An examination of restaurant loyalty programs: what

An examination of restaurant loyalty programs: what kinds of rewards do customers prefer? Jang, Dongsuk;Mattila, Anna S International Journal of Contemporary Hospitality Management; 2005; 17, 4/5; ABI/INFORM Complete pg. 402

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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