Confronting Contemporary Business Challenges ...

6th Annual Conference of the EuroMed Academy of Business

Confronting Contemporary Business Challenges through Management Innovation

Edited by:

Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos

Published by: EuroMed Press

6th EuroMed Conference of the EuroMed Academy of Business

CONFERENCE READINGS BOOK PROCEEDINGS

September 23rd-24th, 2013 Estoril, Cascais, Portugal

Confronting Contemporary Business Challenges through Management Innovation

Copyright © The materials published in this Readings Book may be reproduced for instructional and noncommercial use. Any use for commercial purposes must have the prior approval of the Executive Board of the EuroMed Research Business Institute (EMRBI). All full papers and abstracts submitted to the EMRBI Conference are subject to a peer reviewing process, using subject specialists selected because of their expert knowledge in the specific areas.

ISBN: 978-9963-711-16-1

Published by: EuroMed Press

6th Annual EuroMed Conference of the EuroMed Academy of Business

3

FOREWORD The Annual Conference of the EuroMed Academy of Business aims to provide a unique international forum to facilitate the exchange of cuttingedge information through multidisciplinary presentations on examining and building new theory and business models for success through management innovation. It is acknowledged that the conference has established itself as one of the major conferences of its kind in the EuroMed region, in terms of size, quality of content, and standing of attendees. Many of the papers presented contribute significantly to the business knowledge base. The conference attracts hundreds of leading scholars from leading universities and principal executives and politicians from all over the world with the participation or intervention of Presidents, Prime Ministers, Ministers, Company CEOs, Presidents of Chambers, and other leading figures. This year the conference attracted over 250 people from over 65 countries. Academics, practitioners, researchers and Doctoral students throughout the world submitted original papers for conference presentation and for publication in this Book. All papers and abstracts were double blind reviewed. The result of these efforts produced empirical, conceptual and methodological papers and abstracts involving all functional areas of business.

Confronting Contemporary Business Challenges Through Management Innovation

ISBN: 978-9963-711-16-1


4

ACKNOWLEDGEMENT Many people and organizations are responsible for the successful outcome of the 6th Annual Conference of the EuroMed Academy of Business. Special thanks go to the Conference Chair Professor Vitor Ambrosio, the Conference Organising Committee and the Faculty of Estoril Higher Institute for Tourism and Hotel Studies, in Portugal, for accomplishing an excellent job. It is acknowledged that a successful conference could not be possible without the special co-operation and care of the Track Chairs and Reviewers for reviewing the many papers that were submitted to this conference. Special thanks to the Session Chairs and Paper Discussants for taking the extra time to make this conference a real success. The last but not the least important acknowledgment goes to all those who submitted and presented their work at the conference. Their valuable research has highly contributed to the continuous success of the conference.


ISBN: 978-9963-711-16-1


5

TABLE OF PAPERS ANALYZING BASIC COMPONENTS OF PRODUCTION COST IN GREEK SHEEP AND GOAT FARMS ..................................................................................................................................... 26 Aggelopoulos, S.1; Tsiouni, M.2; Pavloudi, A.3; Chioteris, C.4 ............................................................................ 26

FACTORS INFLUENCING THE DECISION-MAKING PROCESS OF THE NEW WINE CONSUMERS....................................................................................................................................... 40 Agnoli, Lara1; Capitello, Roberta2; Begalli, Diego3.............................................................................................. 40

DO FEMALE MANAGEMENT DECISIONS IN CRISIS TIMES DIFFER FROM MALE DECISIONS? AN EXPLORATORY STUDY .................................................................................... 53 Alonso Almeida, María del Mar1; Bremser,Kerstin2 ........................................................................................... 53

THE INTERRALATED EFFECTS OF CULTURE AND RELATIONSHIP QUALITY ON THE RELATIONS BETWEEN PORTUGUESE EXPORTERS AND ANGOLAN DISTRIBUTORS. .. 65 Alves, Gisela Maria Maia1; Correia de Barros, António2; Raposo, Mário Lino Barata3 ...................................... 65

PARTNER SELECTION IN CO-OPETITION: A THREE STEP MODEL .................................... 92 Alves, João1; Meneses, Raquel2 ............................................................................................................................ 92

CORPORATE FINANCIAL DISTRESS AND BANKRUPTCY: A COMPARATIVE ANALYSIS IN FRANCE, ITALY AND SPAIN .................................................................................................. 107 Amendola, Alessandra 1; Restaino, Marialuisa2; Sensini, Luca3 ....................................................................... 107

SPANISH SAVINGS BANKS: AN ANALYSIS OF THEIR PERFORMANCE .......................... 121 Bachiller, Patricia1; Lasa, Francisco-de-Borja2 .................................................................................................. 121

COMPENSATION-BASED SKILLS DEVELOPMENT APPLIED TO MANUFACTURING EMPLOYEES: A CASE STUDY IN QUEBEC ................................................................................ 130 Beaupré, Daniel................................................................................................................................................. 130

TOWARD A LUXURY BRAND DEFINATION ............................................................................ 143 Becker, Kip1; Nobre, Helena2 ............................................................................................................................. 143

AN

INTEGRATIVE

APPROACH

OF

ONLINE

TRUST

ANTECEDENTS

AND

CONSEQUENCES ON PURCHASE INTENTION ....................................................................... 158 Ben Mansour, Kaouther1; Kooli, Kaouher2; Utama, Rizky3 .............................................................................. 158

GENERATIONAL DIFFERENCES AND EMPLOYER BRANDING SEGMENTATION ....... 175 Bendaravičienė, Rita1; Krikštolaitis, Ričardas2; Bakanauskienė, Irena3............................................................. 175

COMPARING THE PERFORMANCE OF FAMILY CONTROLLED BUSINESSES AND NONFAMILY CONTROLLED BUSINESSES DURING THE CRISIS IN ITALY ............................... 197 Bertoldi, Bernardo1; Branca, Stefano2; Giachino, Chiara3 ................................................................................. 197

ONLINE LABORATORY FOR LEARNING ACCOUNTING IN PRACTICE – AN IDEA AND IMPLEMENTATION ........................................................................................................................ 211 Białek Jaworska, Anna1; Gabryelczyk,Renata2 ................................................................................................. 211


ISBN: 978-9963-711-16-1


6

COMPARISON OF POLISH AND BULGARIAN PREFERENCES OF TEACHING TOOLS IN THE ACCOUNTING FIELD AND THEIR DETERMINANTS ................................................... 230 Białek Jaworska, Anna1; Yaneva, Dafina2; Żukowski, Marek3 .......................................................................... 230

DIFFERENCE IN VALUATION AS AT THE BALANCE SHEET DATE USED BY THE NEWCONNECT LISTED COMPANIES ........................................................................................ 251 Białek Jaworska, Anna1; Yaneva, Dafina2; Drązikowska, Katarzyna3 ............................................................... 251

THE PRINCIPLE OF KNOWLEDGE MANAGEMENT AND THE NEW MODEL OF THE ORGANIZATION IN THE KNOWLEDGE-BASED ECONOMY .............................................. 268 Bică, Gheorghe1; Constantinescu, Mădălina2; Baltă, Corneliu3 ........................................................................ 268

ARE CONSUMERS OF HEALTHY FOOD ECOLOGY MINDED AS CONSUMERS OF HEALTHIER FOOD IN ISRAEL?.................................................................................................... 287 Bijaoui, Ilan1; Dayanzada, Dana2; Vdee, Hadar3............................................................................................... 287

ENTREPRENEURSHIP AND "CLUSTERIZATION PROCESS" IN THE TOURISM AND AGRICULTURE SECTOR ................................................................................................................ 299 Bijaoui, Ilan1; Regev, David2............................................................................................................................. 299

CONCEPTUALIZING,

VISUALIZING

AND

MEASURING

CORRUPTION,

STATE

CAPTURE AND THEIR IMPACT IN ITALY. ............................................................................... 319 Borgonovi, E.1; Esposito, P.2 ............................................................................................................................. 319

THE IMPACT OF LACK OF COOPERATION BETWEEN MUNICIPALITIES AND ACADEMIC ORGANIZATIONS ON ECONOMIC DEVELOPMENT IN SLOVAKIA .......... 353 Borseková, Kamila; Petríková, Katarína2; Vaňová, Anna.................................................................................. 353

“THEORETICAL FRAMEWORK ON PUBLIC PRIVATE PARTNERSHIP AND SERVICE CONCESSION ARRANGEMENT, BEFORE AND AFTER IFRIC 12 ADOPTION.

A

RESEARCH NOTE: EVIDENCE IN SUBSTANCE FROM ITALY”............................................ 372 Braja, E.M.1; Campra, M.2; Esposito, P.3; Ricci, P.4 ....................................................................................... 372

FACING A FINANCIAL CRISIS – THE CASE OF SPANISH RESTAURANTS ...................... 412 Bremser, Kerstin1; Alonso-Almeida, María del Mar2........................................................................................ 412

THE APPROACH OF FAMILY BUSINESSES IN THE LUXURY INDUSTRY ......................... 422 Bresciani, Stefano1; Bertoldi, Bernardo2; Giachino, Chiara3; Ferraris, Alberto4 ................................................ 422

THE INTERNATIONALIZATION OF R&D ACTIVITIES TO ASIAN DEVELOPING COUNTRIES ....................................................................................................................................... 434 Bresciani, Stefano1; Thrassou, Alkis2; Vrontis, Demetris3 ............................................................................... 434

COST OF EQUITY CAPITAL IN PRIVATE COMPANIES ......................................................... 445 Britzelmaier, Bernd1; Schlegel, Dennis2; Vardanyan, Lilit3 .............................................................................. 445

MECHANISMS

OF

(DE)CERTIFICATION:

UNDERSTANDING

HOW

CONFLICTS

UNFOLD IN ORGANIZATIONS ................................................................................................... 472 Brodeur , Louis-François................................................................................................................................... 472


ISBN: 978-9963-711-16-1


7

INTEGRATION OF FASTER PLATFORM INTO EDUCATION PROCESS OF ECONOMIC INFORMATION SYSTEMS .............................................................................................................. 496 Bucko, Jozef1; Vejačka, Martin2 ......................................................................................................................... 496

THE EMERGENCE OF HRM TOOLS IN R&D PROJECTS AT COMPETITIVENESS CLUSTERS: ANALYSIS AND INSIGHTS IN THE LIGHT OF ACTOR-NETWORK THEORY .............................................................................................................................................................. 508 Calamel, L.1; Sanseau P. Y.2.............................................................................................................................. 508

CARBON DISCLOSURE SCORE AS A PROXY OF CORPORATE ENVIRONMENTAL PROACTIVITY: A CROSS-CULTURAL ANALYSIS .................................................................... 523 Calza, Francesco1; Cannavale, Chiara2; Tutore, Ilaria3 ..................................................................................... 523

THE RELATIONSHIP BETWEEN CORPORATE GOVERNANCE AND BUSINESS MODEL CHOICE IN FAMILY FIRMS: IS THERE A MISSING LINK IN FAMILY BUSINESS STUDIES? .............................................................................................................................................................. 538 Casprini, Elena1; D’Antone, Simona2; Paranque, Bernard3; Pucci, Tommaso4; Zanni, Lorenzo5..................... 538

THE ROLE OF ART IN LUXURY MANAGEMENT .................................................................... 554 Chailan, Claude................................................................................................................................................. 554

THE GOVERNANCE OF ‘COLLECTIVE’ STRATEGIES FOR INTERNATIONALIZATION: SMALL BUSINESSES IN THE ITALIAN WINE SECTOR .......................................................... 560 Ciasullo, Maria1; Festa, Giuseppe2 .................................................................................................................... 560

THE IMPACT OF FACEBOOK PRESENCE ON BRAND IMAGE ............................................ 579 Coelho, Joana1; Nobre, Helena2; Becker, Kip3 .................................................................................................... 579

BRANDING OF SUSTAINABLE CLOTHING .............................................................................. 594 Coleman, Bethany; D’Souza, Clare ................................................................................................................... 594

THE INTERNATIONALIZATION STRATEGIES OF ITALIAN COMPANIES IN INDIA ... 609 Cortili, Massimo1; Pisoni, Alessia2; Onetti, Alberto3 ........................................................................................ 609

HEALTH LEAN MANAGEMENT AND CLINICAL RISK MANAGEMENT: A SYSTEMATIC LITERATURE REVIEW .................................................................................................................... 626 Crema, Maria1; Verbano, Chiara2...................................................................................................................... 626

CAN COOPETITION BE A WINNING STRATEGY FOR SMALL FRUITS PRODUCTION COMPANIES IN SICILY?................................................................................................................. 641 Crescimanno, Maria1; Farruggia, Domenico2; Galati, Antonino3; Schimmenti, Emanuele4; Siggia, Dario5 .... 641

COMPETITIVENESS OF ITALIAN WINES ON THE NTERNATIONAL MARKET ............. 653 Crescimanno, Maria1; Galati, Antonino2 .......................................................................................................... 653

MANAGEMENT

ACCOUNTING

CHANGES

TOWARD

RISK

MANAGEMENT.

IMPLICATIONS FOR MANAGEMENT ACCOUNTANTS ....................................................... 672 Culasso, Francesca1; Broccardo, Laura2; Manzi, Luca Maria3; Truant, Elisa4.................................................. 672

FAMILY

ITALIAN

LISTED

FIRMS:

COMPARISON

IN

PERFORMANCES

AND

IDENTIFICATION OF TWO MAIN CONFIGURATIONS ......................................................... 701 Confronting Contemporary Business Challenges Through Management Innovation

ISBN: 978-9963-711-16-1


8

Culasso, Francesca1; Manzi, Luca Maria2; Broccardo, Laura3; Giacosa, Elisa4 ................................................. 701

RELATIONSHIP QUALITY DRIVES AND OUTCOMES: A SYSTEMATIC LITERATURE REVIEW APPROACH ...................................................................................................................... 731 Cunha, Namércio1; Loureiro, Sandra Maria Correia2; Rego, Arménio3 ............................................................ 731

MEASURING CUSTOMER PERCEPTION AND SATISFACTION IN INTERNET BANKING, SCALE DEVELOPMENT AND VALIDATION ............................................................................ 759 Datta, Saroj K. 1; Sukanya, Kundu2 .................................................................................................................. 759

UNAUTHORISED BUILDING AND FINANCIAL RECOVERY OF URBAN AREAS: EVIDENCES FROM CASERTA AREA ........................................................................................... 783 De Biase, Claudia1; Forte, Fabiana2................................................................................................................... 783

ENTREPRENEURSHIP, VENTURE CAPITAL, AND THE VALUATION OF FIRMS IN MATURITY STAGE .......................................................................................................................... 799 Delgado, Madalena1; Pereira, Renato2; Dias, Álvaro3..................................................................................... 799

THE CHALLENGE OF ENGAGING ORGANIZATIONAL DIVERSITY IN DIVIDED SOCIETIES: THE CASE OF ETHNICALLY MIXED NURSES' TEAMS .................................... 816 Desivilya Syna, Helena1; Raz, Michal2 ............................................................................................................. 816

A BUSINESS STRATEGY DEVELOPMENT FRAMEWORK FOR SMES.................................. 835 Elshamly, A.B.M1; Davies, Barry2; GEAR, Tony3; Verschueren, R.B.4 ............................................................ 835

“BACK TO THE FUTURE: THE VIRTUAL MUSEALIZATION IN PUBLIC MANAGEMENT. A RESEARCH NOTE FROM ITALY” ............................................................................................ 857 Esposito, P......................................................................................................................................................... 857

PPP AND PUBLIC WORKS LAW IN FRANCE ........................................................................... 868 Evangelatou, Konstantina1; Maniatis, Antonios2 ; Manoliadis, Odysseas3 ...................................................... 868

THE EFFECT OF MACROECONOMIC VARIABLES ON EXCHANGE RATE VOLATILITY .............................................................................................................................................................. 880 Evripidou, Loukia.............................................................................................................................................. 880

PORTUGUESE FIRM’S MOTIVATIONS AND DECISION FACTORS TO PARTICIPATE IN INTERNATIONAL TRADE FAIRS ................................................................................................. 908 Freitas Santos, Jose1; Mendonça da Silva, Pedro Bruno2 .................................................................................. 908

EVALUATING THE GUIMARÃES 2012 EUROPEAN CAPITAL OF CULTURE (ECOC): A TOURIST PERCEPTION APPROACH........................................................................................... 930 Freitas Santos, Jose 1; Vareiro, Laurentina 2 ; Remoaldo, Paula 3 ; Cadima Ribeiro, J. 4 ................................... 930

UNDERSTANDING THE HRM – PERFORMANCE LINK IN PROFESSIONAL ERVICE FIRMS: A MULTI-LEVEL PERSPECTIVE ...................................................................................... 951 Fu, Na1; Flood, Patrick2 .................................................................................................................................... 951

THE DYNAMIC OF WINE SUPPLY AND PRICE FORMATION IN CHIANTI CLASSICO DENOMINATION ............................................................................................................................ 960 Gaeta, Davide1; Corsinovi, Paola2 ..................................................................................................................... 960


ISBN: 978-9963-711-16-1


9

AN ANALYSIS OF WORK COST IN COMPANIES LISTED ON THE FTSE MIB .................. 975 Giacosa, Elisa1; Giovando, Guido2 .................................................................................................................... 975

A MODEL OF EFFECTIVE RECOVERY FOR ITALIAN COMPANIES TO OVERCOME THE FINANCIAL CRISIS .......................................................................................................................... 996 Giacosa, Elisa1; Mazzoleni, Alberto2 ................................................................................................................. 996

SERVICE FAIRNESS, SERVICE QUALITY AND RELATIONSHIP QUALITY EVALUATION EFFECTS ON CUSTOMER LOYALTY ......................................................................................... 1028 Giovanis, Apostolos1; Athanasopoulou, Pinelopi2; Tsoukatos, Evangelos3 ..................................................... 1028

FROM OFFSHORE OUTSOURCING PROVIDER TO OWN BRAND MANUFACTURER: AN EXPLORATORY APPROACH USING RESULTS FROM THE PORTUGUESE FOOTWEAR INDUSTRY ....................................................................................................................................... 1047 Gomes, Paulo1; Meneses, Raquel2 ................................................................................................................... 1047

CROWDSOURCING FOR DUBAI APPAREL NDUSTRY- - MIRAGE OR A REALITY? ..... 1066 Grandhi, Balakrishna1; Singh, Jyothsna Appaiah2; Gupta, Mani3; Kaur, Jasveen4; Seth, Rahul5 ................... 1066

A GROUNDED THEORY OF PERPETUAL RATIFYING. PUTTING LIFELONG LEARNING STRATEGIES INTO PRACTICE FOR BUSINESS COMPETITIVENESS ................................. 1081 Green, Jan ....................................................................................................................................................... 1081

VARIANCES ANALYSIS OF THE FREE CASH FLOWS TO FIRM AND ITS IMPACT ON THE FINANCIAL STRUCTURE. SPARE PARTS MANUFACTURERS IN THE ITALIAN AUTOMOTIVE INDEPENDENT AFTER MARKET IN THE 2008-2011 PERIOD. ................ 1095 Guelfi, Silvano ................................................................................................................................................ 1095

ORGANISATIONAL CULTURE AND THE VALUE PRIORITISATION OF A FIRM’S INTELLECTUAL CAPITAL: TOWARDS A CONCEPTUAL FRAMEWORK........................ 1115 Gupta, Uma1; Massa, Nathaniel P.2; Azzopardi, Joseph 2 ............................................................................... 1115

EXAMINING

THE

SEGMENTATION

AND

POSITIONING

STRATEGIES

FOR

UNIVERSITIES IN CYPRUS. ......................................................................................................... 1128 Hadjiphanis, Lycourgos1; Evripidou, Loukia2; Chourides, Pieris3................................................................... 1128

SOCIAL ASPECTS OF CORPORATE GOVERNANCE ............................................................. 1148 Kachala, T. M.1; Berezina, O. Y.2 .................................................................................................................... 1148

HERITAGE PPP LAW AND MANAGEMENT .......................................................................... 1162 Kalogirou, Sofia1 Maniatis, Antonios2 ........................................................................................................... 1162

KNOWLEDGE-INTENSIVE STRATEGIES IN LOW-TECH SECTORS DURING THE CRISIS: THE CASE OF THE GREEK WOOD AND FURNITURE SECTOR ......................................... 1174 Karagouni, Glykeria1; Tsakanikas, Aggelos2 ................................................................................................... 1174

PRODUCTION TECHNOLOGIES AND INNOVATION IN KNOWLEDGE-INTENSIVE LOW-TECH VENTURES: EVIDENCE FROM THE GREEK WOOD AND FURNITURE INDUSTRY ....................................................................................................................................... 1196 Karagouni, Glykeria1; Caloghirou, Yannis2 .................................................................................................... 1196


ISBN: 978-9963-711-16-1


10

UNIVERSITY- INDUSTRY COLLABORATION A THEORETICAL FRAMEWORK ........... 1214 Khodabandehloo, Akbar ................................................................................................................................... 1214

NETWORKING FOR REGIONAL DEVELOPMENT: A CASE STUDY .................................. 1228 Khodabandehloo, Akbar ................................................................................................................................... 1228

THE ADOPTION, APPLICATION AND IMPACT OF SOCIAL MEDIA IN FASHION MARKETING ................................................................................................................................... 1244 Kontu, Hanna1; Vecchi, Alessandra2 ............................................................................................................... 1244

MEDIATING IMPACT OF “TRUST” IN THE RELATIONSHIP BETWEEN E-SERVICE QUALITY & CUSTOMER SATISFACTION IN THE CONTEXT OF INTERNET BANKING ............................................................................................................................................................ 1254 Kundu, Sukanya ............................................................................................................................................. 1254

METRO CASH & CARRY UKRAINE: CHANGING HR STRATEGY IN LINE WITH BUSINESS STRATEGY ................................................................................................................... 1275 Kurdes, Nataliia .............................................................................................................................................. 1275

EMPIRICAL STUDY FINDINGS OF FOREIGN LANGUAGE ADAPTATION OF THE INDIAN BUSINESS PROCESSING AGENTS AND EFFECTIVE COMMUNICATION AT A TRANSNATIONAL WORK PLACE ............................................................................................ 1282 Kyriakidou, Niki1; Stewart, Jim2; Bobade, Anita P.3 ....................................................................................... 1282

MARKETING AND ORGANIZATIONAL LEARNING – EXPLORING THE CONNECTIONS ............................................................................................................................................................ 1296 Lagrosen, Stefan .............................................................................................................................................. 1296

THE ROLE OF CULTURAL AND SOCIAL NORMS ON INTRAPRENEURSHIP IN LITHUANIA .................................................................................................................................... 1309 Laužikas,

Mindaugas1;

Vaiginienė,

Erika2;

Rosinaitė,

Vikinta3;

Miliūtė,

Aistė4;

Batulevičiūtė,

Skaistė ;Dailydaitė, Simona .......................................................................................................................... 1309 5

6

MERGERS AND ACQUISITIONS WERE NOT A SOLUTION TO THE LIQUIDITY AND CAPITAL REQUIREMENTS OF GREEK BANKING SECTOR ................................................ 1331 Liargovas, Panagiotis1; Repousis, Spyridon2................................................................................................... 1331

ANALYSING RISKS ASSOCIATED WITH EXTERNAL QUALITY ASSESSMENT IN HIGHER EDUCATION: A CASE STUDY ON ROMANIAN HIGHER EDUCATION SYSTEM ............................................................................................................................................................ 1340 Lisievici, Petru ................................................................................................................................................ 1340

CORPORATE SOCIAL RESPONSIBILITY AND STAKEHOLDER STRATEGIES:

THE

IMPACT IN RISK MANAGEMENT ............................................................................................. 1348 Lizarzaburu, Edmundo R.* ............................................................................................................................. 1348

Z – ALTMAN REVIEW. THE CASE OF BEVERAGE COMPANY IN LATAM ..................... 1361 Lizarzaburu, Edmundo R.1; Berggrun, Luis2; Ostos, Jhony3 .......................................................................... 1361

EXPLORING THE ANTECEDENTS OF BRAND EQUITY IN SERVICE INDUSTRY ......... 1384 Confronting Contemporary Business Challenges Through Management Innovation

ISBN: 978-9963-711-16-1


11

Loureiro, Sandra Maria Correia1; Filipe, Yesica2; Pires, Ana Regina3 ............................................................ 1384

INVESTIGATING THE IMPACT OF INTERNET USAGE AND ACCEPTANCE ON ACTIVE AGEING AMONG OLDER ADULTS........................................................................................... 1398 Macedo, Isabel Maria1; Pinho, José Carlos2; Liao, Mei-Na3 ............................................................................ 1398

CORPORATE GOVERNANCE OF NON-PROFIT ORGANIZATIONS- THEORY AND PRACTICE ........................................................................................................................................ 1407 Malý, Milan1; Kubíček, Aleš2 .......................................................................................................................... 1407

TEMPORALITY IN INTERGENERATIONAL TRANSITION: A PROCESS CASE STUDY OF A SMALL BUSINESS ...................................................................................................................... 1420 Mari, Carlo1; Meglio, Olimpia2 ....................................................................................................................... 1420

RESEARCHING SOCIAL PRACTICES FOR UNDERSTANDING CONSUMPTION .......... 1431 Mari, Carlo ..................................................................................................................................................... 1431

ORGANIZATIONAL

INNOVATION

IMPLEMENTATION

THROUGH

INTER-FIRM

NETWORKS ..................................................................................................................................... 1442 Martin-Rios, Carlos ........................................................................................................................................ 1442

THE SUN CUBE STAKEHOLDER MANAGEMENT SYSTEM FOR M&A DEALS IN PMI (POST-MERGER MANAGEMENT) ............................................................................................. 1456 Martirosyan, Emil1; Vashakmadze, Teimuraz2 ............................................................................................... 1456

INCOME RETURN VS CAPITAL APPRAISAL: A TEST ON THE ITALIAN REAL ESTATE FUNDS .............................................................................................................................................. 1466 Mattarocci, Gianluca1; Siligardos, Georgios2 .................................................................................................. 1466

THE VENTURE CAPITALIST-ENTREPRENEUR RELATIONSHIP. EVIDENCE FROM ITALY ................................................................................................................................................ 1482 Meglio, Olimpia1; Rossi, Matteo2; Capasso, Arturo3 ...................................................................................... 1482

EXPLORING THE IMPLICATION OF JUNGIAN NOTION OF ORGANIZATIONAL PSYCHE: FACEBOOK AS A LIVING ORGANISM ................................................................... 1495 Minulescu, Mihaela ........................................................................................................................................ 1495

LINKING ENTREPRENEURIAL ORIENTATION TO EXPORT PERFORMANCE: THE ROLE OF INTANGIBLE RESOURCES AND DYNAMIC CAPABILITIES ........................................ 1504 Monteiro, Albertina Paula1; Soares, Ana Maria2; Lima Rua, Orlando3 ......................................................... 1504

MEASURING SERVICE QUALITY, BRAND IMAGE, PERCEIVED VALUE, CUSTOMERS’ SATISFACTION AND BEHAVIOURAL INTENTIONS IN THE HOTEL INDUSTRY: A STUDY OF THE HOTELS IN THE NORTH OF PORTUGAL .................................................. 1518 Monteiro, Albertina Paula1; Veloso, Cláudia Miranda2 .................................................................................. 1518

MANAGING INTERNATIONAL BUSINESS CONSTRAINTS THROUGH CORPORATE DIPLOMACY: AN ILLUSTRATIVE CASE STUDY................................................................... 1533 Monteiro, Rui Manuel Ribeiro1; Raquel Filipa do Amaral Chambre de Meneses Soares Bastos Moutinho2 .. 1533


ISBN: 978-9963-711-16-1


12

THE MANAGING AND STAGING OF FOOTBALL MATCHES IN THE ENGLISH PROFESSIONAL FOOTBALL INDUSTRY: AN EVENT LIFECYCLE APPROACH ............. 1549 Moore, Neil1; Stokes, Peter2 ............................................................................................................................ 1549

MANAGERIAL APPROACH TO CULTURAL PPP .................................................................. 1572 Moschogianni, Meropi1; Gratsani, Athina2 .................................................................................................... 1572

STICKY BEHAVIOR OF SELLING, GENERAL, AND ADMINISTRATIVE COSTS AND EARNINGS MANAGEMENT

PRACTICES: AN INTERNATIONAL COMPARATIVE

PERSPECTIVE .................................................................................................................................. 1585 Naoum, Vassilios - Christos ............................................................................................................................ 1585

DESIRABLE CODE OF CORPORATE GOVERNANCE FOR NON-LISTED COMPANIES – AN EXPERIENCE FROM PAKISTAN ......................................................................................... 1597 Nazar, Mahreen1; Nishat, Mohammed2 .......................................................................................................... 1597

INVOLVEMENT OF ENTERPRISES AND SECTORS OF ECONOMY IN THE DESIGNING AND IMPLEMENTATION OF THE NATIONAL QUALIFICATIONS FRAMEWORK: EXPERIENCE OF LITHUANIA .................................................................................................... 1611 Nazelskis, Eugenijus1; Tūtlys,Vidmantas2 ...................................................................................................... 1611

AN INTUITIONISTIC FUZZY APPROACH FOR AUTOMATIC EVALUATION AND COMPARISON OF ONLINE TEST ANSWERS .......................................................................... 1646 Netov, Nikolay Chudomirov1; Tisheva, Diana2 ............................................................................................... 1646

MULTISKILLING IN THE HOSPITALITY INDUSTRY IN SOUTH AFRICA AND ADJACENT COUNTRIES .............................................................................................................. 1656 Nicolaides, Angelo .......................................................................................................................................... 1656

PPP AND CULTURAL SPONSORSHIP LAW AND MANAGEMENT .................................. 1690 Nikolopoulou, Marina1 Maniatis, Antonios2 ................................................................................................. 1690

GREEN WOODEN FURNITURE. DETERMINATION OF MARKET TRENDS AND TENDENCIES IN GREECE AND CYPRUS DURING ECONOMIC CRISIS .......................... 1701 Papadopoulos, Ioannis 1; Karagouni, Glykeria 2; Trigkas, Marios 3; Beltsiou, Zoi 4........................................ 1701

MARKETING PUBLIC RELATIONS: A CASE STUDY IN THE ADVERTISING SECTOR IN CYPRUS ............................................................................................................................................ 1719 Papasolomou, Ioanna1; Melanthiou, Yioula2; Sabova, Majka ......................................................................... 1719

HUMAN RESOURCE MANAGEMENT: ‘CONTENT’, ‘PROCESSES’, OR ‘PERCEPTIONS’? ............................................................................................................................................................ 1736 Pavlou, Fotis ................................................................................................................................................... 1736

E-COMMERCE AND MOBILE COMMERCE FOR FASHION BUSINESS ............................ 1747 Pereira, Maria Madalena Rocha1; Martins, Paulo Gabriel Correia2; Miguel, Rui Alberto Lopes3; Trindade, Isabel Maria Goncalves4; Lucas, Jose Mendes5 ................................................................................................ 1747

PATTERN-FINDING IN QUALITATIVE DATA - A 17 STEPS PROCEDURE OF MAKING DATA ANALYSABLE .................................................................................................................... 1766 Confronting Contemporary Business Challenges Through Management Innovation

ISBN: 978-9963-711-16-1


13

Philipson, Sarah .............................................................................................................................................. 1766

PRIMARY HEALTH CARE SERVICES EVALUATION IN GREECE ..................................... 1783 Pierrakos, George1; Kyriakidou, Niki2; Yfantopoulos, John3; Goula, Aspasia1; Giovanis, Apostolos1; Latsou, Dimitra1; Sarris, Markos1 ............................................................................................................................... 1783

A STUDY ON ANTECEDENTS AND IMPACTS OF ENGAGEMENT AND PARTICIPATION IN BRAND COMMUNITIES IN PORTUGAL ............................................................................ 1797 Pires, Ana Regina1; Loureiro, Sandra Maria Correia2 .................................................................................... 1797

SUSTAINABLE WINE CONSUMER: MYTH OR REALITY? ................................................... 1816 Pomarici, Eugenio1; Vecchio, Riccardo2 .......................................................................................................... 1816

CRAFT BEER: A CONSUMER PREFERENCE AND SWITCHING PERSPECTIVE ............. 1829 Poponi, Stefano1; Secondi, Luca2; Aquilani, Barbara3 ..................................................................................... 1829

ROLE OF TAXATION IN INVESTMENTS ALLOCATION DECISIONS: USING A GRAVITY APPROACH FOR EXPLORING BILATERAL FDI INTO THE EU .......................................... 1855 Raudonen, Svetlana ........................................................................................................................................ 1855

THE IMPACT OF CHINESE FOREIGN DIRECT INVESTMENT IN SWITZERLAND ........ 1878 Rios-Morales, Ruth; Brennan, Louis; Schweizer, Max ................................................................................... 1878

BIOTECHNOLOGICAL MERGERS AND ACQUISITIONS: AN OVERVIEW ...................... 1899 Rossi, Matteo1; Vrontis, Demetris2; Thrassou, Alkis3 ..................................................................................... 1899

ON THE CONSISTENCY AND LINEARITY OF ASSOCIATIONS BETWEEN NATIONAL CULTURAL DIMENSIONS AND ENTREPRENURIAL INTENTIONS RATES ................... 1911 Rotem, Shneor ................................................................................................................................................. 1911

MANAGING TEAM PERFORMANCE: DISINGENUOUS OR JUST PLAIN STUPID! ....... 1917 Rowland, Caroline1; Scott, Peter2.................................................................................................................... 1917

LESSONS

FROM

THE

PAST:

LIGHTS

AND

SHADOWS

OF

PUBLIC-PRIVATE

PARTNERSHIP IN THE ITALIAN HEALTHCARE SECTOR.................................................. 1936 Russo, Salvatore .............................................................................................................................................. 1936

CLUSTERS – A KEY ELEMENT OF REGIONAL DEVELOPMENT IN ROMANIA ............ 1960 Sabău, Cosmin ................................................................................................................................................ 1960

IMPACT CAPITAL FOR SUSTAINABLE DEVELOPMENT IN THE MEDITERRANEAN REGION ............................................................................................................................................ 1975 Saltini, Tommaso ............................................................................................................................................ 1975

SUPPORTING PROGRAMS TO DEVELOP IMPACT CAPITAL IN THE MEDITERRANEAN REGION ............................................................................................................................................ 1993 Saltini, Tommaso ............................................................................................................................................ 1993

INSIGHTS ON ITALIAN AND INDIAN HEALTH CARE SYSTEMS FROM VSA PERSPECTIVE .................................................................................................................................. 2015 Saviano, Marialuisa1; Parida, Ratri2; Caputo, Francesco3; Datta, Saroj Kumar4 ........................................... 2015


ISBN: 978-9963-711-16-1


14

ARE PUBLIC PRIVATE PARTNERSHIPS WORTHWHILE? ................................................... 2033 Schein, Andrew ............................................................................................................................................... 2033

THE

MAIN

EFFECTS

OF

GREEN

HARVESTING

ON

THE

SICILIAN

WINE

COOPERATIVES ............................................................................................................................. 2047 Schimmenti, Emanuele1; Crescimanno, Maria2; Borsellino, Valeria3; Galati, Antonino4; Pisano, Gaetano5 .. 2047

THE

CONTRIBUTION

OF

WEB

COMMUNICATION

TO

AGRI-FOOD

SMES’

COMPETITIVENESS. A COMPARISON BETWEEN ITALIAN- AND ENGLISH-LANGUAGE WEBSITES. ........................................................................................................................................ 2063 Scorrano, Paola1; Maizza, Amedeo2; Rosato, Pierfelice3; Gravili, Silvia4 ........................................................ 2063

THE

IMPACT

OF

CONSUMER

LOYALTY

ON

THE

COMPETITIVENESS

AND

SUSTAINABILITY OF PRIVATE LABELS. ................................................................................. 2078 Serra, Elizabeth de Magalhães1; Amorim, Carla Sofia Fonseca 2; Del Rio, Maria Luisa 3................................ 2078

COMPETITIVE ENVIRONMENT AND THE ADOPTION OF CUSTOMER-ORIENTATION BEHAVIOUR: AN EMPIRICAL STUDY. ..................................................................................... 2087 Serra , Elizabeth de Magalhães1; Machado, Simão Nuno2; Gonzalez , Jose Antonio Varela3 .......................... 2087

MUTUALLY BENEFICIAL RELATIONAL VALUE: AN ANTECEDENT OF BUSINESS-TOBUSINESS INNOVATION ............................................................................................................. 2097 Shams, Riad .................................................................................................................................................... 2097

CAN A SOCIAL NETWORK MARKETING STRATEGY BENEFIT SMALL AND MEDIUM ENTERPRISES? ................................................................................................................................ 2118 Silva, Daniela1; Nobre, Helena2; Becker, Kip3 ................................................................................................. 2118

PERCEPTUAL ANTECEDENTS OF VOICE TO VOICE SERVICE ENCOUNTERS AND ITS IMPACT ON CUSTOMER LOYALTY: EVIDENCE FROM A SOUTH ASIAN COUNTRY 2134 Sirisena, Amila Buddhika ............................................................................................................................... 2134

ANTECEDENTS AND CONSEQUENCES OF SURROGATE ADVERTISING – AN EMPIRICAL STUDY IN INDIA..................................................................................................... 2145 Soumi, Paul1; Datta, Saroj Kumar2 ................................................................................................................ 2145

INNOVATION AND SME GROWTH: THE CASE OF PALESTINE ....................................... 2166 Sultan, Suhail Sami ........................................................................................................................................ 2166

CLOUD COMPUTING AND THE WEB: THEIR POTENTIAL DISRUPTION OF THE DIGITAL AND EDUCATION DIVIDE ........................................................................................ 2179 Sultan, Nabil ................................................................................................................................................... 2179

EXPLORING ORGANIZATION’S CHANGE CAPABILITY .................................................... 2199 Swetlik, Ralf1; Sanchez Bengoa, Dolores2 ........................................................................................................ 2199

FACTORS INFLUENCING FUND RAISING: AN EMPIRICAL STUDY ON ITALIAN STARTUPS........................................................................................................................................ 2215 Talaia, Marco1; Pisoni, Alessia2; Onetti, Alberto3........................................................................................... 2215


ISBN: 978-9963-711-16-1


15

SOCIAL AND PHYSICAL ASPECTS OF THE SERVICE ENCOUNTER: EFFECTS ON TRUST AND CUSTOMER LOYALTY TO THE SERVICE PROVIDER ................................................ 2233 Temessek Behi, Azza1; Ben Dahmen Mouelhi, Norchene²............................................................................... 2233

IS THE GLOBE MODEL USEFUL FOR CROSS-CULTURAL LEADERSHIP RESEARCH? 2250 Teodósio, João Paulo Correia1; Robalo, António da Silva2 ............................................................................... 2250

EMERGING IMPLICATIONS OF THE DEREGULATION OF THE PHARMACY RETAIL SECTOR IN GREECE: THE PHARMACISTS’ PERSPECTIVE ................................................. 2267 Theodoridis, Constantinos1; Priporas, Costantinos-Vasilios2.......................................................................... 2267

ORGANISATIONAL SEQUESTERING OF WORKPLACE BULLYING: ADDING INSULT TO INJURY .............................................................................................................................................. 2281 Thirlwall, Alison ............................................................................................................................................. 2281

MUTUAL RELATIONSHIP OF WINE INDUSTRY VS. WINE TOURISM; THE ISRAELI PERSPECTIVE .................................................................................................................................. 2297 Tirosh, Nathan ................................................................................................................................................ 2297

WORK-FAMILY BALANCE IN CHILDCARE CENTERS: IS SUPPORT RELATED TO PARTICIPATORY MANAGEMENT? .......................................................................................... 2316 Tremblay, Diane-Gabrielle .............................................................................................................................. 2316

RANGELANDS AND REGIONAL DEVELOPMENT: A BIBLIOGRAPHIC APPROACH . 2329 Tsiantikoudis, S1;Arabatzis, G2; Aggelopoulos, S3 .......................................................................................... 2329

COMPARISON OF IFRS AND SLOVAK ACCOUNTING REGULATIONS IN THE AREA OF ACCOUNTING AND RECOGNITION OF NONCURRENT ASSETS .................................... 2338 Tušan, Radoslav1; Bánociová, Anna2; Buleca, Ján3 ......................................................................................... 2338

SIGNIFICANCE OF QUALITY DIMENSIONS IN TOURISM SERVICES AND THEIR IMPACT ON CUSTOMER DECISION-MAKING PROCESS.................................................... 2354 Vajčnerová, Ida1; Ryglová, Kateřina2 .............................................................................................................. 2354

COMPARISON OF SERVQUAL, SERVPERF, BSQ AND BANKQUAL SCALE IN BANKING SECTOR ............................................................................................................................................ 2367 Vanparia, Bhavesh1;Tsoukatos, Evangelos2 ..................................................................................................... 2367

GREEK BANKS’ INTERNATIONAL BEHAVIOUR IN S.E.E. COUNTRIES:

BUSINESS

COMMITMENT AND POLITICAL DIMENSIONS ................................................................... 2393 Vasiliadis, Labros1; Panta, Maria2................................................................................................................... 2393

CHINESE ACQUISITIONS AND THEIR IMPACT ON THE MADE IN ITALY LUXURY SECTOR – ......................................................................................................................................... 2407 Vecchi, Alessandra .......................................................................................................................................... 2407

ANALYZING THE REQUIREMENTS OF AN ON-LINE ACCOUNTING PLATFORM IN GREECE: THE VIEWS OF DIFFERENT USER GROUPS .......................................................... 2422 Venieris, George1; Cohen, Sandra2; Vlismas, Orestes3; Naoum, Vassilios-Christos4; Karatzimas, Sotiris5..... 2422

WHEN WINE MEETS TERRITORY: THE ITALIAN SCENARIO ........................................... 2434 Confronting Contemporary Business Challenges Through Management Innovation

ISBN: 978-9963-711-16-1


16

Vrontis, Demetris1;Viassone, Milena2 ............................................................................................................. 2434

THE INTERNATIONALISATION OF CHINESE FIRMS: BRAND, ENTRY MODE, AND COUNTRY OF ORIGIN OPTIONS ............................................................................................... 2446 Wilson, Ian...................................................................................................................................................... 2446

COLLABORATION COMPETENCE DEVELOPMENT: THE CASE OF BIONIC, LTD ....... 2462 Yeromenko, Galyna ......................................................................................................................................... 2462

A COMPARISON BETWEEN THE PERCEPTIONS OF THE IDEAL LEADER FOR COLOMBIANS AND CHILEANS USING THE LEADERSHIP PRACTICES INVENTORY OF KOUZES AND POSNER ................................................................................................................ 2477 Zárate, Rodrigo1; Matviuk,Sergio2 .................................................................................................................. 2477

EXPLORING THE ROLE OF TRUST IN BUSINESS RELATIONSHIP WITHIN THE CHINESE SHIPBUILDING INDUSTRY ......................................................................................................... 2482 Zhou, Jiangfan1; Sanchez Bengoa, Dolores2 .................................................................................................... 2482

WEB TECHNOLOGY AND BUYERS’ PROFILES ...................................................................... 2494 Zurawicki, Leon .............................................................................................................................................. 2494


ISBN: 978-9963-711-16-1


17

TABLE OF ABSTRACTS FACTORS AFFECTING INNOVATION IN THE HOTEL INDUSTRY .................................. 2503 Afonso, Victor1; Carvalh, Luísa2 ..................................................................................................................... 2503

A REVIEW OF BOYCOTTS AND BRAND LOYALTY IN INTERNATIONAL MARKETING ............................................................................................................................................................ 2504 Al Serhan, Omar1; Sirkeci, Ibrahim2 ............................................................................................................... 2504

LITERARY PORTRAITS OF LISBON: IMAGE AND PROMOTION OF A TOURIST DESTINATION ................................................................................................................................ 2505 Ambrόsio, Vitor1; Matos, Graça2 .................................................................................................................... 2505

MOBILE MARKETING AND SO-LO-MO CONVERGENCE: THE NEW TRENDS IN MARKETING ................................................................................................................................... 2508 Amirkhanpour, Monaliz ................................................................................................................................. 2508

PERCEIVED JUSTICE OF LOYALTY PROGRAM AND CUSTOMER RETENTION: QUANTITATIVE STUDY IN THE CASE OF TUNISIAN MOBILE PHONE SECTOR ......... 2510 Bahri-Ammari, Nedra1; Ben Amor, Senda2..................................................................................................... 2510

COMPREHENSIVE APPROACH TO CRISES MANAGEMENT ............................................. 2513 Balta, Corneliu1; Bica, Gheorghe2; Rosioru, Nicoleta Diana3 .......................................................................... 2513

POLITICAL AND MILITARY ACTION FRAME OF THE EUROPEAN UNION WITHIN THE CRISES MANAGEMENT ............................................................................................................... 2517 Balta, Corneliu1; Bica, Gheorghe2; Stanca, Costel3 .......................................................................................... 2517

MANAGING THE CRISIS IN THE EUROPEAN UNION ........................................................ 2522 Balta, Corneliu1; Stanca, Costel2 ..................................................................................................................... 2522

NEGOTIATORS' ATTITUDES TOWARD FORMAL CONTRACTS: A SEVEN-COUNTRY ANALYSIS ........................................................................................................................................ 2528 Banai, Moshe1; Stefanidis, Abraham2; Schınzel, Ursula3; Shetach, Ana4........................................................ 2528

ESTABLISHING A SUSTAINABLE GROWTH FOR A SME .................................................... 2529 Bertoldi, Bernardo1; Branca, Stefano2 ............................................................................................................. 2529

STATE OF ART ABOUT THE TRADITIONAL, UNIDIRECTIONAL INTERRELATION AMONG

CONSUMPTION

PATTERN

AND

SOCIETAL

AND

CORPORATE

DEVELOPMENT ............................................................................................................................. 2531 Bondrea, Aurelian1; Costea, Carmen-Eugenia2 ............................................................................................... 2531

CHALLENGES FOR EXECUTIVE RECRUITMENT IN THE LIGHT OF THE WAR FOR TALENT IN GERMANY ................................................................................................................ 2535 Buttenberg, Katharina .................................................................................................................................... 2535

PROFITABLE INDEX ON TOURISM PROMOTION ON MADEIRA – A FINANCIAL MODEL ............................................................................................................................................. 2538 Camacho, Élvio José Sousa1; Coelho, Maria Manuela M. S Sarmento2 .......................................................... 2538


ISBN: 978-9963-711-16-1


18

BUSINESS MODEL FOR ASSEMBLE IT YOURSELF FURNITURE RETAILERS –A DEVELOPING ECONOMY PERSPECTIVE ................................................................................ 2539 Chandrasekhar, Natarajan 1; Ostheimer, Bernard2 ......................................................................................... 2539

SOCIAL DISCOURSES TOWARD HEALTHY EATING: EVIDENCE FROM ROMANIA .. 2540 Chrysochou, Polymeros; Festila, Aleksandra .................................................................................................. 2540

SOCIAL MEDIA, PREDICTIVE ANALYTICS, AND TOURISM ............................................. 2542 Claster, William1; Pardo, Phillip2; Cooper, Malcolm3 ..................................................................................... 2542

MANAGEMENT ACCOUNTING SYSTEMS AND SMES: EXPLORING THE EFFECTS OF THE FINANCIAL CRISIS IN GREECE ........................................................................................ 2545 Cohen, Sandra1; Karatzimas, Sotiris2; Naoum, Vassilios-Christos3 ................................................................ 2545

EXPLORING THE DETERMINANTS OF MARKETING INNOVATIVE BEHAVIOURS IN WINE SMES: AN EXPLORATIVE CASE STUDY IN THE APULIAN WINE BUSINESS. ... 2548 Contò Francesco1; Fiore Mariantonietta2; Santini, Cristina3; Silvestri Raffaele4 ............................................ 2548

ACCOUNTABILITY AND DISCOURSE: IDENTITY CONSTRUCTION OF ‘ÁGUAS DE PORTUGAL, S.A.’ ........................................................................................................................... 2549 Costa, Luís1; Menezes, Carlos2; Oliveira, Lídia3 ............................................................................................. 2549

AN INTEGRATED APPROACH TO VALUE BASED INNOVATION ENVIRONMENT CREATED BY CROSS SECTOR STAKEHOLDERS INTERACTION ...................................... 2551 Czarczyńska, Anna ......................................................................................................................................... 2551

AIRLINE

SERVICE

QUALITY

IN

SOUTH

AFRICA

AND

MALAYSIA

-

AN

INTERNATIONAL CUSTOMER EXPERIENCE APPROACH ................................................. 2555 De Jager, Johan1; Van Zyl, D.2; Bin Dahari, Z.3 ............................................................................................. 2555

TRAVELING

TO

RISKY

DESTINATION:

THE

MEDIATING

EFFECTS

OF

RISK

PERCEPTIONS * .............................................................................................................................. 2558 Desivilya Syna, Helena1;Teitler Regev, Sharon2; Shahrabani, Shosh3 ............................................................ 2558

WHY POSITIVE FEEDBACK FOR FUTURE ORGANIZATIONS STRATEGY DESIGN?.... 2561 Doval, Elena1; Negulescu, Oriana2 ................................................................................................................. 2561

BIO-ECONOMY AND BIOECONOMICS. WHAT HAS SOCIAL MARKETING TO DO WITH? ............................................................................................................................................... 2564 Epure, Manuela .............................................................................................................................................. 2564

EXAMINING THE ROLE OF TRUST IN USER PERCEPTIONS OF QUALITYAND SATISFACTION IN THE PUBLIC SECTOR: EMPIRICAL EVIDENCE FROM THE HEALTH SECTOR ............................................................................................................................................ 2568 Esquerdo, Teresa Josefina1; Macedo, Isabel Maria2; Pinho, José Carlos3 ......................................................... 2568

CHILDREN’S CONSUMER SOCIALIZATION: THE ROLE OF MARKETING .................... 2570 Estrela Rui1; Pereira, Francisco Costa2; Bruno, Jorge 3 ................................................................................... 2570

THE INNOVATION BASED ON DYNAMIC CAPABILITIES ................................................. 2572


ISBN: 978-9963-711-16-1


19

Flores, Alejandro ............................................................................................................................................. 2572

ORGANIZATIONAL CHANGE AND INTERCULTURAL MANAGEMENT INTO THE MERGER AND ACQUISITIONS PROCESSES ........................................................................... 2573 Flores, Alejandro1; Bremser, Kerstin2 ............................................................................................................. 2573

EFFICIENCY AND PROFITABILITY: AN APPLICATION OF DEA TO GREEK SMES ..... 2574 Floros, Christos1; Voulgaris, Fotini2; Tsoukatos, Evangelos3 .......................................................................... 2574

TOURIST DESTINATION IMAGE: A STUDY ON LISBON’S DESTINATION IMAGE ...... 2576 Fontes Falcão, Pedro 1; Santos, Dulce2 ............................................................................................................ 2576

WHEN WEST MEETS EAST: COMPARING THE USE OF HIGH PERFORMANCE WORK SYSTEMS BETWEEN IRISH AND CHINESE PROFESSIONAL SERVICE FIRMS ............... 2579 Fu, Na1; Flood, Patrick2; Bosak, Janine3; Qinhai Ma4; Yang Liu5; Yang Zhang6; ........................................... 2579

CANONICAL CORRELATION ANALYSIS AS A CONFIRMATORY METHOD OF PRINCIPAL COMPONENTS ANALYSIS. APPLICATION TO FINANCIAL INFORMATION ............................................................................................................................................................ 2583 Garcia-Gallego, Ana1; Mures-Quintana, Maria-Jesus2; Vallejo-Pascual, M. Eva3 ......................................... 2583

WINESUCCESS® FRAMEWORK: AN EMPIRICAL ASSESSEMENT IN THE FAMILY WINERIES OF CYPRUS ................................................................................................................. 2586 Georgiou, Thoukis ........................................................................................................................................... 2586

THE PORTUGUESE NATIONAL HEALTH SERVICE AND THE IMPLEMENTED ACCOUNTING STANDARDS: THE PROBLEMATIC OF CONSOLIDATED FINANCIAL STATEMENTS ................................................................................................................................. 2590 Gomes, Delfina1; Oliveira, Lídia2; Pedro, Mota e Costa3; Soares, Teresa4 ....................................................... 2590

ORGANISATIONAL JUSTICE IN INTERNATIONAL MERGERS AND ACQUISITIONS: THE IMPACT OF PROCEDURAL AND INTERACTIONAL JUSTICE ON EMPLOYEE COMMITMENT. .............................................................................................................................. 2592 Gomes, Emanuel1; Mellahi, Kamel2; Harvey, Amy3; Sahadev, Sunil4............................................................. 2592

NARCISSISM AND CREATIVITY OVER TIME: TOWARD A DYNAMIC MODEL OF GROUP CREATIVITY..................................................................................................................... 2602 Gonçalo, Jack1; Krause, Verena2 ...................................................................................................................... 2602

CONSUMING THE CITY, SPACES OF CONSUMPTION: COMMODIFYING AND AESTHETICISING CARDIFF’S EVERYDAY LIFE ..................................................................... 2605 Gonçalves, Ana ............................................................................................................................................... 2605

CYPRUS OPTIMAL NATURAL GAS WEALTH MANAGEMENT MODEL. GOVERNMENT PRODUCTION CONSUMPTION (GPC) ..................................................................................... 2608 Homayoon, Morvarid ...................................................................................................................................... 2608

NORMS AND NON-CLASSICAL NEGATIONS ....................................................................... 2611 Iliescu, Gabriel1; Kabbara, Teo2 ....................................................................................................................... 2611

BEYOND THE LIMITS OF CRISIS ................................................................................................ 2616 Confronting Contemporary Business Challenges Through Management Innovation

ISBN: 978-9963-711-16-1


20

Ionescu, Eduard1; Costea, Carmen2 ................................................................................................................. 2616

IDEA EXPLOITATION AND VALUE APPROPRIATION: THE EXPERIMENTAL LAB .... 2622 Iscaro, Valentina1; Castaldi,Laura2 ................................................................................................................. 2622

ROMANIAN INTERNATIONAL MIGRATION AND SUSTAINABLE DEVELOPMENT IN RURAL SENDING AREAS: MIGRANT INVESTMENTS IN HOUSES .................................. 2625 Jacob Larionescu, Andra1; Ciotoiu, Iuliana2 .................................................................................................... 2625

LOSING QUALITY ON THE WAY FROM THE MEADOW TO THE CONSUMER’S PLATE ............................................................................................................................................................ 2632 Kaufmann, Hans Ruediger1; Strata, Sonny2; Domenighini, Cecilia3; Novak, Magdalena4; Kessler, Kathleen5 ........................................................................................................................................................................ 2632

SOCIAL ENTERPRISES: PANACEA FOR CRISIS SITUATIONS AND CHANGE? ............. 2637 Kaufmann, Hans Ruediger1; Polycarpou, Marina2; Auphan, Aude-Marie3 ................................................... 2637

HOW TO ACHIEVE PERFORMANCE EXCELLENCE:

THE CASE OF COCOMAT,

WINNER OF THE EFQM EXCELLENCE AWARD ................................................................... 2641 Kriemadis,Thanos1; Papaioannou, Alkistis2; Kourtesopoulou, Anna3............................................................. 2641

IMAGES FROM LITERATURE AND THE ARTS IN CONSTRUCTING GASTRONOMIC CULTURAL TOURISM .................................................................................................................. 2645 Leitão, Isilda .................................................................................................................................................... 2645

EMERGING MODELS OF UNIVERSITY GOVERNANCE: EMPIRICAL EVIDENCES IN THE ITALIAN CASE ............................................................................................................................... 2647 Lucianelli, Giovanna1...................................................................................................................................... 2647

THE KEY SUCCESS FACTORS IN THE FIELD OF KNOWLEDGE-INTENSIVE MARKET SERVICES: EMPIRICAL EVIDENCES IN THE ITALIAN CASE ............................................ 2649 Lucianelli, Giovanna1...................................................................................................................................... 2649

INNOVATIVE APPROACHES IN ROMANIA EDUCATION SYSTEM - ELEARNING SOLUTION PROVIDED BY SIVECO ........................................................................................... 2652 Luminita, Pistol1; Ungureanu, Adrian2 .......................................................................................................... 2652

BIO-ECONOMY: TRANSITION FROM THE ECONOMIC PARADIGM TO THE NEW GLOBAL ECONOMY ..................................................................................................................... 2655 Maria Ramona, Chivu1; Dragoș Gabriel, Popescu2; Rodica, Dragomiroiu3 .................................................... 2655

THE IMPORTANCE OF THE BRAND IN THE PORTUGUESE MOULD INDUSTRY ........ 2657 Medina, Catarina1; Estrela, Rui2..................................................................................................................... 2657

SOCIAL NETWORKING SITES: WORKPLACE IMPACT ........................................................ 2659 Melanthiou, Yioula1; Anastasiou, Nicos2 ....................................................................................................... 2659

CORPORATE RECRUITING: E-RECRUITMENT IN CYPRUS ................................................ 2661 Melanthiou, Yioula1; Contantinou, Eleni2 ..................................................................................................... 2661


ISBN: 978-9963-711-16-1


INTEREST

RATES

VS.

INCOME

TAX IN

WEALTH

CREATION OR

21

WEALTH

DESTRUCTION ............................................................................................................................... 2663 Mihai Yiannaki, Simona ................................................................................................................................. 2663

THE POLITICAL ECONOMY OF THE PUBLIC-PRIVATE PARTNERSHIPS ACCOUNTING ............................................................................................................................................................ 2667 Moscariello, Nicola1; Cinque, Ettore2 .............................................................................................................. 2667

INTERACTIONS BETWEEN THE VOLATILITY OF FINANCIAL MARKETS AND INVESTORS’ BEHAVIOUR ........................................................................................................... 2670 Mouzoura, Georgia ......................................................................................................................................... 2670

LEADERSHIP FOR 21ST CENTURY: TOWARDS A TRANSCENDENT FRAMEWORK ... 2673 Mukerji, Debu ................................................................................................................................................. 2673

A MATRIX OF INVESTMENTS IN SOCIAL RESPONSIBILITY AND SUSTAINABILITY . 2681 Negulescu, Oriana1;Doval, Elena2; ................................................................................................................. 2681

INFORMATION

TECHNOLOGY

AS

AN

ENABLER

IN

PRODUCE

WASTAGE

OVOIDANCE ................................................................................................................................... 2684 Ostheimer, Bernhard1; Chandrasekhar, Natarajan2 ........................................................................................ 2684

EFQM EXCELLENCE MODEL AS A BASIS FOR SELF-ASSESSMENT: A STUDY OF ELECTROMECHANICAL SECTOR IN TURKEY ...................................................................... 2685 Özmen, Özgür1; Demir, Ahmet2; Özel, Semih3 .............................................................................................. 2685

AN ANALYSIS OF HUMAN RESOURCE EMPOWERMENT: A CASE STUDY IN THE HEALTH CARE SECTOR .............................................................................................................. 2689 Papaioannou, Alkistis1; Kriemadis,Thanos2; Kourtesopoulou, Anna3; Kolovos, Petros4; Gkouzou, Maria5.... 2689

INNOVATIVE MARKETING STRATEGIES IN FAMILY OWNED BUSINESSES: A WORK IN PROGRESS FRAMEWORK TO INTEGRATE SOCIAL MEDIA............................................... 2692 Pardo, Phillip1; Tajeddini, Kayhan2 ................................................................................................................ 2692

GOVERNMENT - ACADEMY DIFFERENT APPROACHES TO TECHNOLOGY TRANSFER ............................................................................................................................................................ 2695 Porath, Amiram1; Ramos , Isabel2; Rahman, Hakikur3 ................................................................................... 2695

IS THAT THE DIASPORA CAN BE A NETWORK OF INFLUENCE IN THE CREATION OF BUSINESS IN ITS COUNTRY OF ORIGIN ? CASE OF THE LAO DIASPORA. ................... 2700 Pravong, Souchinda ........................................................................................................................................ 2700

HORIZONTAL MERGERS AND ACQUISITIONS: HOW WINNERS AND LOSERS DIFFER: A MARKETING PERSPECTIVE .................................................................................................... 2703 Rahman, Mahabubur1; Lambkin, Mary2 ......................................................................................................... 2703

A CAUSAL MODEL OF THE INTERNATIONALIZATION OF SMES AND OF THE TRANSMEDITERRANEAN: THE CASE OF MOROCCAN SMES.......................................... 2714 Ramadan, Maarouf1; Levratto, Nadine2 ........................................................................................................ 2714


ISBN: 978-9963-711-16-1


22

INNOVATION THROUGH INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN ROMANIAN EDUCATION ........................................................................................... 2719 Rascu-Pistol, Silvia1; Varga Ungureanu, Anca2 ........................................................................................... 2719

FOREIGN DIRECT INVESTMENT AS A MEANS OF ECONOMIC DEVELOPMENT ....... 2723 Rios-Morales, Ruth; Brennan, L.; Schweizer, M.; Flores, A. .......................................................................... 2723

THE IMPACT OF INTERNATIONAL INVESTMENT AGREEMENTS ON FOREIGN DIRECT INVESTMENT: THE SWISS EXPERIENCE ................................................................................. 2725 Rios-Morales, Ruth; Schweizer, M.; Gamberger, D.; Ursprung, D................................................................ 2725

FACTORS IMPACTING CUSTOMERS’ FOOD AND GROCERY RETAIL FORMAT CHOICE IN PAKISTAN .................................................................................................................................. 2727 Rotem, Shneor1; Shujaat, Ali2 ......................................................................................................................... 2727

EXPLORING

THE

INTERRELATIONS

BETWEEN

CODES

OF

CONDUCT

AND

FINANCIAL PERFORMANCE: EVIDENCE FROM GREECE ................................................. 2733 Roumeliotis, Michael1; Kyriakogkonas, Panagiotis2 ........................................................................................ 2733

A QUALITY MODEL FOR INTEGRATED HEALTHCARE IN POLAND ............................. 2736 Rudawska, Iga ................................................................................................................................................. 2736

THE IMPLEMENTATION OF FORMAL AND INFORMAL HRM PRACTICES BY MIDDLEMANAGERS IN THE PUBLIC SECTOR: THE CASE OF CYPRUS ......................................... 2741 Sakka, Georgia................................................................................................................................................. 2741

SOCIAL RESPONSIBILITY AS DRIVER OF COMPETITIVE SUCCESS IN SMES IN THE REGION OF EXTREMADURA ..................................................................................................... 2745 Sánchez-Hernández, M. Isabel1; Gallardo-Vázquez, Dolores2 ........................................................................ 2745

AN EXAMINATION OF HUMAN RESOURCE EMPOWERMENT APPLIED TO THE PUBLIC SECTOR: THE CASE OF GREEK RESEARCH CENTERS ......................................... 2748 Sarri, Stavroula1; Kriemadis,Thanos2; Papaioannou, Alkistis3 ...................................................................... 2748

CREATIVE ADVERTISING, CLASSICAL LEARNING AND PRODUCT IMAGE ............... 2752 Shuv-Ami, Avichai1; Shuv-Ami, Sivan2 ......................................................................................................... 2752

FANS’ BRAND COMMITMENT TO THEIR FOOTBALL TEAM ............................................ 2755 Shuv-Ami, Avichai ......................................................................................................................................... 2755

THE IMPACT OF THE FINANCIAL CRISIS AND AUSTERITY IN A LOCAL HOSPITAL: THE CASE OF ANTIBIOTICS CONSUMPTION AND ITS COSTS ......................................... 2758 Silva, Anabela1; Oliveira, Lídia2; Gomes, Delfina3; Caria, Ana Alexandra4 ................................................... 2758

ACHIEVING QUALITY AND EFFICIENCY BY IMPROVING PHYSICIAN MEDICATION ORDER ENTRY IN THE HOSPITAL SETTING.......................................................................... 2760 Silva Martins, Anabela1; Macedo, Isabel Maria2; Silva, Joana Isabel3 ............................................................ 2760

THE ECOTOURISM EXPERIENCE AN EXPLORATORY STUDY IN A TUNISIAN CONTEXT ............................................................................................................................................................ 2763


ISBN: 978-9963-711-16-1


23

Smaoui, Fatma1; Ben Ali, Amira2 ................................................................................................................... 2763

A REVIEW OF THE CURRENT SITUATION OF GENDER DIVERSE CORPORATE BOARDS AND THE IMPACT OF MORE DIVERSITY ............................................................................... 2767 Snorrason, Jón Snorri ..................................................................................................................................... 2767

THE INTRODUCTION OF ACCRUAL ACCOUNTING IN THE ITALIAN PUBLIC SECTOR: THE ‘EXCEPTIONAL’ ACCOUNTING TREATMENT FOR FINANCE LEASE ................... 2770 Sorrentino, Marco ........................................................................................................................................... 2770

THE

WORKPLACE

MOBBING: THE NEGOTIATED CODES OF CONDUCT AS

EFFECTIVE CONTRAST AGENTS .............................................................................................. 2774 Spanò, Isabella................................................................................................................................................. 2774

THE BALANCE SHEET AS A MODEL FOR SELF-ASSESSMENT AND PERSONAL BRANDING ...................................................................................................................................... 2777 Stavroulakis, Peter J.1; Fountzoula, Zoe E.2; Pantaleon, Aneza A.3 ................................................................ 2777

CONCEPTUALIZING A NEW MODEL OF SOCIAL INNOVATION IN ONLINE ENVIRONMENT ............................................................................................................................. 2780 Țâmpu, Diana Larisa1; Libardea, Laura2; Cerchez, Adela3 .............................................................................. 2780

ABNORMAL INVESTOR RESPONSE TO THE INDEX EFFECT FOR DAILY AND INTRADAY DATA .......................................................................................................................... 2784 Tavor, Tchai .................................................................................................................................................... 2784

INCREASING ECONOMIC NEED SATISFACTION ON THE PUBLIC SOCIAL SOFTWARE PLATFORM FACEBOOK – INSIGHTS FROM THE AIRPORT INDUSTRY .......................... 2785 Tenge, Marion................................................................................................................................................. 2785

THE DETERMINANTS OF E-GOVERNANCE AND HOW TO ESTABLISH A SUCCESSFUL RELATIONSHIP WITH CITIZEN ................................................................................................. 2789 Toma, Mihaela1; Balint, Antoniu Ovidiu2; Ionescu, Adrian3 ......................................................................... 2789

GENDER ROLE STEREOTYPES AND REQUISITE MANAGEMENT CHARACTERISTICS: EVIDENCE FROM GREECE .......................................................................................................... 2793 Tsoukatos, Evangelos1; Giovanis, Apostolos2 .................................................................................................. 2793

DELIBERATE

LEARNING

MECHANISMS

AND

ALLIANCE

MANAGEMENT

CAPABILITY: A PILOT STUDY .................................................................................................... 2797 Turi, Claudio1; Castaldi, Laura2...................................................................................................................... 2797

SUSTAINING BUSINESS EXCELLENCE IN UNCERTAINTY ................................................ 2800 Van der Wiele, Ton1; Van Iwaarden, Jos2; Eldridge ,Steve3; Williams, Roger4............................................... 2800

THE IMPACT OF ‘CREATIVITY’ ON STUDENT EMPLOYABILITY* ................................... 2804 Varnava Marouchou, Despina1; Mihai Yiannaki, Simona2............................................................................. 2804

AN INSIGHT INTO THE RATIONALITY OF ECONOMIC ENTITIES: EMERGING FROM CRISES WITH NEW APPROACHES TO SOCIAL SCIENCES ................................................. 2808 Vasile, Adrian1; Mihoreanu, Larisa2; Bondrea, Aurelian3 ............................................................................... 2808


ISBN: 978-9963-711-16-1


24

THE CONTEMPORARY “HOMMO ECONOMICUS”: DEFINING WELLBEING AT THE CROSSROADS OF ECONOMIC GROWTH AND BUSINESS ETHICS .................................. 2813 Viciu, Tania Georgia1; Mihoreanu, Larisa2; Goran, Laura3 ............................................................................ 2813

CREATING A BUSINESS COMPETITIVENESS INDEX: AN APPLICATION TO GREEK MANUFACTURING FIRMS .......................................................................................................... 2818 Voulgaris, Fotini1; Lemonakis,Christos2 ......................................................................................................... 2818

DETERMINANTS OF USER ADOPTION OF E-GOVERNMENT SERVICES AND THE ROLE OF CITIZEN SERVICE CENTRES (CSCS), IN GREECE. ........................................................... 2820 Voutinioti, Anastasia ...................................................................................................................................... 2820

THE HYBRIDIZATION OF HRM PRACTICES WITHIN MNCS: SHIFTING FROM RECEPTIVE TO LEARNING SUBSIDIARIES ............................................................................. 2823 Yahiaoui, Dorra1; Chebbi, Hela2...................................................................................................................... 2823

"SOME CUSTOMERS THINK THE SERVICE INCLUDES ME" – SEXUAL HARASSMENT BY CUSTOMERS TOWARDS WOMEN SERVICE PROVIDERS ................................................... 2826 Yassour Borochowitz, Dalit ............................................................................................................................ 2826

FRAMING

TEAM

LEADERSHIP

FROM

A

STRATEGIC

HUMAN

RESOURCE

MANAGEMENT PERSPECTIVE .................................................................................................. 2829 Yüksel, Müberra ............................................................................................................................................. 2829

LINKING

PSYCHOLOGICAL

CONTRACT

VIOLATIONS

TO

CONSUMER

SATISFACTION: WHAT MATTERS? .......................................................................................... 2832 Zhao, Xin1; Fu, Na2; Schalk, René3 ................................................................................................................. 2832


ISBN: 978-9963-711-16-1


2574

EFFICIENCY AND PROFITABILITY: AN APPLICATION OF DEA TO GREEK SMES Floros, Christos1; Voulgaris, Fotini2; Tsoukatos, Evangelos3 Technological Educational Institute of Crete, Greece, [email protected]

1

Technological Educational Institute of Crete, Greece, [email protected]

2

Technological Educational Institute of Crete, Greece, [email protected]

3

ABSTRACT SMEs play a significant role in all economies and are the key generators of employment and income, and drivers of innovation and growth (OECD, 2009). A firm with less than 100 employees is considered as SME in Greece (Voulgaris et al., 2000). SMEs are very important in the Greek manufacturing sector (Voulgaris et al., 2004), while most of them are family businesses. They originate from a variety of different industrial sectors such as food and beverages, textile, machinery etc. Several attempts have been made on the performance of the Greek SMEs. First, Thomadakis and Droucopoulos (1996) examine the growth of Greek SMEs over the period 1983-1990 (i.e. after Greece became a full member of EC) and report a slow growth. Spanos et al. (2001) use data from 500 Greek SMEs and large firms (collected in May 1999) and show that firms place emphasis on offering high quality products/services and on lowering costs. Voulgaris et al. (2003) show that factors that influence significantly manufacturing SMEs' growth in Greece are profitability, liquidity, reliance on long-term debt, employee productivity, fixed assets turnover and restricted sales credit terms. Caloghirou et al. (2004) show that financial and marketing competencies are key factors significantly affecting the performance of Greek manufacturing SMEs. Further, Agiomirgianakis et al. (2006) examine financial factors affecting profitability of Greek manufacturing firms over the period 1995-1999, and show that firm size, age, exports, sales growth, reliance on debt on fixed assets and investment growth, as well as efficient management of assets, influence profitability. Finally, Halkos and Tzeremes (2010) show that the levels of foreign ownership have a positive effect on SMEs' performance in Greece. Due to the fact that most European SMEs are the first victims of the 2008 financial crisis (OECD, 2009), we focus on the Greek case to see if Greek SMEs have the possibility to increase the level of their profitability. In this paper we extend previous studies on the performance of Greek SMEs by examining their efficiency and profitability. This study contributes to the existing literature in two ways: (1) this is the first study that uses data from


ISBN: 978-9963-711-16-1


2575

all Greek manufacturing SMEs and covers the period before and after the 2008 financial crisis, and (2) this is the first empirical investigation of DEA approach on the effect of efficiency on profitability. In particular, we consider a large amount of recent data (source: ICAP), and apply several DEA methods (under different inputs and outputs) to see the importance of these factors in estimating efficiency and profitability of SMEs. We use efficiency scores as indicators of firm performance (Mok et al., 2007). The efficiency estimates in our study are obtained using the DEA, which is originated by Charnes et al. (1978). We then examine the relationship between DEA efficiency scores and profitability (ROA, ROE) by regressing the profitability level on the efficiency scores using an OLS model. We further examine to what extend the profits of Greek SMEs are influenced by internal factors (firms' characteristics) using a one-system GMM specification. We adopt a dynamic profit specification and test whether the profitability of SMEs persists over time. Our results show that there is a positive relationship between efficiency and profitability for most firms/sectors. The results (along with policy implications) reported in this study are highly recommended to financial managers of Greek SMEs.

The paper is result of the research which is undertaken under the Arximidis III project, Ypoergo 2, of TEI of Crete. The authors are members of the research teams.


ISBN: 978-9963-711-16-1