Check My Seo.pdf - Google Drive

http://www.perthmarketingcompany.com.au/

Twelve​ ​Tips​ ​For​ ​Google​ ​AdWords If​ ​your​ ​corporate​ ​budget​ ​only​ ​supports​ ​advertising​ ​on​ ​one​ ​platform,​ ​Google​ ​AdWords​ ​is​ ​a​ ​worthy choice.​ ​Effectively​ ​a​ ​paid​ ​shortcut​ ​onto​ ​the​ ​mythical​ ​first​ ​page​ ​of​ ​search​ ​results,​ ​an​ ​AdWords campaign​ ​can​ ​be​ ​surprisingly​ ​time​ ​consuming.

Cut​ ​to​ ​the​ ​chase​ ​and​ ​optimise​ ​every​ ​click-through​ ​expense​ ​with​ ​our​ ​twelve-point​ ​AdWords guide: 1. ​ ​ ​ ​Research​ ​industry​ ​keywords.​​ ​Establish​ ​which​ ​terms​ ​customers​ ​search​ ​for​ ​with​ ​an analytics​ ​package​ ​like​ ​KISSmetrics​ ​or​ ​Google​ ​Analytics.​ ​Choose​ ​keywords​ ​and​ ​phrases carefully,​ ​without​ ​paying​ ​a​ ​premium​ ​to​ ​appear​ ​beside​ ​generic​ ​industry​ ​terms. 2. ​ ​ ​Prioritise​ ​top​ ​keywords.​​ ​Having​ ​identified​ ​industry​ ​search​ ​terms,​ ​rate​ ​them​ ​in​ ​the most​ ​likely​ ​order​ ​of​ ​value.​ ​Seek​ ​second​ ​opinions​ ​on​ ​your​ ​longlist​ ​from​ ​colleagues​ ​or friends​ ​to​ ​determine​ ​where​ ​the​ ​lion’s​ ​share​ ​of​ ​your​ ​Google​ ​AdWords​ ​budget​ ​should​ ​be directed.

http://www.perthmarketingcompany.com.au/

3. ​ ​ ​Always​ ​use​ ​negative​ ​keywords.​​ ​This​ ​sounds​ ​counter-intuitive,​ ​but​ ​it​ ​makes​ ​perfect sense.​ ​If​ ​you’re​ ​a​ ​freelance​ ​photographer,​ ​add​ ​“jobs”​ ​as​ ​a​ ​negative​ ​keyword​ ​to​ ​ensure your​ ​ad​ ​won’t​ ​display​ ​in​ ​searches​ ​for​ ​photography​ ​jobs.​ ​These​ ​won’t​ ​generate​ ​an​ ​ROI. 4. ​ ​ ​Avoid​ ​broad​ ​matches.​​ ​Your​ ​ad​ ​may​ ​display​ ​if​ ​people​ ​search​ ​for​ ​misspellings,​ ​similar terms​ ​or​ ​synonyms.​ ​As​ ​above,​ ​these​ ​deliver​ ​poor​ ​results​ ​with​ ​wasted​ ​click-throughs. Focus​ ​on​ ​exact​ ​matches,​ ​or​ ​phrase​ ​matches​ ​where​ ​words​ ​appear​ ​in​ ​a​ ​specific​ ​order. 5. ​ ​ ​Run​ ​responsive​ ​display​ ​ads.​​ ​Google’s​ ​focus​ ​on​ ​mobile​ ​traffic​ ​means​ ​adverts​ ​are​ ​now responsive​ ​in​ ​size​ ​and​ ​format.​ ​This​ ​ensures​ ​your​ ​ads​ ​look​ ​good​ ​on​ ​every​ ​device, eliminating​ ​the​ ​old​ ​Google​ ​AdWords​ ​routine​ ​of​ ​creating​ ​different​ ​advert​ ​styles. 6. ​ ​ ​Create​ ​multiple​ ​rotating​ ​ads.​​ ​You​ ​can​ ​have​ ​more​ ​than​ ​one​ ​ad​ ​campaign​ ​running​ ​at any​ ​given​ ​time.​ ​Use​ ​different​ ​CTAs​ ​and​ ​landing​ ​pages​ ​to​ ​measure​ ​relative​ ​success. Some​ ​experts​ ​recommend​ ​always​ ​revising​ ​the​ ​worst-performing​ ​ad​ ​to​ ​maximise​ ​traffic. 7. ​ ​ ​Enable​ ​ad​ ​extensions.​​ ​Additional​ ​elements​ ​can​ ​be​ ​incorporated​ ​into​ ​AdWords​ ​adverts at​ ​no​ ​extra​ ​cost,​ ​and​ ​you​ ​should​ ​use​ ​every​ ​available​ ​field.​ ​Price​ ​extensions​ ​are​ ​a​ ​prime example,​ ​displaying​ ​tiered​ ​service​ ​offerings​ ​that​ ​redirect​ ​to​ ​dedicated​ ​landing​ ​pages. 8. ​ ​Use​ ​geo-targeting​ ​with​ ​location-based​ ​bid​ ​modifiers.​​ ​Geo-targeting​ ​ensures​ ​your advert​ ​only​ ​displays​ ​in​ ​relevant​ ​locations.​ ​The​ ​Geographic​ ​tab​ ​enables​ ​you​ ​to​ ​tweak​ ​bid modifiers​ ​for​ ​specific​ ​locations,​ ​depending​ ​on​ ​their​ ​perceived​ ​value. Contact​ ​Details: Perth​ ​Marketing​ ​Company​ ​-​ ​Web​ ​Design,​ ​SEO,​ ​Digital​ ​Marketing 56A​ ​Pearl​ ​Parade,​ ​Scarborough​ ​WA​ ​6019 Phone:​ ​0424​ ​656​ ​188 Website:​ ​http://www.perthmarketingcompany.com.au/ Google​ ​Site:​ ​https://sites.google.com/site/adwordsperth/ Google​ ​Folder:​ ​https://goo.gl/mf8MKX Related​ ​Contents: adwords​ ​perth adwords​ ​advertising​ ​perth adwords​ ​consultant​ ​perth adwords​ ​small​ ​business affordable​ ​seo​ ​perth best​ ​seo​ ​perth business​ ​seo​ ​perth check​ ​my​ ​seo check​ ​seo​ ​optimisation content​ ​management​ ​web​ ​design​ ​perth digital​ ​advertising​ ​perth facebook​ ​advertising​ ​perth

http://www.perthmarketingcompany.com.au/

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