Adwords Advertising Perth.pdf - Google Drive

http://www.perthmarketingcompany.com.au/

Improve​ ​the​ ​ROI​ ​of​ ​your​ ​Adwords​ ​Spend When​ ​taking​ ​over​ ​a​ ​client’s​ ​Pay​ ​Per​ ​Click​ ​Adwords​ ​or​ ​Bing​ ​accounts,​ ​we​ ​tend​ ​to​ ​see​ ​similar patterns​ ​in​ ​how​ ​they​ ​have​ ​set​ ​up​ ​their​ ​Adwords​ ​campaigns​ ​and​ ​are​ ​effectively​ ​wasting​ ​their hard-earned​ ​money.

It’s​ ​not​ ​their​ ​fault,​ ​Adwords​ ​management​ ​is​ ​not​ ​easy…​ ​especially​ ​if​ ​you​ ​are​ ​just​ ​starting​ ​out​ ​or trying​ ​to​ ​run​ ​a​ ​business​ ​at​ ​the​ ​same​ ​time.​ ​The​ ​learning​ ​curve​ ​is​ ​fairly​ ​long​ ​and​ ​you​ ​must​ ​spend time​ ​working​ ​on​ ​your​ ​campaigns,​ ​which​ ​we​ ​will​ ​discuss​ ​in​ ​a​ ​little​ ​bit. Let’s​ ​not​ ​forget,​ ​Google​ ​and​ ​Bing​ ​are​ ​in​ ​the​ ​business​ ​of​ ​making​ ​money.​ ​Google​ ​made​ ​$​ ​33.3 Billion​ ​in​ ​revenue​ ​in​ ​2012​ ​and​ ​$32.2​ ​Billion​ ​of​ ​that​ ​came​ ​from​ ​online​ ​ads!​ ​WOW!​ ​That’s​ ​about 97%​ ​of​ ​their​ ​total​ ​revenue.​ ​So​ ​it’s​ ​no​ ​wonder​ ​that​ ​if​ ​you​ ​follow​ ​Google’s​ ​suggested​ ​bid​ ​amounts and​ ​keyword​ ​options​ ​blindly,​ ​you’ll​ ​end​ ​up​ ​losing​ ​more​ ​than​ ​good​ ​ad​ ​positions.

http://www.perthmarketingcompany.com.au/

Here​ ​are​ ​5​ ​simple​ ​steps​ ​you​ ​can​ ​take​ ​immediately​ ​that​ ​will​ ​help​ ​you​ ​improve​ ​your​ ​campaigns, improve​ ​your​ ​placement​ ​and​ ​save​ ​you​ ​money. Bidding​ ​for​ ​the​ ​#​ ​1​ ​Position I​ ​know…​ ​you​ ​want​ ​to​ ​be​ ​number​ ​1.​ ​But​ ​the​ ​hard​ ​truth​ ​is​ ​that​ ​the​ ​number​ ​1​ ​spot​ ​is​ ​not​ ​always​ ​the best​ ​place​ ​to​ ​be.​ ​By​ ​checking​ ​your​ ​Google​ ​Analytics​ ​account,​ ​and​ ​please​ ​tell​ ​me​ ​you​ ​have Google​ ​Analytics​ ​set-​ ​up​ ​on​ ​your​ ​website​,​ ​you​ ​can​ ​determine​ ​which​ ​keyword​ ​positions​ ​are performing​ ​best​ ​for​ ​you.​ ​In​ ​many​ ​cases,​ ​we​ ​see​ ​that​ ​the​ ​#​ ​2​ ​or​ ​#​ ​3​ ​positions​ ​get​ ​a​ ​better​ ​CTR (Click​ ​Thru​ ​Ratio)​ ​than​ ​the​ ​#​ ​1​ ​position. As​ ​you​ ​can​ ​see​ ​from​ ​the​ ​graphic,​ ​for​ ​a​ ​specific​ ​keyword​ ​used​ ​in​ ​an​ ​ad,​ ​their​ ​best​ ​placements were​ ​the​ ​Top​ ​2​ ​and​ ​Side​ ​1.​ ​By​ ​understanding​ ​these​ ​functions​ ​you​ ​can​ ​lower​ ​bids​ ​on​ ​keywords you​ ​are​ ​desperately​ ​trying​ ​to​ ​get​ ​in​ ​the​ ​number​ ​one​ ​position,​ ​and​ ​not​ ​only​ ​save​ ​money,​ ​but​ ​get better​ ​click​ ​thru​ ​ratios. There​ ​are​ ​some​ ​additional​ ​factors​ ​to​ ​consider​ ​about​ ​ad​ ​placements,​ ​specifically​ ​conversion ratios.​ ​Which​ ​placement​ ​drives​ ​the​ ​most​ ​conversions?​ ​In​ ​other​ ​words,​ ​do​ ​you​ ​get​ ​a​ ​sale​ ​from the​ ​initial​ ​click​ ​on​ ​the​ ​ad.​ ​The​ ​Top​ ​2​ ​ad​ ​placement​ ​may​ ​drive​ ​the​ ​most​ ​clicks,​ ​but​ ​do​ ​they convert​ ​into​ ​a​ ​sales. Negative​ ​Keywords If​ ​you​ ​check​ ​your​ ​Google​ ​Analytics​ ​account​ ​(remember...I​ ​told​ ​you​ ​above​ ​that​ ​you​ ​needed analytics​ ​set​ ​up)​ ​and​ ​look​ ​at​ ​the​ ​keywords​ ​that​ ​were​ ​driving​ ​you​ ​traffic​ ​for​ ​any​ ​given​ ​period,​ ​you will​ ​likely​ ​see​ ​keywords​ ​that​ ​have​ ​nothing​ ​to​ ​do​ ​with​ ​your​ ​business. For​ ​example,​ ​let’s​ ​say​ ​you​ ​are​ ​a​ ​wholesale​ ​distributor​ ​of​ ​novelty​ ​products.​ ​If​ ​you​ ​are​ ​bidding​ ​on the​ ​broad​ ​keyword,​ ​“wholesale​ ​distributor”​ ​you​ ​may​ ​find​ ​keywords​ ​like​ ​“wholesale​ ​distributor​ ​nfl jerseys”​ ​or​ ​“wholesale​ ​distributor​ ​of​ ​sporting​ ​goods,”​ ​that​ ​are​ ​bringing​ ​you​ ​unwanted​ ​traffic. These​ ​folks​ ​aren't​ ​interested​ ​in​ ​your​ ​novelty​ ​items.​ ​You’ll​ ​need​ ​to​ ​add​ ​those​ ​additional​ ​keywords, “nfl​ ​jerseys,”​ ​and​ ​“sporting​ ​goods”​ ​to​ ​your​ ​negative​ ​keyword​ ​list. You​ ​don’t​ ​just​ ​want​ ​traffic,​ ​you​ ​want​ ​the​ ​right​ ​traffic.​ ​Identify​ ​if​ ​you​ ​are​ ​getting​ ​traffic​ ​from irrelevant​ ​keywords​ ​and​ ​get​ ​rid​ ​of​ ​them. ​ ​Contact​ ​Details: Perth​ ​Marketing​ ​Company​ ​-​ ​Web​ ​Design,​ ​SEO,​ ​Digital​ ​Marketing 56A​ ​Pearl​ ​Parade,​ ​Scarborough​ ​WA​ ​6019

http://www.perthmarketingcompany.com.au/

Phone:​ ​0424​ ​656​ ​188 Website:​ ​http://www.perthmarketingcompany.com.au/ Google​ ​Site:​ ​https://sites.google.com/site/adwordsperth/ Google​ ​Folder:​ ​https://goo.gl/mf8MKX Related​ ​Contents: adwords​ ​perth adwords​ ​advertising​ ​perth adwords​ ​consultant​ ​perth adwords​ ​small​ ​business affordable​ ​seo​ ​perth best​ ​seo​ ​perth business​ ​seo​ ​perth check​ ​my​ ​seo check​ ​seo​ ​optimisation content​ ​management​ ​web​ ​design​ ​perth digital​ ​advertising​ ​perth facebook​ ​advertising​ ​perth google​ ​adwords​ ​advertising​ ​perth google​ ​adwords​ ​perth google​ ​local​ ​business​ ​listings​ ​seo google​ ​my​ ​business​ ​seo hire​ ​seo​ ​perth how​ ​to​ ​find​ ​an​ ​seo​ ​firm​ ​in​ ​perth Recommended​ ​Links: https://goo.gl/mf8MKX https://goo.gl/xyY5yf https://goo.gl/GTMPj1 https://goo.gl/mf8MKX https://goo.gl/FBytir https://goo.gl/5W5PZF https://goo.gl/ngGFrB https://goo.gl/pGL3RF https://goo.gl/HwECfh https://goo.gl/QPRQzX https://goo.gl/RbaMn9 https://goo.gl/tG5S9A https://goo.gl/kMeamE https://goo.gl/WeWxJV

http://www.perthmarketingcompany.com.au/

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