% Payments share smartphones vs tablets 24% 20% 16%
January 2016
12% 8%
Dec Jan Feb Mar Apr May Jun
Jul Aug Sep Oct Nov Dec
% Share of mobile payments per device type 35%
2013
2014
2015
Windows Mobile
30%
Android Mobile
25% Android Tablet
20% 15%
iPhone
10% 5%
iPad
0% Dec
Jan
Feb Mar Apr May
Jun
Jul
Aug Sep
Oct Nov Dec
% Mobile payments share per industry Oct - Dec 2015 Digital goods
40%
Jan
Feb Mar Apr May
Jun
Jul
Aug Sep
Oct Nov Dec
Average transaction value per device type Oct - Dec 2015
Retail
125 $ 106
$ 107
100
30%
$ 86
$ 83
75
$ 73
20% 50 10%
25
0%
Mobile
Tablet
Mobile
$0
Tablet
Android mobile
iPhone
Android tablet
Computer
iPad
% Relative share of mobile payments per device type 50%
2013
2014
2015
40%
iPhone
30%
Android Mobile iPad
20% 10% Android Tablet
0%
Dec
Jan
Feb Mar Apr May
Jun
Jul
Aug Sep
Oct Nov Dec
Jan
Feb Mar Apr May
Jun
Jul
Aug Sep
Oct Nov Dec
Windows Mobile Blackberry
% Mobile share of key payment methods 60% 50% 40% 30% 20% 10% 0%
SEPA
UnionPay
Mr Cash
PayPal
Alipay
Open invoice
iDEAL
JCB
About the Adyen Mobile Payments Index Since June 2013, the Adyen Mobile Payments Index has tracked the rapid evolution of mobile as a payment channel, providing insight into mobile Adyen website
