CFO Audience - CFO Advertising

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List Brokers. - Old data. - Not warmed. - Unknown sources. - No brand affinity ... eBooks and Whitepapers. They visit. C
How does the CFO audience engage?

why use

CFO for lead generation

They download eBooks and Whitepapers

They visit CFO.com

They read email newsletters

They watch Webcasts

How do we measure their engagement?

50

+2 -2

+10

+15 +1

We measure engagement by each action/inaction

CFO's Superior Lead Quality CFO Publishing - Brand Affinity - Opt In - Triple Verified - Warmed - Proven Engagement

Information Service - Old data - Not warmed - Unknown sources - No brand affinity

Cold Leads

Media Publications - Brand Affinity - Opt In

CFO Audience Verified, Enhanced, and Frequently Updated Data 98% Reach Fortune 500 Companies

List Brokers - Old data - Not warmed - Unknown sources - No brand affinity

Warm Leads

67% Reach Small Midsize Business