ABOUT RUTGERS GIVING DAY AND THINK BIGGER Rutgers Giving ...

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This year, the Rutgers community will leverage its collective impact to Think Bigger. Together,. Rutgers will transform
ABOUT RUTGERS GIVING DAY AND THINK BIGGER Rutgers Giving Day empowers Rutgers students, faculty, staff, alumni, and friends to take part in a daylong giving event dedicated to all things scarlet. This year, the Rutgers community will leverage its collective impact to Think Bigger. Together, Rutgers will transform the seed of an idea in a student’s head into a lifelong dream realized, a single gift into a robust resource that fuels groundbreaking research. As a member of the Rutgers community, you already think big. On Rutgers Giving Day, Think Bigger.

BOILERPLATE Post this standard message on your website or use it in email communications to encourage your friends and colleagues to Think Bigger and support their favorite Rutgers causes on Rutgers Giving Day. Join a global community of support for Rutgers by taking part in Rutgers Giving Day, Wednesday, March 21. Together, Rutgers supporters will transform the seed of an idea in a student’s head into a lifelong dream realized, a single gift into a robust resource that fuels groundbreaking research. As a member of the Rutgers community, you already think big. On Rutgers Giving Day, Think Bigger.

KEY MESSAGES The following Rutgers Giving Day messages can be copied and pasted into communications materials. But why not Think Bigger? Take these messages as a starting point and tailor them to make them your own. The Power of Big On Rutgers Giving Day, join a community of hundreds of thousands of alumni, donors, friends, patients, students, faculty, and staff to make a powerful impact on a single day. Big Impact The university’s future is shaped gift by gift, no matter the amount. This year on Rutgers Giving Day, amplify your gift by adding it to thousands of others and make a huge and lasting impact on the university. Big Causes On Rutgers Giving Day, you can support just about any cause that is meaningful to you, including life-changing scholarships, pioneering research, and innovative student programs.

Think Bigger, Think Better An investment in Rutgers has unlimited potential. Imagine what you can help make possible on Rutgers Giving Day. Giving Today, Scarlet Forever On Rutgers Giving Day, the university community will come together to make an impact. Share your scarlet pride by taking part in on-campus events and social media challenges throughout the day. Big Challenges An array of social media challenges on Rutgers Giving Day will help your school, unit, or program earn additional support. Take a trip down memory lane, take a selfie, and take part to have an even bigger impact on the Rutgers cause that means the most to you. You might even win a prize! HASHTAGS Use these hashtags to add your message to a growing conversation about Rutgers Giving Day. #ThinkBigger #RUGivingDay #ScarletForever #Rutgers HEADLINES/BUTTONS Think Bigger Give Now to Grow Rutgers Make a Big Play Dream Bigger Make a Bigger Mark Go Beyond Big Upsize It Up Your Giving Game Increase Your Impact Scale up Your Scarlet Dream Bigger and Donate

Make a Bigger Splash Scarlet Pride Far and Wide Common Ground, Uncommon Giving