consumer electronics telecommunications - Statista

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3. Switzerland and Norway have the highest per capita sales of telephones. 0.26. 0.60. 1: Comprises Landline and mobile
CONSUMER ELECTRONICS TELECOMMUNICATIONS Segment Outlook Report, August 2017

Annual revenues from telecommunication hardware are rising while sales development remains steady Consumer Electronics market overview

Consumer Electronics revenues by segments in Europe and North America in 2016 Printers and Copiers Keyboards Storage Units Televisions PC Monitors and Projectors

Desktop PCs

Radios Digital Cameras Speakers Headphones

Telecommunication hardware segment The market segment Telecommunication hardware includes landline and mobile phones. Mobile phones comprises phones without Internet connectivity as well as feature phones with Internet connectivity and smartphones. Both B2C and B2B sales are included.

Telecommunication hardware sales in Europe and North America

TV, Radio und Multimedia Computing

161bn $

CAGR1 2010-2016

in 2016

+5.7%

400m units

CAGR1 2010-2016

Revenues

Laptops and Tables

Telecommunication

Mobile Phones Landline Phones

2

1: CAGR = Compound Annual Growth Rate Source: Statista Consumer Market Outlook 2017

Volume sales

in 2016

+0.1%

Statista // July 17

Switzerland and Norway have the highest per capita sales of telephones Comparison by country

Per capita volume sales telephones1 in 2016

0.26

3

1: Comprises Landline and mobile phones Source: Statista Consumer Market Outlook 2017

0.60

Statista // July 17

Phone sales in Europe from 2016 to 2017 are only increasing by 0.6% Market KPI comparison

Europe Revenues in million $ unit

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

CAGR1 '10/'20

CAGR1 ‘16/‘17

Total

m$

55,290

62,088

68,703

74,173

78,973

81,870

84,557

86,885

88,843

90,499

91,885

5.2%

2.8%

Mobile phones

m$

53,412

60,201

66,813

72,278

77,092

80,016

82,689

85,024

86,989

88,651

90,041

5.4%

2.8%

Landline phones

m$

1,878

1,887

1,890

1,895

1,881

1,854

1,869

1,861

1,854

1,848

1,844

-0.2%

-0.4%

Sales in million units unit

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

CAGR1 '10/'20

CAGR1 ‘16/‘17

Total

m units

197

205

211

215

218

218

220

221

222

223

224

1.3%

0.6%

Mobile phones

m units

163

172

179

184

188

189

191

193

195

196

197

1.9%

1.0%

Landline phones

m units

34

33

32

31

30

29

28

28

27

27

27

-2.4%

-1.8%

4

1: CAGR = Compound Annual Growth Rate Source: Statista Consumer Market Outlook 2017

Statista // July 17

Overall revenues and volume sales of phones in the US are declining from 2016 to 2017 Market KPI comparison

U.S. Revenues in million $ unit

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

CAGR1 '10/'20

CAGR1 ‘16/‘17

Total

m$

55,670

59,735

61,465

65,622

67,544

67,036

67,379

67,068

66,135

64,629

62,642

1.2%

-0.5%

Mobile phones

m$

54,644

58,795

60,608

64,847

66,833

66,390

66,754

66,467

65,552

64,062

62,086

1.3%

-0.4%

Landline phones

m$

1,025

940

857

774

710

645

625

601

583

568

556

-5.9%

-3.7%

Sales in million units unit

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

CAGR1 '10/'20

CAGR1 ‘16/‘17

Total

m units

187

179

179

178

177

169

165

161

156

150

144

-2.6%

-2.6%

Mobile phones

m units

167

161

161

162

162

155

152

148

143

138

132

-2.3%

-2.6%

Landline phones

m units

20

19

17

16

15

14

13

13

13

12

12

-4.7%

-2.8%

5

1: CAGR = Compound Annual Growth Rate Source: Statista Consumer Market Outlook 2017

Statista // August 17

Landline phones are more common among older target groups, mobile phones among younger groups Landline and mobile phone penetration

Share of households with landline phones by age and region 18 to 29 years

30 to 59 years

97% 87% 79%

55%

61%

UK

6

60 years and older

90%

95%

Share of households with smartphones by age and region 18 to 29 years

100%

94%

77%

30 to 59 years

98%

60 years and older

99% 91%

77%

75%

89% 75%

61%

U.S.

Germany

“Which of the following devices do you have in your household?“;multiple response; n=1.013, all persons surveyed Source: Statista Survey Telecommunications 2017, UK N=1.021, U.S. N=1.027, Germany N=1.013

UK

U.S.

Germany

Statista // July 17

Revenues from mobile phones in Europe and North America increased sharply until 2014 Market overview Mobile Phones

Development of the mobile phone market In 1994, IBM brought the first smartphone to market, but only 13 years later – on January 9, 2007 – did Apple propel a new era of telecommunications by launching the iPhone. In the past years, smartphones have become synonymous with mobile Internet and have triggered a wave of innovations that has reached software firms, computer manufacturers, raw material suppliers and above all social media, and continues to drive them until today. Between 2010 and 2016, revenues from mobile phones increased by 41%. In 2016, a turnover of 158 billion US Dollars was generated with mobile phones. In the same period, volume sales of mobile phones in Europe and North America only increased by 4% to 357 million units – more expensive smartphones are substituting the previous feature phones. While 2016 saw mobile phone volume sales of 357 million units, in 2017 the number decreased to 355 million units, suggesting that the limits of growth have been reached. A high number of consumers in Europe and the US own advanced smartphones while the number of competitors on the market has risen remarkably.

Mobile Phone sales in Europe and North America

Volume sales in m

180$

Revenue in bn US $

158bn $

162bn $

m units

160$

350

140$

120$

300 113bn $

250

100$ 80$

363 358 357 355 353 349 344 342 344 352 358

60$

50

20$

7

Source: Statista Consumer Market Outlook 2017

150 100

40$

0$

200

2010

2012

2014

2016

2018

2020

0

Statista // July 17

Switzerland and Norway have the highest annual revenues per capita from mobile phones Per capita sales of mobile phones, by country

Volume sales and revenues per capita in 2016 Volume sales per capita

385$

350$

Revenues per capita in US $

300$

0.5

244$

250$

0.4

205$

200$

192$

203$

150$

178$

185$

165$

166$

159$

164$

152$

156$

100$

151$

151$

0.3 114$

140$

106$

100$

102$

93$

98$

88$ 90$

76$

0.0

Croatia

Slovakia

Slovenia

Bulgaria

Hungary

Latvia

Czech Republic

Estonia

Lithuania

Poland

Spain

Greece

Germany

Austria

Portugal

Sweden

Belgium

Ireland

Denmark

Finland

Italy

France

Great Britain

Netherlands

U.S.

Canada

Norway

Source: Statista Consumer Market Outlook 2017

0.2 0.1

83$

0.53 0.57 0.38 0.47 0.52 0.46 0.43 0.41 0.39 0.35 0.30 0.33 0.36 0.36 0.33 0.35 0.34 0.28 0.26 0.27 0.25 0.29 0.22 0.26 0.22 0.27 0.27 0.23 0.23

Switzerland 8

104$

104$

50$ 0$

0.6

376$

Rumania

400$

Statista // July 17

To substitute a broken smartphone is the most important reason for buying a new device Purchase drivers smartphones

Reasons to buy a new smartphone, by region U.S.

Germany

UK

69% 60%

59%

36%

36%

43% 34%

31%

29%

31%

34% 31%

33%

24%

28%

26%

17% 18%

Smartphone/mobile phone is broken

9

Deteriorating battery performance

Mobile phone is lost/stolen

Cheap offer for a more modern phone

„In general terms, for what reasons can you imagine buying a new smart phone? “; multiple response; n=1.013, all respondents Source: Statista Survey Telekommunikation 2017, UK N=1.021, U.S. N=1.027, Germany N=1.013

New model is launched

Need a bigger memory

Statista // July 17

61% of US Americans cannot imagine a life without smartphones Opinions on smartphones

Agreement Top 2 („totally agree“, „rather agree“) UK

USA

Germany 81%

Mobile data for smartphones should be cheaper

79%

71%

Smartphones are too expensive

55%

Smartphones destroy face-to-face communication

54%

I cannot imagine a life without smartphones There is a trend back towards conventional mobile phones without Internet access 0%

10

87%

80% 81%

56%

59%

43%

61%

14% 10%

18% 20%

25% 30%

40%

50%

60%

70%

„Please state to what extent you agree with the following statements“, matrix question; Survey DE n=1013, all respondents; Survey UK n=1021, all respondents; Survey US n= 1027, all respondents Source: Statista Survey Telecommunications 2017, UK N=1.021, U.S. N=1.027, Germany N=1.013

80%

90%

100%

Statista // July 17

In Germany, the UK and the US, Samsung and Apple have a market share of 60% of phone ownership Brand use smartphones

Share of smartphone brands owned by region, 2017

other

other Sony 16% Windows Huawei HTC 2% 1% 1% 1%

Apple 34%

Apple

15%

20%

6% Windows 2%

3% 4% LG

33%

43% Samsung

Samsung

U.S.

„Which brand is your smartphone?“; single response; n=1.013, all respondents Source: Statista Survey Telecommunications 2017

38%

Sony 5% Windows 2% 2% Huawei 3% HTC 2% LG

HTC

11

19%

Sony

Huawei 7%

LG 13%

other

Germany

Apple

30%

Samsung

UK

Statista // July 17

Samsung has established the strongest image in Germany, the UK and the U.S. Image of smartphone producers

Positive image development in the past five years

49%

33%

47% 43%

39%

40% 23%

31% 25%

U.S.

12

45%

32%

23%

34% 22% 19%

18%

27% 21%

22%

Germany

“How large is your monthly data volume?“; single response; DE survey n= 613, US survey n= 546; UK survey n=698 Source: Statista Survey Telecommunications 2017, UK N=1.021, U.S. N=1.027, Germany N=1.013

19%

18%

UK

Statista // July 17

Over a quarter of smartphone users in the UK and the US have data volumes of more than 3 GB/month Mobile data use

Share of smartphone users with the respective data volume per month