200 restaurants with at least. ¼ of menu vegan. 80-90 restaurants in Tel-Aviv. Food critic Ori Shavit. VF logo. © Anne-Sophie Cardinal. Vegetarian 'moshav'.
“Israel: Towards a Vegan Revolution?” SCAS, 2nd Annual Conference, Montreal, 24.03.14 Anne-Sophie Cardinal, Hebrew University, Jerusalem
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Outline 1. Current situation 2. Restaurants and Trends
© Anne-Sophie Cardinal
3. Organizations and Protests 4. Possible explanations?
© Avivi Aharon
Israel Population 8 002 300
1. Current situation
1 million don’t eat meat (8 M pop.)
13% vegetarian / vegan (5% in the past year) 13% considering to become vegetarian or vegan (age 18-20 strongest) 14% have a friend who became vegetarian 12% have a family member who became vegetarian © Anne-Sophie Cardinal
Panels Research Institute, 2014
2. Restaurants
Vegetarian ‘moshav’ Amirim, founded in the 1950s, Galilee
200 restaurants with at least ¼ of menu vegan 80-90 restaurants in Tel-Aviv
Food critic Ori Shavit VF logo
© Anne-Sophie Cardinal
2. Consumption & Trends 2. New products 1. Decrease of demand for dairy products
Globes, 12.12.13
Marketing manager: "In last year and a half, we have seen a rise of 30%-40% in demand for vegan dishes."
December 2013 -48 branches of Domino’s -5 shekels more than non-vegan -niche market
Vegetarian Shewarma
-117 branches -no additional charge for soy Calcalist, 16.12.13
3. Animal rights groups • Street cats in Israel (many organizations) • Let Live • Anonymous • Animal Liberation Front • Behind Lab Doors • 269Life
© Activestills
“269” is a calf who was born into an Israeli dairy farm. His life will be cut off not long after it started was saved, near his scheduled slaughter day.’’ www.269Life.com © 269life
“By branding his number on our bodies, we show our solidarity with the victims of the animal holocaust all around the world, remembering to never forget.’’ www.269life.com
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‘’What is really unpleasant is the sensation – a feeling of the skin being torn off – and you can smell the flesh burning. […] You feel out of control, and it’s easy to understand how animals feel when they are in that situation.’’ Sasha Boojar, Founder of 269Life
© Activestills
© 269life
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© 269life
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Dairy products = Equal cruel separation of a mother and her baby. Choose veganism!
© Anne-Sophie Cardinal
4. Why Israel? (Possible explanations)
© Anne-Sophie Cardinal
Culture? Religion? ‘Everything that lives and moves will be food for you. Just as I gave you the green plants, I now give you everything. (Torah, Genesis, 9.3) ‘You shall not boil a kid in his mother's milk.’ (Torah, Deuteronome, 14.21) Poulain, 2002, p.87
© Anne-Sophie Cardinal
Legal background & Bans • Foie gras • Testing (Havat Mazor, El Al) • Cosmetics • Fur
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Demographics Tel-Aviv Population 414,600 Gush Dan, Central-West, 42% of pop. Age groups 22.2 % under 20 years old 18.5 % aged 20–29 years old 24 % aged 30–44 years old 16.2 % aged 45-59 years old 19.1 % over 60 years old
Mediterranean Diet
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The ‘conflict element’?
© Anne-Sophie Cardinal
The trigger? • Gary Yourofsky (1 978 783 views!) • High-tech • www.gary-tv.com/en/ • Lecture tour • Gary visits Israel, 2013 • Documentaries, national TV © Activestills
Conclusion
© Anne-Sophie Cardinal
