Work with public relations committee on direct mail voter reminders. ⢠Call all identified âyesâ voters and remind
COMMITTEE RESPONSIBILITIES STEERING COMMITTEE • Provide leadership for the group • Organize and direct overall election procedures • Identification and organization of sub-committees • Establish calendar/timeline • Provide leadership and oversight PUBLIC RELATIONS COMMITTEE Chairs: • Design and prepare mailings/ newsletter, etc. • Work with the press on news stories (TV, radio, newspapers, etc.) • Prepare news releases for local press (one/Week) • Develop bond issue facts sheet and informational brochures • Prepare voter “reminder” (mailed one week prior to election) • Develop print advertisements, radio ads and tv spots • Organize a kids activity (i.e.. Poster contest/coloring contest) • Identify the advantages of a new facility for the community • Draft typical supportive “letter to the editor” • Arrange an open house/tour of the existing facilities • Develop public relation tools for use by committee members, (i.e. Buttons, ribbons, yard signs, posters, banners, flyers, brochures, etc.) • Reach local community service and business organizations to arrange presentations and seek the support of their membership • Develop a video/power-point presentation to be used with community group presentations RESEARCH COMMITTEE • Develop a list of all voters (obtained from the courthouse) • Enter data into computer list • Determine number of “yes” voters required to pass bond issue • Update voter list as information comes in from the contact committee on yes, no, and undecided voters • Furnish the “get the vote out” committee a list of all known “yes” voters
PRAIRIE DU CHIEN REFERENDUM CAMPAIGN MANUAL / 85
CANVASS COMMITTEE Chairs: • Develop list of all voters (obtained from courthouse) • Determine number of “Yes” votes required to pass issue • Use neighborhood/telephone canvassers to contact every household in the district • Keep canvasser card on everyone contacted • Educate/train contractors – everyone must get the same accurate information • Get absentee ballots in the hands of the “Yes” voters unable to get to the polls (especially college students) • Make sure “Yes” voters are registered – give information, help if not registered • Call all identified “Yes” voters the day of the election; have poll watchers to keep track of the “Yes” votes and make additional contacts, if necessary • Provide transportation/child care, if necessary, for “Yes” voters • Re-contact “Undecided” voters prior to election day to persuade them to vote “Yes” – do not spend time on “No” voters • Make sure “Yes” voters know polling places and times for the election GET OUT THE VOTE COMMITTEE • Work with public relations committee on direct mail voter reminders • Call all identified “yes” voters and remind them to get out to vote • Organize transportation as required to get “yes” voters to the polls • Organize child care/baby-sitting for “yes” voters’ to use while voting • Identify project supporters who may not currently be in the community and get them absentee ballots (i.e. college kids) • Get absentee ballots in the hands of “yes” voters unable to get to the polls on election day CONTACT COMMITTEE • Educate/train contact personnel • Divide into sub-groups by neighborhood and/or area or sports activity • Make initial contacts to determine yes/no/undecided votes • Determine the concerns of the no and undecided voters • Report findings to research and steering committee periodically • Recontact undecided voters prior to election day and attempt to persuade them to vote “yes” • Send out information and/or ballots to absentee “yes” voters • Identify polling places for all “yes” voters
GET THE VOTE OUT!
CAMPAIGN TIMLINE PUBLIC RELATIONS | MARKETING
WEEK
STEERING
February 16 - 22
BROCHURE
MEDIA
ADVERTISING
Organizational Mtgs Establish SubCommittee
Appoint Chair
Appoint Chair Newspaper Contact
Appoint Chair
February 23 - 29
Weekly Coordination
Develop Fact Sheet - Plan Brochure
Develop Master News Release Schedule
March 1-7
Weekly Coordination
Begin Layout of Brochure
March 8 - 14
Weekly Coordination
March 15 - 21
CANVAS
YARD SIGNS |OTHER POSTERS | POSTCARDS
NEIGHBORHOOD CANVAS
GET OUT THE VOTE
RESEARCH
SPEAKERS
Appoint Chair Design Sample
Obtain Voter List Input to Database (Court House)
Develop Script for Speakers Select Speakers
Develop Worker List
Develop Strategy for Election Day Services
Develop Schedule and Endorsements
Committee Approval
Determine Desired Information
Develop List of Appearances
Training for Workers
Recruit Workers for Election Day
Plan Brochure | Fact Sheet to Newspaper Powerpoint
Design Ads (Radio, TV, Print Media)
Production
Develop Question & Answer Sheet (coordinate with fact sheet)
As Above
Initiate Canvas and Distribute Fact Sheet
As Above Develop Script for phone Survey
Finalize and Produce Brochure
News Stories Interviews Letter to Editor
Begin Paid Advertising
Distribute and Display
Update Yes Voter list
Begin Speaker Schedule
Complete Canvas
As Above
Weekly Coordination
Distribute Brochure Though Speakers
Question & Answer Release Letter to Editor
Run Paid Advertising
Distribute and Display
Update Yes Voter list
As Above
Contact Absentee Voters Coordinate with Other Committees
Confirm Workers Phone Survey Yes Voters
March 22 - 28
Weekly Coordination
As Above
Letter to Editor
Run Paid Advertising
Display
Coordinate with Other Committees
As Above
Voter Must be Registered 10 Days before Election
As Above
March 29 - April 4
Weekly Coordination
Insert Brochure in Local Paper
Letter to Editor
Run Paid Advertising
Display - Mail Reminder to Yes Voters Postcards
Coordinate with Other Committees (get the vote out committee)
As Above
Follow-Up on Registrations and Absentees
As Above ... Get “Yes” Voter List
Bond Election Tuesday April 5th
Support Election Day VOTE YES!
Support Election Day VOTE YES!
Run Thank You for Workers
Support Election Day VOTE YES!
Support Election Day VOTE YES!
Support Election Day VOTE YES!
Support Election Day VOTE YES!
Support Election Day VOTE YES!
Phone Canvas Transportation Support Election Day VOTE YES!
