Agenda - Ingram Micro Experience 2014

Ingram Micro Experience Midyear Event 9 a.m. to 4 p.m., Thursday, Aug. 8 Ingram Micro Corporate Office, 1600 E. St. Andrew Place, Santa Ana, Calif. 8:30 a.m.

Registration and Check-in

9 a.m.

Welcome and State of Ingram Micro

Paul Bay

9:15 a.m.

What to Expect: Agency Ingram Micro – Our Journey – Unveil Agency Ingram Micro – Simplified Portfolio – First Half Vendor Successes – Canadian Creativity and MDF Management – What’s Ahead: Agency Ingram Micro

Jennifer Anaya & Team Jennifer Anaya Ewan Pidgeon & Dennis Crupi John Fago John Fago Jennifer Johnson Jennifer Anaya

10:45 a.m.

Day’s Agenda Review

Gennifer Biggs

11 a.m.–12:30 p.m. 11–11:45 a.m.

Business Review Meetings Workshops Technology Solutions Integrated Marketing Inbound Marketing Opportunity Vendors

Room Hard Disk Netherlands Mira Loma Learning & Development

11:45 a.m.–12:30 p.m.

Workshops Business Intelligence With Strategic Marketing’s Cross-sell and Upsell Capabilities Sales Incentives Boost 2013 Second Half Marketing Plans and Sales New Product Strategy

Room Hard Disk

12:30–1:30 p.m.

Break and Lunch

Hard Disk

1:30–3 p.m.

Business Review Meetings Continue

1:30–2:15 p.m.

Workshops Technology Solutions Integrated Marketing Inbound Marketing Opportunity Vendors

Room Hard Disk Netherlands Mira Loma Learning & Development

2:15–3 p.m.

Workshops Business Intelligence With Strategic Marketing’s Cross Sell and Upsell Capabilities Sales Incentives Boost 2013 Second Half Marketing Plans and Sales New Product Strategy

Room Hard Disk

3 p.m.

Wrap Up & Last Thoughts

Hard Disk

4 p.m.

Networking Happy Hour (See map for directions to JT Schmid’s.)

Netherlands Mira Loma Learning & Development

Netherlands Mira Loma Learning & Development

Ingram Micro Experience Midyear Event Workshop Descriptions Technology Solutions Technology solutions help solve real-world business challenges and problems. Ingram Micro Technology Solution Campaigns are a multipronged approach that helps educate reseller partners on the components that comprise these solutions. Specific elements built into the campaigns offer different ways of engagement and entanglement to help uncover opportunities in adjacent markets and verticals, ultimately driving higher margin sales opportunities.

Integrated Marketing Websites, social media, online communication, inbound and lead generation—these are the keys to marketing in today’s fast-paced global business environments. Integrated marketing models create an in-depth ROI approach that delivers consistent, meaningful brand experiences across all consumer life-cycle touch points. We’ll review new tactics for successful integrated marketing in today’s environment; adapting your organization’s marketing plan for the future; and recommended strategies for improvements in critical areas, including life-cycle communication (awareness, consideration, preference, purchase, loyalty and advocacy).

Inbound Marketing Create marketing people love. By publishing the right content in the right place at the right time, marketing becomes relevant and helpful to customers, not interruptive. This workshop comprises an overview of our inbound methodology, accompanied by a hands-on workshop where you’ll learn to create compelling offers for each stage of the buying cycle.

Opportunity Vendors Ingram Micro’s Opportunity Vendors are one of our top value-laden propositions for our resellers. In this past-, presentand future-looking breakout session, you’ll learn about common/shared past pain points, how our marketing agency has newly positioned our Opportunity Vendors from a strategic standpoint, and how this realistically impacts our marketing plans and product offerings to you for second-half 2013 and into 2014.

Business Intelligence (BI) With Strategic Marketing’s Cross-sell and Upsell Capabilities Today’s converging technology market demands a more flexible and nimble marketing strategy that can often crisscross technologies and customer audiences. Stop by to learn first how BI can provide the insight you need for high-performance marketing in today’s market, and learn about the all-new BI Loyalty Campaign. Then, hear success stories from vendors who have tackled the challenge of cross-sell and upsell campaigns. Last, gain insight about coming trends that will impact your marketing plans for the remainder of 2013.

Sales Incentives A lot is changing in the world of incentives at Ingram Micro, and this is your chance to get up to speed. You’ll learn how to run a successful sales incentive and hear about the recent change allowing marketing development specialists to receive incentives. You can also provide feedback on what you’d like to see for 2014 and beyond.

Boost 2013 Second Half Marketing Plans and Sales Learn how to build upon existing marketing plans through objective-based solutions, turning the second half of 2013 into a winning proposition. Additionally, we’ll share tips on how to maximize your marketing investments.

New Product Strategy Interested in which marketing techniques are best for engaging VAR customers? Join us to learn the answer, and also get a peek at the research we do to ensure our marketing delivers strong results for you. Then, brainstorm with the Ingram Micro Product Development group on new, cutting-edge programs to meet your needs and help support your business goals in the second half of 2013.