AUDIENCE RESPONSE TO PRODUCT PLACEMENTS: An Integrative Framework and Future ... Siva K Balasubramanian; James A Karrh; Hemant Patwardhan.
AUDIENCE RESPONSE TO PRODUCT PLACEMENTS: An Integrative Framework and Future ... Siva K Balasubramanian; James A Karrh; Hemant Patwardhan Journal of Advertising; Fall 2006; 35, 3; ABI/INFORM Global pg. 115
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