool vehicles and when a driver suffers an accident. The Experteye awards cover eight different fleet and automotive award categories in total. Mercedes-Benz won its accolade based upon feedback drawn from over 60,000 drivers of leased vehicles during 2016.

26 # WELL CONNECTED THE MAGAZINE FOR BUSINESS LEADERS, MOVERS & SHAKERS

finest and futurefinest AGM and spring lunch

Lucy Olszewski, Mark Watson, Deborah Henry, Charmaine Cameron-Reale, The Hanley Economic Building Society

finest and futurefinest AGM and spring lunch

Fiona Hawkins, Plinkfizz | Roy Johnson, Sandler Training | Sonia Clewlow, Purple Cow Training

finest and futurefinest annual ball

Sophie Ellis, Rebecca Dulson, Simon Abbotts, Steven Brunt, Beswicks

finest and futurefinest annual ball

Jonathan Finney, Robert Lloyd, Knights

# WELL CONNECTED 27 THE MAGAZINE FOR BUSINESS LEADERS, MOVERS & SHAKERS

Staffordshire Moorlands lunch and learn

Ceramics Dinner

Peter Hamilton, Tinsdills, Hilary Foxley, Staffordshire County Council.

Julie Bennett, Keith Parker, Midlands Elements

Dains Post-Budget lunch

Jackie Walker, Go Go Designs Limited | Karen Coleman, Excello Law | Tim Davy, Moorland Contract Cleaning

Dates for your diary:

For more information or to book a place at any Staffordshire Chambers’ event visit www.staffordshirechambers.co.uk/events-calendar

Monday 17 July 2017

Chamber membership services breakfast

Wednesday 9 August 2017

Staffordshire Moorlands lunch and learn

Thursday 17 August 2017

finest vs futurefinest midsummer mystery challenge

Thursday 14 September 2017

Amazon tour

28 ADVERTORIAL


Advertorial Feature

New product development grant for Staffordshire businesses As part of a European funded project, the Business Innovation Centre (BIC) has a grant of £5,400 to help companies in Staffordshire pay for external expertise to help them to research, develop or market a new product or service. The project is particularly focussed on supporting companies in the ICT, creative digital, medical technologies, renewable energy, building technologies, agri-tech, automotive, aerospace, business and professional and high value-added manufacturing sectors.

As a not-for-profit organisation, which has been successfully operating in Staffordshire for nearly 22 years, the BIC offers advice and guidance to individuals and small and medium sized businesses who have innovative new product ideas. This particular grant will help to pay for external expertise such as research and development, ICT advice, legal and financial support, market research, IPR fees, project management, product design and development and product launches.

The grant is a 40 per cent contribution to costs and so to get the full £5,400, a company would need to be investing £13,500 in external expertise to help them with their new product or service. The BIC also runs events and workshops to help companies to: Identify, research, protect, fund and market their innovations.

Further information about the BIC and its activities can be found on their website www.thebic.co.uk

Grant for N ew Produc t D evel opment - £5,40 0 This grant will help pay for external specialist advice to help companies in Staffordshire develop new products and services. Typical expenditure would include: Research & Development Fees - ICT Advice - Legal & Financial Market Research - IPR Fees - Project Management Product Design & Development - Product Launch The £5,400 Grant is based on 40% of the overall expenditure and all support must lead to the development of a new product or service. 01782 333798

Business Innovation Centre

[email protected]

www.thebic.co.uk

Studio 10 Sutherland Institute, Lightwood Rd, Longton, Stoke on Trent, ST3 4HY

INTERNATIONAL TRADE 29 THE MAGAZINE FOR BUSINESS LEADERS, MOVERS & SHAKERS

An ‘ambassador’ for international growth Hailstones Glass Jewels is celebrating international growth after working closely with The Department for International Trade (DIT) based at Staffordshire Chambers of Commerce. Inspired by the history and timeless beauty of Ancient Britain, Hailstones Glass Jewels specialises in evocative glass art jewelry. The business was re-launched by Sue Hailstones after she took time out to care for her mother. Since the re-launch of the business, Sue is celebrating securing a customer base in Berlin and Prague, as well as showcasing her work in renowned art galleries such as the Artifex Gallery in the West Midlands. Sue said: “Thanks to The Department for International Trade (DIT) team based at Staffordshire Chambers of Commerce, I was able to join a group of businesses from the West Midlands on an export visit to Prague. “The trip offered networking opportunities and gave me a greater understanding of the Czech Republic's markets. I was delighted to have the Czech Republic Ambassador purchase one of the pieces from my ‘Midnight Sky’ collection; one of my first designs using brilliant cut diamonds. Sue Hailstones, Owner of Hailstones Glass Jewels, with The Ambassador of the Czech Republic, Jan Thompson OBE

"Working with Staffordshire Chambers has opened up a number of avenues for the business by supporting me with mentoring, networking opportunities and advice. Its DIT team has also played an integral role in helping my pieces to be seen across the world."

“Working with Staffordshire Chambers has opened up a number of avenues for the business by supporting me with mentoring, networking opportunities and advice. Its DIT team has also played an integral role in helping my pieces to be seen across the world.” Hailstones Glass Jewels is now hoping to grow further after the success of its men’s range, with plans to offer bespoke wedding giftware in the future.

Get in touch with the DIT team on 01782 202222, to see how they can accelerate your business into countries abroad.

30 FINEST


Working together to shape the future finest members are at the forefront of many major schemes which are changing the face of our county. From the Ceramic Valley Enterprise Zone to Keele University. From the bet365 Stadium to Newcastle Town Centre. From the former Highgate Works site to Haywood Academy. Across the county, we are making a positive contribution to our local area and its future. A key part of finest’s role is to act as a catalyst to bring professional businesses and their employees together, to allow them to work with, and for, each other. By working with each other, our members can draw upon synergies and collaborate on business projects in Staffordshire and beyond. By working for each other, solutions can be found locally, without the need to go outside of the county. This in turn strengthens our local business economy. All of this is

possible because of the relationships developed through finest. finest is looking to help to shape the future even further. The membership is forging stronger links with the

Local Enterprise Partnership (LEP) and local universities, developing business leaders of the future through futurefinest and holding events with local experts to talk about what’s around the corner. Sarah Da Silva, Chair of finest and Owner of Zebra Consultancy, said: “We want to be ready, we want to be leading and we want to be making a positive difference to the future. “It is an exciting time to be in business in Staffordshire, especially in the Professional Services sector.”

Interested in joining finest or futurefinest? To find out more, email [email protected] or call Brian MacLagan on 01782 202222.

EXPORT SUPPORT SERVICE 31 THE MAGAZINE FOR BUSINESS LEADERS, MOVERS & SHAKERS

Export Support Service The Export Documentation team based at Staffordshire Chambers of Commerce has introduced a new package that allows exporters to access the necessary documentation that they need to successfully and professionally export abroad. Whether you’ve received your first export order or you’re looking to grow your business in the global marketplace – this service can help you. Alongside the team of fully qualified advisers, this service provides the practical support that businesses need to avoid costly delays, problems and errors when trading overseas.

Total package cost £149+ VAT for non-chamber members.

The tailored package includes:

The range and purpose of documents required for UK and overseas customs clearance Tariff classification and import duties VAT and reporting requirements for EU and non-EU shipments Incoterms Customs compliance Payment terms Export pricing and quotations

Also included….

Your first set of export documentation processed at member rates (50% discount). Free advice (up to four hours per year) over the phone, in person or on site. 25% discount on an export compliance visit (currently priced at £2,000). £25 discount off a one-day training course delivered by Staffordshire Chambers. Waive the premium fee of £25+ VAT for ‘walk-ins’ once per year.

32 START & GROW


Indoor skatepark already poplar with locals When the idea of a skatepark was proposed in the area of Stoke-on-Trent, over 1,500 people backed the idea on social media. A group of friends with a passion for skateboarding, along with the technical skills required to build a park, got together and opened Stoke-onTrent’s first indoor skatepark. Led by mother and daughter, Nita and Jess Siegertsz, their team redeveloped an unused warehouse and turned it into a facility for skateboarders, bladers, BMX and scooter riders. The team behind Unit 1 Park Works had the design and construction skills, along with the passion and commitment required to make the business a success. However, they had never run their own business before, and therefore required help in a number of key areas. Peter Ball, Business Advisor at Staffordshire Chambers of Commerce provided business planning, cash flow, tax, legal, and accountancy advice. He also helped the team hire their first employees by providing PAYE advice and offering support with employment contracts.

When the idea of a skatepark was proposed in the area of Stoke-on-Trent, over 1,500 people backed the idea on social media. Peter said: “The duo fully embraced the advice and guidance given and approached all aspects of the business with enthusiasm.” Thanks to the creation of a solid business plan, £60,000 was injected into the business. The support Nita and Jess received from the beginning of their journey has allowed them to develop their business acumen and resolve any smaller challenges that

North Staffs Conf Advert

may have arrived after opening. With well over 1300 likes on Facebook and numerous five-star reviews, it is clear that the business is attracting a positive customer base with numerous supporters. The team are confident that after a three-year period they will have gained a suitable reputation and loyal customer base to support the idea of developing a second unit.

START & GROW 33


A taste of home to Stoke-on-Trent After successfully running her own shop in Poland for four years, Anna Slowik saw a demand for Polish produce within Stoke-On-Trent. Anna and her husband, Przemyslaw, surveyed over 200 local Polish residents and found that 100 per cent would like to see a Polish shop in the area. With support from the Start & Grow programme, delivered by Staffordshire Chambers of Commerce, Tradycja is now up and running, offering an upscale grocery store, gift shop and delicatessen specialising in a combination of quality, authentic grocery items supplied from Poland. The value of help provided by Start & Grow only became obvious to Anna as she progressed through the programme. She understands that the business would not have experienced the same success without the advice she received from Staffordshire Chambers’ Business Advisor, Peter Ball. Anna received support with financial forecasting and help to create a successful start-up loan application. She also gained access to

Przemyslaw and Anna Slowik, Tradycja Polish Food

an accountancy service. Peter said: “It was a pleasure working with Anna and Przemyslaw and I have no doubt that their business will go from strength to strength.” Thanks to the creation of a solid business plan, a loan of £15,000 was secured, helping Anna purchase a unit to base her business. With Peter’s assistance, Anna and her husband have been able to employ three

additional members of staff. Tradycja has managed to double the forecasted income of the business in the first three months. It is now growing rapidly and is on track to gain profit after a year. The shop welcomes customers not just from Poland, but also from Romania, Hungary, Slovakia, Ukraine, Russia and of course, Staffordshire.

34 PATRON NEWS


Investing in connectivity Internet Central (IC), based at Keele Science Park, is one of the UK’s first ISPs and is part of one of Staffordshire’s oldest companies, Goodwin PLC. IC has spent the last two years investing in local infrastructure and technology in order to help promote the area as a connectivity hub for the whole of the UK. This has helped the local economy in many ways because the money saved by using IC has been invested in other areas of the business. The services that IC offer range from dedicated Ethernet connectivity, to their very own hosted phone system which is having an upgrade that is due for release very soon. Companies are becoming completely reliant on the Internet for operations such as running their account system and having a fully integrated CRM and telephony system. Business critical connectivity is now more cost effective for you as a business. Many of the local IT support companies recommend

IC to their customers because they understand how important having a local ISP is. This means that they are easily accessible either over the phone or in person. If you are interested in becoming a customer or a partner of IC, then please contact 01782 667788 or email [email protected] to discuss your requirements or drop in for a coffee.

How you pay for business water has changed But we can make handling it a breeze Businesses can now choose who they buy their water retail services from. So it pays to make sure you’re with the best in the business. Water Plus is a joint venture between United Utilities and Severn Trent – we’re based in Staffordshire and we’ve got masses of experience and expertise to call on. To find out more about the new open water market in England and the benefits and opportunities for your business, visit water-plus.co.uk call us on 01782 409640 or email [email protected]

MEMBER NEWS 35


Ceramic gin bottles are just the tipple Wade Ceramics Limited has partnered with fellow Staffordshire manufacturer, Nelson's Gin Distillery and Gin School, to produce 10,000 white ceramic gin bottles. The initial order will be spread over three varieties, Rhubarb and Custard Gin, London Gin and Navy Strength – with the premium packaging complementing the gins on offer. The gin is crafted by using 27 of the finest botanicals sourced from around the globe, together with fresh Staffordshire water. The duo is delighted with their collaboration, which is helping to generate wealth in the region. However, certain challenges had to be overcome during the production process. The bespoke height of the bottles meant that the team at Wade was unable to fire them using standard kilns. Instead, an innovative approach was required, and a taller, intermittent kiln was used for bisque and glazing. Paul Farmer, Managing Director at Wade Ceramics, said: "As a producer of high-quality ceramics, Wade is delighted to be teaming up with Nelson’s Gin – a local a premium distiller. Together we are proud to act as ambassadors for Stoke by adding to our region’s unique manufacturing history and the bid to be Capital of Culture in 2021.” Greg Kimber, Director at Nelson's Gin Distillery and Gin School, said: “We pride ourselves on being different from others and want to ensure that we stand out from the competition. Using Wade was an obvious choice for us, as the business is local. We like to support other Staffordshire businesses and are proud to be established in this county. “We also hope that once the bottle is empty, people will start to collect them as ornaments or maybe turn them into vases etc. for their home, rather than throwing them away.”

A selection of the new white ceramic gin bottles

“We also hope that once the bottle is empty, people will start to collect them as ornaments or maybe turn them into vases etc. for their home, rather than throwing them away.”

36 TRAINING OPPORTUNITIES THE MAGAZINE FOR BUSINESS LEADERS, MOVERS & SHAKERS

Learn, develop, achieve Staffordshire Chambers of Commerce has published a complete guide to all of the training opportunities it is running this year. The brand-new training brochure has been developed in consultation with Staffordshire’s business community to ensure that the courses offered are tailored to keep businesses sharp, competitive and ahead of the curve. Linda McQuade, Head of Enterprise at Staffordshire Chambers, said: “Evidence shows that training plays a key role in increased job satisfaction and added profits, which is why we have focused our courses on the skills that delegates will gain and how these can be applied in the workplace to achieve incredible results.” Linda added: “The bright new design and layout of the brochure makes it easy to identify the key courses, helping businesses to plan their training requirements for the whole year.”

Developing New Business by Telephone Kym Hulme, Alsecco Ltd:

“The training was superb, informative and really enjoyable.”

LEARN

DEVELOP ACHIEVE

TRAINING COURSE S 2017

Staffordshire

Chambers of Commerce

Stakeholder Management Liz Walker, Institution of Railway Operators :

“Fantastic – can’t wait to start back at work to implement.” The Effective Receptionist Rebecca Hopkins, UKHBPT:

“Really friendly atmosphere, good training environment and relevant course content.”

Grindeys will understand and support your strategy Legal Services for Business Corporate law and transactions Commercial contracts Commercial property Debt recovery Dispute resolution Employment law

legal services for business advert update DLC02924.indd 1

For more information please call:

01782 840 548 www.grindeys.co.uk

12/10/2016 15:16

MOVERS & SHAKERS 37 THE MAGAZINE FOR BUSINESS LEADERS, MOVERS & SHAKERS

Amelia Eckersley ExtraMile Communications

Paula Rowland Axia Solutions

Katie Nixon Bowcock & Pursaill

ExtraMile Communications welcomes English Literature graduate, Amelia Eckersley as Copywriting and SEO Assistant, bringing her writing skills and experience to the heart of the business.

Axia Solutions has appointed Paula Rowland as its new Managing Director. Paula began her career in education in 1989 and has since gained a range of experience within school environments.

Property Solicitor Katie Nixon has been promoted to the role of Associate Solicitor at Bowcock & Pursaill. Katie joined the firm in 2015 and is based within their Eccleshall office.

Lindsey Davis | M&M Information Technologies Lindsey Davis has joined M&M Information Technologies as Business Development Manager. Lindsey has a wealth of sales experience within the IT industry where she has worked with other resellers and in distribution since graduating from university. Her enthusiasm for generating new business will significantly enhance M&M Information Technologies’ plans for growth.

Five new appointments for Beswicks Legal Experienced family solicitor Sarah Johnson has joined the Family Team bringing a wealth of experience in all areas of family work, as well as wills and estate planning. She is joined by Sarah Jones, a Family Solicitor, with nine years’ experience advising clients on a wide range of family matters. Julian Milan has joined the company as a Corporate and Commercial Solicitor. Julian has broad experience in all corporate and commercial

matters. Sophie Ellis joined the residential property team in February and has now completed her training contract. Sophie handles sales and

purchases of freehold and leasehold property, transfer of equity, shared ownership, new builds, housing association transactions and auction sales. Finally, Denise Tideswell has been appointed Beswicks’ Business Development Manager. Denise is a senior communications and marketing professional with experience spanning local newspapers and small and large organisations in both the public and private sectors.

38 CITY OF CULTURE BID THE MAGAZINE FOR BUSINESS LEADERS, MOVERS & SHAKERS

A sky banner heralds the submission of Stoke-on-Trent's UK City of Culture bid

City of culture bid: an update from Paul Williams, seconded from Staffordshire University to support the bid Stoke-on-Trent’s 30-page initial bid, which has been developed over the past year and a half, was submitted to the Department of Media, Culture and Sport on Friday 28 April. The submission of the bid was marked by a banner that was flown around the city and a free celebratory performance called 'There's Something In The Water, Duck' by Avanti Display in Albion Square, Hanley. The bid document sets out why our city should be crowned as the UK City of Culture in 2021. We expect to hear by early July whether we have made the shortlist to host what is now recognised as a prestigious national prize.

From a spectacular opening event, we will deliver hundreds of great art and mass participation events and festivals, public art projects, installations, trails and performances.

The bidding guidance required us to set out our own vision for Stokeon-Trent and the transformational changes that we will seek to deliver. In developing our city-wide bid, we were keen to ensure that the cultural programme should be diverse, inclusive and representative of the city’s heritage, as well as being informed by all communities. Our overarching vision, ‘Together we make the city’, acknowledges that Stoke-on-Trent is uniquely polycentric – six distinct towns, yet one city. It is also a reflection upon the fact that we are a city that has exported our culture across the globe. The manufacturing history of Stokeon-Trent would be a key focus for us as UK City of Culture, as culture and creativity have always been a catalyst for economic growth here. As UK City of Culture, Stoke-on-Trent will be seeking to rediscover, in a new century and in new ways, the lessons and experiences of its past. For these reasons, the bid articulates a new cultural identity for the city, where the guiding principles of 'togetherness' and 'making' will build on our historical foundations. Clay and coal will be used as a platform to re-imagine and fashion the city as a destination

for future makers, artists, designers and digital creatives. Creativity and innovation will once again become our cultural hallmarks. In so doing, UK City of Culture will deliver a number of changes to help transform Stoke-on-Trent in the following areas:

• Economy – our current improvement and progress will be massively accelerated, especially in ceramics and the creative industries • Changing the Story of Stoke – improving our image and attracting visitors, businesses and residents

• Participation and Engagement in Arts & Culture – more people going to more cultural events and activities

• Educational Achievement, Skills and Employability – raising local

confidence and aspirations to achieve more • Skilled Workforce – retaining and attracting those with high-level skills to a creative city • Increased Tourism - more visitors to our fabulous museums and galleries

• Improved Health & Wellbeing –

addressing issues including obesity & anxiety

CITY OF CULTURE BID 39 THE MAGAZINE FOR BUSINESS LEADERS, MOVERS & SHAKERS

Throughout the bid development, civic leaders, cultural organisations, artists, businesses, communities and residents have come together to shape a programme of events which showcase, not only ceramics, but also theatre and dance, film and video, music and festivals. In rising to the creative challenge, the entire city will be the stage for our worldclass cultural programme. We will open the doors to our award-winning and respected theatres, museums, galleries and other venues. At the same time, we will bring unused and redundant buildings and public spaces to life. In terms of the artistic programme, we have focused on curating a truly international programme of worldclass, imported and home-grown activities centring around four coherent themes:

• Identity – where we will seek to challenge external and internal perceptions of the city

• Making – where we will test, reflect on and celebrate the joy of making in all its guises • Landscape – acknowledging that we

are a city built on clay and coal, but also a city of urban green spaces, parks, canals and waterways

• Alchemy – a place of great

innovation and experimentation From a spectacular opening event, we will deliver hundreds of great art and mass participation events and festivals, public art projects, installations, trails and performances. These will not only transform Stokeon-Trent and the wider region but also celebrate and showcase the diverse creativity of our people and communities. In anticipation of making the shortlist, the bid team is continuing to engage

across the city, in particular with the business community in advance of submitting a full and final bid by the end of September. A final decision on which city will follow Hull as the UK’s designated City of Culture will be made by the end of the year.

40 DO YOU KNOW ABOUT THE CHANGES TO APPRENTICESHIPS? • What does the new Levy mean for your business? • What are the new Apprenticeship standards? With our dedicated Business Services Team, Stoke on

Trent College is ideally placed to provide you and your business with the expertise and support to guide you through all the changes to Apprenticeships this year,

and to offer you high quality accredited Apprenticeship training so that your staff are trained to the highest standard.

To ﬁnd out what to do next, contact our Business Services Team: Tel: 01782 603603 Email: [email protected] Visit: www.stokecollege.ac.uk/employer

Burslem Campus:

Moorland Road, Burslem, Stoke on Trent, ST6 1JJ

Cauldon Campus:

Stoke Road, Shelton, Stoke on Trent, ST4 2DG

EE03-2017

MEMBER NEWS 41


Pupils to stay safe online Internet Central visited Newcastle Academy to speak to 400 pupils and 35 staff members about the importance of staying safe online.

Growing by design DBD Architectural Consultancy Ltd is celebrating as it reaches its sixth birthday. The business was founded by Andrew Dukesell in his hometown Leek in 2011. The business has grown to employ four people and Andrew has forecast further growth in 2017. DBD’s success was initially built on design projects for home owners, but the practice is now taking on a variety of domestic and commercial ventures. Andrew said: “I’m passionate about great design and helping our customers to achieve their dreams. I feel privileged to now be able to pass on that passion to our young team.”

A new client win Scott James from Internet Central, with pupils at Newcastle Academy

The event comes as part of a group of presentations being made by Internet Central to schools within the United Endeavour Trust; equating to over 850 students across North Staffordshire. Scott James, Head of Sales and Marketing at Internet Central, said:

“The internet is a fantastic thing and can help our children to learn, grow and achieve great things. However, it is imperative that they are aware of the dangers with regards to protecting their privacy and securing their details, which could make them susceptible to cybercrime.”

Stafford accountancy firm announces year of record growth Stafford-based accountancy firm, Howards, has announced record growth. The firm has enjoyed its most successful year to date and puts the growth down to building strong relationships with its clients. As a result, Howards has expanded its payroll team, appointed a new personal taxation specialist, opened an additional accounts department and taken on two highly valued apprentices. Howards' Managing Director, Matt Bailey, said: "We are delighted with the recent growth that we have experienced and we have taken on several top quality members of staff who will enable us to expand still further.”

AMB Insurance has appointed technical PR consultancy, Lyme Communications to deliver its media relations campaign. The company selected Danielle Booker, Director of Lyme Communications, for her expertise in working with construction and manufacturing clients, as it looks to further raise its profile in these industries. Lyme Communications will be delivering a robust campaign throughout the year that will amplify the broker’s key message of “offering a fresh twist in a profession steeped in tradition.” Andrew Barrow, Managing Director of AMB Insurance, said: “We like to build relationships with our clients, being friendly and approachable underpins everything we do, and we feel that Lyme Communications understands our vision and company values.”

42 MEMBER NEWS


Seven year triumph EMS-CHEMIE was crowned as ‘Supplier of the Year’ for the seventh year in succession by General Motors (GM). GM, one of the leading automotive manufacturers, honours this title to suppliers who have provided an excellent worldwide performance throughout the previous year. The award is highly esteemed within the automotive industry. Based on this, EMS will drive forward the mutual development work already in progress worldwide and will develop exciting new international projects.

Theatre collaboration to strengthen creative industry The New Vic Theatre will be working with local dance company FRONTLINEdance as their Associate Artist for 2017 in a new drive to help support and strengthen the creative industry of North Staffordshire. The New Vic will work with the dance company as part of the theatre’s artistic development programme, The Kiln. The programme will nurture the development of independent artists and companies in the area, thus aiming to build North Staffordshire's Arts Sector. Theresa Heskins, Artistic Director at The New Vic Theatre, said: “We are so pleased to be working with FRONTLINEdance. We’ll work alongside their team to share expertise and are looking forward to them sharing their creative energy with us.”

JCB machines star in feature film

JCB takes a bow in cult film A fleet of more than 20 JCB machines has played a starring role in a cult film following the biggest product placement project in the company’s history. Skid steers loaders, Loadall telescopic handlers and JS excavators were supplied to 20th Century Fox for the making of the new Alien Covenant film. They star alongside Michael Fassbender and Katherine Waterston wrapped in stunning gold – the idea of British film director and producer Ridley Scott – to give them a futuristic

look. The equipment is used in the so-called ‘terraforming bay’, the area which alters the environment to make it capable of supporting terrestrial life. Michael Plummer, Managing Director for JCB Worldwide, said: “This is the biggest product placement exercise in JCB’s history and involved more than £1 million worth of machines. Ridley Scott’s idea to wrap the machines in gold delivered a stunning result and is certainly an eye-catching addition to a film which will be seen by millions of people around the world.”

Teaming up for success Handling and screening specialist, Gough Engineering, has chosen technical PR agency Stone Junction to lead its PR activity. Both based in Staffordshire, the two companies will work together to enhance Gough’s presence in the engineering media as well as local and national press.

MEMBER NEWS 43


Anniversary celebration

App to beat city's traffic

Founded in 2007, Ludgate Finance found its niche in the peer-topeer funding market during the banking crisis. This was a time when traditional sources of lending began to dry up. In its 10-year history, the company has advised on over 300 separate successful funding arrangements, raising over £60m in total for its clients. Stephen Grice, Director at Ludgate Finance, said: “The business has grown consistently since its formation and over the past twelve months has doubled the value of the finance it has secured for businesses from the peer-to-peer market. The support of fellow professionals and local businesses has been pivotal to our success story and we are proud to have been able to assist Staffordshire businesses over the years to find funding solutions for their own growth stories. “In the future, we want to build on our success and develop a team across the country, growing our network of associates.”

Shine bright

Films and beer to celebrate Stoke City Lymestone Brewery and Inspired Film and Video have teamed up to launch a new beer called ‘Brew Macari’. The beer has been brewed to mark the announcement of a new film marking Stoke City Football Club's win of the second division during the 1992-93 football season. Production has already begun and the film is due for release in March 2018.

A new smart phone app has been launched to alert Staffordshire people of roadworks and delays on their daily travelling routes. The Roadzwork app has been developed locally to serve Staffordshire initially before being rolled out across the country. It has been designed to help road users avoid roadworks and other incidents on their local, regular routes by informing them before they set out.

Brew Macari

The UK’s oldest bespoke shoeshine service, London Shoeshine Ltd, is thrilled to have completed a set of brand awareness sessions in partnership with Pentland to support leading footwear brand, Ted Baker Footwear. The company has worked alongside Ted’s outlet stores worldwide with promotional activity to raise brand attention to new season shoe designs. Craig Hughes, Partner at London Shoeshine, said: “It has been a great experience working alongside this leading brand. The relationship has provided many opportunities for us including visits to different cities around the world including Paris, Amsterdam, New York and Los Angeles.”

44 MEMBER NEWS


International partnership Staffordshire furniture manufacturer, Pure CF, has manufactured over 200 items of furniture for Wagamama’s first New York restaurant. The Japanese-inspired noodle bar, with more than 150 locations worldwide, has opened its first restaurant in Manhattan with the interior furniture for the restaurant being made by the talented team of cabinet makers and joiners at Pure CF in Stone. Pure CF has shipped out 214 individual items of furniture direct to New York, which includes wooden stools, benches, booth seats and tables. Paul Gill, Executive Chairman

Wagamama's restaurant

for Pure CF, said: ‘’We are proud to have been supplying bespoke contract furniture to Wagamama for over five years. This latest venture strengthens a long-standing

relationship with Wagamama, which sources the furniture for its restaurants exclusively from Pure CF.”

People’s pantry to combat hunger Alice Charity has officially launched its ‘People’s Pantry’. The initiative, launched following a viral response to a Facebook post, aims to provide two days of emergency food for families in need. Stephanie Talbot, CEO of Alice Charity, said: “Hunger continues to be a problem for a number of families in Newcastle-under-Lyme and Stoke-onTrent. “We want people to know that we’re here and that we’re not doing this just to hand out food. We don't want to see the same family back here in a year’s time – we'd like them to be back on their feet for the long term.”

Chester Machine Tools’ headquarters Emily Petts with Stephanie Talbot, Alice Charity

“We want people to know that we’re here and that we’re not doing this just to hand out food. We don't want to see the same family back here in a year’s time – we'd like them to be back on their feet for the long term.”

MEMBER NEWS 45


Extended deadline for Wedgwood vase appeal A campaign to keep one of the rarest pieces of Wedgwood pottery in Stoke-onTrent has been given a major boost after receiving a £90,000 grant. The money from Art Fund, the national charity for art, means that the original deadline has been extended until Friday 14 July 2017. Master Potter, Josiah Wedgwood, created the iconic vase on the opening day of his factory in 1769. It had been on loan to the Potteries Museum & Art Gallery until it was withdrawn by its owner and sold at

auction to an overseas buyer last year. The vase is one of only four made by Wedgwood that survives from that first day of production at his Etruria Factory. Councillor Terry Follows, the City Council’s cabinet member for Greener City, Development and Leisure, said: “This is absolutely fantastic news. The fundraising appeal has received many wonderful and generous donations which demonstrates how people feel about the need to keep the vase in Stoke-on-Trent."

© 2016 Christie’s Images Limited

Businesses to help in the fight against illicit waste Staffordshire Fire and Rescue Service, Businesses are reminded that they Staffordshire Police, The Environment are liable for the correct disposal of Alice Charity has officially Agency, The DVSA and Highways their waste and that they need to use launched its ‘People’s Pantry’. England are working together to reputable suppliers with the correct The initiative, launched following address the issue of illicit waste, after paperwork to avoid prosecution. a viral response to a Facebook several large high-risk sites were post, aims to provide two days identified in the county. of emergency food for families in

Staffordshire Fire and Rescue to tackle illicit waste

Businesses that suspect illegal waste activity are urged to report it to Crimestoppers on 0800 555 111, giving the registration details of any vehicles that may be involved.

46 MEMBER NEWS


Business Expansion Success

Jigar Gheewala, Pasta Di Piazza Italiana

Italian restaurant prepares for expansion Italian restaurant, Pasta Di Piazza Italiana is set to expand its Newcastleunder-Lyme and Stone restaurants. The Stone restaurant is due to expand into the former Acapella clothes shop with the Newcastle branch expanding into the former Chryalis Wealth Management building. Jigar Gheewala, Owner of Pasta Di Piazza Italiana, said: “We’ve got to

Based in Stoke-on-Tent, Towergate Insurance, has announced the expansion of its Small Business Unit in order to grow its business. Towergate specialises in insurance packages for commercial businesses including shops, offices, small commercial businesses and those based in the motor trade. Towergate’s Managing Director, Peter Worthington, said: “The success of our small business unit demonstrates our commitment to providing all of our clients with independent unbiased advice and the right cover at the right price. This is backed by the professionalism and exceptional customer service our clients expect.”

the stage where we really need more capacity at weekends, so that was the key reason I decided to make this further investment.” The business expects to employ eight additional part-time staff across both sites as part of the expansion and to retain its position as a key player in Stone and Newcastle's restaurant scene. Preparing the next generation for school

Teaming up to support lives Commercial interiors specialist, Planned Office Interiors, has received an award for its support of a lifesaving charity. The Stone-based business received a Community Partnership Award from AEDdonate based in Stone at its annual charity ball. Richard Simpson, Director of Planned Office Interiors, said: “We were delighted to be selected by AEDdonate to receive the Community Partnership Award. It’s a great local charity and its work genuinely saves lives every day. “We were more than happy to step in and supply office chairs for the community room, which I hope is now helping the charity to spread awareness of sudden death through cardiac arrest.”

Exciting times ahead for Beanstalk Beanstalk is getting ready to launch Story Starters, a new programme that gives nursery school children the language and communication skills that they need to prepare for school. Story Starters has been made possible by players of the People’s Postcode Lottery.

PROFILE PLUS MEMBERS 47 THE MAGAZINE FOR BUSINESS LEADERS, MOVERS & SHAKERS

Partnering with defence Businesses play a key role in supporting the Armed Forces community, allowing companies to benefit from the strong work ethic and leadership qualities of reservists and service leavers. The West Midland Reserve Forces’ and Cadets’ Association develop relationships with regional employers, Local Authorities and Trade Unions by creating strategic partnerships between the military and West Midlands based businesses. Employers are being encouraged to cement this partnership further via the Armed Forces Covenant; a voluntary pledge which builds a two-way relationship between business and defence. The West Midland Reserve Forces’ and Cadets’ Association is looking

The West Midland Reserve Forces’ and Cadets’ Association

forward to hosting several events to offer networking opportunities for Staffordshire businesses, as well as highlighting the transferable skills that the Armed Forces community can bring to the workplace. This year the West Midlands ERS Silver Awards Ceremony will be held at the National Memorial Arboretum in Alrewas. The organisation is

also thrilled to be sponsoring the Staffordshire Chambers’ Business Awards which will carry a strong military theme. If you are a business operating within the West Midlands and would like to see how supporting the Armed Forces can benefit your organisation, please contact [email protected].

Advertorial Feature

Absence Management Tools: The Return to Work Interview Even with all of the working rights people now enjoy, including the flexibile working options available, there are still employees who call in “sick” to have a day off work - often on a Monday or Friday to provide a long weekend. These days off cost employers thousands in cover and lost productivity. The return to work interview is a useful tool in fighting back against these absences. ACAS recommends a return to work interview is carried out after each absence. If an employee has to meet with management to explain their illness and record an absence, they are much more likely to think twice.

Top tips: • The return to work interview doesn’t have to be very formal. You could even go for coffee to complete the form. • It is a welcome back meeting too, let them know of any changes they’ve missed. • You should go somewhere away from other staff, the person may open up about matters more if they cannot be overheard. • Check they are feeling better and able to perform their role safely. • Ask if there are any issues at work which caused the absence. • Record the absence so that persistent time off is on file.

Laura Franklin, Beswicks Legal

If you require further advice on return to work interviews or any employment issues, please contact Laura Franklin at [email protected] or 01782 482546.

48 MEMBER NEWS


Ringside Success for Legal Firm Beswicks Legal has recently advised Professional Boxer, Callum Smith, on legal matters relating to his career. Sean O’Toole, from the businesses’ Sports Law team has acted for a number of boxers and other athletes in the past and was thrilled to be working with Callum. Sean said: “We are delighted to be part of Callum’s team. He is one of the UK’s leading boxing prospects and a consummate professional inside and outside the ring.”

New portal for area's landlords Ogilvy and Sneyd is proud to offer Staffordshire based landlords the next level in property portfolio management. The company’s Landlord Portal provides a complete overview of ROI at the touch of a button, allowing the user to track balances, revenue, outgoings, occupancy ratios, individual property performances and much more.

Rocketing businesses forward Stafford based design agency, Highlight, has spanned out to create an additional enterprise under the name of Rocketeer. The venture came about after the businesses recognised a demand from businesses in regards to help with their brand identity, web design and marketing. Ben Hume, Account Director at Rocketeer, said: “Rocketeer is all about educating people and helping them to get their heads around aspects such as design, branding and everyday marketing. We are thrilled to be able to support local businesses by offering them a free consultation to help them think about what it is that they need help with.”

Don’t get yourself in a pickle Pickle, the new peer-to-peer ‘find a fixer’ app

Impress PR has been appointed to handle the ongoing PR for Pickle, a new peer-to-peer ‘find a fixer’ app. The app enables users to seek help with any task from local suppliers or volunteers at a price set or negotiated by the user via the app’s live bidding system. More recently, the app has got people talking after promoting dares in the playground as a way for individuals to earn money. Impress PR will develop and deliver a print, digital and social media

campaign for Pickle, targeting timepoor individuals, those with a skill or trade to offer and those interested in flexible earning options. Sophie Attwood, Managing Director of Impress PR, said: “We are delighted to have been chosen to work with Pickle and are now developing plans to ensure that everyone is talking about this app. It’s an exciting product with enormous potential.”

Past the winning post Strategi Solutions is thrilled to have been awarded the contract to deliver a full marketing and design review for Uttoxeter Racecourse. This relationship has led to a major refresh of the racecourse’s brand. Lyn Rowe, Director of Sales and Marketing at Strategi Solutions, said: “Working with the racecourse was a fantastic experience and it was incredibly

rewarding to be able to make our mark on an iconic Staffordshire venue.”

NEW MEMBERS 49


Welcome to New Members Alextra Accountants Tax advisors and accountants 01270 250800 [email protected] www.alextragroup.co.uk ARC IT Solutions LTD IT support and IT management services 01782 202529 [email protected] www.arcitsolutions.co.uk Beautify Beauty training 01782 637716 [email protected] www.beautifytraining.wixsite.com/ beautycourses Brighter Futures Creative support, housing and employment 01782 406000 [email protected] www.brighter-futures.org.uk British Boxers Staffordshire made underwear 07900 210593 [email protected] www.british-boxers.com C2 Construction LTD Fabrication structural engineering 01782 170659 [email protected] www.c2-construction.co.uk Carisma Wills LTD Lasting powers of attorney (LPA) and wills 01538 756166 [email protected] www.carismawills.co.uk Complete Auto Installations LTD Mobile communications - handsfree car kits and tracking 01785 814512 [email protected] CVM Consulting Engineers Chartered structural engineers 01782 944001 [email protected] www.cvmconsulting.co.uk Day and Knight LTD Electrical contractor 01785 661199 [email protected] www.dayandknight.co.uk

Diamond Electronic Drums Manufacturers and retailers of designer handmade electronic drum shell packs 01782 765102 dave@diamondelectronicdrums. com www.diamondelectronicdrums.com Friends of Talke Community group offering community events 01270 876037 [email protected] Helping Angels LTD Personalised care 01782 249703 [email protected] www.helpingangels.co.uk Human-Nature Escapes Community interest company aiming to unlock the therapeutic power of art and nature 01782 625390 [email protected] www.human-nature.org.uk IM Supplies LTD Wholesale, clearance, stock purchasing and supply 07508 412926 [email protected] www.imsupplieslimited.com Interlink LG LTD Design, manufacture and supply of a wide range of water rides 01453 836265 [email protected] www.interlink-lg.com JHPS Garden LTD Grounds maintenance and landscaping specialists 01782 396168 [email protected] www.jhps-gardens.co.uk Kathrine Jackson Copywriting and Research Professional copywriter and researcher 01782 963244 [email protected] www.kathrinejackson.com Krowl Architectural Ironmongery LTD Specialist ironmongers, suppliers, installations and repairers 01902 866110 [email protected] www.krowl.co.uk

Liquify Design Website designers, development and marketing specialists 07919 340999 [email protected] www.liquify.design

RSM Leading provider of audit, tax and consulting services 01782 216000 [email protected] www.rsmuk.com

London Shoeshine LTD A one-stop shop for all your shoe shine needs 07891 160865 [email protected] www.londonshoeshine.com

Sempar Accountancy Accountancy and tax planning 0330 2233660 [email protected] www.sempar.co.uk

Nicholson Wealth Management Financial services, wealth management and professional services 07825 228823 [email protected] www.nicholsonwm.co.uk North Staffs Carers Association A free services for unpaid carers in North Staffordshire 01782 793100 [email protected] www.carersfirst.com Northfield Centre Community building 01785 248733 [email protected] www.northfieldcentre.co.uk Odome Event technology of immersive 360 environments 01785 296968 [email protected] www.odome.co.uk Optik Leisure LTD Interior refurbishment company for the leisure and commercial sectors 01785 813777 [email protected] www.optik-leisure.co.uk Purple Sprout LTD Marketing and PR Agency 01782 658524 [email protected] www.purple-sprout.com RCB Business Solutions LTD Cleaning company 01782 566752 [email protected] www.rcbuk.com RS Medical Accountancy LTD Accountancy for the medical serices sector 01782 350001 [email protected] www.rsmedicalaccountancy.com

Silverline Creations LTD Overseas consultant 01225 938602 [email protected] SM Profitness Family run business to promote health and wellbeing 07713 612232 [email protected] www.smprofitness.co.uk The Talentside LTD Recruitment, training and consulting services 020 34110429 [email protected] www.thetalentside.com Tillington Hall Hotel Serene hotel based located in Stafford 01785 253531 [email protected] www.tillingtonhall.co.uk Turbo Synthesis LTD Calibration machine manufacturer 01543 480 837 [email protected] www.turbosynthesis.co.uk West Midland Reserve Forces’ and Cadets’ Association Supporting the Reserve Forces of the Army (Army Reserve), Navy (Royal Naval Reserve and Royal Marines Reserve), Air Force (RAF Reserves) and the Cadets within the West Midlands 0121 427 5221 [email protected] www.wmrfca.org York Place Investments LTD Working across the North of England to facilitate cross-sector introductions and broker new partnerships for commercial good and community benefit 0161 835 9333 [email protected] www.hometownplus.co.uk

50 WORKING LUNCH


Sophie Attwood, Managing Director of Impress PR Sophie Attwood is the Managing Director of Impress PR, a PR company with a fresh approach and the desire to unearth some of the UK’s hidden gems through marketing and media relations. Based in Stafford, Sophie has an eye for a great story and a passion for people. What made you set up your own business? I set up my business in September 2016, having headed up the PR department at Steelite International. I think that Staffordshire is completely underrated and wanted to help businesses in our county to shout about their success. What is a typical day like for you? I work with industries ranging from internet service providers and car manufacturers through to fashion brands and the aesthetics industry – so there is never a day that’s the same. That’s why I love it! It can range from spending a morning filming with the BBC, to an afternoon writing press releases, award-entries and speeches. How do you stand out from the crowd? I genuinely believe that to stand out from the crowd you have to remain true to yourself. Our business model is very different to a typical PR agency, meaning that we can offer great PR opportunities for budgets of any size. We also offer the option of in-house support and 24/7 crisis management. What is your 12-month plan? My plan is to continue to invest and grow the business to ensure that our clients have access to all of

Sophie Attwood, Managing Director of Impress PR

their communication needs, whilst maintaining the personal touch, which I think can get lost with a lot of the larger agencies. Do you have any hidden talents? I love to play the piano and have played since I was a little girl. From classical to well-known songs, it’s the perfect way to unwind after a busy day. What is the best advice that you’ve been given? The best advice that I’ve ever been given comes from my Dad who set up a successful quantity surveying company in 2002. He said to me to ‘just go for it’. It seems ridiculously simple but it applies to everything. Have an idea for a client? Just go for it. Worried about pitching to a client against large, well-established agencies? Just go for it.

Sophie Attwood and Lyndsey Parry enjoyed a working lunch at The Moat House, Acton Trussell. Sophie ate: • • •

Smoked salmon Sea trout Chocolate cremeux

Lyndsey ate: • • •

Smoked salmon Pork belly Chocolate cremeux

Call The Moat House, Acton Trussell on 01785 712217 for details or to book a table.

Mercedes-Benz of Stoke your perfect partner in business.

52

Call us on 01782 461264 to book a test drive. Mercedes-Benz of Stoke Cobridge Road, Stoke, Staffordshire ST1 5JP 01782 461264 Official government fuel consumption figures in mpg (litres per 100km) for the E-Class Saloon range: urban 24.1(11.7)-65.7(4.3), extra urban 37.2(7.6)-78.5(3.6), combined 31.0(9.1)-134.5(2.1). CO2 emissions 207-49 g/km. Official EU-regulated test data are provided for comparison purposes and actual performance will depend on driving style, road conditions and other non-technical factors.

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