National digital campaign. Homepage takeovers on stations in Sydney, Melbourne, Brisbane, Perth and Adelaide. iHeart rad
TO BE INCLUDED IN OUR MAJOR CHRISTMAS MARKETING CAMPAIGN WITH ARN
THE ARN NETWORK HAS 3,116,000 LISTENERS 10+ WHO TUNE IN EACH WEEK 30 and 15 second commercials to air in Sydney, Melbourne, Brisbane and Perth
COMMERCIAL STRATEGY
Target gift-givers and readers in the 4 weeks leading up to Christmas
National digital campaign
DIGITAL
Homepage takeovers on stations in Sydney, Melbourne, Brisbane, Perth and Adelaide iHeart radio pre-roll to refine audience targeting
Please note for research ARN Network inclusive of: WSFM/GOLD/KIIS1065/96FM and 97.3 FM Source: GFK Fusion Survey 8 2015, Cume (000s) Mon-Sun 05:30am-00:00mn Target: All people 10+
NATIONAL STATION BREAKOUT SYDNEY
SYDNEY
MELBOURNE
PERTH
BRISBANE
IHEART RADIO
JONESY & AMANDA
KYLE & JACKIE O
JO & LEHMO
CARMEN & FITZI
ROBIN, TERRY & BOB
NATIONAL
ALL-IN-ONE MUSIC AND ENTERTAINMENT APP IHEARTRADIO PUTS MORE THAN 1,000 LIVE STATIONS, 21 MILLION SONGS
Free, at the fingertips of more than 420k registered users (and growing!) Partnership with Optus means free streaming for Optus customers
Source: Omniture, App store, Google Play & Clear Channel
SUMMARY – CHRISTMAS CAMPAIGN ● ● ● ● ● ● ● ●
National multi-channel campaign: radio, digital and streaming music app 4 weeks leading up to Christmas 579 total recorded impacts reaching 2.8 million people nationally, with a frequency 6.43 7.8 million estimated page impressions for the 4 week campaign duration Pre-roll video campaign on iHeartRadio reaching 84,000 AIM: To sell a total of 160,000 books across 5 titles The sell 50,000 copies of Born to Run and hit number 1 $100,000 campaign investment
Custom made ORDER TO KILL header for retailers on the back of fabulous August backlist promotion Including American Assassin Kill Shot Transfer of Power The Third Option Protect and Defend Extreme Measures Pursuit of Honour The Last Man
