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BUSINESS IMPROVEMENT DISTRICT DURANGO BUSINESS IMPROVEMENT DISTRICT, 850 ½ MAIN AVE. SUITE 2 07/12/2017 12:00 PM AGENDA

I Call to Order I1

Roll Call

II Guests/Public Comment III Declare Conflicts of Interest IV New Business/Old Business IV1

Approval of Minutes IV1A June 14, 2017 Special Board Meeting Minutes IV1B June 14, 2017 Regular Board Meeting Minutes

IV2

Youth Representative Report – Alma Wolf

IV3

Board Chair Report - Kris Oyler IV3A Emergency Meetings Resolution IV3B Report on City Council Liaisons

IV4

Discussion and Possible Action Concerning a Motion to Convene in Executive Session to Discuss a Personnel Matter IV4A Community Relations Coordinator

IV5

Treasurer’s Report – David Moler IV5A Report IV5B May 31, 2017 Financial Statements IV5C 2018 Budget Presentation – Tim Walsworth

IV6

Marketing and Communications Committee Report – Sebastian Hartley IV6A 2nd Q Communications Report – Indiana Reed

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IV6B Downtown Directory Signs IV7

Business Development Committee Report – John Mahoney IV7A Economic Indicator Report

IV8

Visitor Information and Beautification (VIB) Report – Ericka Curlee IV8A Report IV8B Ambassador Program Report IV8C Gum Removal Program Report IV8D Flower Barrel Program Report

IV9

Executive Director Report – Tim Walsworth IV9A Report IV9B Next Section of Employee Handbook IV9C Anti-Panhandling Campaign Report IV9D Durango Farmers Market Sign-up IV9E High School Mountain Bike Race Funding

V Adjournment

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June 14, 2017 Special Board Meeting Minutes

Durango Business Improvement District (BID) Board of Directors Special Meeting Minutes June 14, 2017 Board Member Attendance: Kris Oyler, Erika Curley, John Mahoney, Alma Wolf (Youth Representative) Absent: David Moler, Sebastian Hartley Staff: Tim Walsworth (Executive Director), Tanya Clegg (Community Relations Coordinator) & Indiana Reed (Public Relations) Guests: Scott Shine, Colleen O’Brien Call to order: 11:03 am Kris asked if anyone had any public comment for BID, no comments were received. Alma let the board know that the new youth representative is Stella Walsh, and that she would start in August or September next year. The special board meeting was called to begin discussions about BID’s 2018 work plan and budget. Staff presented a few ideas under each of BID’s expense categories and the board suggested ideas. Revenue is expected to be similar to this year, so any new expenses will need to be offset by a reduction in an existing expense. Capital Projects The board discussed if it BID should create an update to its last events center study. BID was formed in 1997 with the sole purpose of exploring this idea, and in 2007 updated that study. The board asked Tim to find out how much an updated study might cost. Marketing and Communications Staff requested more funding for graphic design, sidewalk sales promotions, and shop local campaigns. Ericka suggested a new line item with funds to market Uptown. Ideas to do that included functional art, wayfinding signage, beautification, sidewalk sales, clean day, an open house type event, and branding. Visitor Information and Assistance Funds were needed to continue the Ambassador program at the same level it is in 2017. Events Staff requested new funds for event supplies, to create items that BID would use repeatedly such as signage, sandwich board for entrances, and other similar items. Personnel Tim suggested increasing the Community Relations Coordinator position from 32 hours a week, part time to 40 hours a week, full time. The work load is there and the evaluations of this employee have all been stellar. The board will need to discuss in executive session at a future board meeting.

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Administration and Operations – the board wanted to maintain the new membership in the Special Districts Association, which was an unbudgeted expense in 2017. It was also suggested that in the work plan BID include advocacy efforts towards increasing the lodgers tax, and to also include a plan for expanding BID to include new businesses. The meeting was adjourned at 11:52 am.

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June 14, 2017 Regular Board Meeting Minutes

Durango Business Improvement District (BID) Board of Directors Meeting Minutes June 14, 2017 Board Member Attendance: Kris Oyler, Sebastian Hartley, Erika Curley, John Mahoney, Alma Wolf (Youth Representative) Absent: David Moler Staff: Tim Walsworth (Executive Director), Tanya Clegg (Community Relations Coordinator) & Indiana Reed (Public Relations) Guests: Frank Lockwood, Ron LeBlanc, Scott Shine, Colleen O’Brien Call to order: 12:05 pm Guests/public comment: Colleen O’Brien introduced herself as the new City of Durango Business Development and Redevelopment Specialist. Frank Lockwood is the Deputy Director at Durango Area Tourism Office, and commented that he really likes BID’s new website. Conflict of interest: none New Business/old Business: New Business – three items were discussed. 1) Sebastian recently attended a Special Districts Association (SDA) training in Durango, designed for staff and board members of special districts. BID has recently joined SDA. Sebastian reported the training was very informative. 2) John represented BID at the Durango Farmers Market. BID receives booth space there every Saturday due to our sponsorship of the Market. John reported good interactions with locals and tourists. 3) John also reported on a new rule being discussed by the City about changing how buffers between marijuana shops are measured. Currently these are measured by a straight line method, but it is being proposed to change this to how liquor establishment buffers are measured which is by the pedestrian route. BID let the City know that measuring by the pedestrian route to come in line with how liquor establishments measure is a good idea.

Approval of the Minutes from May 10, 2017 There were three suggestions for changes to the minutes. In the Marketing Committee report, DAR should be changed to DAAR. In the Business Development Committee report, the word purchase should be changed to purchased. In the Visitor Information and Assistance/Beautification and Cleaning report, two words were capitalized that should not be. Sebastian moved to approve the minutes with the changes, Erica seconded the motion, and it passed with all in favor.

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Youth representative Report- Alma Wolfe Alma provided an analysis of the youth survey she recently completed. She received 161 responses. Respondents were from all four grades in high school, and split evenly between female and male. 95% of respondents said they feel welcome in Downtown. 41% reported coming downtown less than once a week, 25% once a week, 12% twice a week, 22% more than twice a week. 70% said they drive to come Downtown, or are driven by others. Only 8% take public transit. When asked if they felt safe downtown at night, 70% said yes. 13 of the respondents who said no were female sophomores. When asked where they shop, 63% said online and 28% said locally. The board thanked Alma for her amazing work, and noted an opportunity to promote riding the City busses to local youth. It was mentioned there is a student pass for only $30 per year. Board Chair Report - Kris Oyler Kris discussed the need for BID to have a formal resolution on an annual basis regarding locations for posting the meeting agenda. The locations should be BID’s office, BID’s website, and the City’s website. Additionally, the agenda should be posted five business days before each meeting. Sebastian suggested we contact SDA for information about how to hold an emergency meeting. This scenario was discussed at the SDA training he attended. Staff will research and bring to the board next month. Sebastian made a motion that BID should post its monthly board meeting agenda and all supporting materials five days before the meeting at BID’s office, BID’s website and the City’s website. John seconded the motion, and it passed with all in favor. Kris asked for a report from the board regarding their liaison role with City Council members. Ericka has met with Councilor Melissa Youssef, John has not yet met with Councilor Dean Brookie but is working on a meeting, Sebastian is working on a meeting with Councilor Sweetie Marbury, and Kris has held a meeting with Mayor Dick White. David will be asked if he has met with Councilor Chris Bettin. Treasurer Report – Tim Walsworth Tim gave the monthly financial report in David’s absence. This report is for April 30 2017 financial statements. The Balance Sheet shows total assets are up by $26,500 over last year. Total liabilities are down by $29,000. Net income is up by $47,000. The Profit and Loss Statement shows year to date total income at 108% of year to date budget. Year to date expenses are 88% of year to date budget. All expense areas were briefly discussed, as were a few line items that had shown deviations from budget in past months. Net income was budgeted to be $16,900 at the end of April, actual net income is $35,100. Ericka made a motion to accept the monthly financials. Sebastian seconded the motion and it passed with all in favor.

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Marketing Committee Report – Sebastian Hartley Sebastian reported on a request BID received from DATO to consider a somewhat significant change to its wall advertisement in the Durango Welcome Center (DWC). DATO has taken over selling this ad space and has been very successful at doing so in a short period of time. BID’s ad was placed next to the restaurant wall in the DWC, and the ad was a key part of BID’s marketing plan to become the go to place for information about Downtown and Uptown. BID was asked to move its ad to a computer kiosk next to the current space to allow more restaurants to advertise in the DWC. The Marketing Committee was going to recommend that BID decline the offer to move, but DATO’s Deputy Director Frank Lockwood suggested that BID could keep its ad, but move it to an adjoining wall. This would allow more restaurants to advertise in the DWC and for BID to maintain its advertisement. DATO also would pay for graphic design work, production of the new ad, and installation. This idea was enthusiastically accepted, and staff was instructed to being working on it immediately. Business Development Committee Report – John Mahoney John discussed the committee’s recommendation to take a neutral stance on the request from the Fire Chief to endorse moving the station to the Train parking lot. The reasons for being neutral were that BID lacks the expertise to know where to best locate a fire station; this decision does not require a public vote like other issues BID has endorsed in the past; and that the debate on where to best locate the fire station is still continuing. John informed the board that BID had sent a comment to the City in favor or changing the way buffers around marijuana businesses are measured. Currently they are measured “as the crow flies.” The City is considering changing this to be measured by how a pedestrian would walk from one business to another, which is how liquor license buffers are measured.

Visitor Information & Beautification Committee Report- Erika The Ambassador Program is up and running, with shifts being worked daily by Ambassadors through mid-October. The Gum Removal program has not started yet due to trouble finding an employee or two to work the machine. Tim hopes to hire a local youth from the SWAP program, which employees youth with disabilities. The summer flowers are out and are looking great. Tim brought up a request he received earlier this week from Kirk Komick, owner of the Leland House and Rochester Hotel. Kirk had asked if there was any way to consolidate trash and recycling in the alley behind his hotels so that only one or two trucks come through daily, instead of four or five per day. The board discussed and suggested that BID offer to host a meeting and to ask Kirk to invite the business owners to attend. Executive Director Report, Tim Walsworth The next section of the employee handbook was not yet ready for review, so this was delayed until next month.

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Special Districts Association – Tim reminded the board that BID had recently joined the Special Districts Association (SDA), and that this year’s membership was an unbudgeted expense. Furthermore, first year dues in SDA are discounted by 50%. This year’s cost was $340, next year the cost will be approximately $700 if BID wants to maintain its membership. Anti-Panhandling Campaign Report – Tim gave a report on BID’s work to address panhandling. The situation appears better at this point in the year, but expects activity to pick up in the coming months when we are at the height of the tourist season. A meeting was held on June 13with several key City staff members to discuss how things are going. The City reported they too felt things were better. Increased police presence was a key to the reduction in problem panhandlers and disorderly behavior. The police chief reported that he will have a new Community Engagement Team starting next week that will help with these issues even more. The potential change to existing ordinances to add a section making it illegal to sit or lie down on sidewalks is still under review. The City is also exploring the feasibility of creating a legal place for people to camp. Durango Farmers Market – Tim reminded the board of BID’s booth space every Saturday morning at the Farmers Market. This is a good opportunity to promote BID as the go to place for information about Downtown and Uptown. Shifts are open to all board members and Tim will email the link to sign up. High School Mountain Bike Race – Tim reported he is still waiting to receive an invoice for the host city fee for a race in 2018. 1st Q Sales Tax Report – the City recently provided BID with the detailed sales tax reports for the first Q of 2017. The CBD is up 0.83% over 2016 first Q, and 4.12% over 2015 first Q. The meeting was adjourned at 2:01 pm.

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Emergency Meetings Resolution

Emergency Meetings Emergency meetings may be called by the Chair or any two (2) Board members in the event of an emergency that requires the immediate action of the Board in order to protect the public health, safety and welfare of the property owners and electors of the District, without notice if notice is not practicable. If possible, notice of such emergency meeting may be given to the Board by telephone or whatever other means are reasonable to meet the circumstances of the emergency. At such emergency meeting, any action within the power of the Board that is necessary for the immediate protection of the public health, safety and welfare may be taken; provided, however, that any action taken at an emergency meeting shall be effective only until the first to occur of (a) the next regular meeting, or (b) the next special meeting of the Board at which the emergency issue is on the public notice of the meeting. At such subsequent meeting, the Board may ratify any emergency action taken. If any emergency action taken is not ratified, then it shall be deemed rescinded as of the date of such subsequent meeting.

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Community Relations Coordinator

For BID’s 2018 budget, it is recommended that the Community Relations Coordinator position be increased from 32 hours a week, part time to 40 hours a week, full time. This will change salary, payroll taxes, wellness benefit and cell phone reimbursement amounts. These changes will result in approximately $14,000 in new expenses for BID.

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Report

BID Board Treasurer Report for July 12, 2017 Meeting May 31, 2017 Financial Statements Balance Sheet  Total assets are up $37,000, due to o Checking account up $14,300 o Reserves account up $16,300 o Gum removal machine at $6,500  Total liabilities are down by $38,700 due to grants program being eliminated  Net Income up by $67,000 Profit and Loss Statement Year to date income is 103.5% of year to date budget Expenses  Personnel and Related expenses – 100% of year to date budget  Admin and Operations expenses – 90% of year to date budget.  Events expenses – only 18% of year to date budget. Due to Singing With Santa expense not yet coming in to take down and re‐hang the lights. That finally occurred in early July.  Marketing and Communications expenses – 59% of year to date budget. Several line items significantly under budget, but should catch up to budget by year end  Visitor Info and Assistance expenses – 59% of year to date budget. Due to Ambassador program and Sidewalk Cleaning programs starting later than planned.  Several items were noted last month as being over budget three months into the year. Here are updates on these through April o Payroll taxes were 107% of year to date budget in January, 105% of year to date budget at end of February, 103% at end of March, 102% at end of April, and 101.5% at end of May. o Payroll Dept and Bank Fees were 158% of year to date budget in January, 160% at end of February, 132% of year to date budget at end of March, 122% at end of April and 113% at end of May. o Bookkeeper was 200% of year to date budget in January, 166% at end of February, 129% at end of March, 124% at end of April, and 111% at end of May. Total expenses – 83% of year to date budget Net Income – budgeted for $45,339; actual $68,861.

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11:25 AM 06/27/17 Accrual Basis

Durango Business Improvement District

Balance Sheet Prev Year Comparison As of May 31, 2017 May 31, 17

ASSETS Current Assets Checking/Savings 1000 · First National Bank of Durango 10090 · Petty Cash 1010 · Bank of CO-Reserves Acct. 1011 · Operating Reserves 1012 · Election Reserves 1013 · Project Reserves Total 1010 · Bank of CO-Reserves Acct. Total Checking/Savings Total Current Assets

May 31, 16

161,074.87 200.00 55,699.84 12,377.82 55,699.84

$ Change

146,765.26 200.00 48,355.21 10,745.60 48,355.21

% Change

14,309.61 0.00 7,344.63 1,632.22 7,344.63

9.8% 0.0% 15.2% 15.2% 15.2%

123,777.50

107,456.02

16,321.48

15.2%

285,052.37

254,421.28

30,631.09

12.0%

285,052.37

254,421.28

30,631.09

12.0%

Fixed Assets 1200 · Capital Equipment

6,456.40

0.00

6,456.40

100.0%

Total Fixed Assets

6,456.40

0.00

6,456.40

100.0%

Other Assets 1700 · Deposits Held

500.00

500.00

0.00

0.0%

Total Other Assets

500.00

500.00

0.00

0.0%

292,008.77

254,921.28

37,087.49

14.6%

TOTAL ASSETS LIABILITIES & EQUITY Liabilities Current Liabilities Accounts Payable 2000 · Accounts Payable

2,191.61

39,459.12

-37,267.51

-94.5%

Total Accounts Payable

2,191.61

39,459.12

-37,267.51

-94.5%

Other Current Liabilities 2130 · SUSPENSE

-1,530.00

0.00

-1,530.00

-100.0%

Total Other Current Liabilities

-1,530.00

0.00

-1,530.00

-100.0%

661.61

39,459.12

-38,797.51

-98.3%

661.61

39,459.12

-38,797.51

-98.3%

Equity 3100 · Retained Earnings Net Income

221,486.13 69,861.03

212,858.48 2,603.68

8,627.65 67,257.35

4.1% 2,583.2%

Total Equity

291,347.16

215,462.16

75,885.00

35.2%

292,008.77

254,921.28

37,087.49

14.6%

Total Current Liabilities Total Liabilities

TOTAL LIABILITIES & EQUITY

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Profit & Loss Budget Performance May 2017 May Actual

May Budget

YTD Actual

YTD Budget

Annual Budget

% YTD Budget

Income 4000 · Mill-Levy Income

52,413.92

55,000.00

159,701.80

151,600.00

258,300.00

105.3%

4050 · Event Income 4051 · San Juan Brewfest

0.00

0.00

0.00

0.00

5,500.00

0.0%

4052 · Labor Day Weekend Events

0.00

2,000.00

0.00

3,000.00

7,500.00

0.0%

4054 · Singing with Santa

0.00

0.00

0.00

0.00

3,000.00

0.0%

Total 4050 · Event Income

0.00

2,000.00

0.00

3,000.00

16,000.00

0.0%

4090 · Interest Income

0.00

4099 · Other Income

14.35

n/a

2,000.00

0.00

2,297.53

2,000.00

2,000.00

114.9%

54,413.92

57,000.00

162,013.68

156,600.00

276,300.00

103.5%

10,705.06

10,709.99

53,609.30

53,549.99

128,520.00

100.1%

1,400.59

2,053.08

12,233.70

13,617.40

28,180.00

89.8%

0.00

1,500.00

813.50

4,600.00

15,500.00

17.7%

Total 705/6 · MARKETING & COMMUNICATIONS

4,718.94

10,218.34

14,936.00

25,294.96

49,450.00

59.0%

Total 707 · VISITOR INFO & ASSISTANCE

2,884.49

4,162.00

10,560.15

14,198.00

39,832.00

74.4%

Total Expense

19,709.08

28,643.41

92,152.65

111,260.35

261,482.00

82.8%

Net Income

34,704.84

28,356.59

69,861.03

45,339.65

14,818.00

154.1%

Total Income Expense Total 701 · PERSONNEL & RELATED Total 702/3 · ADMINISTRATION & OPERATIONS Total 704 · EVENTS

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2018 Budget Presentation – Tim Walsworth

2018 BID Budget, First Draft BID’s annual budget and work plan is due to the City of Durango by September 30 each year. This requires the BID board to approve this budget at its September meeting. June special board meeting – discuss 2018 budget July board meeting – staff presents first draft 2018 budget August board meeting – staff presents 2nd draft 2018 budget September board meeting – final 2018 budget approved by board Other annual deadlines include: August – receive initial certification of valuation from La Plata County December – receive final certification of valuation from La Plata County December 15 - Certifying mill levy to La Plata County January 31 – file annual budget and prior year financial information with DOLA

This first draft of BID’s 2018 budget shows the following changes from 2017. Revenue INCOME Mill-Levy Income Event Income San Juan Brewfest Labor Day Weekend Events Singing with Santa Total Event Income Other Income TOTAL INCOME

2017 Budget $258,300

2018 Budget $258,300

$5,500 $7,500 $3,000 $16,000 $2,000 $276,300

$5,500 $0 $3,000 $8,500 $2,000 $268,800

Expenses Expense Category Personnel and Related Administration & Operations Marketing & Communications Events Visitor Information & Assistance TOTAL Expenses

2017 Budget % of total 128,520 49.2% 28,180 10.8% $44,450 17.0% $13,000 5.0% $47,332 18.1% $261,482

14

2018 Budget % of total $142,560 54.6% $28,801 11.0% $44,900 17.2% $5,500 2.1% $39,524 15.1% $261,285

Page 1 of 5

Net Income 2017 Budget 2018 Budget $14,818 $7,515

Net Income

Reserves Contribution 2017 Budget $14,800

Reserves Contribution

15

2018 Budget $7,500

Page 2 of 5

2018 BID Budget, First Draft INCOME Mill-Levy Income Event Income San Juan Brewfest Labor Day Weekend Events Singing with Santa Total Event Income Other Income TOTAL INCOME EXPENSES PERSONEL AND RELATED Exec Director Payroll ED Wellness Benefit Community Relations Coordinator Payroll CRC Wellness Benefit Payroll Taxes TOTAL PERSONNEL AND RELATED ADMINISTRATION AND OPERATIONS Payroll Dept and Bank Fees Parking Passes Professional Development Bookkeeper Meeting Expenses Rent Office Storage Unit Cell Phone Payments $50 PT, $100 FT Utilities Recycling Computer Repair and Maintenance Insurance Dues and Subscriptions Office Supplies TOTAL ADMINSTRATION AND OPERATIONS

2017 Budget 2018 Budget $258,300 $258,300 $5,500 $7,500 $3,000 $16,000 $2,000 $276,300

$ Change $0

% Change 2018 Notes 0.0%

$5,500 $0 $3,000 $8,500 $2,000 $268,800

$0 -$7,500 $0 -$7,500 $0 -$7,500

2017 Budget 2018 Budget $70,000 $70,000 $6,000 $6,000 $40,000 $50,000 $3,000 $6,000 $9,520 $10,560 $128,520 $142,560

$ Change $0 $0 $10,000 $3,000 $1,040 $14,040

% Change 2018 Notes 0.0% 0.0% 25.0% increase to full time 100.0% increase to full time 10.9% 10.9%

2017 Budget 2018 Budget $1,800 $2,400 $906 $906 $2,600 $0 $3,500 $4,000 $0 $0 $6,365 $6,556 $1,068 $468 $1,800 $2,400 $91 $100 $0 $500 $4,000 $4,000 $3,300 $4,720 $2,750 $2,750 $28,180 $28,801

$ Change

% Change 2018 Notes increase for ambassadors

16

0.0% -100.0% no longer fiscal agent 0.0% -46.9% 0.0% Chamber, City and DATO -2.7%

???

new office printer

Page 3 of 5

2018 BID Budget, First Draft

EVENTS Random Acts of Kindness Labor Day Children's Halloween Singing with Santa Downtown Clean Up Day Ride the Rockies Downtown Balloon Glow San Juan Brewfest TOTAL EVENTS

2017 Budget 2018 Budget $500 $0 $7,500 $0 $1,000 $1,000 $4,000 $4,000 $0 $0 $2,000 $0 $500 $500 $0 $0 $15,500 $5,500

$ Change

MARKETING AND COMMUNICATIONS Chamber Monthly Column Communications Consultant Website Development Seasonal Marketing Campaigns Graphic Design TV or video advertising Make it Count Campaign Anti Panhandling Programs Internet Advertising Radio Advertising Sidewalk Sales Other Directory Signs TOTAL MARKETING

2017 Budget 2018 Budget $1,200 $1,200 $14,000 $14,000 $4,000 $1,200 $6,500 $6,500 $2,000 $2,750 $2,500 $5,500 $2,500 $1,000 $5,000 $5,000 $250 $250 $2,500 $2,500 $4,000 $5,000 $2,500 $0 $2,500 $0 $49,450 $44,900

$ Change

17

% Change 2018 Notes discontinue this event no longer fiscal agent

not held in 2018

% Change 2018 Notes

no major upgrades in 2018

12 @ $500

signs updated every two years

Page 4 of 5

2018 BID Budget, First Draft VISITOR INFORMATION AND BEAUTIFICATION Ambassador Program City Special Events Equipment Contribution Other Sidewalk Cleaning Rent and Other - DWC TOTAL VISITOR INFORMATION AND BEAUTIFICATION TOTAL EXPENSES

Net Income Reserves Contribution Net After Reserves

2017 Budget 2018 Budget $14,000 $0 $0 $5,000 $20,832 $39,832

$13,000 $0 $0 $5,000 $21,524 $39,524

$261,482

$261,285

$ Change

% Change 2018 Notes decrease due to ambassadors becoming BID employees

2017 Budget 2018 Budget $14,818 $7,515 $14,800

$7,500

$18

$15

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2nd Q Communications Report – Indiana Reed

Quarterly BID Communications Report July 2017 (Covering April-June 2017) Communications has been steady during the quarter, maintaining our traditional outlets, but additional focus, which succeeded in earning the BID quite a bit of additional exposure, included all forms of communications surrounding:  Panhandling Town Hall/follow up on panhandling issues  Launch of the Gum Buster  Mother’s Day Gift Giving  Sidewalk Sales in May  Father’s Day Gift Giving Specifically, the Panhandling Town Hall and the Gum Buster earned BID television news broadcasts on KOB-TV and Durango TV, as well as radio news broadcasts. Also, communications efforts focused for a time responding to the FOX News story about panhandling in Durango. In addition to running behind-the-scenes mitigation and communications efforts, a volunteer videographer came forward and produced a “counter” to the FOX News piece free of charge, which was posted to social media outlets. While it wasn’t necessarily what we’d have produced ourselves, it did serve a valuable purpose, and now BID has a videographer on-hand to do future videos (managed more closely by BID). The video was posted on Facebook and became BID’s most successful post to date – nearly 180,000 people reached, 85,000 views, and 1,250 shares. BID E-News: E-news subscribers are at approximately 1,230, which has increased slightly, but the good news is that the open rate has hit a high of 42%, and averages around 35%. While we must be topical with the weekly E-News, we endeavor to find something “alluring” to lead with and put in the subject line. This has proven to increase our open rate. The Trivia Contest also continues to be popular. The BID E-News also continues to generate additional earned media in both print and radio, with stories popping up in the traditional media shortly after distribution of new “news” items in E-News. Additionally, during the quarter, two special emails were issued to the E-News list. These covered the planned power outage in late May for Downtown, and the survey sent after the Panhandling Town Hall. Scheduled Print Columns:  “What’s Up Downtown” column in the business section of the Herald (500 words) – 3 columns during the quarter.  BID “Business in the BID” column in Chamber Newsletter (700 words) – 3 columns during the quarter. Radio during the quarter:  “Downtown Durango Update” - 78 1-minute, sponsor-paid spots on Four Corners Broadcasting radio stations (KIQX, KRSJ, KIUP) (twice per week on each station for a reach throughout the Four Corners). Emphasis continues to be “reasons to come Downtown.” (FCB did try to get the sponsor to expand. That company, Sante, chose not to re-up, so the spot is now sponsored by ERO Environmental Services, which some may note that this is a better fit.)  Downtown Buzz - 13 live Downtown promotional updates on XROCK 105.3 FM on Thursday mornings, plus bonus event ads every weekend.

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

Paid commercials:  Mother’s Day :15 spots the week of the promotion to encourage shopping in Downtown and Uptown.  May Sidewalk Sales :30 spots to encourage shopping Downtown and Uptown  June Father’s Day :30 spots – *no cost – utilized AGM trade

Social Media:  BID Facebook fans: 2,273 (up from 1,949 from last report)  During the quarter, approximately average reach was 111,719 per month, up from 25,015 per month in first quarter. The large increase is from the success of the fox news response video.  Twitter followers: 919 (up from 870 in last report)  BID Instagram followers: 488 (up from 384 last report) Website Analytics: Active sessions in quarter: 4,993, up from 3,440 last quarter  66% were new visitors  Bounce rate decreased from 69% in first Q to 64% in 2nd Q  Average time on site increased from 74 seconds in 1st Q to 165 seconds in 2nd Q  Average # of pages viewed increased from 2 in 1st Q to 3 in 2nd Q 

"Durango Business Improvement District" and similar search phrases were used to find the page, and "Downtown Durango" was used often as well  “Downtown Durango” places #1 with search results, up from #3  “Shopping in Downtown Durango” places #3 with search results, same as last time  "Downtown Durango Dining" is up to #4 (vs #5 last month)  “Things to do in Downtown Durango” places #6

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Economic Indicator Report

July 12, 2017 BID Board Meeting Business Development Committee Report The Business Development Committee met on June 20. Business Relocation The committee discussed what role BID should have, if any, when businesses are displaced by redevelopment. BID has added a new page to its website that features available commercial properties for sale or for rent in the BID boundaries. Combining this with the average rents per square foot per block Downtown, an analysis of the mix of businesses on each block, information from the Buxton study about where Downtown is over and under-retailed, and sales tax data should be helpful for businesses that are forced to relocate. This package can also help new businesses interested in locating in the District. Wayfinding Signs The committee discussed taking an inventory of all the wayfinding signs in and around Downtown in order to make a recommendation to the City for necessary updates. Economic Indicator Report See attached

21

Page 1 of 2

BID Economic Indicators 2017

Month All Transit Trolley Jan-17 0.0% 3.0% Feb-17 -4.0% -2.0% Mar-17 -1.0% -1.0% Apr-17 0.0% -1.0% May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 YTD 2017 -1.0% 0.0%

Enplanements -2.1% 0.4% 8.7% 2.2%

Deplanements -4.5% 5.7% 7.2% 3.2%

Welcome Center 7.8% -18.7% -10.5% -7.2%

2.5%

3.2%

-8.2%

Parking Availability % chg 52.0% 17.0% 48.0% -19.0% 51.0% 14.0% 49.0% -2.0%

50.0%

1.0%

Sales Tax CBD -6.5% 6.5% 3.1%

Sales Tax North Durango 14.0% -5.5% -6.9%

Sales Tax South Durango -0.5% -0.1% 1.2%

Sales Tax All City -1.7% 2.4% -0.5%

Lodger's Tax -15.1% 10.2% 5.2%

Vacancy Rate 3.1% 3.2% 2.5% 2.5% 2.3% 2.7%

1.1%

-0.5%

0.3%

0.2%

0.6%

2.7% s

Train Ridership 1,991 1,877 4,454 4,454 12,612

25,388

1 -0.0460 -0.0068 -0.0073 -0.0240 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 -0.0217

2 3 CBD Score 0.0305 -0.0515 -0.0236 0.0320 0.0578 0.0113 0.0250 0.0022 0.0033 0.0250 0.0160 -0.0053 0.0230 0.0000 0.0069 0.0265 0.0000 0.0080 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0270 0.0118 -0.0037

sales and lodgers tax ajusted to show the month the sales and hotel stays occured Rank

Statistics 1 Sales Tax CBD, Lodgers Tax, Train Ridership and Welcome Center visitors most important 2 Retail Vacancy Rate second most important 3 Parking Availability, Trolley, Airport #s least important

Weight 0.6 0.3 0.1 1.0

CBD Score 0.0150 0.0100 0.0050 0.0000 -0.0050 -0.0100 -0.0150 -0.0200 -0.0250 -0.0300 Jan-17

Feb-17

Mar-17

Apr-17

May-17

Jun-17

Jul-17

Aug-17

Sep-17

22

Oct-17

Nov-17

Dec-17

Page 2 of 2

Report


23

Page 1 of 3





May 31, 16

161,074.87 200.00 55,699.84 12,377.82 55,699.84

$ Change

146,765.26 200.00 48,355.21 10,745.60 48,355.21

% Change

14,309.61 0.00 7,344.63 1,632.22 7,344.63

9.8% 0.0% 15.2% 15.2% 15.2%

123,777.50

107,456.02

16,321.48

15.2%

285,052.37

254,421.28

30,631.09

12.0%

285,052.37

254,421.28

30,631.09

12.0%


6,456.40

0.00

6,456.40

100.0%

Total Fixed Assets

6,456.40

0.00

6,456.40

100.0%


500.00

500.00

0.00

0.0%

Total Other Assets

500.00

500.00

0.00

0.0%

292,008.77

254,921.28

37,087.49

14.6%


2,191.61

39,459.12

-37,267.51

-94.5%


2,191.61

39,459.12

-37,267.51

-94.5%


-1,530.00

0.00

-1,530.00

-100.0%


-1,530.00

0.00

-1,530.00

-100.0%

661.61

39,459.12

-38,797.51

-98.3%

661.61

39,459.12

-38,797.51

-98.3%


221,486.13 69,861.03

212,858.48 2,603.68

8,627.65 67,257.35

4.1% 2,583.2%

Total Equity

291,347.16

215,462.16

75,885.00

35.2%

292,008.77

254,921.28

37,087.49

14.6%



24

Page 1 Page

2 of 3




May Budget

YTD Actual

YTD Budget

Annual Budget

% YTD Budget


52,413.92

55,000.00

159,701.80

151,600.00

258,300.00

105.3%


0.00

0.00

0.00

0.00

5,500.00

0.0%


0.00

2,000.00

0.00

3,000.00

7,500.00

0.0%


0.00

0.00

0.00

0.00

3,000.00

0.0%


0.00

2,000.00

0.00

3,000.00

16,000.00

0.0%


0.00


14.35

n/a

2,000.00

0.00

2,297.53

2,000.00

2,000.00

114.9%

54,413.92

57,000.00

162,013.68

156,600.00

276,300.00

103.5%

10,705.06

10,709.99

53,609.30

53,549.99

128,520.00

100.1%

1,400.59

2,053.08

12,233.70

13,617.40

28,180.00

89.8%

0.00

1,500.00

813.50

4,600.00

15,500.00

17.7%


4,718.94

10,218.34

14,936.00

25,294.96

49,450.00

59.0%


2,884.49

4,162.00

10,560.15

14,198.00

39,832.00

74.4%

Total Expense

19,709.08

28,643.41

92,152.65

111,260.35

261,482.00

82.8%

Net Income

34,704.84

28,356.59

69,861.03

45,339.65

14,818.00

154.1%


25


Report


26

Page 1 of 3





May 31, 16

161,074.87 200.00 55,699.84 12,377.82 55,699.84

$ Change

146,765.26 200.00 48,355.21 10,745.60 48,355.21

% Change

14,309.61 0.00 7,344.63 1,632.22 7,344.63

9.8% 0.0% 15.2% 15.2% 15.2%

123,777.50

107,456.02

16,321.48

15.2%

285,052.37

254,421.28

30,631.09

12.0%

285,052.37

254,421.28

30,631.09

12.0%


6,456.40

0.00

6,456.40

100.0%

Total Fixed Assets

6,456.40

0.00

6,456.40

100.0%


500.00

500.00

0.00

0.0%

Total Other Assets

500.00

500.00

0.00

0.0%

292,008.77

254,921.28

37,087.49

14.6%


2,191.61

39,459.12

-37,267.51

-94.5%


2,191.61

39,459.12

-37,267.51

-94.5%


-1,530.00

0.00

-1,530.00

-100.0%


-1,530.00

0.00

-1,530.00

-100.0%

661.61

39,459.12

-38,797.51

-98.3%

661.61

39,459.12

-38,797.51

-98.3%


221,486.13 69,861.03

212,858.48 2,603.68

8,627.65 67,257.35

4.1% 2,583.2%

Total Equity

291,347.16

215,462.16

75,885.00

35.2%

292,008.77

254,921.28

37,087.49

14.6%



27

Page 1 Page

2 of 3




May Budget

YTD Actual

YTD Budget

Annual Budget

% YTD Budget


52,413.92

55,000.00

159,701.80

151,600.00

258,300.00

105.3%


0.00

0.00

0.00

0.00

5,500.00

0.0%


0.00

2,000.00

0.00

3,000.00

7,500.00

0.0%


0.00

0.00

0.00

0.00

3,000.00

0.0%


0.00

2,000.00

0.00

3,000.00

16,000.00

0.0%


0.00


14.35

n/a

2,000.00

0.00

2,297.53

2,000.00

2,000.00

114.9%

54,413.92

57,000.00

162,013.68

156,600.00

276,300.00

103.5%

10,705.06

10,709.99

53,609.30

53,549.99

128,520.00

100.1%

1,400.59

2,053.08

12,233.70

13,617.40

28,180.00

89.8%

0.00

1,500.00

813.50

4,600.00

15,500.00

17.7%


4,718.94

10,218.34

14,936.00

25,294.96

49,450.00

59.0%


2,884.49

4,162.00

10,560.15

14,198.00

39,832.00

74.4%

Total Expense

19,709.08

28,643.41

92,152.65

111,260.35

261,482.00

82.8%

Net Income

34,704.84

28,356.59

69,861.03

45,339.65

14,818.00

154.1%


28
