Bachelor of Business Administration

English

www.jesselton.edu.my

Bachelor of Business Administration (N/345/6/0162)(MQA/PA1195) Duration 9 Semesters (3 Years Full-Time) Intakes January, May & September

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Entry Requirement Completion of MQA recognized Diploma; or STPM/ UEC or equivalent Award body

Course Information The Bachelor of Business Administration programme in collaboration with European University focuses on teaching students how to succeed in today’s business world. It is designed to give students a foundation in business study and increase participant’s management skills by providing the necessary knowledge, tools, and concepts to analyse and solve complex business problems. Students will develop dynamic leadership abilities leading to greater effectiveness in a middle management position, and gain an understanding of how a business operates through subject areas of Accounting, Finance, Human Resources, Marketing and Management. Further Education Pathway Students may continue to study the Master of Business Administration Program with European University or other partner institutions. Course Structure BCO114 Accounting I BCO115 Micro Economics BCO117 IT Software for Business BCO111 Foundations of Business Mgnt BCO112 Principles of Marketing BCO124 Macro Economics

BCO216 Management Info. Systems BCO214 Portfolio Management BCO215 M’sian Com Secretarial Practice BCO217 E-Business BCO222 Business Finance II BCO225 Consumer Behaviour

BCO125 Business Law BCO123 Accounting II BCO127 English for Business BCO126 Business Mathematics BCO128 Organisational Behaviour BCO127 Applied Management Statistics

BCO221 Malaysian Economy BCO223 Entrepreneurship BBA221 Research Methodology BBA211 Cross-cultural Business Issues BBA222 Project Management BBA223 Service Management

BCO131 Marketing Management BCO113 Writing Communication Skills BCO128 Advertising, Media & Branding BCO211 Strategic Marketing BCO212 Business Finance I BCO213 Human Resource Management

BCO312 Financial Statement Analysis BCO315 Corporate Finance BCO323 Organizational Communication BCO321 Strategic Management BBA322 Leadership & Team Building BBA221 Marketing Research

BBA300 Thesis BCO313 Negotiation BBA323 Total Quality Management BBA331 Industrial Training MQA Compulsory Subjects Local Students: Bahasa Kebangsaan Tamadun Islam dan Tamadun Asia (TITAS) Hubungan Etnik International Students: Bahasa Melayu Komunikasi 2 Malaysian Studies 3

Employability The broad spectrum of this program means that graduates are able to choose from a wide range of career paths across various business sectors. Many graduates also go on to study master’s degrees.