Strategic Retail Management (CSRM) is designed for high potential mid- career
executives with 6-8 years of experience, who work in retail organisations or in ...
Certificate Programme in Strategic Retail Management
Retail professionals in India have always relied on self-learning, which comes with years on the job. But with a booming retail market, it has become imperative for retail managers to review their own roles within their organisational setup, and assume greater responsibility. Retail managers, who bring a holistic understanding of the global retail industry with them, in addition to many years of work experience, are more assertive in their approach to on-the-job problem solving and decision making. The Certificate Programme in Strategic Retail Management at the ISB will help achieve this degree of leadership that enables retail organisations adapt to the everchanging business environment.
Programme OVERVIEW Certificate Programme in Strategic Retail Management (CSRM)
Participant Profile
The Certificate Programme in
career executives with 6-8 years
Strategic Retail Management (CSRM)
of experience, who work in retail
is an intensive 25-day classroom
organisations or in organisations which
programme, designed to enhance
deal closely with retail. The CSRM is
leadership in the context of Indian
structured to allow participants apply
retail. This programme enables
their learning immediately, avoiding
participants to evaluate their own retail
any disruption to their existing work
strategies, discover newer models
schedules.
The Certificate Programme in Strategic Retail Management (CSRM) is designed for high potential mid-
from international markets, and explore various challenges that are synonymous with this industry. With relevant case studies, lectures, and panel discussions, the programme helps participants gain newer perspectives to stay ahead in a fiercely competitive market.
This programme is best suited for: • Senior professionals in multi-brand retail businesses who want to move to more strategic roles in their careers • Senior professionals from sectors such as FMCG, IT and others dealing with retailers, who need a deeper understanding of the retail sector • Senior professionals who want to make a transition to the retail sector and see retail as a career of choice The participants will typically be achievers who have been successful in a functional domain and aspire to move to general management roles.
programme HIGHLIGHTS Programme Benefits The Indian School of Business is synonymous with pioneering programmes in general management and also those that are industryspecific. CSRM is a unique industryspecific certification programme from the ISB created in collaboration with Coca-Cola, and is designed to cater to the demands of high performing retail executives, who want to pursue a formal quality management programme in the area of retail while they continue to work.
Relevant Learning, Real Results
Programme Format
CSRM participants will have the
The programme is designed on a
opportunity to interact with the best minds in the field of retail. They will learn from eminent faculty who come from global business schools, and also from practitioners who have contributed significantly to the Indian and international retail industry. This unique combination of researchbased rigour and relevant real-world applications is tailored for senior professionals. As a result, participants can take what they learn in each module back to their workplace and
schedule that minimises disruption of work and personal pursuits. Participants will typically be on campus for a 5-day schedule of classroom learning every term, which would ideally be planned to include a weekend. CSRM is a rigourous and challenging programme. The schedule will include full days of teaching and evenings will be used for guest lectures, projects, and group work. Participants will be required to stay on campus during those 5 days.
Programme Calendar 2012
apply it immediately.
No Loss of Opportunity The CSRM allows participants to attend classroom sessions at the ISB for 5 days every term, over a period of 5 terms, thus enabling them to experience learning among an elite group of peers, while continuing with their current work schedules. The classroom sessions are typically scheduled around a weekend, so that there is no loss of opportunity in terms of work experience.
The tentative programme calendar for the Academic Year 2012-13 is indicated
The ISB Experience The ISB experience is an important component of the learning. The opportunity of academic involvement within the pristine environs of the ISB campus, combined with interactions with a diverse and eclectic group of students create a rich learning experience. Participants will also get the benefit of working with their peers as well as instructors, and build on their professional network.
Since the programme has a unique monthly format, I have been able to apply the classroom learning immediately to work. R Vishnu Vardhan, Senior Manager (Retail), Vodafone Essar South Limited
here. Please note that while every effort will be made not to change the dates in the calendar, ISB still reserves the right to modify the schedule due to factors beyond its control. Details Dates
Days
TERM 1
June 23 - 27, 2012
Saturday - Wednesday
TERM 2
July 18 - 22, 2012
Wednesday - Sunday
TERM 3
August 17 - 21, 2012
Friday - Tuesday
TERM 4
October 17 - 21, 2012
Wednesday - Sunday
TERM 5
December 12 - 16, 2012
Wednesday - Sunday
INTL STUDY TOUR
November 2012
programme curriculum Pedagogy
Pre-Course Reading Material
Simulations
participants learn to enhance their management skills, expand their knowledge of
Pre-course reading materials which
classroom learning as the decisions
retail management, and gain a strategic perspective of the retail industry.
are in the form of text books, cases,
that the participants have to make in
articles etc., will be made available to
these simulations replicate the kind
all participants in advance. Participants
of decisions they would encounter in
are expected to spend 8 to 10 hours
their respective organisations. They let
per week studying the material before
participants apply the management
they commence classes each term.
theories learnt in class to a simulated
Online assessments and pre-course
business environment and evaluate the
projects are also incorporated in the
results of their decisions.
The comprehensive CSRM curriculum provides a framework through which
The programme’s courses and the final project are designed around the real-world integration of business disciplines. Apart from these courses, there are preparatory courses which will have to be completed before the programme begins.
INTERNATIONAL STUDY TOUR Participants will experience best global retail practices through a one week
programme to ensure academic rigour.
Action Learning
international study tour conducted as part of the programme. The Coca-Cola - ISB Retail Academy will partially sponsor the expenses for the study tour.
Industry Speakers/ Visits An integral part of the CSRM are interactions with industry speakers and regular visits to relevant organisations throughout the course. These sessions will be part of almost each module,
The programme content is organised and addresses all areas including marketing, merchandising and operations. It’s a good platform to understand the changing retail scenario and immediately apply the new learning to our roles. Pooja Rawat, Buyer (Cosmetics/ Fragrances/ Skin Care), Bharti Wal-Mart
Simulations help maximise on
and will be designed to enhance the understanding of the concepts of the module from a practitioner’s perspective, making it easier to apply the learning immediately.
Action learning is an important pedagogical tool that is designed to give participants a chance to practice their management theories in real life scenarios. There will be an action learning project, which will be performed either individually or under a mentor/ guide from ISB. This will be performed by the participant individually and will either be selected by the participant on his own or will be given to the participant from the individual’s organisation
ADMISSION process Eligibility
Selection Criteria
To be eligible to apply for the programme, the following criteria need to be fulfilled:
The CSRM office and the Admission Committee evaluate each applicant on several criteria to ensure that the participants selected for the programme are well-rounded individuals. Each component of the application and the interview is important, and the selection of the participants for the programme will be made considering a combination of many factors, including:
Bachelor’s Degree: The applicant should have a Bachelor’s Degree or an equivalent qualification in any discipline. An equivalent qualification will be determined by the Admission Committee of the programme, and will include the likes of CA, ICWA, etc. Work Experience: The applicant should possess a minimum of 4 years of full-time work experience as on the date of submitting the application (desired experience is 6 years or more).
• Quality of work experience such as taking significant responsibility, experience of managing personnel and budgets
• Work experience in retail sector and the commitment and passion for the sector • Evidence of professional success • Likelihood of benefiting from the programme • Business leadership potential, track-record, traits, attitude and mindset • Motivation to participate in the programme • Undergraduate degree performance • GMAT/ TOEFL/ IELTS score, if applicable • Performance in the interview
Application Procedure To apply for the programme, the applicant must: 1. Download the application form from www.isb.edu/cee/csrm 2. Fill-in the application and attach a colour photograph 3. Attach current resume 4. Attach photocopies of the documents listed below
• Passport
• Bachelors Degree score sheets and certificate
• Score sheet and certificate of any other qualification, if applicable
• Proof of income
• Business card
• GMAT/ TOEFL/ IELTS scores, if applicable
The above mentioned criteria are not in order of preference.
5. Provide details of two professional contacts, ideally your present/ previous supervisors for letters of recommendation 6. Attach sponsorship letter in the format available in the CSRM website (on company letterhead), if applicable 7. Mail the completed application to reach ISB before 1700 hrs on March 18, 2012
Admission Notification
Interview
All applicants will need to furnish a letter from their employer stating the consent of the employer, allowing the participant to study in the programme. The letter needs to state the nature and extent of sponsorship (financial and paid time off). This letter may be submitted either along with the application or along with the acceptance of admission offer.
The completed application will be reviewed by the programme office and applicants shortlisted for an interview. Interview may be conducted in person, over video conferencing, over tele-conferencing or via a web/ internet based tool. The short-listing and interviews will be conducted on a rolling basis.
Selected candidates will be notified of the admission offer by the programme office. Selected candidates will be given a time of 7 days to make a nonrefundable payment of INR 50,000 (service tax extra) towards admission fee to confirm their participation in the programme.
Notes • Letter of consent from the current employer is required for the candidate to pursue the programme. This can be submitted either during the application process or once admission has been secured
Admission Calendar Description Dates Day Time*
• TOEFL/ IELTS scores will be required from international participants for whom the language of instruction during undergraduate education was not English
Applications Open
February 01, 2012
Wednesday
00:01
Last date for receiving application
April 02, 2012
Monday
17:00
Interview call for shortlisted applicants
April 06, 2012
Friday
17:00
• GMAT is not required, but applicants are encouraged to submit GMAT scores if they have taken GMAT
Final admission offer to selected applicants
April 20, 2012
Friday
17:00
*All times are in 24 hour format and as per Indian Standard Time
programme FEE Programme Fee The fee for the programme is INR 5 lakhs (~ USD 11,000), excluding service tax. The fee covers the following: • • • •
Admission fee Tuition fee Course material Accommodation and food during days of classes
Notes • USD amounts are approximate and are subject to exchange fluctuation • The School realises its fee in Indian rupees. Participants who want to remit the fees in foreign currency can do so by remitting the foreign currency equivalent to INR based on the exchange rate then prevailing • The refund of any fee is subject to the refund policy prevailing at that time • The programme will be conducted at either of the two ISB campuses • It is mandatory to live in accommodation provided by the School during the days of classes. Accommodation could be within or outside the campus • Every participant is required to have a laptop, the minimum specifications of which will be sent to the participant before the start of the programme
Fee Details
Item Amount (INR) Amount (USD)
Participants will have to bear the travel costs to attend classes and will have to procure their own laptops for the programme.
International Study Tour Fee
Tuition Fee (refund policy applies) Total #
5,00,000
~11,000
50,000#
~1,100
5,50,000*
~12,100
This is the participant contribution. The ISB will take care of all travel and stay arrangements through the duration of the tour.
Item
Payable by Amount (INR)
Payment Schedule
Admission Fee (non-refundable)
The fee can be paid as per the schedule mentioned below or in a single installment.
Programme Fee (refund policy applies) September 01, 2012
2,50,000
Total
5,50,000*
Programme Fee (refund policy applies)
7 days from date of admission offer June 01, 2012
50,000 2,50,000
* Service tax as applicable
programme SCHOLARSHIPS
EMPLOYER SPONSORSHIP
Tuition Waivers/ Scholarships
Employer Sponsorship Programme
Scholarships will be granted by the founding partners, Coca-Cola India Pvt. Ltd. to self-funded outstanding candidates. Scholarships will be both need and merit based. Recipients will be selected on the basis of exceptional academic and professional performance (especially in the area of retail), as well as personal qualities such as leadership, integrity, and community service.
The Employer Sponsorship Programme allows a corporate to work along with outstanding employees in grooming them for senior management positions within the company. For employers, it is a chance to finance world-class education for talented employees while encouraging them to stay and grow with the company.
The following tuition waivers also apply for candidates sponsored by their organisations: Tuition waivers Amount (in INR) Participants from companies sponsoring at least one candidate for next three batches
1,00,000
Participants from companies sponsoring more than 1 participant
1,00,000
Notes • Only one tuition waiver (the highest applicable) will be granted to one participant, even if the participant meets more than one criterion • The tuition waivers and scholarships are granted at the complete discretion of ISB. No claim or contest will be entertained from applicants/ participants/ sponsoring organisations in this regard • This tuition waiver policy is applicable for the academic year 2012-13 only. ISB may have a different tuition waiver policy or no tuition waiver policy for subsequent years • Tuition waiver applicable will only be adjusted against the last installment of the fee payable
It is a great learning, most of which can be implemented in our operations. The case studies discussed helped in gaining the knowledge of international retailing. H S Purushothama, General Manager (Operations), Aditya Birla Retail Ltd.
Employers value what the employees bring back to their organisations and are willing to sponsor them as they know that the strategies and insights, which their employees learn will be put to best use at the work place. Employer’s willingness to sponsor their employee demonstrates their faith in the employee’s future. However, in order to maintain the high quality of the ISB participant profile, we require all sponsored candidates to meet the admissions requirements and go through the regular admissions process.
Benefit to the Employer
Sponsorship Procedure
• Retain and motivate high performing employees - reduces cost of hiring, training and lost productivity during the learning phase for new employee
To sponsor an employee, a letter of support needs to be sent to the CSRM office. The format of the letter of support can be downloaded from the application portal. This letter of support can be submitted either with the application for admission by the applicant or after the applicant has been admitted into the programme.
• Upgrade skills of high performing employees to enable greater performance in senior roles • Improve attraction of new talent since a sponsorship policy signals organisation’s commitment to individual employee’s growth • Employees participate in the programme while continuing to work, and hence they are able to immediately apply what they have learned in the classroom within their organisations • Sponsorship can be used to reward exceptional performance and target employees for career advancement, therefore increasing employee loyalty
It is advisable to submit this letter of support along with the application material, as it signals the employer’s faith in the competence of the sponsored employee.
About ISB CEE The Centre for Executive Education at the ISB conducts a variety of programmes for working professionals. Over the years, the Centre has evolved into a hub of meaningful exchange between business leaders and academia. It’s here that the rules of future businesses get drawn up. The Centre attracts some of the finest faculty from leading business schools and has become a knowledge centre for practical understanding on emerging economies. The Centre brings together the best knowledge, the most recent research, world-class faculty, and an opportunity to interact with successful peers. It provides an ideal platform for gaining new insights in order to be successful in an increasingly complex world.
About Coca-Cola India
About Coca-Cola ISB Retail Academy
Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Maaza Milky Delite, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Nestea, Georgia, Georgia Gold, Kinley, Kinley Club Soda and Burn through a network of more than one million outlets. The Coca-Cola Company has always placed high value on good citizenship. At the heart of business is a mission statement called the Coca-Cola Promise - ‘The Coca-Cola Company exists to benefit and refresh everyone that it touches.’ This basic proposition means that the company’s business should refresh the markets, protect, preserve and enhance the environment, and strengthen the community. Coca-Cola India provides extensive support for community programmes across the country, with a focus on education, health and water conservation.
The Coca-Cola - ISB Retail Academy has been formed as a result of collaboration between ISB and CocaCola with a vision to bring world-class retail practices to India. It has been conceptualised to be a unique forum for the development of retail in india and will be the platform to bring together the various stakeholders – academics, industry practitioners, consultants, researchers and students together, and form an ecosystem that not only allows for the development of the people in the sector, but also creation of more India specific knowledge about the retail sector. The Certificate Programme in Strategic Retail Management is the first step of the academy in this direction.
Real Results at the Indian School of Business
At the Centre of Executive Education, we believe learning doesn’t stop with the classroom. Which is why, we have designed programmes that help participants apply classroom learning to their business challenges. This real-time intervention enables participants to stay relevant in a dynamic business scenario, and the organisations to stay continuously competitive. We call this Real Results, where application is often as vital as the learning itself.
INDIAN SCHOOL OF BUSINESS, HYDERABAD | MOHALI Marketing Services, Centre for Executive Education Indian School of Business, Gachibowli, Hyderabad - 500 032, India Ph: +91 40 2300 7041/42, Fax: +91 2300 7040, Email:
[email protected] www.isb.edu/cee/csrm
