Mar 12, 2018 - Amenity Pool, Windermere Trails, Orlando, FL. Mattamy Orlando Area Communities. Solara. Spring Lake Reser
CELEBRATION TOWN HALL MEETING
Community, Education, Health, Place, and Technology
Celebration, Florida March 12, 2018
• INTRODUCTIONS
• WHO MATTAMY IS
• CELEBRATION VISION
• CELEBRATION BLVD VISION • ISLAND VILLAGE VISION
• AUDIENCE PARTICIPATION • IN CLOSING
PRESENTATION OUTLINE
MATTAMY HOMES • Founded in 1978 with a single home and now have more than 75,000 memories in the making.
Peter Gilgan
Mattamy New Urbanism and Level of Conscious Mattamy Homes Design Center
- Individual Character
- Friendlier Communities
- Integrated Greenspaces
- People > Cars
• Seven markets in the US and the Largest Private Homebuilder in North America.
Mattamy Community
Watercolours, Mississauga, ON
Cornell Village, Markham, ON
Baldwin Park, Orlando, FL
Jesup’s Landing, Orlando, FL
Randal Park Amenity Center, Orlando, FL
Mount Pleasant Village, Brampton, ON
MATTAMY HOMES
Mattamy’s success is rooted in three core values: 1. COMMITMENT We will ensure excellence is the standard for everything we do 2. TEAMWORK We will respect and support each other in doing what is right 3. COMMUNITY We will have a positive impact in all of our communities
OUR VALUES AND APPROACH
• Mattamy Difference:
Location of amenities
Corner Elevations
Individual Character
Friendly spaces - with green spaces
Walk instead of drive
MATTAMY HOMES
• Builder and Developer Quality and thoughtfulness from start to finish.
Our aim is to build communities that people want to live in by being distinct and unique- and we ask you.
RiverTown Amenity Center, Jacksonville, FL
Woodland Cove, Minnetrista, MN
COMMUNITY DEVELOPER
HOME BUILDER
Bartram Park, Jacksonville, FL
CENTRAL FLORIDA COMMUNITIES Volusia County
Orange County
Bentley Green
Lake County
Amenity Pool, Windermere Trails, Orlando, FL
Spring Lake Reserve Baldwin Park
Oxford Chase WaterBrooke
Hawksmoor
Universal Studios
Seminole County Orange County
Millennia Park
Starwood
Solara Solara at Westside
Randal Park
Contemporary Model Homes, Tapestry, Orlando, FL
Polk County
Sera Bella
Osceola County
In Orlando, we currently own or control over 10,000 lots and our average community size is over 900 lots. Smallest project size is 100 lot infill townhome community and largest is over 4,000. Mattamy Orlando Area Communities
Amenity Center, Randal Park, Orlando, FL
MATTAMY DIFFERENCE COMMUNITY FEATURES
• Master Plan Communities
Create identities
Long-term community investment
Gateway Feature, Randal Park, Orlando, FL
Control more than 10,000 lots in market
Average community size of 900 lots
Largest community over 4,000 lots
Shade Structure, Cornell Village, Markham, ON
Park Space, Mount Pleasant Village, Brampton, ON
Open Space Vision
Landscape Master Plan
Detailed Streetscape Perspective
Community Marketing
Pond & Trail, RiverTown, Jacksonville, FL
Gateway Dwelling, Orchard Community, Burlington, ON
Amenity Center, Randal Park, Orlando, FL
Cornell Village, Markham, ON
Pond Lookout Feature, Watercolours, Mississauga, ON
Neighborhood Walkway, Baldwin Park, Orlando, FL
MATTAMY DIFFERENCE ARCHITECTURAL STYLES
• Product philosophy Create interest
Variation in streetscapes
Multiple lot sizes
Garage setbacks
Distinct elevations
Manor Style Elevation, Bartram Park Preserve, Jacksonville, FL
Craftsman Elevation
Contemporary Elevation
Spanish Elevation
Coastal Elevation
MATTAMY DIFFERENCE FRONT PORCHES
• Porches create opportunity for community interactions Varying sizes for greater architectural design
Large enough to enjoy
Mattamy Front Porch, Windsong, Airdrie, AB
Double Front Porch
Small Front Porch
Full Front Porch
Corner Lot Wrap Around Porch
Above Ground Porch
Portico
MATTAMY DIFFERENCE • Corner Lots • Lot Designs & Streetscapes Corner Product, Jesup’s Landing, Winter Springs, FL
Corner Elevation, Avonlea, Lakeville, MN
Corner Condition, Baldwin Park, Orlando, FL
Rear Lane Townhomes
Rear Lane Single Family
50’ Single Family
Corner Lot
MATTAMY HOMES
COMMUNITY VISION & BRINGING COMMUNITIES TO MARKET (BCTM)
Mattamy is rigorous about every single aspect of community design. At the outset of community planning, we establish a vision for the property. We ensure we make the right moves for the land plan, product selection, and common amenity design; anticipating how you might use and appreciate your community. • Create visioning • Thoughtful land planning • Attention to amenity design • On-going appreciation of the community and future use
Community Concept
Lakewood Ranch, Manatee County, Florida
MATTAMY HOMES
BRINGING COMMUNITIES TO MARKET (BCTM)
My Top 10 Components to Keep in Mind Through the BCTM Process
“
”
The process is not a straight line
Understand the Customer Understanding the Site Phasing & Timing
ROW Standards
Sales Centre & Model Home Compound
Infrastructure
MATTAMY
WAY
Defined Neighborhoods
Zoning
Community Identity
SWM Features Park Distribution
MATTAMY HOMES
FOCUS GROUPS HOME OWNERS & REALTORS
“
Rather Than Reconstructing the Past, Celebration Will Carry Forward the Best Known Town-Making Traditions into the Twenty-First Century
”
CELEBRATION . PATTERN BOOK, 1997
CELEBRATION VISION
CELEBRATION VISION
MATTAMY HOMES | OUR VALUES
COMMITMENT TEAMWORK
COMMUNITY
Mattamy Community
CELEBRATION VISION FIVE CORNERSTONES
COMMUNITY EDUCATION HEALTH PLACE
TECHNOLOGY
Celebration 5 Cornerstones
DISNEY’S ALL-STAR RESORT ESPN SPORTS COMPLEX PUBLIX FLORIDA HOSPITAL CELEBRATION HEALTH
CELEBRATION VILLAGE
4
SPRING LAKE AT CELEBRATION
NORTH VILLAGE
10 mins 20 mins 80 mins
7.5 mins 15 mins 60 mins
Trail Routes
EAST VILLAGE
ARTISAN PARK
idg e Proposed Trail
ARTISAN PARK
SOUTH VILLAGE EAST VILLAGE
Br
CELEBRATION VISION
5 mins 10 mins 40 mins
2.5 mins 5 mins 20 mins
ISLAND VILLAGE AT CELEBRATION 1/2 mile 2640 feet
CELEBRATION VILLAGE
CELEBRATION VISION
ARTISAN PARK
CELEBRATION VISION EAST VILLAGE
CELEBRATION VISION CELEBRATION VILLAGE
CELEBRATION VISION
COMMON THEMES
• Traditional Neighborhood Development - Series of Residential Neighborhoods; Each Centered Around a Significant Public Space • Timeless Architecture - Classical, Victorian, Colonial Revival, Coastal, Mediterranean and French • Diversity of Housing • Parks and Recreational Spaces Dispersed Evenly Throughout the Community and Easily Accessible by Walking • Neighborhood Streets Have Strong Relationship with the Private Realm of the House and Front Porch • Unique Identifying Character
Community, Education, Health, Place, and Technology
CELEBRATION BLVD VISION
CELEBRATION BLVD VISION
AREAS OF OPPORTUNITY
Based on focus group testing of Realtors and residents within the existing community, les
NORTH VILLAGE
i 0m
1.4
CELEBRATION VILLAGE
we have identified various opportunities for Celebration Island Village.
1.9
s
ile
m .25
0m
iles
SOUTH VILLAGE
3
EAST VILLAGE 1 mile
4
ARTISAN PARK
Areas of Opportunity
s
2 mile
• The entrance to Island Village is further from town than the furthest home of any other village
ISLAND VILLAGE
• Island Village doesn’t feel like it is within the Celebration bubble s
3 mile
1/2 mile 2640 feet
• North Village and Artisan Park face the same location issues, but share the same iconic entrance as the other villages
CELEBRATION BLVD VISION Proposed Improvements to Celebration Boulevard between World Drive and Island Village Entry Roundabout Include White Four-Rail Fencing and Oak Tree Planting Entry Roundabout
White Four-Rail Fencing
Current Celebration Boulevard
Roundabout By Others
Current Celebration Boulevard from World Drive to Island Village Entry Roundabout
Celebration Boulevard After
Proposed Improvements to Celebration Boulevard between World Drive and Island Village Entry Roundabout
THE DECOMPRESSION ZONE
CELEBRATION BLVD VISION
Island Village Entry 1min 40sec Drive @ 35mph
20 sec
Drive @ 35mph
Lake Viewshed 40 sec
Drive @ 35mph
THE BRIDGE FEATURE 40 sec
Drive @ 35mph
Roundabout Celebration High School Emerson at Celebration
Sets the stage for Celebration Island Village
4
THE DESIGN ELEMENTS OF CELEBRATION
CELEBRATION BLVD VISION
Stone Column, White 4-Rail Fence
Column w/ Green Lantern
Green Metal Guardrail
Green Metal Park Sign
Green Metal Entry Signage
Tree Lined Street
THE ‘ICONIC’ FEATURES OF CELEBRATION
CELEBRATION BLVD VISION
Bohemian Hotel
Bank of America Tower
AMC Celebration 2
Celebration Water Tower
Windmill Restaurant
Market Street
THE BRIDGE FEATURE
CELEBRATION BLVD VISION Provides a visual break along the one hundred second drive;
Becomes the first impression of the community;
Creates a unique and identifiable
landmark in keeping with the Celebration theme;
Expresses the Celebration brand, while creating a sense of place ;
Builds upon the ‘iconic’ features of Celebration.
CELEBRATION BLVD VISION
THE BRIDGE FEATURE
Secondary Truss Bridge
Illuminated Truss Bridge
Celebration Water Tower
Upgraded Paving
Stone Column and White Four-Rail Fencing
Column with Lantern
THE BRIDGE FEATURE
CELEBRATION BLVD VISION
Provides a visual break along the one hundred second drive
THE BRIDGE FEATURE
Becomes the first impression of the community
CELEBRATION BLVD VISION
THE BRIDGE FEATURE
Bridge feature with Celebration Logo
CELEBRATION BLVD VISION
THE BRIDGE FEATURE
CELEBRATION BLVD VISION
Creates a unique and identifiable landmark in keeping with the Celebration theme
THE BRIDGE FEATURE
CELEBRATION BLVD VISION
Expresses the Celebration brand, while creating a sense of place
THE BRIDGE FEATURE
Builds upon the ‘iconic’ features of Celebration
CELEBRATION BLVD VISION
ISLAND VILLAGE VISION
CELEBRATION VILLAGE
PHASE I
ISLAND VILLAGE VISION
SCALE COMPARISON
Multi-Block
Lake
Village Center Lake Multi-Block Church
School Lake
Village Center
Mixed Use Multi-Block Lake Mixed Use Multi-Block
Multi-Block
Multi-Block
Multi-Block Lake School Lake
LEGEND
LEGEND
School Park Lake Multi-Block Residential Village Center Church
School Park Lake Multi-Block Residential Village Center Sales Center
ISLAND VILLAGE VISION
THE VILLAGE CORE PRECEDENTS
Rear Lane Towns
Village Streetscape
Village Mixed Use
2-3 Story Village Architecture
Event Space
ISLAND VILLAGE VISION
THE VILLAGE CORE PRECEDENTS
Lake
Village Core | Farmer’s Market
Sloped Lawn
Village Square
Bandstand
ISLAND VILLAGE VISION
COMMUNITY PARK | AMENITY FACILITY PRECEDENTS
Amenity Pool Feature
Amenity Building
Amenity Pool Feature
Amenity Building
ISLAND VILLAGE VISION
COMMUNITY PARK | SOUTH PARK PRECEDENTS
Gazebo
Berm with Climbing Feature
Canopy Feature
Play Structure
Bosque of Trees
ISLAND VILLAGE VISION
MULTI-FAMILY PRECEDENTS
Village Multi-Family / Mixed Use (Celebration, Florida)
Internalized Multi-Family (Celebration, Florida)
Street Oriented Courtyard Multi-Family (Celebration, Florida)
Rear Lane Town w/ Internal Mews (Baldwin Park, Orlando)
Celebration Island VillageISLAND – Leveraging collab VILLAGE VISION LEVERAGING COLLABORATION
THE CELEBRATION COMPANY
confidentia
Celebration Island Village – Leveraging collaboration confidential
CROA
CCDD ECDD Celebration IslandCNOA Village – Leveraging collaboration CJC confidential confidential
CelebrationIsland IslandVillage Village––Leveraging Leveragingcollaboration collaboration Celebration
www.mattamyhomes.com
AUDIENCE PARTICIPATION
IN CLOSING
THANK YOU