Contextual and temporal components of reference price

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Contextual and temporal components of reference price. Rajendran, K N; Tellis, Gerard J. Journal of Marketing; Jan 1994; 58, 1; ABI/INFORM Global pg. 22 ...
Contextual and temporal components of reference price Rajendran, K N; Tellis, Gerard J Journal of Marketing; Jan 1994; 58, 1; ABI/INFORM Global pg. 22

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