A Multifaceted Approach To Digital Asset Management

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Aug 19, 2005 - To Digital Asset Management. Educause – Fall 2005. 1. Louis E. King. Managing Producer,. Digital Asset Management Systems leking@umich.
A Multifaceted Approach To Digital Asset Management Educause – Fall 2005 Louis E. King Managing Producer, Digital Asset Management Systems [email protected] Alan McCord, Ph.D. Co!ege Professor of Management Executive Director, Information Technology Services Lawrence Technology University [email protected] ©2005 Regents of the University Of Michigan

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Aha

Aha

My Place Or Yours

Dress In Layers

Meta Power

Primordial Soup

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Fine Print

Ready Or Not

Knock Knock

Get Real

UM Timeline Contact: UMTV/Informix Awareness: Internal dialogue, demos, & executive interest Understanding: CNN Visit - “Aha moment” Executive interest & committment Early Demonstration: Informix, Media 360, & Virage Opt-in campus group formed RFP issued

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2001

2002

Case In Technology Adoption: Contact > Awareness > Understanding > Trial Use > Adoption > Institutionalization > Internalization

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UM Timeline RFP decision DAMS “Living Lab” initiative begins Provost & unit funding Provision equipment Define DAMS solution Develop Higher-Ed Components Testing & debugging Trial Use: Unit projects begin

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2004

2005

Case In Technology Adoption: Contact > Awareness > Understanding > Trial Use > Adoption > Institutionalization > Internalization

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My Place Or Yours Aha

My Place Or Yours

Dress In Layers

Meta Power

Primordial Soup

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Fine Print

Ready Or Not

Knock Knock

Get Real

Media Enabled Collaboration Ingesting

Ad Hoc Sharing

Organizing

Content Producing

Browsing

Portfolio Building

Learning

Peer Review Online Publishing Scholarly Publishing

Research Collaborating

Researching

Permanent Archives

Project Collaborating Teaching & Learning

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Individual

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Dress In Layers

Aha

My Place Or Yours

Dress In Layers

Meta Power

Primordial Soup

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Fine Print

Ready Or Not

Knock Knock

Get Real

DAMS Defined A set of technologies that enables the collection, storage, retrieval, publication, and fine-grained control over digital media. Collect Store Retrieve Publish Control

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DAMS Component Services Producers Media Appliances

Studios

Collaborators Authoring Stations

Academic Systems

Institutional Portal

Browsers Print

Web

TV/Radio

Ingest

Manage

Publish

Transcode

View

Repositories

Keyframe

Metadata

CMS

Voice-To-Text

Access

Web

Workflow

Streaming

Versioning

Broadcast

Check In/Out

Print

DRM

CD & DVD

OCR CC

Enterprise Data

Face & Voice Encrypt

{

Store SAN

Attached

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DAMS Architecture Producers Media Appliances

Studios

Collaborators Authoring Stations

Academic Systems

Ingest Telestream Flip Factory Transcoding Service

Virage Video Logger Media Analysis

Institutional Portal

Browsers Print

Web

Manage

IBM Content Manager WebSphere DB2 Tivoli

Publish

Stellent Ancept Media Server Handmade Image Alchemy

Real Networks Helix Server 1000 Stream License

IBM Video Charger Streaming Service

Store Storage Attached Network IBM Resource Mgr. & Tivoli

TV/Radio

Direct Attached Storage IBM Resource Mgr. & Tivoli

10 Network Attached Storage IFS, Novell

Enterprise DAM Service Layers Publishing

Tools, Web, Libraries, Broadcast, Print, & Electronic Media

DAM Services

Individual, Co!aborative, & Institutional Controls

Media Services

Transcoding, Analysis, & Streaming

Data Services

Authentication & Authorization

Storage Services Network Services

Distributed File Systems: Direct Attached, SAN, & NAS Networking In&astructure

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MetaPower

Aha

My Place Or Yours

Dress In Layers

Meta Power

Primordial Soup

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Fine Print

Ready Or Not

Knock Knock

Get Real

Metadata Strategy • • •

UM Core = Dublin Core + UM Structured Fields Provide structured metadata but allow users to map into fields in unstructured ways (contrary to controlled taxonomies of our libraries) Allow for multiple metadata schemas to be attached to a single asset (ie Dublin Core, IMS, SCORM, etc.)

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UM Core Less structured data may support a greater level of sharing DC_Title

DC_Rights

M_Identifier

DC_Subject

DC_Type

M_Publisher01

DC_Description

DC_Publisher

M_Publisher02

DC_Creator

DC_Format

M_Subject01

DC_Date

DC_Language

M_Subject02

DC_Source

DC_Contributor

M_Steward

DC_Identifier

DC_Relation

DC_Coverage

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Media Analysis

Expanding Our View

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0

Library Catalogue

“Powers Of Ten”

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Voice To Text

Speech 00:00:00 00:00:04 00:00:04 00:00:25

00:00:25

00:00:32

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Do you have any questions or concerns right now? Well, that’s mainly what I wanted to know - what the possibilities are. You know, if I do have options, what can be done? I have had a lot of work done. This is probably the last thing I thing that needs to be done, so.

Voice To Text Analysis For Fast & Low Cost Metadata

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Facial Recognition

Facial Recognition 00:03:30 00:04:12 00:04:12 00:04:27 00:04:27 00:05:02 00:05:02 00:05:54 00:05:54 00:06:23 00:06:23 00:06:30

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Anne Williams Rebecca Mouline Anne Williams Anne Williams Rebecca Mouline Anne Williams

Recognized From Face Libraries Or Marked For Post Analysis Online Editing

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3

Keyframes

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Keyframes

Automatic Scene Change Detection

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OCR

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OCR 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:04

00:00:04 00:00:04 00:00:04 00:00:04 00:00:04 00:02:35

Budgeting and Cost Accounting for Public Health Jack Wheeler, PH.D. Michigan Public Health Training Center University of Michigan Section 3: Budgeting Objectives Understand the relationship between and the strategic...

Optical Character Recognition Of On Screen Text

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n

Expanding Our View

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Scene Change

Speech

Voice Recognition

Closed Caption

Facial Recognition

OCR

Keyframes

Annotation

Audio

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Transcoding Source Video AVI Avid DV Flash MPEG-1 MPEG-2 Quicktime Windows Media Audio AIFF WAV MP3 AC-3

Telestream FlipFactory Pro

Factory #1

Derivatives

S

M

L

M

Factory #2

S

M

L

Formats Tailored To Audience

Video MPEG-1 MPEG-2 MPEG-4 DV AVI Windows Media Real Video Quicktime Flash Audio WAV MP3 Quicktime Audio Real Audio Windows Media Audio

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Prime Digital Source Prime Digital Source

DV

MPEG2

Offline RT

MPEG1

720 x 480

720 x 480

320 x 240

352 x 240

Frame Rate (frames/sec)

30

30

30

30

Compression/Codec

DV

MPEG2

Photo-JPEG

MPEG1

Sample Rate (kHz)

48

48

48

44.1

Sample Size (bit)

16

16

16

16

2

2

2

2

None

None

None

MPEG Layer 2

Video

3.4 MBps

5.7 MBps

275 KBps

1.1 MBps

Audio

187 KBps

187 KBps

187 KBps

300 KBps

3.6

6

465 KBps

1.5

Video Frame Size (pixels x pixels)

Audio

Channels Compression/Codec Data Rate

Total (MB/second)

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Popular Derivatives Derivatives (4:3 ratio)

High

Medium

Low

512x384

320x240

256x192

30

15

10

MPEG4

MPEG4

MPEG4

Real10

Real10

Real10

V9

V9

V9

Sample Rate (kHz)

44

44

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Sample Size (bit)

16

16

16

2

1

1

MPEG4

MPEG4

MPEG4

Voice

Voice

Voice

V9

V9

V9

QuickTime, Real, Windows Video Frame Size (pixels x pixels) Frame Rate (frames/sec) Video Compression/Codec QuickTime Real Windows Audio

Channels Compression/Codec QuickTime Real Windows

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Primordial Soup Aha

My Place Or Yours

Dress In Layers

Meta Power

Primordial Soup

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Fine Print

Ready Or Not

Knock Knock

Get Real

DAMS Living Lab Explore the emerging practices of research, teaching, and learning in a digital media enabled world! Ingest, manage, store, and publish Search, share, edit, and repurpose Analyze, annotate, and document Research, teach, and learn 26

DAMS August 19, 2005 ARRIVES

Projects • • • • • • • • • •

Business – Marketing communications, Media testing Dentistry – Simulations Education – Graduate Research LS&A – History of Art, faculty presentations English & Psychology – shared collections Communications – usability research Music – IPAT Pharmacy Information News & Information

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Fine Print

Aha

My Place Or Yours

Dress In Layers

Meta Power

Primordial Soup

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Fine Print

Ready Or Not

Knock Knock

Get Real

Policy •

Rights Declaration



Digital Rights Management



Statutory Compliance



User Education & Use Policy

‣ Copyright issues must be addressed in a systemic way UMCore metadata schema supports a rights declaration ‣ DRM tools held for later investigation ‣ DAMS can help with FERPA (Family Educational Rights and Education Act) and HIPAA (Health Insurance Portability and Accountability Act) must be built in ‣ Develop support programs and policy - there is a lot to learn

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Ready Or Not Aha

My Place Or Yours

Dress In Layers

Meta Power

Primordial Soup

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Fine Print

Ready Or Not

Knock Knock

Get Real

Demand •

Video and audio recordings “on the shelf ”



Video & audio recordings currently produced inhouse each year Media not produced because of obstacles to the creation of desirable media content



‣ With permissions to put online ‣ Desirable to have online

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Literacy •

Ability of faculty, students, and staff to use media in their research, teaching, & learning ‣ Understanding components of media ‣ Insights into context ‣ Ability to evaluate form & content

• •

Standards for media literacy as in other literacies View of key decisions makers as to the importance of media

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Support • • •

Depth and breadth of support staff in media creation and use Number of faculty and students who have access to media support staff Ability to role out support materials and programs that are media centric

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Edge • • • •

Cameras and audio equipment Departmentally defined methods Media infrastructure in classrooms Media “labs” in departments

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Knock Knock

Aha

My Place Or Yours

Dress In Layers

Meta Power

Primordial Soup

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Fine Print

Ready Or Not

Knock Knock

Get Real

Private Sector vs. Higher Ed Access control defined centrally resulting in dozens of ACLs

Access control defined by users resulting in millions of ACLs

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Private Sector vs. Higher Ed Privileges correspond to hierarchy making role definition clear

Privileges don’t relate to hierarchy making role definition difficult Owner

Technical Staff Producers Customers

Brow

ser

Guest

Co!aborator

? Faculty

Students

e

t a i l i f f A

Creat

or

Staff

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Get Real

Aha

My Place Or Yours

Dress In Layers

Meta Power

Primordial Soup

39

Fine Print

Ready Or Not

Knock Knock

Get Real

Immediate Futures • • • •

User defined ACLs Greater extensibility to digital media services More robust digital media services More projects and assessment

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Long Term Futures •

Tight integration with:

• •

Interface design for object centric interface Reconfigure middleware and application to provide greater extensibility for work in higher education

‣ ‣ ‣ ‣

Course Management Systems ePortfolio Content Management Systems Institutional directory and group services

‣ All asset parts to have ACLs ‣ Better reference to external data and lookup sources ‣ More sophisticated collection-making and viewing tools 41

A Multifaceted Approach To Digital Asset Management http://sitemaker.umich.edu/dams/ Louis E. King Managing Producer, Digital Asset Management Systems [email protected] Alan McCord, Ph.D. Co!ege Professor of Management Executive Director, Information Technology Services Lawrence Technology University [email protected] ©2005 Regents of the University Of Michigan

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