application guidelines Green Alley Award 2015

Guidelines for your application

Green Alley Award 2015 Deadline: 15th September 2015

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How to apply • Follow the rules: All applications must be submitted in English. Applications will be accepted until September 15, 2015. • Tailor your application: Structure your application using the following outline to make sure you give us all information we need. • Keep it simple: Present your start-up in a clear and concise way • Keep it short: The amout of information in each bullet point can vary depending on the stage of development of your business idea. Please use a maximum of two slides for each outline topic. • Be creative: Please use not only text but also graphics to create a clear picture of your idea • Convince and inspire us: Show us your passion for what you are doing!

www.green-alley-award.com

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Structure of your application 1. Summary of your idea 2. Product / Service / Technology 3. Customers & market 4. Business model

5. 6. 7. 8. 9.

Team Financials Targets & milestones Current status Contact details


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1. Summary of your idea • Your idea in a nutshell • How does your idea relate to waste or waste streams? • Which problem can your idea solve? • Tell us the story behind your idea!


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2. Product / Service / Technology • Describe your product, technology or service • Please describe the devevlopment stage of your product/technology/service. Do you have a demo, prototype or mock-up? • What would be the added value and benefit for your potential customers? • What is your USP?


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3. Customers & market • Please estimate your market potential • Who is your target group? • Who are your competitors? • What is your marketing and distribution strategy? • What are the risks and opportunities?


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4. Business model • • • •

Do you have a valid business model? How does your idea generate profit? How scalable is your business model? Have you already earned money with your business idea?


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5. Team • Please send us a short CV of the business founder

• How strong is your team? • • • •

What are the skills of your team members? Which further skills are needed? Which other resources are needed? Have you ever received any financial or professional support?


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6. Financials • Define your financial needs • How much money will your start-up need now and in the future? • Have there been any investments made already? • Have you ever applied for any grants or subsidies?

• Plan your financial projections • Base the projected financial performance of your business on customers/units, reasonable market penetration, realistic margins and scalability www.green-alley-award.com

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7. Targets & milestones • Achieved goals • Have you already achieved success? • What obstacles have you already had to overcome?

• Planned objectives • What are your next steps? • What obstacles do you still have to overcome? • Are there any deadlines? • What will you need to move forward?


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8. Current status • What is the current status of your business? • What start-up phase are you in? Do you have an idea or a complete business plan? • Have you defined key performance indicators (KPI)? Which have you already achieved?

• Have you already established a business? • Legal form? • Founded when? • Entered in the commercial registry?


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9. Contact details • Contact person • Contact information • Address and country


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Green Alley Award 2015 Deadline: Apply: Contact:

15th September 2015 www.green-alley-award.com phone: +49 (0)30 / 200062 - 0 mail: [email protected] We look forward to your application!

Green Alley Investment GmbH is a fully owned subsidiary of Landbell AG für Rückhol-Systeme.

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