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Improve the ROI of your Adwords Spend When taking over a client’s Pay Per Click Adwords or Bing accounts, we tend to see similar patterns in how they have set up their Adwords campaigns and are effectively wasting their hard-earned money.
It’s not their fault, Adwords management is not easy… especially if you are just starting out or trying to run a business at the same time. The learning curve is fairly long and you must spend time working on your campaigns, which we will discuss in a little bit. Let’s not forget, Google and Bing are in the business of making money. Google made $ 33.3 Billion in revenue in 2012 and $32.2 Billion of that came from online ads! WOW! That’s about 97% of their total revenue. So it’s no wonder that if you follow Google’s suggested bid amounts and keyword options blindly, you’ll end up losing more than good ad positions.
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Here are 5 simple steps you can take immediately that will help you improve your campaigns, improve your placement and save you money. Bidding for the # 1 Position I know… you want to be number 1. But the hard truth is that the number 1 spot is not always the best place to be. By checking your Google Analytics account, and please tell me you have Google Analytics set- up on your website, you can determine which keyword positions are performing best for you. In many cases, we see that the # 2 or # 3 positions get a better CTR (Click Thru Ratio) than the # 1 position. As you can see from the graphic, for a specific keyword used in an ad, their best placements were the Top 2 and Side 1. By understanding these functions you can lower bids on keywords you are desperately trying to get in the number one position, and not only save money, but get better click thru ratios. There are some additional factors to consider about ad placements, specifically conversion ratios. Which placement drives the most conversions? In other words, do you get a sale from the initial click on the ad. The Top 2 ad placement may drive the most clicks, but do they convert into a sales. Negative Keywords If you check your Google Analytics account (remember...I told you above that you needed analytics set up) and look at the keywords that were driving you traffic for any given period, you will likely see keywords that have nothing to do with your business. For example, let’s say you are a wholesale distributor of novelty products. If you are bidding on the broad keyword, “wholesale distributor” you may find keywords like “wholesale distributor nfl jerseys” or “wholesale distributor of sporting goods,” that are bringing you unwanted traffic. These folks aren't interested in your novelty items. You’ll need to add those additional keywords, “nfl jerseys,” and “sporting goods” to your negative keyword list. You don’t just want traffic, you want the right traffic. Identify if you are getting traffic from irrelevant keywords and get rid of them. Contact Details: Perth Marketing Company - Web Design, SEO, Digital Marketing 56A Pearl Parade, Scarborough WA 6019
http://www.perthmarketingcompany.com.au/
Phone: 0424 656 188 Website: http://www.perthmarketingcompany.com.au/ Google Site: https://sites.google.com/site/adwordsperth/ Google Folder: https://goo.gl/mf8MKX Related Contents: adwords perth adwords advertising perth adwords consultant perth adwords small business affordable seo perth best seo perth business seo perth check my seo check seo optimisation content management web design perth digital advertising perth facebook advertising perth google adwords advertising perth google adwords perth google local business listings seo google my business seo hire seo perth how to find an seo firm in perth Recommended Links: https://goo.gl/mf8MKX https://goo.gl/xyY5yf https://goo.gl/GTMPj1 https://goo.gl/mf8MKX https://goo.gl/FBytir https://goo.gl/5W5PZF https://goo.gl/ngGFrB https://goo.gl/pGL3RF https://goo.gl/HwECfh https://goo.gl/QPRQzX https://goo.gl/RbaMn9 https://goo.gl/tG5S9A https://goo.gl/kMeamE https://goo.gl/WeWxJV
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