Continuing to build online leadership - Schibsted

Continuing to build online leadership Rolv Erik Ryssdal, CEO

Empowering people in their daily life Media Houses

Online Classifieds

New Online Services

We aim to be the global number 1 in Online Classifieds

Advanced data analytics

Seizing the digital growth opportunity in core markets

Customer insights

Payment services

Powerful brands and digital platforms reaching ever more readers

Technology platforms

Organization & Competence

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Growing our international footprint

 7,800 employees  15bn revenue (NOK)  29 countries Main markets Online Classifieds growth markets

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Digital transformation is accelerating Online revenue share development Percent 100%

45%

80%

online revenue share

61%

60%

40%

online EBITDA share

70%

20%

online EBITDA share excluding new ventures

0% 2010

2011

Online classifieds

2012

1H 2013

Media Houses online

Media Houses offline

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Clear strategic direction

1

Targeting global leadership in Online Classifieds

2

Building world-class digital Media Houses

3

Investing in talent and technology for innovation and growth

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Online Classifieds

Long term growth track record Revenue development, Online Classifieds NOK million 4,500

3,000

1,500

0 1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

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LTM

6

Online Classifieds

Well balanced growth portfolio Large established - Consistent strong performance

Other established - Large untapped potential

Investment phase – for long-term growth

2,875 2,661

2,229

1,488

1,603

1,225

902

885

771

174 236

2011

2012 Revenue

LTM EBITDA

2011

228

2012

Revenue

244

LTM

EBITDA

90

85

-412

2011

-530

-723

2012

LTM

Revenue

EBITDA

Figures in NOK million

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Credible partners in emerging markets

90%

Finn.no (owned through Schibsted Norge)

100%

Schibsted Classified Media

50%

50%

33.3%

SnT Classifieds (South America and Asia)

33.3%

33.3%

701 Search Pte. (South East Asia)

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Joint Ventures in South America and Asia

Combining to drive growth

+  One of the global leaders in Online classifieds

 One of the leading global telecom providers

 Reaching around 100 million people

 150 million mobile customers

 Early mover with 15 years of

 Large player in emerging markets

experience

 Roll out strategy based on proven concepts and insights from key European markets

 Deep insight into mobile Internet technology and usage

 Long term industrial partner with solid financial capacity

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Online Classifieds – Investment phase

Good investment track record Significant investment in new ventures Investments since 2009* (NOK million)

1.

Established profitable market leaders in 8 countries

2.

Built up emerging leaders with large, growing traffic volumes in several new markets

3.

Telenor transaction demonstrates emerging markets value creation and unlocks capital for future investments

485

530 1,749

412 225 97 2009 97 2010

2011

2012

1H 2013

Total 20092013

*Sum of EBITDA-losses in investment stage companies 2009-1H 2013

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Online Classifieds

Aiming for the global #1 position Investment phase

Established operations New verticals and services

Price optimization

Building traffic

Investments in traffic

Strong JV partners

Payment models

Strong competition

Long term monetization strategies

Customer centricity and user experience Best practice sharing

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Media Houses ready for accelerated digital transition 1

Strong and leading brands

2

High quality journalism

3

4

5

Strong media reach – online and print

Powerful traffic drivers

Solid cash flow

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Media Houses

Reaching more people than ever  Leading media houses and advertiser’s choice

2.4m

 Reaching 76% of the Norwegian population  High quality offering in print, online, mobile and web-TV  #1-2 positions across all platforms

 Focus on converting revenue from print to digital

Example: VG daily weekday coverage 1.4m

1997

Source: Forbruker & Media, TNS Gallup

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Transforming print audience and revenue to online

Building world-class digital media Mobile and tablet

Web TV

Innovative reader involvement

Digital subscriptions

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Transforming print audience and revenue to online

Building world-class digital media Mobile and tablet

Web TV

Innovative reader involvement

Digital subscriptions

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Transforming print audience and revenue to online

Building world-class digital media Mobile and tablet

Web TV

Innovative reader involvement

Digital subscriptions

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Transforming print audience and revenue to online

Building world-class digital media Mobile and tablet

Web TV

Innovative reader involvement

Digital subscriptions

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SPiD enables easy payment and offers customer insights

Rapidly growing customer database Registered users SPID Number of accounts (thousand)

 Launching across our products and

2,500

platforms

2,000

 Rolled out across media houses and Finn.no in Norway

1,500

 Significant potential in Blocket from 2014

1,000 500

 Easy-to-use payment solution that Aug-13

May-13

Feb-13

Nov-12

Aug-12

May-12

Feb-12

0

significantly increases conversion

 Provides basis for data mining and advanced customer insights

 Potential to expand onto peer-toMore than 2.2 million registered users 500,000 with registered credit cards

peer payments in Online classifieds in Scandinavia and beyond

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Global recruiting of new competence

Pricing

Churn modelling

Conversion

Segmentation

Shared technological platforms

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Empowering people in their daily life Media Houses

Online Classifieds

New Online services

Advanced data analytics

Customer insights

Payment services

Technology platforms

Organization & Competence

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Empowering people in their daily life Media Houses

Online Classifieds

Personal finance Price comparisons Other conversion models

Advanced data analytics

Customer insights

Payment services

Technology platforms

Organization & Competence

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New Online services

Next generation growth drivers  Schibsted Growth is already a NOK 1 billion business  Market leader in Personal Finance in Sweden  Bolt-on acquisition of Compricer in September  Fuelled from large traffic pools in online media and classifieds  Major potential to be exploited with deeper, data-driven consumer insights

 Opportunities in Norway, France and other markets

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Key takeaways

1

Targeting global leadership in Online Classifieds

2

Building world-class digital Media Houses

3

Investing in talent and technology for innovation and growth

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