2016, Label 55, Ltd. Case Studies & ... entertainment industry professionals in the city is no easy task, as Label 5
Case Studies & Online PR Examples © 2016, Label 55, Ltd.
Gibson Guitars Mayweather/Pacquiao Viewing Experience at The Gibson Guitar Showroom, NYC In 2015, iconic guitar brand, Gibson took ownership of the legendary “Hit Factory Studios” in Manhattan. This state of the art studio was re-tooled to act as the corporate showroom for Gibson’s extensive roster of brands. In an effort to “re-brand” the new space, Gibson Guitar teamed up with Label 55, to tap into its exclusive network of lifestyle brands and as media partner for the event to deliver a unique viewing experience for the “fight of the century.” #FIGHTCLUBNYC presented by Label 55 and Rocksmith Clothing served as a unique VIP viewing experience where over one hundred of New York City’s trendiest and most influential tastemakers in arts and media came to celebrate the start of spring and watch the fight the sports world had been waiting for. Guests enjoyed complimentary cocktails provided by Avion Tequila, Belaire Rose champagne, Cannabis Energy Drink and Nth Degree Sports Drink. Taking advantage of the amazing dimensions of Gibson’s multi-purpose showroom, we were able to showcase the fight and its partners on a 7′ x 12′ projection screen in the live room and on a 60″ screen in the control room. We also coordinated various live performances by some of today’s top upcoming musicians to entertain the crowd during the intermissions and fight lead-up. © 2016, Label 55, Ltd.
Deep Eddy Vodka In 2014, Deep Eddy looked to compete in the saturated market of vodkas; but, how does one get their product noticed in a way that allows them to standout. Label 55 was able to mobilize its network of athletes and entertainment industry professionals to successfully produce a Monday Night Football bimonthly networking and charity event series. Attendees were able to sample a variety of flavors from the Deep Eddy Vodka collection before many of their peers were aware of the brand. This allowed these influencers to act as ambassadors for the product. Producing a weekly event that caters to an elusive demographic of athletes and higher level entertainment industry professionals in the city is no easy task, as Label 55 utilized its email marketing and social media to integrate brand messaging in an effort to generate over 12,000 samples served within the first four weeks of the 2014 NFL season. There were numerous VIPs and celebrity guests who graced the events and an official recap for the brands usage was distributed across its social media network. In addition, charitable donations were collected to benefit The Big Gary Brown 68 Foundation, founded by Super Bowl XXXI champion Green Bay Packer, Gary Brown. © 2016, Label 55, Ltd.
1800 Coconut Tequila In 2013, 1800 Tequila had the luxury of being one of the leading brands of tequila in the spirits industry. What they did lack was an effective way to introduce their new Coconut flavored tequila to the high-end, urban couture market that generally preferred the other leaders in the tequila industry, such as Cuervo and Patron, rather than 1800; and, preferred vodka to be the only flavored spirit of choice. To solve this, 1800 Coconut Tequila was secured as the feature drink of an exclusive event curated by Label 55 and its partner, PNC Radio. With over 300,000 followers across its social media platform, this event presented a prime opportunity to showcase this new production to over thirty of New York’s top young influencers in entertainment industry. The event was a sit-down interview with legendary Wu-Tang rapper, Raekwon that brought out a number of tastemakers and influencers who were given an opportunity to try this new flavor. The event was documented in a wrapup video that 1800 Tequila was able to use in inter-office presentation and a tool to show potential accounts of how well the product is reacting in the market. We also were also able to secure 1800 Coconut Tequila as a sponsor for various invite-only influencer events, including, NOLCHA New York Fashion Week After-Parties, NBA Draft parties and Monday Night Football Networking and Charity viewing events, which were attended and hosted by various professional athletes and celebrities.
© 2016, Label 55, Ltd.
Crown Royal Black In 2013, Crown Royal wanted to introduce a new product line, Crown Royal Black to New York’s influential nightlife scene. Label 55 was presented with the opportunity to seed and sample their product to their crowd of New York City influencers and tastemakers. Under the brand’s ambition that everyone should be “…living the Crown Life,” Label 55 was able to create a content series entitled “Conversations In Black” to document some of New York’s “future royalty” in the art and culture scene, including exclusive interviews with fine artist, Misha T and independent film director, Joey Angerone. For the content series, Label 55 chose three emerging talents to showcase with a documentary piece that explored their craft, what it took for them to achieve greatness, and what it means to “Live the Crown Life.” The pieces were then premiered at Label 55’s networking series event, Label 55: Social Club, an industry networking event where an exclusive group of New York’s influencers were treated to a first time tasting experience of Crown Royal Black. The Crown Royal Black x Label 55: Social Club proved to be a success with over sixteen bottles were sampled by more than two hundred guests throughout the night. The night was documented on social media with the hash-tag campaigns for #ConversationsInBlack and #CrownLife. Generating over 30,000 media impressions, the small intimate event allowed for Crown Royal to effectively introduce their product in an organic and natural setting to its desired market.
© 2016, Label 55, Ltd.
Online PR
© 2016, Label 55, Ltd.
© 2016, Label 55, Ltd.
© 2016, Label 55, Ltd.
