Can package size accelerate usage volume?

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Can package size accelerate usage volume? Wansink, Brian Journal of Marketing; Jul 1996; 60, 3; ABI/INFORM Global pg. 1

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reprinted with permission from Journal of Marketing Research, published by the American Marketing Association www.marketingpower.com/content1053.php.

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