Course materials: Corsaro, D. & Snehota, I. (2011) Alignment and misalignment
in business relationships, Industrial. Marketing Management, 40, 1042 -1054.
Course outline – Relationship Management, 13-17 May 2013, University of Southern Denmark, campus Kolding Time
Monday
09.00 – 10.30
Tuesday Customer relations - portfolios & planning
Wednesday Thursday Relationships from Qualitative a SCM perspective Design and Interviewing Jan Arlbjørn Louise Young
Ann Clarke
10.30 – 10.45
10.45 – 12.15
12.15 – 13.30
13.30 – 15.00
15.00 – 15.15
15.15 – 17.00
17.30 – 19.00
Arrival
Welcome & Introduction to relationship thinking Per V. Freytag
Coffee
Customer relations - interaction & process Louise Young Dinner at the university
Friday
Individual feedback Young, &Freytag
Coffee
Coffee
Strategizing Torben Damgaard
Innovation & Observations commercialization techniques; From Ian Wilkinson Distance to Participation Per V. Freytag
Individual feedback - the next step Young & Freytag
Lunch
Lunch
Lunch
Lunch
Presentations Presentations
Presentations
Course evaluation
Coffee
Coffee
Coffee
Coffee
Presentations Presentations
Coffee
Presentations
(18.30- 21.00) Dinner downtown Kolding
Coffee
Course materials: Corsaro, D. & Snehota, I. (2011) Alignment and misalignment in business relationships, Industrial Marketing Management, 40, 1042 -1054. Ford, D. & Håkansson, H., (2006) The Idea of Interaction, The IMP Journal, 1, 1., 4-40. Flick, U. (2006) An introduction to Qualitiative Research, Sage, London. (Chapter 17) Observation and Ethnography. Håkansson, H. & Snehota, I. (1999) The Burdens of Relationships or who is next? In Naude, P. & Turnbull, P. W. Network Dynamics in International Marketing, Oxford, Pergamon, pp. 16-25. Janesick, V. (1998) The Dance of Qualitative Research Design: Metaphor, Methodology and Meaning. In Strategies of qualitative inquiry (N. Denzin and Y. Lincolm, eds.) , London, Sage 3570. Patton, Q. (2002) Qualitative Evaluation and Research Methods, Chapter 7 (Qualitative Interviewing.), Sage. 267-368. Ritter & Ford, 2004. Interactions between Suppliers and Customers in business Markets” in Håkansson,. H. & Harrison,. D., Waluszewski, A. (ed.), Rethinking Marketing. Developing a New Understanding of Markets. Chichester, Jouhn wiley & Sons Ltd. Smith Ring, P. & van de Ven, A., H. (1994), Developmental Processes of Cooperative Interorganizational Relationships, The Academy of Management Review, 19, 1, pp. 90-118. Wilkinson, I. & Young, L. (2005) Toward a Normative Theory of Normative Marketing Theory, Marketing Theory, 5, 4, 363-396.
