ship as the final stage of socialisation of business organisations. This paper ... joining RESR, Percy completed a master's degree in environmental design.
Building Corporate Citizenship through Strategic Bridging in the Oil and Gas Industry in Latin America Percy Garcia and Harrie Vredenburg University of Calgary, Canada
Corporate citizenship is a concept that has been known and discussed by academics and practitioners for many years. Preston and Post (1975) refer to corporate citizenship as the final stage of socialisation of business organisations. This paper analyses the case of Pacalta Resources, a Canadian company which became involved in oil production in an environmentally and socially sensitive area of Ecuador, and proposes strategic bridging as a management strategy to build proactive corporate citizenship. The main findings of this research are: (a) the concept of corporate citizenship must be well understood by companies in terms of stages of socialisation (to engage in true collaboration and to benefit from it), (b) proactive corporate citizenship can be built by establishing strategic bridging and (c) the success of collaboration depends on the degree of independence and autonomy of the bridge organisation.
Percy Garcia is a PhD candidate at the Resources and the Environment Program (RESR) and Research Associate of the TCPL International Institute for Resource Industries and Sustainable Studies (TC-IRIS) at the Haskayne School of Business, University of Calgary, Canada. His dissertation topic is Sustainable Development Strategies in International Business: The Case of Resource-Based Industries in the Andean Region of Latin America. Prior to joining RESR, Percy completed a master’s degree in environmental design (MEDes) at the University of Calgary (1998) and a bachelor’s in petroleum engineering at the Universidad Nacional de Ingeniera, Peru (1990).
u
University of Calgary, 2500 University Drive NW, Calgary, AB, Canada T2N 1N4
