Our forums are an effective method to get your ad in front of our influential ... Contact sales for pricing and more inf
Advertising Media Kit
Publish Date: June 18, 2009
ABOUT US Bestofmedia Group (www.bestofmedia.com/us) is one of the world’s leading online publishers for high tech, consumer electronics and gaming. We reach over 30 million readers a month with over 200 million average monthly page impressions. We have operations in 12 countries. Bestofmedia Group is among the top three companies for online tech media.* Our sites include Tom's Hardware, Tom's Guide, Tom's Games and other leading Web publications. We provide our audience of both B2B and B2C readers unbiased reviews, news, articles, price comparisons and related information on high technology products, consumer electronics and gaming. Advertise with us to reach millions of IT decision makers, business executives, managers, corporate buyers, purchasing influencers, developers, programmers, tech enthusiasts, gamers and consumers.
THE LEADING ONLINE RESOURCE Bestofmedia Group is a leading online tech publisher. We have a worldwide team of over 80 editors and journalists who provide our readers an independent and invaluable resource for tech buying guides, news, articles, analysis, industry trends, products, in-depth reviews, tech support and how-to guides. We have five test labs in Paris, Los Angeles, Munich, Milan and Taipei. Our average monthly editorial production includes over 2,000 news articles, more than 300 articles, tests and reviews, and greater than a hundred videos / multimedia content. Readers rely on us for information to make informed purchasing decisions. We have an entire range of active social community forums with topics ranging from consumer electronics to computing and technical support. *Nielsen NetRatings (July 2008 EC, Jan 2008 US) rankings for US, UK, Germany, Italy and France
READERS’ ORGANIZATION SIZE 35% 19% 20%
Large Enterprise (2000 +) Medium Business (100 -1999) Small Business (less than 100)
IT DECISION MAKERS / INFLUENCERS 70%
IT Decision Makers / Influencers for B2B Computer hardware / software
READERS PURCHASED IN THE LAST 12 MONTHS 89% 75% 87%
Computer Hardware Computer Software Computer Peripherals
READERS PURCHASED IN THE LAST 6 MONTHS 49% 35% 30%
Home Electronics Computer software games Cell phone / Services
Source: Tom’s Hardware – Nielsen @Plan, Fall 2008
Contact sales for pricing and more information: Email:
[email protected], Telephone (310) 279 – 5500 -1-
SITE OVERVIEW
ADVERTISER BENEFITS
Founded by Dr. Thomas Pabst in 1996, Tom’s Hardware was one of the first sites to review computer components. Today, Tom's Hardware is the leading authority on computer processors (CPU), motherboards, memory, graphic cards, cases, power supply, cooling, monitors, keyboards, mice, printers, servers,
Reach tech enthusiasts, IT professionals and decision-makers 80 Million monthly page views worldwide
workstations, desktop computers, notebook computers, software, storage and many more high technology products. Tom's Hardware delivers unbiased technology reviews, news, articles and buyer’s guides to IT decision makers, business executives, consumers, buyers, tech enthusiasts and purchasing influencers. Featuring product comparison charts, how-to sections (build-your-own, tweaking & tuning, modding) and detailed benchmark testing, Tom's Hardware provides an independent information resource that attracts millions of hardto-reach purchasers. Tom's Hardware offers many advertising options, from broad reach to precision targeting.
TOMSHARDWARE.COM
Ability to place targeted ads within categories Target B2B and B2C audience
READER DEMOGRAPHICS •
93% Own two or more computers in household
•
In the past 12 months, readers purchased for home use:
•
89% Purchased computer hardware
87% Purchased computer peripherals
75% Purchased computer software
IT Professionals and Decision-Makers
73% Purchased computer hardware and peripherals for work in the last 12 months
70% Readers are computer hardware/software decision makers and influencers
•
$87k Average household income
•
42 Years median age
•
90% Male
Source: Nielsen @Plan, Fall 2008
FEATURED SECTIONS •
Components
•
How-to
•
Peripherals
•
Solutions
•
Storage
•
Special
•
Forums
Contact sales for pricing and more information: Email:
[email protected], Telephone (310) 279 – 5500 -2-
SITE OVERVIEW
ADVERTISER BENEFITS
Tom’s Guide is the definitive online resource for unbiased product reviews, price comparisons, technical support, news and information on consumer electronics and high technology products for the home or business. Tom's Guide covers smartphones, PDAs, software, desktop computers, notebooks and laptops, digital entertainment, digital cameras, mobile products, networking, the Internet, audio/video players, display panels and monitors, home theater, cell phones, HDTV, digital camcorders, printers, GPS, headphones, headsets, mobile storage, security and related products. Tom’s Guide forums include consumer electronics, mobile, network, games & entertainment, software, hardware, PC and console gaming, security and virus, CPUs and overclocking, digital photo and video, office software, programming, database, web development, digital home, Windows OS, Linux, PDAs, BeOS, Novell Netware, Open VMS, Solaris, Disk Operating System, Unix, Mac and OS/2.
TOMSGUIDE.COM
Reach consumers and IT professionals 48 Million monthly page views worldwide Influence buyers of electronics / computing Target B2B and B2C audience
READER DEMOGRAPHICS •
79% Come to our site to research product information
•
62% Have heavy / medium spending shopping habits
•
64% Are involved in IT purchasing decisions
•
82% Have high or good technical knowledge
•
55% Are in IT / IS / MIS / Engineering / R&D job departments
•
$85k Average household income
•
34 Years average age
•
94% Male
Source: Readers Survey 2009
FEATURED SECTIONS •
Computing
•
Digital Entertainment
•
Entertainment
•
Mobility
•
Software
•
Intranet
•
Technical Support
•
Forums
Contact sales for pricing and more information: Email:
[email protected], Telephone (310) 279 – 5500 -3-
SITE OVERVIEW
ADVERTISER BENEFITS
Tom’s Games is the ultimate resource for gamers and consumers with over 5,000 online and Flash games. This site targets the gaming community; providing free games, reviews and downloads to avid gamers and consumers.
Reach gamers and tech consumers
CONSUMERS / INFLUENCERS
94 Million monthly page views worldwide Influence the gamer generation
Our readers will purchase within the next 12 months these types of computer and video games: •
80% Action games
•
71% Role-playing games
•
64% Real-time strategy games
•
59% War games
•
51% Multiplayer online games
READER DEMOGRAPHICS •
94% Have high or good technical knowledge
•
71% Have heavy / medium spending shopping habits
Our readers frequently provide advice on:
•
99% Are casual or hardcore gamers
•
90% Computer hardware
•
91% Own a PC gaming platform
•
80% Computer software
•
64% Visit the site several times a day or daily
•
75% Video, PC and/or console games
•
93% Come to our site to research product information
•
56% Consumer electronics
•
78% Employed
39% Movies
•
$80k Average household income
•
32 Years average age
•
98.5% Male
•
Source: Readers Survey 2009
TOMSGAMES.COM/US
Source: Readers Survey 2009
FEATURED SECTIONS •
Online / Flash Games
•
Reviews
•
Download
Contact sales for pricing and more information: Email:
[email protected], Telephone (310) 279 – 5500 -4-
SOCIAL COMMUNITY FORUMS Our forums are an effective method to get your ad in front of our influential community of technology enthusiasts, developers, consumers, business buyers and IT decision-makers.
ADVERTISER BENEFITS Reach Key Influencers and Purchasers
FEATURED FORUMS •
Hardware
•
Software
•
Consumer Electronics
•
Digital Home
High visibility within a social tech community Access to consumers, business buyers, IT decision makers, developers, tech enthusiasts
•
Games and Entertainment
•
Technical Support Forum
•
Programming
•
Database
•
Network
•
Mobile
•
728 x 90 Leaderboard
•
PDAs
•
300 x 250 Rectangle
•
Community
•
•
Security and Virus
•
CPUs and Overclocking
•
Digital Photo and Video
•
Linux
•
Mac
•
BeOS
•
OS/2
•
Unix
Ad Units
•
Solaris
•
Open VMS
•
Novell Netware
•
Disk Operating System
•
Web Development
•
Windows (Windows XP, Windows Vista, Windows 95/98, Windows Me, Windows NT, Windows 2000, Windows Server 2008, Windows Server 2008, Windows 3.1)
468 x 60 Standard Banner
Contact sales for pricing and more information: Email:
[email protected], Telephone (310) 279 – 5500 -5-
Newsletters
Tom’s Guide Weekly is the way to reach more than 13,000 buyers of high tech and consumer electronics. Newsletter is delivered weekly in HTML format.
Tom’s Hard News offers a highly targeted opportunity for advertisers who desire to reach more than 113,000 affluent, influential tech enthusiasts and IT professionals. Newsletter is delivered weekly in HTML format.
AVAILABLE NEWSLETTER AD UNITS AVAILABLE NEWSLETTER AD UNITS HTML Banner
468 x 60 pixels, 35 kB Maximum file size. JPEG, GIF only
2
HTML Vertical Banner
120 x 240 pixels, 35 kB Maximum file size. JPEG, GIF only
1
HTML Banner
468 x 60 pixels, 35 kB Maximum file size. JPEG, GIF only
2
HTML Vertical Banner
120 x 240 pixels, 35 kB Maximum file size. JPEG, GIF only
Text Banner
Text Banner
4 lines of text, 45 characters per line, plus URL
1
1
4 lines of text, 45 characters per line, plus URL
2
Text Vertical Banner
3 lines of text, 30 characters per line, plus URL
2
Text Vertical Banner
3 lines of text, 30 characters per line, plus URL
Rectangle
336 x 280 (large) or 300 x 250 (medium), 35 kB Maximum file size. JPEG, GIF only
Rectangle
336 x 280 (large) or 300 x 250 (medium), 35 kB Maximum file size. JPEG, GIF only
1
3
3
1 1
2
3
Contact sales for pricing and more information: Email:
[email protected], Telephone (310) 279 – 5500 -6-
Co-Registration & Special Reports
CO-REGISTRATION AD CAMPAIGNS We offer co-registration programs on our subscriber registration pages. Location: Subscriber registration pages URL: http://www.tomshardware.com/newsletter/user/subscribe.html
NEWSLETTER SPECIAL REPORTS Advertisers looking for a high impact method of reaching our Email newsletter subscribers have another option, an extra issue or special report, solely focused on a select topic. We send the Special Report out separately from our regular newsletters. •
Schedule & Content: Two issues minimum. Content written by our editors in collaboration with the advertiser
•
Format: Both HTML and text versions are provided, so advertisers supply both formats. Creative: 336 x 280, plus text version
Specs: 88 x 31 logo, 50-word headline, 100 words of copy
Contact sales for pricing and more information: Email:
[email protected], Telephone (310) 279 – 5500 -7-
Premium Ad Units
TARGETING OPTIONS
AD UNIT DIMENSIONS
•
Geo-targeting (specify zip code, state, and/or countries desired)
35 kB
•
Day-part (specify which hours ad will run, what days of the week)
728 x 90
35 kB
•
Browser (e.g. Internet Explorer only)
336 x 280 (large)
35 kB
•
Domain (e.g. all ibm.com domains)
300 x 250 (medium)
35 kB
•
Language (English only, or French only, etc.)
35 kB
•
Operating system (Windows, Mac, UNIX, etc.)
120 x 600 (regular) 160 x 600 (wide)
35 kB
•
Frequency caps (maximum times ad is delivered to unique visitor in specified time period, e.g. 3 times per 24 hours)
•
Keyword (on search pages)
#
Name
Dimensions (Pixels)
1
Standard Banner
468 x 60
2
Leaderboard
3
Rectangle
4
Skyscraper
Maximum File Size
5
Vertical Banner
120 x 240
35 kB
6
Half-Page
300 x 600
35 kB
Text Links
88 x 31 plus 45 characters of text and link/URL
7
5 kB
AD LOCATIONS See diagrams for the positioning of the ad units. Ad unit positioning may vary. Diagrams are not to scale.
6
1 or 1 or 22
33
4 or 5
1 1 or or 2 2
63
4 or 5
7 7 7
3 4 or 5
7
3
4 or 5
Contact sales for pricing and more information: Email:
[email protected], Telephone (310) 279 – 5500 -8-
Premium Ad Units
TARGETING OPTIONS
AD UNIT DIMENSIONS #
Name
Dimensions (Pixels)
1
Leaderboard
728 x 90
•
Geo-targeting (specify zip code, state, and/or countries desired)
•
Day-part (specify which hours ad will run, what days of the week)
35 kB
120 x 600 (regular) 2
Maximum File Size
35 kB
Skyscraper 160 x 600 (wide)
35 kB
11 or 2
•
Browser (e.g. Internet Explorer only)
•
Domain (e.g. all ibm.com domains)
•
Language (English only, or French only, etc.)
•
Operating system (Windows, Mac, UNIX, etc.)
•
Frequency caps (maximum times ad is delivered to unique visitor in specified time period, e.g. 3 times per 24 hours)
•
Keyword (on search pages)
AD LOCATIONS See diagram for the positioning of the ad units. Ad unit positioning may vary. Diagrams are not to scale. 4 or 5
3 2
7
3
Contact sales for pricing and more information: Email:
[email protected], Telephone (310) 279 – 5500 -9-
Premium Ad Units – Site Skin SITE SKIN AD Maximize your ad visibility with a Site Skin Ad. Your ad will always be in the view of the reader, even when they scroll the page. Available as Run-of-Site and Run-of-Network on Tom’s Hardware, Tom’s Guide and Tom’s Games.
Site Skin Ad
AD UNIT SPECIFICATIONS Name
Dimensions (Pixels) 120 x 600 (regular)
Maximum File Size 35 kB
160 x 600 (wide)
35 kB
Site Skin
Contact sales for pricing and more information: Email:
[email protected], Telephone (310) 279 – 5500 - 10 -
Special Advertising Programs We offer a variety of advertising opportunities for marketers ranging from across our entire network of sites, on a specific site only, or even more targeted options on specific site sections, individual articles and/or placements on Home Pages only. Run of Network (RON) Ad appears on any of our Web sites Run of Site (ROS) Ad appears only on a specific Web site Run of Category (ROC) Ad appears only on a specific category section of a specific Web site Run of Article (ROA) Ad appears only on a specific article of a specific Web site Run of Homepage (ROH) Ad appears only on a specific homepage Run of Page (ROP) Ad appears only on a specific page TEXT LINKS One line of text up to 45 characters, plus one 88 x 31 (pixels) logo. EDITORIAL MICROSITE Plan a promotion in conjunction with one of our editorial microsites. Now you can place your promotion with a specific microsite for industry tradeshows, events and seasonal programs. We offer coverage on the major consumer electronic, technology, gaming and other industry tradeshows that matter the most to our readership. For more information, please visit: http://us.bestofmedia.com/us/2009seasonal.pdf .
Editorial Microsites Consumer Electronics Show Valentine’s Day Mother’s Day Father’s Day Graduation Back-to-School Holiday Gift Guide
Month Jan Feb May June May-June Aug-Sept Nov-Dec
CUSTOM MARKETING PROGRAMS In addition to our standard ad units, we offer a variety of fully customized online advertising campaigns. Contact sales to learn about special custom marketing campaigns designed to help you achieve your marketing program goals.
Contact sales for pricing and more information: Email:
[email protected], Telephone (310) 279 – 5500 - 11 -
Ad Specifications TRACKING INSTRUCTIONS Tracking of click-throughs is provided by us when the Flash file is coded using the clickTAG feature as provided by Adobe®. Adobe’s Guide to creating a clickTAG enabled Flash ad will help you understand how to create clickTAG enabled Flash media (content is towards bottom of the page): www.adobe.com/resources/richmedia/tracking/designers_guide/ Any click actions defined must be opened in a new window e.g.: Code with clickTAG feature and opening destination URL in a new window. on (release) { if (clickTAG.substr(0,4) == "http") { getURL(clickTAG, "_blank"); } }
CAMPAIGN REPORTS All advertisers on our sites have secure, real time access to banner reports using our AD Report system. Advertisers may create reports based on banner creative, date range, or by total to date anytime. The reports provide data on each banner creative on each position, along with impressions, clicks and CTR, position of unit on page and target data about what remains to be delivered. EXPANDABLE MEDIA The following applies to standard ad units (standard banner, leaderboard, rectangle, skyscraper, vertical banner, and halfpage ads) only. Site Skin and Pre-Roll ads do not expand. Expandable banners cannot run on any Home Page. Expansion Size
Note: The above code should NOT contain the destination URL MEDIA SPECIFICATIONS The following applies to standard ad units (standard banner, leaderboard, rectangle, skyscraper, vertical banner, half-page) and site skin ads. Accepted formats include GIF, JPEG, HTML, DTHML, Flash (version Flash 5 or higher), JavaScript, PointRoll, Shockwave, Java, Enliven, Bluestreak, Viewpoint and Eyeblaster (Reader interaction only). GIF or JPEG must accompany rich media. Rich media banners can run anywhere in flexible formats. Ads support unlimited initial animation (Sec) and unlimited maximum loops. Acceptance of rich media banners is subject to availability. We reserve the right to accept or reject any content. Rich media is available with the following attributes: • Initial 35 kB, maximum 125 kB size • Maximum size control – polite • iFrame/JavaScript Tag-Type • Non-Reader initiated Rich Media • Reader-Initiated Audio • Up to 30 seconds for rich media / audio • Play, Stop, Pause and Mute rich media / audio buttons • 15 Frames per second • Expandable via Mouse-over or Click • Close button and Mouse-off
120 x 600
Maximum Size
240 x 600
Horizontal Expands to the left Tom’s Hardware and Tom’s Guide.
Vertical
NA
Expands to the right Tom’s Games.
160 x 600
320 x 600
Expands to the left Tom’s Hardware and Tom’s Guide.
NA
Expands to the right Tom’s Games. 300 x 250
600 x 250 or 300 x 500
Expands to the left
Down
336 x 280
672 x 280 or 336 x 560
Expands to the left
Down
300 x 600
600 x 600
Expands to the left
NA
728 x 90
728 x 270
NA
Down
Site contact:
[email protected]
Contact sales for pricing and more information: Email:
[email protected], Telephone (310) 279 – 5500 - 12 -
FOR MORE INFORMATION, CONTACT SALES: Email:
[email protected], Telephone: (310) 279 – 5500
Bestofmedia Group, 10559 Jefferson Boulevard, Suite A, Culver City, California 90232 USA