amount of investment and development in the city. the principal ... Gabana, Pull & bear, Massimo dutti, intimissisim
Global Cities Retail guide c&w global retail services
barcelona
Global Cities Retail guide
Barcelona Overview
Barcelona is Spain´s second largest city and the capital of Catalonia, the country’s most visited province. It is the center of a dynamic metropolitan area which comprises a population of 5.5 million.
The city boasts a prosperous economic centre (named Europe’s fourth best city for business), one of the Mediterranean’s key ports and a starting and ending point for cruise ships around the Mediterranean. The Port of Barcelona is also Europe’s ninth largest container port and one of Europe’s favorite tourist destinations, ranking as the 16th most visited city in the world. It is a vibrant city and its architecture, bustling nightlife, museums, galleries, beaches and amusements attract many tourists. Barcelona hosted the 1992 Olympics, which generated a considerable amount of investment and development in the city. The principal shopping location is around the Plaza de Catalunya. Home to many Spanish brands as well as international retailers, Barcelona is a fashion conscious city that caters for both local and visiting shoppers. Major retailers in Barcelona include: Zara, H&M, Desigual, Adidas, Nike, Chanel, Gucci, Louis Vuitton, Burberry, Dolce & Gabana, Pull & Bear, Massimo Dutti, Intimissisimi, Bershka, Mango, Apple, El Corte Ingles and Repla.
CUSHMAN & WAKEFIELD
Global Cities Retail guide
Barcelona Overview
4.4%
The increase in annual tourism for Barcelona from 2010 to 2011, a new record
1,621,537
Total population of Barcelona
5,511,147
Combined population of Barcelona’s metropolitan area
Catalonia
The most visited region in Spain with Barcelona at its heart
35,000
Barcelona offers around 35,000 shops
CUSHMAN & WAKEFIELD
Global Cities Retail guide
Barcelona Key Retail Areas & Streets PASSEIG DE GRÀCIA Passeig de Gràcia is one of the most prestigious street and a mandatory stop on any tourist route through Barcelona. It is the chosen location for many flagships stores such as Zara, Mango, H&M, Gucci, Prada, Dolce & Gabbana, Apple, Cartier and Ermenegildo Zegna. The street includes La Pedrera & Casa Batllo (two Gaudi buildings which are some of the most visited tourist sites in Barcelona). In addition it is the only location for luxury flagship stores. It is increasingly mass market with a luxury focus.
PORTAL DE L’ÀNGEL Portal de l’Àngel is a pedestrian street targeted towards mass market. It is located in the Ciutat Vella district next to Plaza Catalunya and is one of the city’s most visited streets. Portal de l’Àngel is Barcelona’s and Spain’s most expensive retail street . Retailers include El Corte Ingles, the majority of Grupo Inditex fascias, H&M, Benetton and Cortefiel.
PORTAFERRISSA Portaferrissa, located in the Gothic Quarter, is a pedestrian street that runs between Portal de l’Àngel and Las Rambles. The street is targeted to young/mass-market shoppers.
PELAI Pelai is located between Plaza Universidad and Plaza Catalunya. This is not a traditional tourist area and is mostly frequented by local shoppers. The street is dominated by international and national fashion retailers.
RAMBLA CATALUNYA Rambla Catalunya runs parallel to Passeig de Gràcia. Characterized by its tree-lined central avenue, la Rambla has a traditional charm. The focus of this area is on medium to high-level shopping with a mix of restaurants and international brands.
AVINGUDA DIAGONAL Avinguda Diagonal is one of Barcelona’s most important avenues. It cuts the city in two, diagonally from west to east hence the name. The best retail pitch is situated in between Plaza Francesc Macià and Passeig de Gràcia. The majority of the operators consider Avinguda Diagonal as a good location for a second point of sale.
CUSHMAN & WAKEFIELD
Global Cities Retail guide
Barcelona Key Retail Areas & Streets market overview
Data as of August 2012
KEY AREAS/ STREETS/SHOPPING CENTERS
CONSUMER PROFILE
MAJOR RETAILERS PRESENT
NEW ENTRANTS
TYPICAL RENT FOR UNIT OF 200 SQ.M
RANGE OF UNIT SIZES
Passeig de Gràcia
Mass market Premium Luxury High Tourism Activity
Zara, H&M, Desigual, Adidas, Nike, Camper, Nespresso, Replay, Emporio Armani, Chanel, Gucci, Louis Vuitton, Burberry, Ferrari, Bvlgari, Montblanc, Dolce & Gabbana
Apple, Prada, Puma, Mango, Stella McCartney, Bottega Veneta, Zadig & Voltaire, Guess, Michael Kors, Liu Jo
210 £/sqm/month
50 – 3000 sq m
Portal de l’Àngel
Mass market High Tourism Activity
El Corte Inglés, Zara, Massimo Dutti, Pull & Bear, Cortefiel, Stradivarius, Oysho, Tezenis, Benetton, Bershka, H&M, Shana
Calzedonia, Yamamay, Parfois
265 £/sqm/month
50 – 2000 sq m
Portaferrissa
Mass market Trendy
H&M, Vodafone, New Yorker, Quicksilver, VANS, The Body Shop, Mango, Bershka, Springfield, Kiko
Jules, Misako, intimissimi
140 £/sqm/month
30 – 1000 sq m
CUSHMAN & WAKEFIELD
Global Cities Retail guide
Barcelona Key Retail Areas & Streets market overview
Data as of August 2012
KEY AREAS/ STREETS/SHOPPING CENTERS
CONSUMER PROFILE
MAJOR RETAILERS PRESENT
NEW ENTRANTS
TYPICAL RENT FOR UNIT OF 200 SQ.M
RANGE OF UNIT SIZES
Pelai
Mass market
C&A, Zara, Sephora, Mango, Celio*, Desigual, Camper, Fosco, Pull & Bear, Bershka, Stradivarius
Orange, Geox
170 £/sqm/month
30 – 1000 sq m
Rambla Catalunya
Mid-High End Children’s wear Restaurants
Zara, Intimissimi, Women’s Secret, Camper, Catimini, Imaginarium, Yamamay, Zara Home, Boboli, Tuc Tuc, Gant, IKKS, Cortefiel, Maje
Mango Touch, El Ganso, Vodafone, Fosco, Orchestra, Carpisa, Armani Junior, Kiehl’s
80 £/sqm/month
30 – 1500 sq m
Diagonal
Mass market High End
Benetton, Comptoir des Cotonniers, Sandro, Hugo Boss, Mango, Cotélac, Zara, Massimo Dutti, Uterqüe
Zara Home, Kuoni, Gerard Darel, Asics
45 £/sqm/month
50 – 1500 sq m
CUSHMAN & WAKEFIELD
Global Cities Retail guide
Barcelona Food & Beverage El Born is located between Via Layetana and La Barceloneta. It is an important tourist area and comprises a mixture of streets and squares from the medieval period. Following the 1992 Olympic Games and the refurbishment of the maritime front, El Born has developed into a trendy area with architectural and design studios, restaurants and quirky fashion operators. The food offering comprises casual dining restaurants with a focus on tapas style Spanish cuisine. It is a lively area for nightlife with a strong food options and trendy bars. The Olympic Port is a key tourist destination which comprises restaurants, beaches, bars, hotels, Barcelona´s Casino and green spaces which give this area a lively and festive atmosphere. The food offering comprises quick service and casual dining situated around the marina. The nightlife caters towards tourists with a wide choice of bars and nightclubs. Gothic Quarter, Plaza Catalunya and surrounding areas are situated in the heart of the city. This area is mainly frequented by both local and international shoppers. It includes a mix of fast food, casual and fine dining together with lively bars. La Barceloneta is the city´s seaside district which comprises some wide promenades, attractive beaches and hotels. Good seafood restaurants can be found here together with a number of bars.
market overview
Data as of August 2012
KEY AREAS
CONSUMER PROFILE
food & beverage operators including
RENT FOR 350 SQM UNIT
El Born
Tourist (daily) Locals (mainly weekends / midweek days at night)
Sagardi, Taller de Tapas Udon, Grupo Tragaluz Grupo Bilbao Berria
Moratorium hospitality licence, therefore Premium normally requested. 25–35 £/sqm/ month
Olympic Village
Tourist (daily) Locals (on weekends)
Grupo Tragaluz, Grupo Costa Oeste, Moncho’s, Grupo Andilana Grupo Ugarit, Barcelona Casino
15£–25£/sqm/ month
Gothic Quarter and Plaza Catalunya, Ramblas & Surroundings
Tourist (daily) Locals (daily)
Harlem Jazz Club Jamboree, Hard Rock Café, Grupo Eat Out, McDonalds, KFC, Burger King, AN Grup, Grupo Cacheiro, Grupo Andilana, Grupo AMT, Grupo Tragaluz
Moratorium hospitality licence, therefore Premium normally requested. 30–100£/sqm/ month
La Barceloneta & Maremagnum
Tourist (daily) Locals (weekend)
Grupo Tragaluz, Grupo Oscar Manresa, W Hotel, Buenas Migas, Grupo Travi
35–50£/sqm/month
CUSHMAN & WAKEFIELD
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