Linguistic requirements are intermediate (B1/B2) for classes in English and upper
... -General English (taught in English) : The course aims to bring students from ...
ESTICE 1 Linguistic requirements are intermediate (B1/B2) for classes in English and upper intermediate (B2/C1) for classes in French.
Semester 1 -General English (taught in English) : The course aims to bring students from an intermediate (B1/2) level to an upper intermediate (B2) level thanks to regular grammar input and vocabulary covering every day and basic business situations (CV’s and cover letters, health, food, culture, sport, education…) Emphasis is placed on improving oral and listening skills and building the confidence required to communicate effectively through a variety of situations. -American Civilisation (taught in English): An overview of American history, religion, political and social institutions, values and current affairs -Current affairs (taught in French): Through a regular analysis of the press and the media in general the course aims to give students the skills to analyse and decode the sources of information to which they are exposed. Particular attention is paid to economic issues which impact the professional environment and discussion is encouraged through interactive presentations. - Commercial Law (taught in French) : The course consists of 12 lectures covering the origins of commercial law, resolving commercial litigation, the legal context of commercial obligations and setting up commercial contracts. -International Economics (taught in English): The 12 lectures introduce students to the practical applications of some of the major economic theories, linking them to contemporary world issues. Particular attention is given to theories affecting international trade, international finance and recent world economic crises. -Professional correspondence (taught in French): The course is designed to help students to identify the different types of written correspondence in a professional context, ranging from memos and emails to formal letters and writing minutes of meetings. It also covers specific business communication such as making commercial offers, billing procedures and making formal complaints.
-Micro-economics (taught in French): 18 lectures across 2 semesters which introduce students to the company from an economic perspective: commercial activity and its’ consequences on the broader economic environment, strategy and decision making, production, and business development. -Macro-economics (taught in French): 12 lectures which introduce the students to the basic concepts of macro economics: the major theories, consumerism, work and capital, the free market, economic exchange, growth, stagnation, inflation, taxes and unemployment. -Information Technology (taught in French): 24 practical sessions aimed at mastering the fundamentals of Word, Power Point and Excel. -An introduction to Financial Management (taught in French): A practical approach to the basic concepts of cost benefit analysis, break-even points, and profit margins using exercises and active class participation. -German/Spanish (taught in German/Spanish): The classes are open to students who already have a lower intermediate to intermediate level in the languages. The courses are highly interactive, focusing on developing oral and listening skills with regular sessions in the language lab. Themes covered are of general and cultural interest rather than business oriented. -Chinese/Russian: (taught in Chinese/Russian): Open to complete beginners, these introductory language classes aim at bringing the students from a complete beginner (A0) level to an elementary (A1) level. -Intercultural Communication (taught in English): The course aims through a wide variety of experiential and interactive exercises to create awareness of diversity and to prepare students for the intercultural experience, whether through travelling or simply working in multicultural environments. -Personal Development (taught in French): These interactive seminars provide an introduction to the fundamentals of public speaking, mastering the techniques behind convincing and influencing through effective communication and being aware of the fundamentals of non-verbal messages. -Written and oral communication (taught in French): This course is a 15hour remedial class to offer support and extra grounding in mastering the rules of French spelling and grammar. -Voluntary work: This 40 hour commitment to a nonprofit organization in the local community enables students to develop their communication skills and learn to move effectively outside their familiar frames of reference.
Semester 2 -General English (taught in English): The course aims to bring students from an intermediate (B1/2) level to a good upper intermediate (B2) level thanks to regular grammar input and vocabulary covering every day and basic business situations (CV’s and cover letters, health, food, culture, sport, education…). Emphasis is placed on improving oral and listening skills and building the confidence required to communicate effectively through a variety of situations.
-American Civilsation (taught in English): An overview of American history, religion, political and social institutions, values and current affairs. -British civilization (taught in English): The 12 lectures examine notions of British identity, the British empire and its influence, the Thatcher era, British institutions, the role of the monarchy and understanding Britain through film and television. -Current affairs (taught in French): Through a regular analysis of the press and the media in general the course aims to give students the skills to analyse and decode the sources of information to which they are exposed. Particular attention is paid to economic issues which impact the professional environment and discussion is encouraged through interactive presentations -Introduction to the business workplace (taught in French): An interactive class which takes a look at how companies are built up around different but interdependent departments from HR to production, from marketing to sales, from export to logistics. Students are required to introduce other class members to the functioning of local companies, offering an early opportunity to meet the world of business. -Geopolitics (taught in French): Through student presentations of different current world issues students are encouraged to analyse contemporary global political situations and assess their implications from a variety of perspectives (religious, economic, social…). -Marketing (taught in French): This introductory course traces the history of marketing, explains the fundamental notions from a macro and micro perspective, offers insight into consumer behavior and explains the “marketing mix” using a rich variety of concrete examples. -Micro-economics (taught in French): 18 lectures across 2 semesters which introduce students to the company from an economic perspective: commercial activity and its’ consequences on the broader economic environment, strategy and decision making, production, and business development. -Accounting (taught in French): This course mixes a theoretical approach to the basics of accounting and book-keeping with practical exercises adapted to real situations. Students learn to use the appropriate vocabulary and to understand notions of expenses and revenue in a company context. -Information Technology (taught in French): 24 practical sessions aimed at mastering the fundamentals of Word, Power Point and Excel. -German/Spanish (taught in German/Spanish): The classes are open to students who already have a lower intermediate to intermediate level in the languages. The courses are highly interactive, focusing on developing oral and listening skills with regular sessions in the language lab. Themes covered are of general and cultural interest rather than business oriented. -Chinese/Russian: (Taught in Chinese/Russian): Open to complete beginners, these introductory language classes aim at bringing the students from a complete beginner (A0) level to an elementary (A1) level. Intercultural Communication (taught in English): The course aims through a wide variety of experiential and interactive exercises to create awareness of diversity and to prepare students for
the intercultural experience, whether through travelling or simply working in multicultural environments. -Personal Development (taught in French): These interactive seminars provide an introduction to the fundamentals of public speaking, mastering the techniques behind convincing and influencing through effective communication and being aware of the fundamentals of non-verbal messages. -English-speaking work experience: Students spend a minimum of 8 weeks and a maximum of 16 weeks working in an English-speaking environment to develop their linguistic fluency and their cultural awareness.
ESTICE 2 Semester 1 -Business English (taught in English): Interactive classes which give students the vocabulary to deal with a wide variety of professional situations: job applications, managing meetings, writing memos and minutes, project management, sales and marketing, presenting results, graphs and figures, etc. -Bulats preparation (self study module): Students are given individual log-ins to prepare the Bulats exam on line. In case of specific questions requiring explanation a teacher is available at specific times to offer assistance and extra exercises as required. -Professional Translation (taught in French and English): This course requires a good intermediate (B2) level in both languages as classes involve acquiring the skills required to translate effectively from French to English. -Project management (taught in French) A 10 hour theoretical approach to project management looking at how to use appropriate tools (such as Gantt, PERT…) and good team management to attain results. This is followed by 10 hours of practical classes where students are guided and coached in their practice using a real project. -Information technology (taught in French): An in-depth approach to Excel and its many applications. -Marketing (taught in French): Analysing the market, introducing strategic marketing, tools for defining strategy, making strategic choices, finalizing the diagnosis. The class makes extensive use of case studies and interactive exercises. -Introduction to Supply Chain Management (taught in French): 12 lectures incorporating case studies illustrating the strategic elements of logistics, transport and stock management. -Visual communication (taught in English): Through an analysis of art through the centuries and leading up to contemporary uses of images in advertising and film, students are given vital keys to decode the hidden messages behind the different means of visual communication to which they are exposed. -Professional and oral German/Spanish (taught in German/Spanish) : An in-depth look at the vocabulary and approach which will be essential for students working in one of the countries that uses these languages: meetings, business presentations, marketing and sales, job applications, communications…Emphasis is placed on oral skills. -German/Spanish culture (taught in German/Spanish): Through films, television extracts, news and newspaper articles students increase their knowledge of both language and contemporary culture. Emphasis is placed on oral skills. -Chinese/Russian (taught in Chinese and Russian): emphasis is placed on developing oral skills so that students acquire the ability to communicate on a day to day basis in simple situations. Students move from complete beginner phase to an A2 or elementary phase.
-Intercultural Communication (taught in English): Through interactive seminars based on the experiential approach, students examine some of the fundamental theories to assist in the decoding of behaviours and values encountered at home and abroad (Kluckholn and Strodtbeck, Hofstede, Trompenaars…). -Personal Development (taught in French): Interactive seminars in which students look at managing emotions, transactional analysis, active listening, decoding conflictual situations, and giving positive feedback …vital communication skills for future managers. -Active project participation (in French or English) Students are required to participate in and comanage a variety of projects within the institute involving communication, financial management, events management and links with local businesses. These projects run in parallel with the project management course.
Semester 2 -Communicative English (taught in English): This is a high level (minimum upper intermediate (C1) ) class for students who have already validated the Bulats C1 level. Focusing on acquiring high level vocabulary, mastering phrasal verbs and idiomatic expressions the emphasis is on increasing fluency and broadening the scope of communication in varying environments. -Business English (taught in English): Interactive classes which give students the vocabulary to deal with a wide variety of professional situations: job applications, managing meetings, writing memos and minutes, project management, sales and marketing, presenting results, graphs and figures… -Bulats exam preparation (taught in English): The class aims to bring students up to a level of English (grammar, vocabulary and comprehension) which will enable them to obtain the C1 level required for obtaining the Estice Master’s degree. --Professional Translation (taught in French and English): This course requires a good intermediate (B2) level in both languages as classes involve acquiring the skills required to translate effectively from French to English. -Business Communication (taught in French): Through lectures and practical applications students look at institutional communication, communication strategies, visual communication, internal and external communication and communication in crisis situations. -Labour law (taught in French): This class offers an introduction to labour law and examines the specificities of employment conditions, drawing up work contracts and conditions for breaking a contract. -Accounts Management (taught in French): In a combination of theoretical lectures and practical seminars, students examine cost analysis, differential analysis, analyzing a budget and notions of performance. -Marketing (taught in French): Analysing the market, introducing strategic marketing, tools for defining strategy, making strategic choices, finalizing the diagnosis. The class makes extensive use of case studies and interactive exercises.
-International Trade (taught in French): This theoretical class looks at the notions of buying and selling across international borders. It covers the incoterms (International Commercial Terms) used, the documents required by both parties, the commercial policy of the company and ways to protect both buyer and seller. -Introduction to Transport (taught in French): In this series of lectures illustrated with case studies, students learn how to decide which mode of transport should be used for transporting goods across national borders, how to calculate costs, what the law states for each, and what possible recourse exists in case of litigation. -Purchasing (taught in French): These lectures, accompanied by interactive practical exercises, examine the characteristics of both the purchasing department and its’ team, the management of suppliers, negotiation techniques, stock management and notions of cost and selling price. -Professional and oral German/Spanish: (taught in German/Spanish) An in-depth look at the vocabulary and approach which will be essential for students working in one of the countries that uses these languages: meetings, business presentations, marketing and sales, job applications, communications…Emphasis is placed on oral skills. -German/Spanish culture (taught in German/Spanish): Through films, television extracts, news and newspaper articles students increase their knowledge of both language and contemporary culture. Emphasis is placed on oral skills. -Chinese/Russian (taught in Chinese and Russian): An emphasis is placed on developing oral skills so that students acquire the ability to communicate on a day to day basis in simple situations. Students move from complete beginner phase to an A2 or elementary phase. -Intercultural Communication (taught in English): Through interactive seminars based on the experiential approach, students examine some of the fundamental theories to assist in the decoding of behaviours and values encountered at home and abroad (Kluckholn and Strodtbeck, Hofstede, Trompenaars…). -Personal Development (taught in French): Interactive seminars in which students look at managing emotions, transactional analysis, active listening, decoding conflictual situations, giving positive feedback …vital communication skills for future managers. -Active project participation (in French or English): Students are required to participate in and comanage a variety of projects within the institute involving communication, financial management, events management and links with local businesses. These projects run in parallel with the project management course.
ESTICE 3 Semester 1 -Negotiation (taught in English): This interactive class examines what is at stake in international negotiation. It takes an in-depth look at the cultural, strategic and linguistic challenges, identifies the crucial steps towards reaching win-win solutions and explores the parameters of key negotiations in sales, management, politics and personal contexts. --Professional Translation (taught in French and English): This course requires a good B2 /C1 level in both languages as classes involve acquiring the skills required to translate effectively from French to English and more specifically in professional contexts. -Market Research (taught in French): After an introduction to the field, these lectures examine the qualitative and quantitative approaches, the use of market research panels, how to organize and prepare a market research enquiry and how to interpret and present the results. -European Affairs (taught in French) : The class alternates presentations by the students based on their reading and research and input from the professor. Topics covered include contemporary history of the European Union, treaties and institutions, main policies and what is at stake, current European issues,the presidency of the European Union and the impact of financial crises. -International Trade law (taught in French): This series of lectures and case studies examines the complexities of international business contracts in the context of transport, import and export and selling across international borders. -International Media Analysis (taught in English): This highly interactive class requires students to read and compare newspaper articles, listen to extracts from television, internet or radio and examine critically and analytically their style, content and approach to current affairs. This course requires an advanced (C1) level of English. -International Law (taught in French): This class centres on practical case studies since the theory is given at the start of the class for students to refer to as they encounter specific questions. Emphasis is placed on dealing with litigation in international transactions. -Web-marketing (taught in French): The course looks at the essential elements of web-marketing including Key Performance Indicators (KPI’s), affiliation, emailing, search marketing, and price comparing. The theory is illustrated with practical examples and hands-on exercises. -Society and world religion (taught in French): Through student presentations, with theoretical back-up from the professor, the class examines current social issues through the perspective of the 3 major world religions. The course is evaluated by a video made by the students to illustrate these different perspectives. - German/Spanish for Business (in German/Spanish): Marketing, negotiation, organizing events, economic press reviews, doing presentations in business contexts, the socio-economic environment. This class requires an intermediate (B2) level.
-Oral and cultural German and Spanish (taught in German/Spanish): Emphasis is placed on oral communication in examining contemporary social and cultural issues in the respective countries. This class requires an intermediate (B2) level. -Russian/Chinese (taught in Russian/Chinese): Emphasis is based on reinforcing oral communication skills with a view to being able to use the language in an informal social context or for basic introductions in the workplace. - Exploring self expression (taught in French): 2 days with a professional actor/ director exploring ways to express different emotions, attitudes and behaviours in a variety of ways. -Entering the Workforce (taught in French): This is a 12 hour module encouraging students to look closely at the job market, identify their areas of interest and prospective fields and start identifying positions of interest. After this initial period, students form groups and investigate both through desk and field research presenting their findings at the end of the second semester.
Semester 2 -Doing business for humanity (taught in English): An interactive look at non-profit organizations through questions and case studies: Is NGO activity sustaining a neo liberal economic imperialism? Does Aid do more harm than good? Shock tactics and donor fatigue; working with stakeholders; Does business help promote democracy and stability in developing countries? Fair Trade versus free trade. -Negotiation (taught in English): Using the theory acquired in the 1st semester students will have ample opportunity for analyzing different situations through film and practical exercises as well as the chance to improve their own techniques in a variety of situations. --Professional Translation (taught in French and English): This course requires an upper intermediate/advanced (B2 /C1) level in both languages as classes involve acquiring the skills required to translate effectively from French to English and more specifically in professional contexts. -Socially responsible purchasing (taught in French): Illustrated by numerous films, advertisements and case studies the class looks at the long term potential effects of environmentally unfriendly purchasing by looking at deforestation, palm oil and other issues.
-Customs and excise law (taught in French): This is a theoretical class in the form of 12 lectures covering customs taxation, clearing customs and excise duties in the context of importing or exporting goods across national boundaries. The class requires prior knowledge of transport and international trade.
-International Financial decisions (taught in English): English for financial purposes including a basic understanding of the underlying concepts of Finance itself. A capacity to work with published financial material and financial budgets is essential as this course requires an advanced (C1) level in English.
-Introduction to tourism (taught in French): The course aims to promote understanding of tourism as an essential element of the global economy, to examine movements in and out of countries with the impact on the economy, to consider the increase in eco-tourism and to assess the impact of international affairs on tourism itself. -International Logistics (taught in French): This course alternates theory and practice, examining through case studies the working of a logistics department, the documents required both internally and externally for international transport and transit according to the means of transport chosen, and the specific declarations required by international law. -Management (taught in English): After a general introduction to the historical background of the subject, students examine key aspects of the role of manager, gurus in the field and their impact on the business world, specific challenges of managers and corporate cultures. - German/Spanish for Business (in German/Spanish): Marketing, negotiation, organizing events, economic press reviews, doing presentations in business contexts, the socio-economic environment. This class requires an intermediate (B2) level. -Oral and cultural German and Spanish (in German/Spanish): Emphasis is placed on oral communication in examining contemporary social and cultural issues in the respective countries. This class requires an intermediate (B2) level. -Russian/Chinese (in Russian/Chinese): Emphasis is based on reinforcing oral communication skills with a view to being able to use the language in an informal social context or for basic introductions in the workplace.
MASTER 1 Business Ethics (taught in English) : After a theoretical introduction looking at code of conduct, CSR, diversity, whistle-blowing and a look at some ethical scandals, students choose a specific question to research, and then present as a debate. These projects cover a wide variety of issues such as employee tracking, affirmative action, deceptive advertising, animal testing, recruitment procedures… Social Enterprise (taught in English): This very interactive class offers an introduction to the concept of social enterprise looking at sustainability, relationships with key stakeholders, fair trade, and micro finance. Managing Intercultural teams (taught in English): A week long intensive course building on acquired knowledge and practice of intercultural skills. The class examines through a variety of hands-on activities, background reading and discussion the challenges and advantages of working in and managing diverse teams both locally and in geographically dispersed contexts. This is followed by a virtual team project with a partner university in Finland. Spanish/German Business communication (in Spanish/German, an upper intermediate (B2) level is required) : Management style, setting up a business, business plan, sales and negotiations, business transactions. Emphasis is placed on oral fluency. Communication Project (in Spanish/German, an upper intermediate (B2) level is required ) : A largely unsupervised hands-on project which requires students to use their linguistic skills combined with the cumulated knowledge from previous classes in other related courses to design and create a communications package to sell a new product in Spain/Germany. Spanish/German Press analysis: (in Spanish/German, an upper intermediate (B2) level is required) : through an in-depth analysis of articles from a variety of newspapers and magazines students are encouraged to broaden their economic and commercial vocabulary while discussing current affairs. Chinese/Russian (pre-requisite 200 hours in the language): while continuing to consolidate grammar and develop oral skills the course is designed to open students to the world of business, enabling them to talk about their previous experiences, their current studies and to manage an interview in the target language. International Tourism (taught in French): This interactive class looks at tourism in Europe examining the existing and developing regions with their strengths and shortcomings. International business development (taught in English): A strategic look through case studies and discussion at some of the key issues affecting how international companies manage their logistics. Doing business in the world (in English or French) A series of day-long interactive seminars run by specialists from different regions of the world, examining economic, social and intercultural elements which affect their business partnerships: India (in English)
China (in English) Eastern Europe (in French) Latin America (in French) North Africa (in French) Korea (in French) Professional Options: Students choose one of the 3 following options: 1. Purchasing strategy The role of the buyer (taught in English): how the context affects the role, managing suppliers, finding new suppliers Negociation (taught in French) : establishing a fair price, price considerations, setting up a contract Managing Orders (taught in French): logistical factors, dealing with delays, determining quantities, social and ethical considerations, exceptional claims OR 2. Strategic Marketing : Consumer behavior (taught in French) : Consumer trends, internal influences (needs, motivation, perception…), external influences (sociological, cultural and situational factors), making strategic decisions Marketing across cultures (taught in English): This class examines the impact of culture on international marketing policies. It is essential to have some knowledge of Intercultural communication concepts as students will be designing campaigns in the light of this knowledge.
Merchandising and distribution (taught in French): A highly interactive class which looks at the product mix, managing the range, brand management and packaging. OR 3. Human Resources and project management Managing social conflicts (taught in English): Students will examine through case studies the origins of some group and individual social conflicts and ways to handle them (redundancies, restructuring, disciplinary actions, harassment…). Classes look at the role of HR in diffusing crises and in dealing with different typologies of employees. Managing an international career (taught in French): After an overview of the responsibilities of the HR department students take an active look at issues related specifically to an international career:
mobility and employability, evaluating skills and potential, developing talents, specificities of expatriation and preparing collaborators for leaving as well as managing the return to base. International project management (taught in English): An intensive programme on successful project management: defining objectives, identifying stakeholders and key issues, managing team members, monitoring progress and assessing outcomes.
Master 2 Business and Marketing strategy game (taught in French): In small groups students have one week to work on a case study and produce an effective marketing strategy. This is presented to a jury after 5 days of work and reflection. Strategic product/client Management (taught in French) : identifying fundamental stakes, creating need, managing flux, customer management, retaining customers, a move towards “one to one”… Indicators and strategy (taught in French): This course involves work on a major case study concerning a company facing a number of significant challenges: finance, organisation, HR, sales and marketing…Students will be expected to use a humanistic and sustainable development managerial approach to put forward a series of strategic proposals. Motivation (taught in French): Identifying the elements that can boost or hold back personal and collective motivation, managing differences in motivation in order to achieve results, dealing with intrinsic and external demotivation. The class is based on theory, on case studies and on examples taken from the students’ workplace experiences. HR Management (taught in French): A 3 hour lecture by one of the top HR managers in the Toyota factory, Valenciennes, outlining some of the issues faced working in a Japanese company with French employees. Managing workplace relations (taught in French): The managerial perspective on handling legal questions in the workplace: laying off staff, hiring and firing, dealing with allegations from staff members… Reporting to the board of Directors (taught in French): An interactive project in groups which requires students to research an issue linked to management, and present the current state of thinking in a written and oral form as if highlighting the essential of the topic to a management committee. The exercise is a form of training for the final Master’s dissertation. Spanish/German specialized press analysis (in Spanish/German): Through authentic documents (written or visual) on business or other specialized subjects, students analyse and discuss current economic affairs developing their oral and written comprehension using technical vocabulary.
Change Management (taught in English): In a theoretical and practical framework this class looks at triggers and characteristics of change, change management theories and models, leading and managing change, creating vision, goals and strategy and how to lead employees through the risk/change relationship.
Global Logistics (taught in English): A highly strategic look at top level logistical issues in a challenging international context through case studies and using a variety of diagnostic tools. Total Quality Management (TQM) (taught in English): This class looks at the meaning of Quality and the importance of a systematic approach to quality management. Students will develop skills to evaluate quality improvement techniques and examine the EFQM model, the 6 sigma, and the CIP philosophy using case studies. Keys to setting up your own business (taught in French): A hands-on approach which takes students through the essential steps of setting up a business, from the initial idea, through market research to identifying the business model and creating a business plan.
Students choose ONE of the 3 following options: 1. Strategic Purchasing (taught in French): Optimising the supply chain, socially responsible purchasing, purchasing and new technology, industrial purchasing OR 2. Strategic international marketing (taught in French): This high level class, a mixture of lectures and case studies, examines why companies decide to internationalise, how the export strategy is established and how marketing strategy is integrated into the global policy. OR 3. Events Management (taught in French): This interactive course takes students through the full life cycle of organizing a major event, from its’ conception through to the final evaluation of its success. Using case studies and the experience of the lecturer the class examines the use of appropriate methodology, communication strategy, respecting the remit, regulations and security, and predicting challenges. Each option is associated with a project to be done in groups of 3. This work entitled “Winning ways” is an in depth look at one specific issue raised in the class and highlighted by the professor. Each trio will research through documents but also through discussion with their colleagues in their respective companies to compare different approaches and try to put forward what they see as “best practice” in the face of the specific issue chosen. An oral presentation followed by a debate with the class will allow evaluation.
