ADCN AWARDS 2018 ENTRY GUIDE

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Dec 4, 2017 - outstanding craft in advertising and design in the Netherlands. .... Original Dutch work is of course elig
ADCN AWARDS 2018 ENTRY GUIDE

THE LAMPS CELEBRATING DUTCH CREATIVITY AND CRAFT IN ADVERTISING AND DESIGN

ADCN AWARDS 2018 ENTRY GUIDE

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INTRODUCTION WELCOME TO THE ADCN AWARDS 2018 Welcome to our guide for the ADCN Awards 2018 with all the information about this year’s entries in one place. We encourage all entrants to read through all entry rules and specifications prior to submitting your work through our entry platform. We have structured the ADCN Awards in four main categories: Advertising, Design, Craft and Next. We have improved our entry platform to make things easier for both entrants and judges. And we have upgraded the benefits of participating in the ADCN Awards. For over fifty years, the ADCN Awards have been synonymous with creative brilliance and outstanding craft in advertising and design in the Netherlands. Today, those values and standards are upheld, with our iconic Lamps seen as the ultimate award across all creative disciplines. Together, we celebrate the magic and impact of Dutch creativity – rewarding the talent, passion and work of those professionals the world needs most: creative people. On behalf of the ADCN Awards team, I‘d like to take this opportunity to wish you the very best of luck with your entries. We hope to see you in March and April 2018 at the nominations expo and awards show. Dinesh Sonak Managing Director

CONTENTS

KEY DATES

CONTACT

02 — Introduction and key info 03 — Entry fees, discounts & payment 04 — Entry rules 07 — Judging process 08 — Categories 11 — Entry specifications 17 — Terms and conditions 18 — Partners

4 December 2017 Open for Entries 25 January 2018 Entry Deadline 1 February 2018 Extended Entry Deadline (+25% fee) 9-25 February 2018 Online Judging* 7-9 March 2018 Jury Festival 23 March 2018 Nominations Expo* 17 April 2018 Awards Show 18 May 2018 Jury Feedback Sessions* * Dates may be subject to change

Info: adcn.nl/awards Entries: adcn.awardsplatform.com Email: [email protected] Phone: 020 6850861 Twitter: @adcn Facebook: @adcn.nl Instagram: @clubadcn

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ENTRY FEES, DISCOUNTS & PAYMENT FEES

SINGLE AND CAMPAIGN PRICES

For entries received after the 25th of January 2018 an extra fee of 25% (per entry) applies.

The price for a single entry is for one execution of the creative work that is entered and judged in isolation. If you are entering multiple executions - for example, an advertising campaign or a series of designs to be judged all together, then the campaign price will apply.

DISCOUNTS

WHERE DOES YOUR MONEY GO?

Single entry per category: €249 excl. VAT (21%) Campaign entry per category: €399 excl. VAT (21%)

— Freelance creative professional: 50% discount per entry (use d iscount code FREELANCER100 in the entry platform) — New company (younger than 1 year): 50% discount per entry (use discount code NEWCOMPANY50 in the entry platform) — Small company (max. 3 people): 50% discount per entry (use discount code SMALLCOMPANY50 in the entry platform) — Talent category: no fee (use discount code TALENT100 in the entry system)

PAYMENT TIMINGS

Payment of the entry fee(s) must be completed within 3 days of your online entry and no later than 3 days after the entry deadline and extended entry deadline. Discounts & codes Only one discount per entry is allowed. Discounts apply to the total amount. All discount codes will be checked and proof may be asked for in the form of a Chamber of Commerce extract. If no proof can be submitted, the full amount will apply. Payment methods The entry platform will automatically generate your entry fees and invoice upon completion of your entries and application of discount codes. You can pay in the following ways: Credit Card Payment by credit card must be completed online in order to complete your entry. A small service fee applies (charged by the credit card company). Invoice Payment by invoice should be completed and transferred within three days of your entry. Payments must be received by ADCN before the entry deadline: 25 January 2018. Entries (and payments) received after the first deadline will be charged with an extra fee of 25%. Payment for entries for the extended deadline (1 February 2018) must be received within three days of the extended entry deadline. Please follow the payment instructions on your invoice. Unfortunately, payment via IDEAL is not possible. Please contact the ADCN Awards team for all questions about payment.

As a non-profit organization, ADCN uses all of its surplus revenues to invest in the development of creative professionals and Dutch creativity through educational programs. The entry fees are used to manage the awards program.

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ENTRY RULES

BEFORE YOUR ENTER 1 ENTRY RULES / ELIGIBILITY

Please make sure that your work is eligible to enter the ADCN Awards prior to creating an entry. Your work must have been commercially released between 1 January 2017 and 1 February 2018. For further details on entry and eligibility criteria in particular categories refer to Entry Rules.

2 ENTRY SPECIFICATIONS

Please take a moment to look through all of our entry specifications. We will not accept any entry formats outside of these areas and will be in touch if incorrect formats have been submitted.

3 SUPPORTING INFORMATION

Every entry will require supporting material to be provided and these will generally cover the following areas: — Proof of eligibility — Brief — Solution & Cultural Context — Insights — Translations It is very important that the entrant provides the following information as the judges will refer to these during the judging process and ADCN can call upon this information at any point.

BEFORE ENTERING, MAKE SURE YOUR WORK IS: — Created or crafted by a company based in the Netherlands, — which does not exclude the possibility of it having been published abroad. — Not an adaptation based on foreign work. — Neither created nor produced for or with ADCN.

Alterations to the work can only be made for the sole purpose of satisfying the requirements for the presentation of entries. Such permitted alterations may include resizing print advertising and dubbing non-English film entries with translated voice-overs. Alterations to colors, artwork or copy are not permitted in any circumstance. Original Dutch work is of course eligible for entry, but an English translation must be supplied in the form of subtitles, dubbing, narration, translation of scripts or printed translation depending on specific category requirements. Translations provided in a format other than listed is not permitted and may result in an entry being disqualified. Entrants are responsible for selecting a category when entering their work. ADCN is not responsible and liable for errors. Each entry form should relate to a single entry, in a single category. If entrants wish to have an entry judged in multiple categories by multiple juries, the entry must be entered multiple times with the appropriate entry form. Please don’t include any names of people or agencies involved in the creation of the work anywhere (visibly) in the work itself, or in file names. If these names appear in any deliverables, we will ask you to change this. This is to ensure that work is judged anonymously and fairly. If items are entered together as a campaign, the jury will judge the quality of the entire campaign. However, it is also allowed to enter items from that campaign individually, even in the same category. They will then be judged individually. Entries that do not meet the entry requirements may be rejected.

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ENTRY RULES

ELIGIBLE WORK To be eligible, work must have been: — Commercially released between 1 January 2017 and 1 February 2018. — Produced in response to a genuine brief from a client. — Made available to the public through legal mediums. — Approved and paid for by the client.

BREACHING THE RULES OF ENTRY

In the event that a jury queries the eligibility of an entry, we will ask you to provide further documentary evidence to demonstrate the work is eligible. If ADCN establishes that an entrant has broken the awards rules, the offending entry will be immediately suspended from the Awards. The ADCN Board has the right to disqualify an entrant from the Awards.

INELIGIBLE WORK We do not accept: — Concept designs or works created only for the purpose of entering competitions. — Work entered by another party into the same category. — Work entered into the ADCN Awards in a previous year. — Prototypes that have not been commercially released within the eligibility period.

OTHER QUALIFYING CASES

Work is also eligible in the cases below and given the following conditions: If work was done pro bono for a charity. The charity must have approved the work to run. If the entrant agency is also the client for the work, which falls into one of these two categories: Self-promotion – self-promotional work is eligible only if it was released commercially and made available to potential customers In-house design and production – business owners can enter work that was produced in-house and made available commercially If the work was released for the first time before 1 January 2017 it is eligible only under one of these two conditions: The majority of the work (only applies to campaign entries) was launched between 1 January 2017 and 1 February 2018 The work has been changed or updated and re-launched representing a significant creative development between 1 January 2017 and 1 February 2018.

SUBMISSION OF ENTRIES Work must be:

Submitted as it was originally released – only make alterations to the work if this is to meet the material requirements detailed in the entry guide. Submitted in its original language – for non-English work, provide a translation as instructed in the entry guide.

ENTRY FAQS Can two companies enter the same work? Two different entrants cannot enter the same work in the same category. If your project is a collaboration with other companies/individuals, check they haven’t entered it first. In case of duplicate entries, we will only accept the entry that was paid first. Can I enter work if I am the client? Yes, clients can enter work produced for them either internally or by an external agency (as long as it has not been entered by the external agency in the same category – see previous question). Can I enter work done for free for a charity? Work done by an agency pro-bono for a charity can be entered the work has been approved to run by the charity. Do I need to provide translations? Yes, if your work was not originally released in English. We only accept translations to be given on the online entry form not as a separate document or film. Please note that we will not accept translations in the Copywriting Craft category. These will only be accepted if originally released in Dutch or English.

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ENTRY RULES

SUPPORTING INFORMATION

JUDGING CRITERIA

Every entry will require supporting material to be provided. It is very important that the entrant provides the following information as the judges will refer to these during the judging process and ADCN can call upon this information at any point.

For all categories, judges (both the Professional and Members Juries) will consider three criteria. In order of importance, the work must be:

PROOF OF ELIGIBILITY

Within this section the entrant should emphasise how the project meets the eligibility requirements, including dates of commercial release within the eligibility period. Where relevant, please also include the following information: Target audience, distribution method, availability of where it was purchased, cost per unit to produce, retail price, location of distribution, how it was displayed, the size of the production run, number of times the content was placed, and on what platform(s).

— An original and inspiring idea. — Exceptionally well executed. — Relevant to its context. Additionally: For the Advertising - Media category, judges will look for media thinking that enhances the brilliance of the creative idea and achieved success.

BRIEF

For the Advertising - PR & Influencer category, judges will look for PR and Influencer ideas that are themselves brilliantly creative and achieved success.

SOLUTION

For the Next - Impact category, judges will also look for work that demonstrates the power to bring real and positive change and impact to the world through creative thinking.

Specify the project’s objectives, target audience, description and any relevant background information.

What was the creative solution in response to the brief? What is the reasoning behind the project solution? If relevant, describe any references that are specific to the context (e.g. culture/region/nation) where the work was released and that may not be understood without explanation. If necessary highlight unique features of the creative work and in what way was it innovative. Describe any cultural reference that may not be understood without explanation. In Craft categories, please highlight the unique features and reasoning of the craft, in what way it was innovative and how it contributed to the success of the creative idea.

INSIGHTS

Additional Information that the judges might find helpful including navigational instructions, unique features, viewing instructions and results. If your work needs to be downloaded please also input a voucher code here.

TRANSLATIONS

Work in any language created or crafted by a company based in the Netherlands is eligible for entry, but an English translation could be supplied in the form of subtitles. English subtitles are mandatory for category Advertising - Film & Video. The translations field in the entry platform is meant only for literal translations of the copy used in the work. More in-depth information about the work should be entered in Brief, Solution and Insight fields. In the Copywriting Craft category only original Dutch and English work can be entered.

In Craft categories, like Editing or Illustration, work is judged first on the strength of the craft, then on how it contributes to the success of the idea. In the Strategy Craft category, judges will evaluate the quality of analytical thinking, creative insights and case writing.

JUDGING PROCESS

All ADCN Awards entries will be judged by the Professional Jury and Members Jury, except for the Strategy Craft category (Professional Jury only). The Professional and Members Juries will select nominations from all entries in each category and the the Professional Jury will select awards from the nominations.

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ENTRIES PER CATEGORY

ALL ENTRIES

PROFESSIONAL JURY

MEMBERS JURY

ONLINE JUDGING

ONLINE JUDGING

Advertising, Design, Craft and Next categories

Advertising, Design, Craft and Next categories

NOMINATIONS The scores of the ADCN Professional Jury and Members Jury will be combined to select the nominations - the top 20-25% of scores of both juries in each category.

LIVE JUDGING The Professional Jury will decide which nominated work will win an award and in which color

BRONZE AWARDS

GRAND PRIX

SILVER AWARDS

GOLD AWARDS

The GRAND PRIX jury will select one grand prix winner from the gold award winners across all categories - celebrating the very best and most groundbreaking work from all entries, nominations and award winners.

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CATEGORIES

ADVERTISING

DESIGN

CRAFT

NEXT

Brand Activation & Experience

Brand

Animation

Experimental

Branded Content & Entertainment

Digital

Art Direction

Impact

Editorial

Cinematography

Innovation

Experience

Copywriting

Talent

Graphic

Digital Production

Packaging

Editing

Product

Film Direction

Digital & Social & Mobile Direct Film & Video Integrated Media Illustration Outdoor Music PR & Influencer Photography Print Sound Design Radio Strategy Typography Visual Effects

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CATEGORY DEFINITIONS

ADVERTISING

DESIGN

BRAND ACTIVATION & EXPERIENCE

BRAND

Work that demonstrates interaction between consumers and brands through promotional and experience-led activations such as stunts, retail, sampling, competitions, exhibitions, guerilla marketing, immersive, events, pop-up shops, technology-led experiences and public environments for brands.

BRANDED CONTENT & ENTERTAINMENT

Design of individual brand elements and entire branding schemes, including brand identity, logos, brand expressions, campaigns branding & identity (print and moving image and digital), brand experience and environments.

DIGITAL

Content and entertainment where brand is an integral feature of the story or experience.

Design of digital products and services, including websites, user interface design, user experience design, digital environments, connected products, game design, service design, platforms, apps.

DIGITAL & SOCIAL & MOBILE

EDITORIAL

Marketing communications (e.g. campaigns, content, games, banners) primarily using digital, social and mobile platforms and devices.

DIRECT

Direct marketing designed to elicit a direct response or call-to-action and/or targets a specific audience.

FILM & VIDEO

Moving image communications aired on traditional screens and/or innovative platforms – filmed content created for TV, cinema, online and other screens (e.g. out-of-home experiences).

Design of books, magazines and newspapers (digital and printed). Includes the design of covers, supplements and digital magazines.

EXPERIENCE

Design of permanent and temporary brand environments or installations, may include products, places, services and events that enhance the customer experience, and including exhibition design, installation design, hospitality & workplace interiors, retail design (and pop-up shops), set & stage design, trade show & exposition design, design for public spaces.

GRAPHIC

Campaigns where a central idea connects across a variety of media or platforms.

Commercial visual design for all platforms, including posters, point of sale, wayfinding, catalogues, brochures, data visualization, presentations, stationary, direct mail, applied print graphics and graphic design for websites and mobile.

MEDIA

PACKAGING

INTEGRATED

Strategies and ideas devised by media owners and/or agencies to use a specific medium or media property as a creative tool. Judges will be looking for innovative and creative ‘media first’ ideas and channel strategies, which have shaped the creative execution and achieved success.

OUTDOOR

Original and innovative out of home marketing that has been created to promote a brand, campaign, product or idea, e.g. posters and interactive or 3D ambient experiences.

PR & INFUENCER

Design of individual and ranges of product design.

PRODUCT

Design of physical commercial products.

CRAFT ANIMATION

Strategies, ideas and marketing solutions that use PR and influencer methods as creative tools.

The talent of the artist is evaluated in the creation of characters, elements or actions that provide the motion sensation and have been produced in 2D, 3D, Motion Graphics or Stop Motion.

PRINT

ART DIRECTION

RADIO

CINEMATOGRAPHY

Advertising for published media, including newspapers, magazines and e.g. leaflets (inserted in a publication).

Radio and audio communications and content.

Recognizes overall design, visual style and direction for advertising (including digital).

The cinematographer (Director of Photography) skills in the technique and the construction of a unique visual style, involving aspects such (as) lighting, settings, textures, among others.

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CATEGORY DEFINITIONS

COPYWRITING

Copywriting that is integral to a piece of advertising or design, for work originally released in Dutch or English.

DIGITAL PRODUCTION

Technological artistry. Entries will need to demonstrate exceptional form and function in a digital context; that is, work with flawless design, masterful execution and outstanding user experience created for all digital environments.

EDITING

The creative contribution of the editor to an idea, either via the selection of the best shot of each take, the speed provided to the film or others.

FILM DIRECTION

The talent and the storytelling skills of the director, as well as the visual elements used, such as the set design, the location and the wardrobe, the shot composition, lighting, casting and remaining film-related aspects.

ILLUSTRATION

Use of illustration craft integral to the creation of a piece of marketing communication (in advertising or design) that brings the creative idea to life.

MUSIC

Includes: 1. Original music – the original composition of a jingle or soundtrack applied to any advertising format. It can be made for a live action film, an animated film, a radio spot, an app, video game or any other. 2. Adapted music – the creative and intelligent use of preexistent music, the quality of production, the originality in remixing and the musical arrangements. In the case of music that wasn’t originally composed, but is appropriate for the piece, jury will also evaluate the reproduction. 3. Music supervision – the music supervisor’s skills to define the music-related aspects of a short film, TV, online or cinema ad, supporting and reinforcing the execution of an idea.

PHOTOGRAPHY

Use of photography craft integral to the creation of a piece of marketing communication (in advertising or design) that brings the creative idea to life.

SOUND DESIGN

The creation and the artistic use of sound effects, human or computer generated voices and/or elements of music to exacerbate images. Sound could be developed for either a spot on live action, animation or any other.

STRATEGY

Strategy as a creative craft, recognizing brilliant strategic thinking that led to outstanding creative work. The award focuses on three key areas of excellent creative strategy: 1. Rigorous analytical thinking, problem definition and chosen objectives. 2. Creative use of data and research that leads to an original and convincing insight. 3. Excellent case writing, creating a coherent argument from problem, to insight, to strategy, to idea/solution.

TYPOGRAPHY

Use of typography craft integral to the creation of a piece of marketing communication (in advertising or design) that brings the creative idea to life.

VISUAL EFFECTS

The integration of the visual elements captured by a camera and those made by the use of a computer (CG). To enter this category we require companies to enter the piece with a breakdown next to it (the breakdown has to be 2 minutes length max.)

NEXT EXPERIMENTAL

Self-initiated projects – a project that has been materialized by a studio or creative professional on its own initiative (without a client setting a brief and/or guidelines) for commercial or non-commercial purposes as well as brave, boundary-crossing or cross-disciplinary creative experiments and projects. Entries in this category cannot be entered in other categories.

IMPACT

Going beyond brand purpose to use creativity to shift culture, create change and positively impact the world. You can enter any project, product or initiative that seeks to build a brand or business by having a positive impact on the world. Entire business concepts, business initiatives, marketing campaigns, public/community projects and products (both physical and digital products such as apps and software) are all welcome.

INNOVATION

Showcasing the new data-driven, tech-enabled creativity re-shaping marketing communications: Ground-breaking technology and problem solving as well as the interplay of ideas and data. Standalone technological solutions including tools, products, models, platforms and other forms of ad tech will also be recognized, as well as creative campaigns utilizing new tech. Work demonstrating how the execution/ campaign was enhanced or driven by the creative use, interpretation, analysis or application of data. The creative use of data must sit at the core of the idea and the results/impact must be clear and robust.

TALENT

Details about the Talent Awards will be announced end of December 2017.

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ENTRY SPECIFICATIONS

SUBMIT AN IMAGE FILE

If you have more than one image, upload each one as a separate TIFF or JPG. IMAGE SPECS: — Format: TIFF, JPG or JPEG — Color mode: CMYK — Image resolution: 300 DPI — Image size: 420x297 mm (or 1/1 according to final format if smaller than A3) — Orientation: Images will be viewed on-screen so landscape is ideal. Portrait is fine too, if that’s more appropriate (e.g. for magazine covers or posters) — If the image is displayed in odd colors in preview mode: The TIFF is in CMYK color mode. It needs to be made suitable for print and web, and converted to CMYK color mode.

SUBMIT AN AUDIO FILE

If you have more than one radio ad, upload each one as a separate AAC or MP3. AUDIO SPECS: — Codec: AAC or MP3 — Sample Rate: 48 KHz — Channels: Stereo — Audio Quality: High — Bitrate: 320 kbps

SUBMIT A RADIO SCRIPT

If you have more than one script, upload each one as a separate PDF. TEXT SPECS: — Format: PDF. This should be text only – don’t include images. — Don’t combine them all into one document. — For supporting material: Maximum one A4 page. — Use a clear font (e.g. Arial) and 12 point text.

SUBMIT A VIDEO FILE

If you have more than one film ad, upload each one as a separate video file. VIDEO SPECS: — Width: 1920 px — Height: 1080 px — Aspect: Square Pixels — Framerate: 25 fps — Field Order: Progressive — Codec: H264 — Profile: High — Level: 4.2 — Bitrate: 16 Mbps — The preview of the video has a standard ratio of 16:9. — Do NOT add a color bar or a clock or slate at the start. — Do NOT use your company logo or branding anywhere in the film! — Submit one video still per video file according to the specifications — Ensure case movies are shorter than 2 minutes. — Use entry or part titles as file names where possible. vEnsure the Presentation Film narration is in English.

SUBMIT A VIDEO STILL

One video still per video file. VIDEO STILL SPECS: — Format: TIFF, JPG and JPEGs — Color mode: RGB — Resolution: 150 PPI — Max. height and width: 2800 x 2800 pixels [as large as possible within 2800 x 2800 pixels] — If the image is displayed in odd colors in preview mode: The TIFF is in CMYK color mode. It needs to be made suitable for print and web, and converted to CMYK color mode.

SUBMIT A URL

All interactive entries must be submitted with their own URL where only material related to the entry can be viewed, i.e. no multiple entries under one URL, and no material under the URL (notes, the producer’s name, etc.) other than the entry itself. Enter the full address under URL (including http://). — Under Login details, enter any login details required to gain entry to the site. If no login is required, please leave this field blank. — The URL (and any login details) must remain active until the end of April 2018. — The web page must be viewable on a Mac, using Chrome. — Provide a direct URL to the original execution. — If the URL is no longer live supply a holding page which hosts only the original execution. — Do NOT submit a case study page if the site is still live. — Do NOT use your company logo or branding on the web page. — Do NOT use your company name or branding in the URL address.

SUBMIT A SCREENSHOT

One screenshot per URL — The file format that can be uploaded: TIFF and JPEG, uncompressed! — The file requires the following specifications: — Resolution: 150 PPI — Max. height and width: 2800 x 2800 pixels [as large as possible within 2800 x 2800 pixels] — RGB The TIFF is in RGB color mode. It needs to be made suitable for the web, and converted to RGB color mode.

SUBMIT AN APP

— Submit a walkthrough film according to the video specifications (section 02.03.4 and 02.03.8) — Input a direct URL to download the full version of the app according to the specifications (section 02.03.9 URL). — Judges will watch the walkthrough film first, and then view the app if they wish. — If it is a PAID FOR app, supply a gift card/code that is valid until the end of April 2018. — If the app is not available in the Netherlands, provide a unique link to allow us to download it or supply a device with the app already installed — ADCN will support apps designed for use on iOS. — Provide navigational instructions for the app if necessary.

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ENTRY SPECIFICATIONS

PHYSICAL ENTRIES

DESIGN

All materials entered physically must be specified online by means of a short description; entrants must set the number of physical entries in the quantity menu to “1”, after which the text field will be activated and the entrant can specify which and how many objects will be sent to the ADCN.

CRAFT

Entrants can only enter physical entry materials for the categories listed below.

The entry form must be attached to the external packaging of all physical entry materials. Materials entered physically must correspond to the digital files. All digital files uploaded by entrants online must correspond to any physical materials entered and vice versa. No exceptions are permitted. For instance, if a digital file is entered containing images of three different booklets, it is not permissible for 5 different booklets and a poster to be entered physically. In such cases, the material shown online will no longer correspond to what the panel is adjudicating. The only allowable exception is if an entrant physically enters an old line and/or item in order to demonstrate revision/restyling to the jury. In this case, the entrant need upload only the revised line/item. To optimize the assessment procedure, please enter materials that are as complete and clearly organized as possible. Physical entry materials can be delivered on weekdays between 10.00h and 16.00h at Club ADCN, Polonceaukade 17, 1014 DA AMSTERDAM.

ADVERTISING

Brand Activation & Experience, PR & Influencer, Media, Branded Content & Entertainment, Integrated We recommend uploading a case film to give an impression of the entry (max. 2 minutes, with the focus on creativity and not on other aspects such as effectiveness); consider including events, special live activities, exhibitions, etc. After uploading files, the following may be entered physically. • Elements of the entry may be entered in their original condition if they are 3D objects and of a manageable size; • Enter small-sized entries (e.g. beer mats, coins, leaflets) stuck to a maximum of 5 white sheets of card, either in A2 (59x42 cm) or A1 (59x84 cm) format; • Any sequence within the entry may be indicated using numbered stickers. • Please do not enter any posters, or cardboard sheets with the artwork from the item(s) stuck to them! Experience has shown that a digital fullframe (or full screen) display is more than satisfactory.

DESIGN

Product, Brand, Graphic, Editorial, Digital • Enter the physical entry materials in their original condition if they are 3D objects and of a manageable size. • Any sequence within the entry may be indicated using numbered stickers.

Packaging Design • Please enter packaging empty and flat (if applicable). • If the packaging has been revised, include the old packaging as well. Clearly indicate the new and the old packaging.

Typography, Illustration and Photography • Upload the work online, as described in the file specifications. • Physically enter that same work as was uploaded online • It is optional to include the original work [in an envelope attached to the applicable item]

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ENTRY SPECIFICATIONS

ADVERTISING Code

Category

Single Entry

Campaign Entry

A01 Brand Activation & Experience

Upload 1-5 image as JPEG, 0-1 audio file, 0-1 video, 0-1 URL and 0-1 physical work

Upload 2-10 images as JPEG, 0-5 audio files, 0-5 videos, 0-5 URLs and 0-1 physical work

A02

Branded Content & Entertainment

Upload 1-5 images as JPEG, 0-1 video, 0-1 URL, 0-1 audio file and 0-1 physical work

Upload 2-10 images as JPEG, 0-5 videos, 0-5 URLs, 0-5 audio file and 0-1 physical work

A03

Digital & Social & Mobile

Upload 1-5 images as JPEG, 0-1 video, 0-1 URL and 0-1 audio file

Upload 2-10 images as JPEG, 0-5 videos, 0-5 URLs and 0-5 audio files

A04 Direct

Upload 1-5 image as JPEG, 0-1 audio file, 0-1 video, 0-1 URL and 0-1 physical work

Upload 2-10 images as JPEG, 0-5 audio files, 0-5 videos, 0-5 URLs and 0-1 physical work

A05 Film & Video

Upload 1 video with 1 video still image as JPEG and 0-1 URL

Upload 2-5 videos with each 1 video still image as JPEG and 0-5 URLs

A06

Upload 2-10 images as JPEG, 0-5 videos, 0-5 URLs, 0-5 audio file and 0-1 physical work

Integrated

Supporting Info

> Proof of Eligibility > Briefing (max. 1000c) > Solution (max. 1000c) > Insights (max. 1000c) > Translation

A07 Media

Upload 1-5 images as JPEG, 0-1 video, URL, 0-1 audio file and 0-1 physical work

Upload 2-10 images as JPEG, 0-5 videos, 0-5 URLs, 0-5 audio file and 0-1 physical work

A08

Upload 1 image as JPEG and 0-1 video

Upload 1-5 images as JPEGs and 0-5 videos

A09 PR & Influencer

Upload 1-5 images as JPEG, 0-1 audio file , 0-1 video, 0-1 URL and 0-1 physical work

Upload 2-10 images as JPEG, 0-5 audio files, 0-5 videos, 0-5 URLs and 0-1 physical work

A10

Upload 1 image as JPEG and 0-1 video

Upload 1-5 images as JPEGs and 0-5 videos

Upload 1 audio file and 1 PDF with the radio script

Upload 2-5 audio files and 2-5 PDFs with the radio scripts

Outdoor

Print

A11 Radio

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ENTRY SPECIFICATIONS

DESIGN Code

Category

Single Entry

Campaign Entry

Supporting Info

D01 Brand

Upload 1-5 images as JPEG, 0-1 video 0-1 URL and 0-1 physical work

Upload 2-10 images as JPEG, 0-5 videos 0-5 URLs and 0-1 physical range

D02 Digital

Upload 1-5 images as JPEG, 0-1 video 0-1 URL and 0-1 physical work

Upload 2-10 images as JPEG, 0-5 videos 0-5 URLs and 0-1 physical range

D03 Editiorial

Upload 1-5 images as JPEG, 0-1 video 0-1 URL and 0-1 physical work

Upload 2-10 images as JPEG, 0-5 videos 0-5 URLs and 0-1 physical range

D04 Experience

Upload 1-5 images as JPEG, 0-1 video 0-1 URL and 0-1 physical work

D05 Graphic

Upload 1-5 images as JPEG, 0-1 video 0-1 URL and 0-1 physical work

> Proof of Eligibility > Briefing (max. 1000c) Upload 2-10 images as JPEG, 0-5 videos > Solution (max. 1000c) 0-5 URLs and 0-1 physical range > Insights (max. 1000c) > Translation Upload 2-10 images as JPEG, 0-5 videos 0-5 URLs and 0-1 physical range

D06 Packaging

Upload 1-5 images as JPEG, 0-1 video 0-1 URL and 0-1 physical work

Upload 2-10 images as JPEG, 0-5 videos 0-5 URLs and 0-1 physical range

D07 Product

Upload 1-5 images as JPEG, 0-1 video 0-1 URL and 0-1 physical work

Upload 2-10 images as JPEG, 0-5 videos 0-5 URLs and 0-1 physical range

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ENTRY SPECIFICATIONS

CRAFT Code

Category

Single Entry

Campaign Entry

C01 Animation

Upload 1 video with 1 video still image as JPEG and 0-1 URL

Upload 2-5 videos with each 1 video still image as JPEG and 0-5 URLs

C02 Art Direction

Upload 0-1 image as JPEG, 0-1 video, 0-1 URL, 0-1 audio file and 0-1 physical work

Upload 2-5 images as JPEG, 0-5 videos, 0-5 URLs, 0-5 audio files and 0-1 physical work

C03 Cinematography

Upload 1 video with 1 video still image as JPEG and 0-1 URL

Upload 2-5 videos with each 1 video still image as JPEG and 0-5 URLs

C04 Copywriting

Upload 0-1 image as JPEG, 0-1 video, 0-1 URL, 0-1 audio file and 0-1 physical work

Upload 2-5 images as JPEG, 0-5 videos, 0-5 URLs, 0-5 audio files and 0-1 physical work

C05

Upload 0-1 image as JPEG, 0-1 video, 0-1 URL

Upload 2-5 images as JPEG, 0-5 videos, 0-5 URLs

C06 Editing

Upload 1 video with 1 video still image as JPEG and 0-1 URL

Upload 2-5 videos with each 1 video still image as JPEG and 0-5 URLs

C07 Film Direction

Upload 1 video with 1 video still image as JPEG and 0-1 URL

Upload 2-5 videos with each 1 video still image as JPEG and 0-5 URLs

C08 Illustration

Upload 0-1 image as JPEG, 0-1 video, 0-1 URL and 1 physical work

Upload 2-5 images as JPEG, 0-5 videos, 0-5 URLs, and 1 physical range

C09 Music

Upload 1 video with 1 video still image as JPEG, 1 audio file and 0-1 URL

Upload 2-5 videos with each 1 video still image as JPEG, 2-5 audio files and 0-5 URLs

C10 Photography

Upload 1 image as JPEG, 0-1 video, 0-1 URL and 1 physical work

Upload 2-10 images as JPEG, 0-5 videos, 0-5 URLs, and 1 physical range

C11 Sound Design

Upload 1 video with 1 video still image as JPEG, 1 audio file and 0-1 URL

Upload 2-5 videos with each 1 video still image as JPEG, 2-5 audio files and 0-5 URLs

C12 Strategy

Upload 1-5 images as JPEG, 0-1 audio, file, 0-1 video, 0-1 URL and 0-1 physical work

Upload 2-10 images as JPEG, 0-5 audio files, 0-5 videos, 0-5 URLs and 0-1 physical work

C13 Typography

Upload 0-1 image as JPEG, 0-1 video, 0-1 URL and 1 physical work

Upload 2-10 images as JPEG, 0-5 videos, 0-5 URLs, and 1 physical

C14 Visual Effects

Upload 2 videos (1 original work + 1 breakdown) with 2 video still images as JPEG and 0-1 URL

Upload 2-5 videos (original work+ breakdown) with each 1 video still image as JPEG and 0-5 URLs

Digital Production

Supporting Info

> Proof of Eligibility > Briefing (max. 1000c) > Solution (max. 1000c) > Insights (max. 1000c) > Translation

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ENTRY SPECIFICATIONS

NEXT Code

Category

Single Entry

Campaign Entry

N01 Experimental

Upload 1-5 images as JPEG, 0-1 audio file, 0-1 video, 0-1 URL and 0-1 physical work

Upload 2-10 images as JPEG, 0-5 audio files, 0-5 videos, 0-5 URLs and 0-1 physical work

N02 Impact

Upload 1 video with 1 video still image as JPEG, 1 audio file and 0-1 URL physical work

N03 Innovation

Upload 1-5 images as JPEG, 0-1 audio file, 0-1 video, 0-1 URL and 0-1 physical work

Upload 2-5 videos with each 1 video still > Proof of Eligibility image as JPEG, 2-5 audio files and 0-5 URLs > Briefing (max. 1000c) physical work > Solution (max. 1000c) > Insights (max. 1000c) Upload 2-10 images as JPEG, 0-5 audio > Translation files, 0-5 videos, 0-5 URLs and 0-1 physical work

N04

Details about the Talent Lamp will follow in January 2018.

Talent

Supporting Info

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TERMS & CONDITIONS The ADCN Awards are an annual competition celebrating creativity and craft in advertising and design in the Netherlands. Whilst every effort has been taken to ensure the accuracy of the information provided by ADCN, the contents of the Entry Guide (and awards information in other ADCN media) are naturally subject to change from time to time. Entrants are expected to have read and to agree to the rules that apply to all entries. All entrants have to register and enter their work online at the ADCN Awards Platform by filling in entry forms, uploading files and completing credits according to the entry specifications. Entrants are responsible for the accuracy of the details provided. The information on the entry form will be regarded as the final copy for all online and offline presentations and publications. ADCN reserves the right to make corrections and to decide which information is presented and published.

The entrant grants permission to ADCN to show or play the entries for educational purposes, including printed and electronic publishing as well as festival exhibitions, awards shows and media content. By entering, entrants agree to waive all usage and reproduction rights to the entered work for an indefinite period for the purposes of all online/offline presentations and publications in connection with the ADCN Awards as well as for any future presentation(s) of the ADCN Awards (in the Netherlands or abroad). There will be no prior consultation concerning the presentation and publication of entries. Entrants guarantee that they are entitled to grant the above permissions, and indemnify ADCN for any claims by third parties in relation to the publication or reproduction of the entered material. Postage/transport, use and (if applicable) returning of physical material will occur at the entrant’s own risk; entrants must insure against this risk, if desired. ADCN and its staff cannot be held liable for any damage to the entered physical materials.

Only entries that have been fully completed and paid before the entry deadlines will enter the competition.

Key dates may be subject to changes.

ADCN may require proof of publication for all entries or has the right to request additional proof of publication.

In cases not provided for by the Entry Guide, the ADCN Board will decide how to proceed.

All physical entries become property of ADCN and will not be returned.

©ADCN Version/Update: 5 December 2017

Decisions of judges on all matters are final. After judging, all disputes will be decided by the ADCN Board.

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PARTNERS ADCN would like to thank the following partners for their support and commitment in celebrating and stimulating creativity in advertising and design in the Netherlands: Category Partners De Persgroep Nederland Facebook Kinetic Qmusic Awards Show Partners Ambassadors Heineken MassiveMusic Xsaga

Digital Partners Awardforce Superhero Cheesecake Industry Partners Cannes Lions Dutch Digital Agencies Dutch Digital Design D&AD The One Club for Creativity Creative Partners Karin Janssen Design PKC Design Talent Partners Jonge Honden RA*W What Design Can Do

Media Partners Adformatie De Persgroep Nederland Marketing Tribune