A Multifaceted Approach To Digital Asset Management Educause – Fall 2005 Louis E. King Managing Producer, Digital Asset Management Systems
[email protected] Alan McCord, Ph.D. Co!ege Professor of Management Executive Director, Information Technology Services Lawrence Technology University
[email protected] ©2005 Regents of the University Of Michigan
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Aha
Aha
My Place Or Yours
Dress In Layers
Meta Power
Primordial Soup
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Fine Print
Ready Or Not
Knock Knock
Get Real
UM Timeline Contact: UMTV/Informix Awareness: Internal dialogue, demos, & executive interest Understanding: CNN Visit - “Aha moment” Executive interest & committment Early Demonstration: Informix, Media 360, & Virage Opt-in campus group formed RFP issued
2000
2001
2002
Case In Technology Adoption: Contact > Awareness > Understanding > Trial Use > Adoption > Institutionalization > Internalization
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UM Timeline RFP decision DAMS “Living Lab” initiative begins Provost & unit funding Provision equipment Define DAMS solution Develop Higher-Ed Components Testing & debugging Trial Use: Unit projects begin
2003
2004
2005
Case In Technology Adoption: Contact > Awareness > Understanding > Trial Use > Adoption > Institutionalization > Internalization
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My Place Or Yours Aha
My Place Or Yours
Dress In Layers
Meta Power
Primordial Soup
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Fine Print
Ready Or Not
Knock Knock
Get Real
Media Enabled Collaboration Ingesting
Ad Hoc Sharing
Organizing
Content Producing
Browsing
Portfolio Building
Learning
Peer Review Online Publishing Scholarly Publishing
Research Collaborating
Researching
Permanent Archives
Project Collaborating Teaching & Learning
tio itu st In
ra ib lL ta gi Di
Re na l
nt e Co
ry
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Po nt
Sy t. m Mg se
Co ur
or
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l
em
Institutional
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te nt M Co n
Gr
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W or
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ks
to r lS en ta rtm
pa De
st
pa c
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ag or St ua l vid di In
e
Co!aborative
e
Individual
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Dress In Layers
Aha
My Place Or Yours
Dress In Layers
Meta Power
Primordial Soup
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Fine Print
Ready Or Not
Knock Knock
Get Real
DAMS Defined A set of technologies that enables the collection, storage, retrieval, publication, and fine-grained control over digital media. Collect Store Retrieve Publish Control
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DAMS Component Services Producers Media Appliances
Studios
Collaborators Authoring Stations
Academic Systems
Institutional Portal
Browsers Print
Web
TV/Radio
Ingest
Manage
Publish
Transcode
View
Repositories
Keyframe
Metadata
CMS
Voice-To-Text
Access
Web
Workflow
Streaming
Versioning
Broadcast
Check In/Out
Print
DRM
CD & DVD
OCR CC
Enterprise Data
Face & Voice Encrypt
{
Store SAN
Attached
9 NAS
DAMS Architecture Producers Media Appliances
Studios
Collaborators Authoring Stations
Academic Systems
Ingest Telestream Flip Factory Transcoding Service
Virage Video Logger Media Analysis
Institutional Portal
Browsers Print
Web
Manage
IBM Content Manager WebSphere DB2 Tivoli
Publish
Stellent Ancept Media Server Handmade Image Alchemy
Real Networks Helix Server 1000 Stream License
IBM Video Charger Streaming Service
Store Storage Attached Network IBM Resource Mgr. & Tivoli
TV/Radio
Direct Attached Storage IBM Resource Mgr. & Tivoli
10 Network Attached Storage IFS, Novell
Enterprise DAM Service Layers Publishing
Tools, Web, Libraries, Broadcast, Print, & Electronic Media
DAM Services
Individual, Co!aborative, & Institutional Controls
Media Services
Transcoding, Analysis, & Streaming
Data Services
Authentication & Authorization
Storage Services Network Services
Distributed File Systems: Direct Attached, SAN, & NAS Networking In&astructure
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MetaPower
Aha
My Place Or Yours
Dress In Layers
Meta Power
Primordial Soup
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Fine Print
Ready Or Not
Knock Knock
Get Real
Metadata Strategy • • •
UM Core = Dublin Core + UM Structured Fields Provide structured metadata but allow users to map into fields in unstructured ways (contrary to controlled taxonomies of our libraries) Allow for multiple metadata schemas to be attached to a single asset (ie Dublin Core, IMS, SCORM, etc.)
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UM Core Less structured data may support a greater level of sharing DC_Title
DC_Rights
M_Identifier
DC_Subject
DC_Type
M_Publisher01
DC_Description
DC_Publisher
M_Publisher02
DC_Creator
DC_Format
M_Subject01
DC_Date
DC_Language
M_Subject02
DC_Source
DC_Contributor
M_Steward
DC_Identifier
DC_Relation
DC_Coverage
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Media Analysis
Expanding Our View
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0
Library Catalogue
“Powers Of Ten”
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Voice To Text
Speech 00:00:00 00:00:04 00:00:04 00:00:25
00:00:25
00:00:32
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Do you have any questions or concerns right now? Well, that’s mainly what I wanted to know - what the possibilities are. You know, if I do have options, what can be done? I have had a lot of work done. This is probably the last thing I thing that needs to be done, so.
Voice To Text Analysis For Fast & Low Cost Metadata
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2
Facial Recognition
Facial Recognition 00:03:30 00:04:12 00:04:12 00:04:27 00:04:27 00:05:02 00:05:02 00:05:54 00:05:54 00:06:23 00:06:23 00:06:30
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Anne Williams Rebecca Mouline Anne Williams Anne Williams Rebecca Mouline Anne Williams
Recognized From Face Libraries Or Marked For Post Analysis Online Editing
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3
Keyframes
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Keyframes
Automatic Scene Change Detection
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4
OCR
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OCR 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:04
00:00:04 00:00:04 00:00:04 00:00:04 00:00:04 00:02:35
Budgeting and Cost Accounting for Public Health Jack Wheeler, PH.D. Michigan Public Health Training Center University of Michigan Section 3: Budgeting Objectives Understand the relationship between and the strategic...
Optical Character Recognition Of On Screen Text
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n
Expanding Our View
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Scene Change
Speech
Voice Recognition
Closed Caption
Facial Recognition
OCR
Keyframes
Annotation
Audio
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Transcoding Source Video AVI Avid DV Flash MPEG-1 MPEG-2 Quicktime Windows Media Audio AIFF WAV MP3 AC-3
Telestream FlipFactory Pro
Factory #1
Derivatives
S
M
L
M
Factory #2
S
M
L
Formats Tailored To Audience
Video MPEG-1 MPEG-2 MPEG-4 DV AVI Windows Media Real Video Quicktime Flash Audio WAV MP3 Quicktime Audio Real Audio Windows Media Audio
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Prime Digital Source Prime Digital Source
DV
MPEG2
Offline RT
MPEG1
720 x 480
720 x 480
320 x 240
352 x 240
Frame Rate (frames/sec)
30
30
30
30
Compression/Codec
DV
MPEG2
Photo-JPEG
MPEG1
Sample Rate (kHz)
48
48
48
44.1
Sample Size (bit)
16
16
16
16
2
2
2
2
None
None
None
MPEG Layer 2
Video
3.4 MBps
5.7 MBps
275 KBps
1.1 MBps
Audio
187 KBps
187 KBps
187 KBps
300 KBps
3.6
6
465 KBps
1.5
Video Frame Size (pixels x pixels)
Audio
Channels Compression/Codec Data Rate
Total (MB/second)
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Popular Derivatives Derivatives (4:3 ratio)
High
Medium
Low
512x384
320x240
256x192
30
15
10
MPEG4
MPEG4
MPEG4
Real10
Real10
Real10
V9
V9
V9
Sample Rate (kHz)
44
44
22
Sample Size (bit)
16
16
16
2
1
1
MPEG4
MPEG4
MPEG4
Voice
Voice
Voice
V9
V9
V9
QuickTime, Real, Windows Video Frame Size (pixels x pixels) Frame Rate (frames/sec) Video Compression/Codec QuickTime Real Windows Audio
Channels Compression/Codec QuickTime Real Windows
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Primordial Soup Aha
My Place Or Yours
Dress In Layers
Meta Power
Primordial Soup
25
Fine Print
Ready Or Not
Knock Knock
Get Real
DAMS Living Lab Explore the emerging practices of research, teaching, and learning in a digital media enabled world! Ingest, manage, store, and publish Search, share, edit, and repurpose Analyze, annotate, and document Research, teach, and learn 26
DAMS August 19, 2005 ARRIVES
Projects • • • • • • • • • •
Business – Marketing communications, Media testing Dentistry – Simulations Education – Graduate Research LS&A – History of Art, faculty presentations English & Psychology – shared collections Communications – usability research Music – IPAT Pharmacy Information News & Information
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Fine Print
Aha
My Place Or Yours
Dress In Layers
Meta Power
Primordial Soup
29
Fine Print
Ready Or Not
Knock Knock
Get Real
Policy •
Rights Declaration
•
Digital Rights Management
•
Statutory Compliance
•
User Education & Use Policy
‣ Copyright issues must be addressed in a systemic way UMCore metadata schema supports a rights declaration ‣ DRM tools held for later investigation ‣ DAMS can help with FERPA (Family Educational Rights and Education Act) and HIPAA (Health Insurance Portability and Accountability Act) must be built in ‣ Develop support programs and policy - there is a lot to learn
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Ready Or Not Aha
My Place Or Yours
Dress In Layers
Meta Power
Primordial Soup
31
Fine Print
Ready Or Not
Knock Knock
Get Real
Demand •
Video and audio recordings “on the shelf ”
•
Video & audio recordings currently produced inhouse each year Media not produced because of obstacles to the creation of desirable media content
•
‣ With permissions to put online ‣ Desirable to have online
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Literacy •
Ability of faculty, students, and staff to use media in their research, teaching, & learning ‣ Understanding components of media ‣ Insights into context ‣ Ability to evaluate form & content
• •
Standards for media literacy as in other literacies View of key decisions makers as to the importance of media
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Support • • •
Depth and breadth of support staff in media creation and use Number of faculty and students who have access to media support staff Ability to role out support materials and programs that are media centric
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Edge • • • •
Cameras and audio equipment Departmentally defined methods Media infrastructure in classrooms Media “labs” in departments
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Knock Knock
Aha
My Place Or Yours
Dress In Layers
Meta Power
Primordial Soup
36
Fine Print
Ready Or Not
Knock Knock
Get Real
Private Sector vs. Higher Ed Access control defined centrally resulting in dozens of ACLs
Access control defined by users resulting in millions of ACLs
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Private Sector vs. Higher Ed Privileges correspond to hierarchy making role definition clear
Privileges don’t relate to hierarchy making role definition difficult Owner
Technical Staff Producers Customers
Brow
ser
Guest
Co!aborator
? Faculty
Students
e
t a i l i f f A
Creat
or
Staff
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Get Real
Aha
My Place Or Yours
Dress In Layers
Meta Power
Primordial Soup
39
Fine Print
Ready Or Not
Knock Knock
Get Real
Immediate Futures • • • •
User defined ACLs Greater extensibility to digital media services More robust digital media services More projects and assessment
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Long Term Futures •
Tight integration with:
• •
Interface design for object centric interface Reconfigure middleware and application to provide greater extensibility for work in higher education
‣ ‣ ‣ ‣
Course Management Systems ePortfolio Content Management Systems Institutional directory and group services
‣ All asset parts to have ACLs ‣ Better reference to external data and lookup sources ‣ More sophisticated collection-making and viewing tools 41
A Multifaceted Approach To Digital Asset Management http://sitemaker.umich.edu/dams/ Louis E. King Managing Producer, Digital Asset Management Systems
[email protected] Alan McCord, Ph.D. Co!ege Professor of Management Executive Director, Information Technology Services Lawrence Technology University
[email protected] ©2005 Regents of the University Of Michigan
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