Byte Density Across The Globe - IDC

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WHERE IN THE WORLD IS

STORAGE Byte Density Across the Globe

THE GROWING IMPORTANCE OF DATA Compare digital universe with WW installed raw capacity with WW capacity shipped

18M 16M

IDC forecasts the digital universe to be

16ZB IN 2017*

Byte = 1x10^0 KB = 1x10^3 MB = 1x10^6 GB = 1x10^9 TB = 1x10^12 PB = 1x10^15 EB = 1x10^18 ZB = 1x10^21

14M 12M

(PB) 10M 8M 6M 4M 2M 0

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Digital Universe

WW Installed Raw Capacity

WW Capacity Shipped

*Source: http://www.emc.com/leadership/digital-universe/index.htm

INSTALLED BYTES BY MEDIA TYPE WORLDWIDE 100 80 60

HDD Tape

40

Optical

20

Flash DRAM

0

2000

2005

Tape

Optical

2017

HDD

Tape has always been and continues to be a storage technology used for long term storage (archive) and disaster recovery

Optical media ruled the day in 2000 as preferred content distribution medium broadband and streaming evolution decimates optical media usage

2012

Flash

Hard disk drive share of installed bytes swells to 66% in 2017

Flash adoption in billions of mobile devices, PCs, and the enterprise makes its share of WW bytes noticeable

INSTALLED BYTES BY REGION

2000

2017

40% 27%

67%

24% 20%

44%

33%

38% 10% 8%

56%

North America Western Europe Asia Pacific

24% 5% 4%

CEMA Latin America

RESURGENCE OF ENTERPRISE DOMINANCE From a 120 Byte Punch Card to a 6 Terabyte hard drive. The world’s most important data sits in enterprise storage.

1st Platform

2nd Platform

3rd Platform

Nearly all digital data in data centers on enterprise hardware

PCs take world by storm and capture large share of installed capacity

The proliferation of mobile devices, cloud, and social turns tide of shrinking enterprise share of WW installed bytes – resurgence begins

INSTALLED BYTES BY USAGE But where do the most important bytes reside? Enterprise! 100 80

Enterprise

60

PCs Mobile Devices Entertainment/Other

40 20 0

2000

2005

“Whoever rules the waves, rules the world” (Alfred T. Mahan)

2012

Might it now be true that “Whoever owns the data...”

Share of Installed Enterprise Bytes

2000 8% 1%

2017

2012 7% 1%

North America

22%

20%

Western Europe

33%

31%

Asia Pacific CEMA

36%

40%

Latin America

TOP 10 COUNTRIES Installed Raw Capacity (All Media Types) Rank

2000

2005

2012

1

USA

USA

USA

2

Japan

PRC

PRC

3

Germany

Japan

Germany

4

PRC

Germany

Japan

5

United Kingdom

United Kingdom

United Kingdom

6

France

France

Brazil

7

Korea

Italy

France

8

Italy

Brazil

India

9

Canada

Korea

Russia

10

Australia

Canada

Korea

Country ranking with respect to its total installed raw capacity

369GB

Globally

PER CAPITA * Top/bottom 5 For 2012 *out of 48 countries analyzed

Top 5

2,331GB 2,095GB 2,031GB

Switzerland

Denmark

Norway

2,024GB 1,977GB

Hong Kong

USA

Bottom 5 245GB Turkey

156GB Vietnam

134GB

Philippines

All IDC research is © 2013 by IDC. All rights reserved.

120GB

Indonesia

64GB India

For more information read the report, "Where in the World is Storage: A Look at Byte Density Across the Globe" IDC Document #243338