Adwords Perth.pdf - Google Drive

http://www.perthmarketingcompany.com.au/

5​ ​Remedies​ ​for​ ​Struggling​ ​AdWords​ ​Campaigns If​ ​you​ ​can​ ​believe​ ​it,​ ​Google​ ​AdWords,​ ​Google’s​ ​pay-per-click​ ​(PPC)​ ​platform​ ​is​ ​almost​ ​twenty years​ ​old.​ ​As​ ​the​ ​first-choice​ ​platform​ ​for​ ​search​ ​engine​ ​marketing,​ ​Google​ ​AdWords​ ​has​ ​over​ ​4 million​ ​advertisers​ ​bidding​ ​on​ ​keywords​ ​and​ ​placing​ ​display​ ​ads​ ​on​ ​in-network​ ​websites.​ ​But even​ ​with​ ​such​ ​popularity,​ ​and​ ​a​ ​suite​ ​of​ ​free​ ​training​ ​courses​ ​for​ ​advertisers,​ ​many​ ​businesses are​ ​still​ ​making​ ​mistakes​ ​when​ ​using​ ​this​ ​product.​ ​These​ ​mistakes​ ​cause​ ​businesses​ ​to​ ​spend more​ ​money​ ​on​ ​unprofitable​ ​searches​ ​and​ ​decrease​ ​the​ ​overall​ ​effectiveness​ ​of​ ​their​ ​ads, risking​ ​fewer​ ​clicks​ ​and​ ​conversions.

Anyone​ ​with​ ​a​ ​website​ ​and​ ​a​ ​credit​ ​card​ ​can​ ​start​ ​an​ ​AdWords​ ​campaign,​ ​but​ ​it​ ​takes​ ​education, time​ ​and​ ​effort​ ​to​ ​see​ ​success.​ ​Many​ ​beginner​ ​AdWords​ ​users​ ​set​ ​up​ ​the​ ​bare​ ​bones​ ​of​ ​a campaign​ ​and​ ​then​ ​never​ ​touch​ ​it​ ​again,​ ​only​ ​to​ ​kill​ ​the​ ​campaign​ ​after​ ​not​ ​seeing​ ​the​ ​results they​ ​were​ ​hoping​ ​for.​ ​If​ ​you’re​ ​one​ ​of​ ​the​ ​many​ ​businesses​ ​struggling​ ​to​ ​make​ ​your​ ​AdWords campaign​ ​work,​ ​check​ ​out​ ​these​ ​five​ ​suggestions​ ​so​ ​you​ ​can​ ​determine​ ​if​ ​AdWords​ ​is​ ​the​ ​right tactic​ ​to​ ​invest​ ​in. 1.​ ​Keep​ ​a​ ​close​ ​eye​ ​on​ ​keywords​ ​and​ ​search​ ​terms First​ ​and​ ​foremost,​ ​your​ ​campaign​ ​keywords​ ​determine​ ​when​ ​your​ ​ads​ ​show​ ​up​ ​in​ ​paid​ ​search results.​ ​It’s​ ​easy​ ​to​ ​include​ ​a​ ​ton​ ​of​ ​keywords​ ​in​ ​your​ ​campaign​ ​using​ ​Google’s​ ​Keyword​ ​Planner or​ ​your​ ​personal​ ​knowledge​ ​of​ ​a​ ​product,​ ​but​ ​the​ ​way​ ​you​ ​choose​ ​keywords​ ​and​ ​the​ ​way​ ​your customers​ ​search​ ​are​ ​not​ ​necessarily​ ​one​ ​and​ ​the​ ​same.

http://www.perthmarketingcompany.com.au/

Very​ ​early​ ​on​ ​in​ ​your​ ​campaign,​ ​you’ll​ ​want​ ​to​ ​start​ ​modifying​ ​your​ ​keyword​ ​match​ ​types,​ ​as​ ​well as​ ​noting​ ​negative​ ​keywords.​ ​These​ ​decisions​ ​should​ ​be​ ​based​ ​on​ ​the​ ​data​ ​shown​ ​under​ ​the Search​ ​Terms​ ​dropdown​ ​in​ ​the​ ​Keywords​ ​section.​ ​You’ll​ ​see​ ​an​ ​entire​ ​list​ ​of​ ​what​ ​users searched​ ​that​ ​caused​ ​your​ ​ad​ ​to​ ​display​ ​and​ ​potentially​ ​be​ ​clicked.​ ​While​ ​you​ ​can​ ​add​ ​new keywords​ ​and​ ​set​ ​negative​ ​keywords​ ​from​ ​that​ ​screen,​ ​you​ ​may​ ​also​ ​want​ ​to​ ​use​ ​this knowledge​ ​to​ ​change​ ​your​ ​existing​ ​keywords​ ​to​ ​a​ ​different​ ​match​ ​type,​ ​such​ ​as​ ​exact​ ​or​ ​phrase. 2.​ ​Write​ ​ad​ ​copy​ ​that​ ​is​ ​eye-catching​ ​and​ ​promotes​ ​action The​ ​content​ ​of​ ​your​ ​ads​ ​should​ ​be​ ​similar​ ​to​ ​an​ ​elevator​ ​sales​ ​pitch.​ ​You​ ​can’t​ ​reinforce​ ​your message​ ​with​ ​a​ ​pretty​ ​design,​ ​so​ ​you’ve​ ​got​ ​to​ ​lead​ ​with​ ​the​ ​best​ ​reason​ ​that​ ​someone​ ​should click​ ​on​ ​your​ ​ad​ ​versus​ ​a​ ​competitor’s.​ ​What​ ​makes​ ​your​ ​offer​ ​better​ ​or​ ​different​ ​than​ ​the​ ​dozen or​ ​so​ ​other​ ​first-page​ ​sites​ ​that​ ​will​ ​show​ ​for​ ​the​ ​same​ ​keyword? Your​ ​ad​ ​copy​ ​is​ ​broken​ ​down​ ​into​ ​a​ ​few​ ​different​ ​sections:​ ​the​ ​headline,​ ​description,​ ​URL​ ​and ad​ ​extensions.​ ​Your​ ​campaign​ ​should​ ​use​ ​each​ ​of​ ​these​ ​components​ ​to​ ​their​ ​fullest​ ​potential. Your​ ​headline​ ​is​ ​the​ ​largest​ ​and​ ​most​ ​visible​ ​text,​ ​so​ ​you​ ​want​ ​to​ ​use​ ​it​ ​to​ ​hook​ ​in​ ​visitors​ ​with the​ ​main selling​ ​point​ ​of​ ​your​ ​campaign.​ ​Concisely​ ​entice​ ​users​ ​enough​ ​to​ ​get​ ​their​ ​eyes​ ​on​ ​the​ ​additional description​ ​text.​ ​That’s​ ​where​ ​you​ ​should​ ​elaborate​ ​on​ ​the​ ​offer,​ ​promotion,​ ​or​ ​product​ ​benefit highlighted​ ​in​ ​the​ ​headline​ ​text.​ ​The​ ​description​ ​is​ ​also​ ​a​ ​great​ ​place​ ​to​ ​include​ ​a​ ​call-to-action phrase​ ​like​ ​“Get​ ​Started”​ ​or​ ​“Compare​ ​Now.”​ ​While​ ​the​ ​display​ ​URL​ ​automatically​ ​includes​ ​the domain​ ​of​ ​your​ ​landing​ ​page,​ ​Google​ ​lets​ ​you​ ​customize​ ​the​ ​rest​ ​of​ ​it.​ ​Use​ ​that​ ​space​ ​to​ ​call attention​ ​to​ ​your​ ​campaign​ ​and​ ​its​ ​unique​ ​selling​ ​points.​ ​Lastly,​ ​take​ ​advantage​ ​of​ ​as​ ​many extensions​ ​as​ ​you​ ​can​ ​to​ ​make​ ​up​ ​for​ ​the​ ​limitations​ ​of​ ​character​ ​count​ ​within​ ​the​ ​other​ ​sections. These​ ​allow​ ​you​ ​to​ ​include​ ​a​ ​phone​ ​number,​ ​address,​ ​additional​ ​site​ ​links,​ ​reviews,​ ​and​ ​more​ ​all alongside​ ​your​ ​ad​ ​to​ ​increase​ ​its​ ​appeal. Contact​ ​Details: Perth​ ​Marketing​ ​Company​ ​-​ ​Web​ ​Design,​ ​SEO,​ ​Digital​ ​Marketing 56A​ ​Pearl​ ​Parade,​ ​Scarborough​ ​WA​ ​6019 Phone:​ ​0424​ ​656​ ​188 Website:​ ​http://www.perthmarketingcompany.com.au/ Google​ ​Site:​ ​https://sites.google.com/site/adwordsperth/ Google​ ​Folder:​ ​https://goo.gl/mf8MKX Related​ ​Contents: adwords​ ​perth adwords​ ​advertising​ ​perth

http://www.perthmarketingcompany.com.au/

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