Sep 23, 2011 - Memory. Connectivity. WiFi. Sensor. Graphic. Performance. '11.10. 125.9 x 64.2 x 9.9 mm. HSDPA 14.4, HSUP
bada 2.0 Device, UX & Service bada Developer Day 2011
Copyright© 2011 Samsung Electronics, Co., Ltd. All rights reserved
The beginning of the new wave, the smartphone “Wave” Smartphone For Everyone Young Generation
The first bada phone, Wave 2 I bada 2.0 Device, UX & Service
Social Tribe
First Smartphone
A Trio of new bada 2.0-powerd ‘Wave’
Wave 3 3 I bada 2.0 Device, UX & Service
Wave M
Wave Y
Wave 3 : bada 2.0 Hero Device Smarts meet style Powerful Performance • 1.4 GHz Faster CPU & 4” Super AMOLED
Convenient & Stylish UX • Full Metal Design, bada 2.0 UX
4 I bada 2.0 Device, UX & Service
Wave 3 : bada 2.0 Hero Device Launch
‘11.10
Dimension
125.9 x 64.2 x 9.9 mm
RF Band
HSDPA 14.4, HSUPA 5.76
Display
4.0” WVGA sAMOLED
Camera
5MP AF (w/ Flash) + VGA VT-cam
CPU Clock
1.4GHz
Chip set
MSM 8255 (Scorpion 1.4GHz)
OpenGL
OpenGL ES 2.0
Graphic Performance
3D 41M tri./sec 720p HD Video @30fps; 12Mpix
Battery
1500 mAh
Memory
4GB + MicroSD (up to 32GB)
Connectivity
BT3.0, USB2.0 HS
WiFi
WiFi 802.11 b/g/n, WiFi direct
Sensor
Accelerometer, Compass, Proximity, Light
5 I bada 2.0 Device, UX & Service
Wave 3 : Global Launching plan Launching in over 90 countries starting in October EUROPE AUSTRIA/BELGIUM MACEDONIA/BULGARIA/CROATIA CYPRUS/CZECHO/FRANCE GERMANY/GREECE HUNGARY IRELAND/ITALY/LATVIA LITHUANIA/LUXEMBOURG MONTENEG/NETHERLANDS POLAND/PORTUGAL/ROMANIA SERBIA/SLOVAK/SLOVENIA SPAIN/SWEDEN SWITZERLAND UNITED KINGDOM BOSNIA-HERZEGOVINA
S.W ASIA
INDIA
AUSTRALIA CAMBODIA(KAMPUCHEA) INDONESIA MALAYSIA NEW ZEALAND PHILIPPINES SINGAPORE TAIWAN THAILAND VIETNAM
M.E & AFRICA AFGHANISTAN/LGERIA CAMEROON/UN/REP/CONGO EGYPT/GHANA/IRAN/IRAQ/ISRAE L KENYA/LIBYAN/ARAB/REP MOROCCO/NIGERIA/PAKISTAN SAUDI/ARABIA/SENEGAL /SOUTH AFRICA/SUDAN /TUNISIA/TURKEY UNITED/ARAB/EMIRAT
CHINA HONG KONG
BANGLADESH NEPAL SRILANKA
S.E ASIA
6 I bada 2.0 Device, UX & Service
CHINA
CIS KAZAKHSTAN RUSSIA UKRAINE UZBEKISTAN
Wave M: Social trend Setter on the move
Trend leading look • Ergonomic Design with metallic cover, 3.65” screen
Fast & Smart • Faster Connectivity, NFC (optional) Advanced Smart Function
7 I bada 2.0 Device, UX & Service
Wave M: Social trend Setter on the move Launch
‘11.09
Dimension
113.8 x 63.3 x 12.2 mm
RF Band
HSDPA 7.2
Display
3.65” HVGA TFT
Camera
5MP AF w/ Flash
CPU Clock
832MHz
Chip set
BCM21552
OpenGL
OpenGL ES 2.0
Graphic Performance
3D 9M tri./sec VGA Video@30fps
Battery
1350mAh
Memory
150MB +micro SD(up to 32GB) 2GB microSD inbox
Connectivity
BT3.0, USB 2.0 HS
WiFi
WiFi 802.11 b/g/n, WiFi direct
Sensor
Accelerometer, Proximity
8 I bada 2.0 Device, UX & Service
Wave Y: Get a Smart Start for Your Mobile Life Easy to be Stylish • Soft pebble with luxury metallic hairline • Wider & brilliant view with HVGA display
Easy to be Smart • 832MHz processor • NFC(Optional) • Better Wi-Fi & BT connectivity
9 I bada 2.0 Device, UX & Service
Wave Y: Get a Smart Start for Your Mobile Life Launch
‘11.10
Dimension
110 x 58.2 x 12.3 mm
RF Band
HSDPA 7.2
Display
3.2” HVGA TFT
Camera
2MP FF
CPU Clock
832MHz
Chip set
BCM21552
OpenGL
OpenGL ES 2.0
Graphic Performance
150MB +micro SD(up to 32GB) 2GB microSD inbox
Memory Battery
3D 9M tri./sec VGA Video@30fps 1200 mAh
Connectivity
BT3.0, USB2.0 HS
WiFi
WiFi 802.11 b/g/n, WiFi direct
Sensor
Accelerometer, Proximity
10 I bada 2.0 Device, UX & Service
Accumulative Wave Sales Wave 3/ Wave M/ Wave Y
11,000,000 10,000,000 9,000,000 8,000,000 Wave 578
7,000,000 6,000,000
Wave 2
5,000,000
Wave 525/575/723
4,000,000 3,000,000 2,000,000
Wave
Wave 533
1,000,000 0
10.06 11 I bada 2.0 Device, UX & Service
10.12
11.06
11.12
bada 2.0 UX
12
Convenient & Stylish User Experience
Easy integration, easy personalization with bada 2.0
Homescreen
13 I bada 2.0 Device, UX & Service
Live Panel
Upgraded Usability
Homescreen • Hybrid widgets of clock & weather • Quick access & communication by contact shortcuts
[Idle screen]
14 I bada 2.0 Device, UX & Service
[Contact shortcuts]
14
Live Panel • Most frequently used live contents - Clock, weather, search, news, stock, calendar and favourite contacts • User-customisable layout of live contents
15 I bada 2.0 Device, UX & Service
[Live panel with content panels]
[Live panel edit mode]
15
Usability Improvements • Copy & Paste - Text & Image, HTML format supported • Voice UX - Voice command, STT & TTS [Enhanced Copy & paste]
16 I bada 2.0 Device, UX & Service
[Voice command]
16
bada 2.0 UX Video
bada 2.0 Service
18
bada 2.0 Services
Enhanced Service & Content with bada 2.0
ChatON
19 I bada 2.0 Device, UX & Service
Find my mobile
Samsung Apps
ChatON ChatON connects everyone in one easy chatting service. • bada, android, blackberry, feature phone and more! • Based on phone number and auto buddy registration
20 I bada 2.0 Device, UX & Service
Find my mobile Control and manage lost phone • Find out location of your lost phone • Lock your mobile with message
• Remote wipe out your personal info • samsungdive.com
21 I bada 2.0 Device, UX & Service
Samsung Apps Try’n Play
Rent’n Play
App Recommendation
Try for free for a certain period and decide purchase
Rent a time-limited Application with a lower price
Personalized Recommendation Service
Try’n Play
Rent’n Play
For more detail… 22 I bada 2.0 Device, UX & Service
Thank you