BusinessEventsBournemouth.org.uk Right place. Right fit. Right feel

Working with the new brand Guidelines for designers Version 2 July 2015

Visual identity Guidelines BusinessEventsBournemouth.org.uk Right place. Right fit. Right feel

BusinessEventsBournemouth.org.uk Right place. Right fit. Right feel

BEB Visual Identity Guidelines Version Two July 2015

Our Logo 03 Typography 05 Colour Palette 08 Sample Layouts 10 Photography 14

WHAT’S IN THIS GUIDE BusinessEventsBournemouth.org.uk Right place. Right fit. Right feel



02

Designing a flexible brand identity system Functional, clear, adaptable, dynamic, simple, modern, high-tech, human and digital.

THE BEB LOGO BusinessEventsBournemouth.org.uk Right place. Right fit. Right feel



03

Logo usage - options Against image or coloured background. Range left and range right versions with pink or black strapline box.

Logo usage - options Against white background. Range left and range right versions with pink or black strapline box.

BusinessEventsBournemouth.org.uk Right place. Right fit. Right feel BusinessEventsBournemouth.org.uk

BusinessEventsBournemouth.org.uk

Right place. Right fit. Right feel


BusinessEventsBournemouth.org.uk Right place. Right fit. Right feel BusinessEventsBournemouth.org.uk



Logo clear area Use the ‘B’ to create the clear area. No other items such as headlines or graphics are allowed in this area.





BusinessEventsBournemouth.org.uk Right place. Right fit. Right feel BusinessEventsBournemouth.org.uk Right place. Right fit. Right feel

OUR BEB LOGO




04

Typography plays an important role in endorsing and expressing our personality through type. The use of specific, specially selected typefaces ensures consistency in printed material, internally produced material and the web.

OUR TYPOGRAPHY BusinessEventsBournemouth.org.uk Right place. Right fit. Right feel



05

Helvetica Neue - Bold Condensed Display Use for headlines on covers, adverts and exhibitions. For display, aim to use above 24pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890?!£&%{} Helvetica Neue - Light

Text Use for main body copy. Use italic for quoted text and bold to emphasis where necessary

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890?!£&%{} The core fonts have been selected to ensure that we are consistent in everything we do both online and offline. This page deals with printed materials subsequent pages deal with the fonts for online, and electronic presentations...

OUR CORE FONTS - Print materials



06

Arial - Bold Arial Use Arial in place of Helvetica for internally produced items. Tabular text and captions on PowerPoint presentations. For the web Use Arial for the web and emails.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890?!£&%{} Arial - Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890?!£&%{} The fonts on this page are for in online applications and publications and for internally produced material where professional publishing software and the fonts shown on the previous pages are unavailable.

OUR CORE FONTS - Digital / Web



07

Blending the colour circles with black and white photography helps us to expand our visual language across an endless number of visuals.

colour PALETTES BusinessEventsBournemouth.org.uk Right place. Right fit. Right feel



08

P000c C0/M0/Y0/K100 R 0 G0 B0 HEX 000000

P000c C0/M100/Y0/K2 R 250 G0 B250 HEX FA00FA

P000c C100/M2/Y0/K0 R 1 G250 B255 HEX 01FAFF

P000c C0/M50/Y100/K0 R 255 G127 B0 HEX FF7F00

P000c C50/M0/Y100/K0 R 127 G255 B0 HEX 7FFF00

70% TINT

70% TINT

70% TINT

70% TINT

70% TINT

40% TINT

40% TINT

40% TINT

40% TINT

40% TINT

25% TINT

25% TINT

25% TINT

25% TINT

25% TINT

10% TINT

10% TINT

10% TINT

10% TINT

10% TINT

Primary Colours

Primary palette should be used for corporate materials including stationery, signage and presentations.

COLOUR PALETTES

Secondary Colours

Our colour pallets reflect our positive approachable personality, we are vibrant, innovative and confident. The use of tints should be limited and restricted to four values 70%, 40%, 25% and 10%.

To be used in conjunction with and to support the main colour palette.



09

Together with rest of our visual assets, the coloured circles and black and white photography allows us to create our own unique visual language. It is important that we present a coherent and clear identity in our online and offline marketing materials.

LAYOUT SAMPLES & FORMATS BusinessEventsBournemouth.org.uk Right place. Right fit. Right feel



10

Working with the new brand... Functional, clear, adaptable, dynamic, simple, modern, high-tech, human and digital.

Inspiring Photography samples work in Landscape or Portrait format

A vibrant, inspiring destination, steeped in innovation and creativity, against a stunning coastal backdrop. With none of the distraction, clutter and expense of big city life. Bournemouth’s feel good factor makes every event special, dynamic and engaging.

Innovative

RIGHT FEEL

Welcoming



The know-how and connections to shape unique and memorable delegate experiences – with paybacks you can measure. This is where businesses thrive, discoveries are made and great ideas come to life.

RIGHT FIT

Versatile

Dynamic

Engaging


Share the benefits of a multi-million pound investment in world-class conference and exhibition venues, hotel accommodation, infrastructure and transport. Bournemouth is the perfect place to spark an idea, share a vision and reward good work.

RIGHT PLACE

Conferences...

Exhibitions...

Meetings


Roller Banners

LAYOUT SAMPLES

The use of Secondary Colours Cyan and Orange help contrast the back and white photography

Advertising



11

Working with the new brand... Functional, clear, adaptable, dynamic, simple, modern, high-tech, human and digital.

CONFERENCE DIRECTORY

2015

To see the image behind the coloured circle set the colour to 100% strength but 80% opacity

Welcome to Business Events Bournemouth

We’re still hard at work putting the final touches to our new site and we’ll be up and running very soon.

WELCOME

The use of the white and black headline typography can help legibility

In the meantime, please contact: Venues: Karina Gregory T: 01202 456545

Delegate accommodation: Simon Richards T: 01202 816147


Sign up to receive updates and news Name Job Title Company Email Telephone

Image provided courtesy of Bournemouth Tourism

Your guide to world-class conference and exhibitio n venues, hote l accommodat ion, infrastructur e and transport

BusinessEventsB ournemouth.org .uk Right place. Rig ht fit. Right feel

A5 Conference Directory

Website Homepage

A secondary tinted black circle can help legibility

Exhibition Stand Design

MORE LAYOUT SAMPLES

E-newsletter Template



12

100106_BHL_BEB_StationerySet_CompSlip_v3.indd 1

100106_BHL_BEB_Business Card_Karina_Simonx2_v5_HR_TO PRINT.indd 1

100106_BHL_BEB_StationerySet_Letterhead_v3.indd 1

OUR STATIONERY

19/01/2015 15:08

100106_BHL_BEB_Business Card_Karina_Simonx2_v5_HR_TO PRINT.indd 2 19/01/2015 15:19

19/01/2015 15:19

19/01/2015 15:09



13

Photos can reflect our working culture, we can focus on people or technology and can inspire and be conceptual.

FLEXIBLE PHOTOGRAPHY BusinessEventsBournemouth.org.uk Right place. Right fit. Right feel



14







01.

02.

03.







04.

05.

06.

Photography samples work in Landscape or Portrait format

PHOTOGRAPHY - SAMPLES 1 - Landscape



15







01.

02.

03.







04.

05.

06.


PHOTOGRAPHY - SAMPLES 1 - Portrait



16







07.

08.

09.







10.

11.

12.


PHOTOGRAPHY - SAMPLES 2 - Landscape



17







07.

08.

09.







10.

11.

12.





18





13.

14.





15.

16.


PHOTOGRAPHY - SAMPLES 3.



19





13.

14.





15.

16.





20




21

BusinessEventsBournemouth.org.uk Right place. Right fit. Right feel

BusinessEventsBournemouth.org.uk Right place. Right fit. Right feel

Suggest Documents

Eat Right Feel Better

[PDF Online] Right People Right Place Right Plan - Google Sites

Right care, right time, right place: improving outcomes ... - Springer Link

right type right place - Next 10

Right Place, Right Time - ZS Associates

Right place, right time - Altro Levy LLP

Price Right Place Right - Soha Housing

right type right place - Next 10

Right Place - Kent Blaxill

Right Time, Wrong Place

Right place, wrong time

eat right, feel light. - Subway

The right fit - Manulife Solutions

right companies right places right time - Sprockit

right companies right places right time - Sprockit

The right fit - Manulife Solutions

Right-sized, Right-priced

Right Place, Right Time: Preferences of Women with Ovarian ... - MDPI

Right Time, Right Place: The Role of Context

The Right Expert at the Right Time and Place

The Right Expert at the Right Time and Place

Right Time, Right Place: The Role of Context

Right Type, Right Place - Terner Center for Housing Innovation - UC ...

Right Place Wrong Time - StarEagleAdventures.com