ASFs ARE - Gatehouse Media

Alternative story formats GATEHOUSE MEDIA

COPYRIGHT 2016 GATEHOUSE MEDIA, LLC. SOME RIGHTS RESERVED

ASFs

Agenda ü  What is an alternative story format? ü  Why use ASFs? ü  When to use ASFs ü  Project styles ü  Examples


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ASFs

Argument for ASFs What is an ASF? • Non-traditional content presentation, without typical narrative • Design concept quickly engages readers, draws attention

Why use ASFs? • To break down complicated story into digestible parts • Readers consume information quicker, retain longer*

* According to EyeTrack study by Poynter


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ASFs

EyeTrack study Print • 600 participants using eye tracking tools • Same story, six different forms


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ASFs

EyeTrack study Print • 600 participants using eye tracking tools • Same story, six different forms

• Alternative forms drew more attention • Readers retained more information


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ASFs

EyeTrack study Online


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ASFs

When to use ASFs Fact-heavy stories • Lots of numbers, statistics, dollar figures


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ASFs


Multi-player stories • Many public figures or candidates


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ASFs



Timeline stories • Involving many events over weeks, months, years


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ASFs




Explanation stories • How a system or process works


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ASFs




Explanation stories • How a system or process works

Visual stories • Images dominate the text


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ASFs

Project styles

Smart approach to informing readers about numbers or budget lines that often don’t

Budgets/numbers

filter down. This can easily be broken into a weekly series to keep readers wellinformed.


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ASFs

Project styles


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ASFs

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Project styles Elections Lengthy bios often become timeconsuming and don’t allow readers to compare and contrast. Simple bio boxes give readers a chance to take in more information at once.

Candidate bios


ASFs

Project styles


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ASFs

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Project styles Watchdog updates Classic format that allows readers to keep tabs on multiple tabs on multiple issues in their community, and this keeps pressure on local government entities to follow-up and perform.

Easy maintenance


ASFs

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Project styles Sports Using small bits of information often gives readers more of what they want, and allows them to keep that information in context.

Team capsules bring different readers into the package


ASFs

Examples Canton, Ohio | Newsroom: 28 FTEs

Stark’s Famous Running every day through 2016, this highlights a different famous person from Stark County on the local page, including a simple bio on how they became famous.

Daily feature on local page


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ASFs

Examples Canton, Ohio | Newsroom: 28 FTEs

Laura Kessel “Readers absolutely love this feature. They’re hanging on every word, and anticipating who comes next. It’s impressive to find that much devotion to history here.”


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ASFs

Examples Stockton, Calif. | Newsroom: 26 FTEs

Mexican Food Instead of a basic story asking for the best Mexican food in town, the paper held an NCAA-style bracket tournament, allowing voters to decide.


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ASFs

Examples Stockton, Calif. | Newsroom: 26 FTEs

Kory Hansen “Running the whole package sideways I think really helped to make it standout as something special. I do think it helpd people notice the package. Our voting numbers really spiked as it went along.


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ASFs

Examples Corning, N.Y. | Newsroom: 7 FTEs

A2

Friday, Feb. 5, 2016 | The Leader

YOUR NEWS

SHARE YOUR WINTER SPORTS Send us your winter sports photos, and we will run some in the newspaper and some at www.the-leader.com. Send with your name and a daytime phone number to Eric Wensel at [email protected].

Online at www.the-leader.com IN BRIEF

C-PP Class of ‘66 seeks alumni Corning-Painted Post East High School is seeking any missing contact information for the Class of 1966 in connection with its 50-year class reunion on July 16. A save-the-date card was mailed to all class members in 2015. The formal invitation will be mailed in February. Any members of this class who did not receive the card should contact Nancy Antoniades Cole at 962-6386.

Color Yourself Happy at library The Southeast Steuben County Library, Suite 101, 300 Nasser Civic Center Plaza, Corning, will hold a Color Yourself Happy workshop from 2-3:30 p.m. Feb. 20. This is an adult coloring program for fun and relaxation. To sign up for a program, call 936-3713, Ext. 216, or email [email protected].

Group to discuss Iranian issues A discussion group will consider ways to improve relations with Iranian citizens from 3-4:30 p.m. Feb. 9 at Soul Full Cup Coffeehouse, 81 W. Market St., Corning. The public is invited to attend.

H’port Woman’s Club to meet The Hammondsport Woman’s Club will hold a meeting at 7 p.m. Feb. 11 at the home of Anne Greene. Tina Goodwin, deputy director of 911, will discuss current events.

Church to host turkey dinner The Addison United Methodist Church, 8 Front St., will serve a Valentine’s Day turkey dinner at 4:30 p.m. Feb. 13. The serving will be family-style. The menu includes turkey, stuffing, mashed potatoes, gravy, rolls, vegetable, coleslaw, cranberry sauce, beverages and homemade pies. The cost is $9 for adults,

The Books Sandwiched In club will meet at noon Feb. 10 at the Watkins Glen Public Library, 610 S. Decatur St. Marie Bucher, an exchange student at Watkins Glen High School, will speak at the meeting. Bucher will share her reflections on life in the Finger Lakes in comparison to life at her home in Metz in northeastern France. The Friends of Watkins Library will provide coffee, tea and dessert. For more information, contact the library at 535-2346 or [email protected].

Make felt hearts at library The Dormann Library, 101 W. Morris St., Bath, will host a free craft workshop for adults at 6 p.m. Feb. 10. Attendees will make felt hearts. For more information, call 776-4613.

Co-op to host food festival Cornell Cooperative Extension of Steuben County will host a locally grown food festival from 5-8 p.m. Feb. 12 at Union Hall, 100 Centerway, Corning. Farmers from across the Finger Lakes region will participate to sample and sell meats, cheeses, fruit, vegetables, maple, honey, preserves and other local products. For more information, visit the Cornell Cooperative Extension website at putknowledgetowork.org.

Kanona firemen to serve dinner A roast pork dinner will be held at 4 p.m. Saturday at the Kanona Fire Hall. Tickets are $9 adults and $5 ages 5-12. Takeouts will be available.

Daily Numbers | 2-6-4 | 0-9-8 Lucky Sum | 12 | 17 Win 4 | 5-0-8-2 | 1-1-4-2 Lucky Sum | 12 | 17 Take 5 | 7-8-15-25-31 Powerball | 26-28-31-60-67 | 23 Powerball Plus | 3 Pick 10 | 1-6-7-12-14-18-19-20-21-2628-40-44-56-60-64-68-74-77-79

If you have an event you would like to submit, send your first and last name, and info about the event to [email protected]. 1. GO BUY THE BOOKS and more at the Chemung County Friends of the Library winter sale at the Arnot Mall (use the Ruby Tuesday mall entrance). The sale runs from 10 a.m.-8 p.m. through Feb. 13, with the exception of 10 a.m.-5 p.m. Sunday. There are more than 45,000 books as well as CDs and DVDs. Prices decrease throughout the week, with a $5 bag sale Feb 13. For more information, visit www.ccld.lib.ny.us/ friends.htm. 2. Check out the “LITTLE GEMS” at a reception from 5-7:30 p.m. today at the West End Gallery on Market Street. More than 30 regional artists will be exhibiting miniature

Marion Page (left) and Kathy Rosenheck do some browsing at the opening day of the Friends of the Chemung County Library District’s annual book sale, which runs through Feb. 13 in an empty store next to the Bon Ton in the Arnot Mall. DERRICK EK/THE LEAD

Corning City WARRANT Kenneth Haight, 36, of 186 Bridge St., Corning, was arrested Wednesday on a bench warrant.

COMPLAINTS | 2.3.16 2:37 a.m. 911 reported a female was combative with staff at Corning Center for Care on First Street. 7:53 a.m. Patrolman in the area of the Corning-Painted Post High School for traffic enforcement. 7:56 a.m. Patrolman in the area of the Severn Elementary School for traffic enforcement. 8:30 a.m. Patrolman in the area of the Winfield Elementary School for

Charles “Chuck” Coons Lic. Assoc. R.E. Broker 607-368-1309

ER

paintings at the reception, which is free and open to the public. Classical guitarist William Groome will be performing. The exhibit is on display through March 11. For more information, visit westendgallery.net or call 936-2011.

10:30 a.m.-noon at the Southeast Steuben County Library, 300 Nasser Civic Center Plaza, Corning. Also at the library Saturday is a showing of the film “Pan” at 12:30 p.m. The movie stars Hugh Jackman and is rated PG.

3. Celebrate the CHINESE NEW YEAR with a buffet dinner, games, music and other activities from 6-10 p.m. Saturday at the CorningPainted Post Middle School. Tickets are $20 for adults and $10 for children ages 5-12. The event is hosted by the Corning Chinese Association.

5. The Elmira Little Theatre will stage Agatha Christie’s “AND THEN THERE WERE NONE” at 7:30 p.m. today and Saturday and 2 p.m. Sunday at the Clemens Center’s Mandeville Hall. Tickets are $16 for adults and $14 for children and seniors and can be purchased by calling 734-8191 or visiting www. clemens.center.com.

4. TAKE YOUR CHILD TO THE LIBRARY for free crafts, activities and lunch from

- Staff reports

48 West Market St. Corning, NY 607-936-4609

PENNSYLVANIA Pick 2 | 2-5 | 2-3 Pick 3 | 3-0-0 | 3-3-3 Pick 4 | 1-3-5-4 | 4-9-8-4 Pick 5 | 14-6-4-2 | 0-1-5-8-7 Cash 5 | 12-19-21-34-42 Treasure Hunt | 2-6-14-16-18

CORNING INC. STOCK 18.86 +0.48

HOSPITAL AND BIRTH REPORTS

Corning Hospital DISCHARGED | 02.03.16 Clarence Overhiser, Beaver Dams.

BIRTHS

Corning Hospital

POLICE BLOTTER

2ND ANNUAL

traffic enforcement. 8:48 a.m. A man turned himself in at the Corning Police Department on a warrant. He was arraigned in Corning City Court and sent to the Steuben County Jail on $1,000 cash bail. 1:39 p.m. A Norfolk Southern worker said a man was walking east on the railroad tracks near state Route 414. 4:51 p.m. 911 received a report of a minor motor vehicle accident in the Corning Christian Academy parking lot. 5:28 p.m. 911 reported a call from a McDonald’s worker who said kids who caused problems at the restaurant on Saturday returned. 5:31 p.m. 911 dispatched patrolmen to a trespassing

VFW POST 524

CHILI COOK-OFF CHALLENGE

complaint on First Street. 5:58 p.m. 911 reported a wheel fell off a vehicle at the intersection of Canisteo and East Second streets. 6:27 p.m. 911 dispatched patrolmen to a domestic dispute on East Market Street. 8:08 p.m. A Fifth Street woman said her 14-year-old daughter ran away again. Woman called back and said her daughter returned. 10:18 p.m. 911 reported a check the welfare of a male at Burger King, on Denison Parkway, who appeared under the influence of drugs. Patrolmen responded, requested Rural/Metro for possible overdose.

We’re Online

WEDNESDAY | 02.03.16 A boy to Pamela and Joshua Mihalik.

ON CAMPUS Ashley Elizabeth Gagnon, of Elmira, was named to the Dean’s List at the University of Memphis. ■■■

Kathryn Ehemann, of Painted Post, was named to Susquehanna University’s Dean’s List for the fall semester. ■■■

Stephanie Pratt, of Corning, was named to the Dean’s List for the fall semester at New Haven University.

20# LP Tank Refill $ 99 Plus Tax

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Wade’s Farm & Home Inc. 94 Front St., Addison • 607-359-2424

TEAM CORNHOLE TOURNAMENT

Today Mostly cloudy High | 37 Low | 26

Sunday

NEW YORK

Exchange student to speak in Watkins

FIVE-DAY FORECAST

Saturday

WEDNESDAY’S LOTTERY RESULTS

$5 for ages 12 and younger and free for preschoolers. Call ahead to reserve takeouts at 359-3853 before the date or 359-2316 Feb. 13. Takeouts will be ready by 4 p.m.

on Big Game SUNDAY, Feb. 7th!

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Monday

Tuesday

Partly cloudy Mostly cloudy Light snow

Light snow

High | 40

High | 38

High | 35

High | 33

Low | 22

Low | 25

Low | 24

Low | 23

&RUQKROH7RXUQDPHQW UHJLVWUDWLRQEHJLQVDW noon. $10 entry fee

don’ts m is

Show Schedule for Fri. 2/5 thru Thurs. 2/11 ****** NOW ACCEPTING ALL MAJOR CREDIT CARDS******

IRU D SHUVRQ WHDP 7RS WHDPV VSOLW 60/40.

6XSHU0XQFKLHV6ORSS\-RHV-DODSHQR3RSSHUV)ULHG0XVKURRPV +RW'RJV)ULHV%XLOG\RXURZQQDFKRV9HJJLHVDQGPXFKPRUH +DYHDOO\RXZDQWIURPSP¶WLOWKH\·UHJRQH LIKE US ON FACEBOOK: CRYSTAL CITY VFW POST 524 Recruiting New Members & Offering Membership Rebates VFW post 524 • 281 Baker Street, Corning • 607-962-8117

KUNG FU PANDA 3 (Jack Black, Angelina Jolie, Dustin Hoffman)

www.the-leader.com

this weekend’s issue

FRIDAY 2/5 SATURDAY 2/6 SUNDAY 2/7 MON, WED, THURS Oscar Nominees: ( 1 Week only!!)

Rated PG (1 HR 35 Min)

6:30, 8:30 3:30, 6:30, 8:30 3:30, 6:30 6:30

Nominated for Best Picture BROOKLYN (Saoirse Ronan, Emory Cohen, Domhnall Gleeson) Rated PG-13 (1 HR 51Min)

FRIDAY 2/5 SATURDAY 2/6 SUNDAY 2/7 MONDAY 2/8 THURSDAY 2/11 Oscar Nominees: ( 1 Week only!!)

8:45 6:15 3:15 6:15 6:15

ROOM Nominated for Best Picture

Rated R

(Brie Larson, Jacob Tremblay, Sean Bridgers) (1 HR 58Min)

FRIDAY 2/5 SATURDAY 2/6 SUNDAY 2/7 WEDNESDAY 2/10

6:15 3:15, 8:45 6:15 6:15

CLASSIC MOVIE SERIES - Brought to you by Habitat for Humanity -

National forecast

SOME LIKE IT HOT: ( 1959) MARILYN MONROE & TONY CURTIS TUESDAY 2/16 7:00

Forecast highs for Friday, Feb. 5

Sunny

Pt. Cloudy

Cloudy

17 W. Market Street (In Corning’s Gaffer District)

MOVIE PHONE: 607-654-7393

Visit www.corningpalacetheater.com for show times and details!

Crystal Cinemas 8

Eves: Fri. 1/29 - Thurs. 2/4 Late Eves: Fri. 1/29 & Sat. 1/30 Matinees: Fri. 1/29-Mon. 2/1 & Wed. 2/3

NOW SHOWING:

Fronts Cold

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MOON PHASES First

FEB. 15

Full

Last

50s 60s

Warm Stationary

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Pressure Low

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SUNRISE | SUNSET New

FEB. 22 MARCH 1 FEB. 8

Sunrise today Sunset today

7:17 5:27

Sunrise Saturday Sunset Saturday

7:16 5:29

The Revenant (R) - 4:00, 7:15 Norm of the North (PG) - [11:45, 1:50] Kung Fu Panda 3 (PG) - [11:45, 2:05] 6:45 Kung Fu Panda 3 3D (PG) - 4:25, 9:00 The Choice (PG-13) - [11:45, 2:15] 4:45, 7:15, 9:45 Zoolander 2 (PG-13) - 7:00** Thursday 2/11 Only The Boy (PG-13) - [11:45, 2:00] 4:20, 9:30 50 Shades of Black (R) [11:45] 6:40*, 8:50 *Except Thursday 2/11 The Finest Hours (PG-13)- [11:45, 2:15] 4:45, 7:20, 9:55 How to Be Single (R) - 7:00** Thursday 2/11 Only Brooklyn (PG-13) [2:00] 4:30, 7:00* Except Thursday 2/11 Star Wars: The Force Awakens (PG-13) [1:30] 4:30, 7:30 Deadpool (R) - 7:00** Thursday 2/11 Only Dirty Grandpa (R) - [12:00, 2:20] 4:40, 7:05*, 9:30 * Except Thursday 2/11

Painted Post, Exit 49 Off I-86

607-937-5008 • www.crystalcinemas8.com


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ASFs

Examples Corning, N.Y. | Newsroom: 7 FTEs

5 Things to Do Simple list of go-and-do events in town, listed with a photo. Practical, and consistently positioned so readers know where to find it and use it as a weekly (or daily) guide.


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ASFs

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Sports examples Hornell, N.Y. | Newsroom: 5 FTEs

Main story is 170 words


ASFs

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Sports examples Hornell, N.Y. | Newsroom: 5 FTEs

Unique insight unavailable elsewhere

John Anderson “Instead of two paragraphs about the big game coming up between two rivals at the end of the game story, we can take leftover quotes, add a few stats, one sentence, two photos and two head shots and suddenly instead of a boring day of AP wire, we have a beautiful centerpiece that took the same time to put together as a wire or briefs package.” COPYRIGHT 2016 GATEHOUSE MEDIA, LLC. SOME RIGHTS RESERVED

ASFs

Examples Hyannis, Mass. | Newsroom: 45 FTEs

Gay Head Light A lighthouse on the tip of Martha’s Vineyard was moved as erosion was starting to compromise its base. This page detailed the timeline that led up to the move, and showed the process a company used to relocate the structure.


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ASFs

Examples Hyannis, Mass. | Newsroom: 45 FTEs

Doug Fraser “The goal was to create something that raised the profile of the paper and I know it did that. We immediately heard from International Chimney, and that Martha’s Vineyard people who spearheaded the campaign to save the lighthouse.”


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ASFs

Examples Providence, R.I. | Newsroom: 83 FTEs

Destinations Walks readers through an ideal scenario for one day in a specific neighborhood, complete with tips from insiders on where to shop, what to eat, and places to take it easy for a bit.


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ASFs

Examples Providence, R.I. | Newsroom: 83 FTEs

Jenna Pelletier “I think the page is very effective; love all of the bright colors and the way the text is broken up with different entry points. We’ve been doing these ‘destination’ features regularly for several years.”


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ASFs

Other examples


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ASFs

Other examples


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ASFs

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Other examples Local stats

Breakout


ASFs

Other examples Unemployment bios


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ASFs

Other examples


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ASFs

Other examples


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ASFs

Other examples


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ASFs

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Templates

Standardization makes it easier Once you setup a format, getting the right information – and filling the necessary space – becomes easier to manage. For example, this package needs a fourcolumn horizontal photo, and about 10 notes of roughly 20 words apiece.


ASFs

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Templates

Simple 100-word answers

Bio


ASFs

Templates


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ASFs

Templates


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ASFs

Takeaways ü  ASFs ARE non-traditional presentations, without long narrative ü  DESIGNED TO quickly engage readers, draw attention ü  USE THEM to break down complicated story into parts ü  READERS BENEFIT by consuming information quicker, and retaining it longer


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THANKS FOR LISTENING HAVE A NICE DAY EVERYONE! GATEHOUSE MEDIA
