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2015 Pressure-Sensitive Craft Beer Label Materials Collection
label.averydennison.com/beer
Your Bottles Must Speak for Themselves With more than 3,000 craft breweries* operating in the United States selling thousands of brands at retail, the beer choices for consumers are seemingly endless; and with new beer varieties constantly entering the marketplace, shelf space is at a premium. Breweries are increasingly relying on package differentiation to grab consumers’ attention where it really counts: the retail point of sale. For a growing number of craft beers, that differentiation is driven by Fasson® pressure-sensitive labeling materials from Avery Dennison. Get the premium look your craft beer deserves. The look that drives differentiation, recall and brand preference. Beyond that, pressure-sensitive labeling offers a broad range of operational advantages including faster changeovers, less waste and reduced clean-up, plus the flexibility to accommodate varying label sizes, shapes and designs (especially on short labeling runs). *Source: Brewers Association, Boulder, CO
2015 Pressure-Sensitive Craft Beer Label Materials Collection
Pressure-Sensitive Advantages Simplified Operations
Faster Speed to Market
Glue-applied labeling involves cumbersome, timeconsuming materials and equipment maintenance. Adhesive temperature and viscosity must be tightly controlled and new equipment change parts may be required when switching SKUs. With pressuresensitive labels, we take care of the adhesive for you – changeovers are as simple as switching rolls. This translates to quicker, easier operations, less downtime and higher productivity.
Pressure-sensitive technology provides greater design and production flexibility with fewer limits on label shape and size. Your designs look better and get to market faster. No other decorating technology offers the same combination of brilliant graphics, intricate die cuts and virtually invisible edge lines; and the clear-on-clear “no-label” look is just one of many ways in which pressure-sensitive labels deliver distinctiveness and true brand differentiation.
Substrate Variety A wide variety of papers, films and specialized materials accommodate your most innovative craft beer packaging ideas. Pressure-sensitive substrates include clear-on-clear films, metallized papers and films, glossy bright white materials, laminated foils and traditional uncoated papers in a vast collection of colors and textures.
Better End-Use Performance Pressure-sensitive labels stand up better to ice chest, humidity and sterilization, which means your labels last longer and look better than traditional glue-applied labels. Film labelstocks deliver improved abrasion resistance and ultimate moisture resistance, and a variety of adhesives exist to accommodate a broad range of label application needs.
Lower Scrap and Reduced Clean-Up With pressure-sensitive labeling, you get much lower label scrap from tears, jams and mislabeled bottles. In addition, clean-up is much simpler and quicker without the mess of wet glue.
Competitive Total Applied Cost When you consider the total cost of taking a new craft beer package to market, your concerns go far beyond simply designing and applying the label. Avery Dennison has developed a powerful Total Applied Cost analysis software model to help craft beer marketers accurately compare the costs of different decorating technologies. This computes the cost for every facet of the packaging process: labor, equipment, operations, and all other fixed and variable costs. Armed with this data, you are able to compare decorating costs between glueapplied and pressure-sensitive technologies.
2015 Pressure-Sensitive Craft Beer Label Materials Collection
Switching to Pressure-Sensitive is as Easy as 1-2-3 The basic steps for converting from glue-applied to pressure-sensitive labeling are outlined below. Contact the Avery Dennison beer business development manager at
[email protected] for assistance with product selection, testing, employee training or any other pressuresensitive labeling questions.
Step 1 In many cases, your existing glue-applied labeling equipment can be retrofitted with pressure-sensitive labeling dispensing heads. Alternatively, this may be a good opportunity to upgrade your entire labeling line with new equipment. No matter which option you choose, you should contact several manufacturers of pressuresensitive application equipment for guidance and recommendations.
Step 2 Work with your graphic designer and printer to create your new label, incorporating any other packaging changes the project requires. Choose from hundreds of pressure-sensitive papers, films and foils to get exactly the look your brand deserves.
Step 3 Be sure to thoroughly test samples of your new pressure-sensitive label. First, apply labels by hand under normal filling room conditions to verify proper adhesion and label lay-down. Then, test labeled bottles for critical end-use performance factors such as icebucket, refrigeration and scuff resistance. Once you have determined the facestock/adhesive/liner combination that will do the job, you are ready to begin scaling up to full production.
2015 Pressure-Sensitive Craft Beer Label Materials Collection
Fasson Craft Beer Label Adhesive Guidelines Avery Dennison offers a range of adhesives to meet the application needs of the craft beer industry. For example, the Avery Dennison Z3338 and Z3300 adhesives are engineered to perform in heavy condensation environments, providing consistent label positioning and improved ice bucket and cold box performance.
Neck Labels
Bottle Coatings
Paper/Film Facestocks
S7000 Crystal-clear permanent emulsion acrylic adhesive S7450 Crystal-clear permanent emulsion acrylic adhesive
Ice Bucket Test
S246 Permanent rubber-based hot melt adhesive
Wet Label Conditions
Z3300 Crystal-clear permanent emulsion acrylic adhesive Z3338 All-temperature emulsion acrylic adhesive
Cold Labeling Conditions
AT20 (N) All-temperature emulsion acrylic adhesive
Short-Term Repositionability
Adhesive S100R Permanent emulsion acrylic adhesive
Long-Term Warm Water Removability
Following are the adhesives best suited for labeling craft beer bottles under standard bottling room conditions. Please note, full label adhesion is usually reached 72 hours after bottles are labeled. Adhesion levels vary based on the type and thickness of the bottles’ anti-scratch coating.
Excellent
N/R
Good
Good
Pass
Fair
All
Paper Only
N/R
Good
Good
Good
Pass
Good
All
Best w/ Paper
N/R
N/R
Excellent Excellent Excellent Excellent
All
Best w/ Film
N/R
N/R
Excellent Excellent Excellent
Fair
All
Paper Only
N/R
N/R
N/R
N/R
Pass
Excellent
All
Best w/ Paper
N/R
Good
Good
Excellent
Pass
Excellent
All
Film Only
N/R
Good
Good
Excellent
Pass
Excellent
All
Film Only
2015 Pressure-Sensitive Craft Beer Label Materials Collection
Pressure-Sensitive Craft Beer Label Materials Collection Spec#
Product Description
53665
Fasson® Semi-Gloss WS/Z3338/1.2 Mil PET
53381
Fasson® MaxFlex™ Bright Silver/AT20/1.2 Mil PET
53330
Fasson® 60# Uncoated Litho WS/Z3338/1.2 Mil PET
53112
Fasson® 70# Bright White Felt WS/S100RB/1.2 Mil PET
19650
Fasson® Estate Label® No. 8 FSC/AT20N/1.2 PET
53243
Fasson® 70# Royal White/S100RB/1.2 Mil PET
16256
Fasson® Black Vellum/S100R/44#PK
53663
Fasson® Brushed Platinum WS/AT20N/1.2 Mil PET
53662
Fasson® Birch Wood/AT20N/1.2 Mil PET
53605
Fasson® Cherry Wood/AT20N/1.2 Mil PET
53290
Fasson® 60# Verdi/AT20N/1.2 Mil PET
19742
Fasson® 70# Eggshell Felt/S100RB/1.2 Mil PET
19298
Fasson® Matte Litho Wet-Strength/AT20/44#PK
53328
Fasson® Sparkling Asti/Z3338/1.2 Mil PET
79112
Fasson® Crystal FasClear®/Z3300/1.2 Mil PET
78889
Fasson® 2 Mil Metallized BOPP TC/S7000 /1.2 Mil PET
78997
Fasson® 2 Mil White BOPP TC/S7000/1.2 Mil PET
79022
Fasson® 2 Mil Clear BOPP TC/S7450/.92 Mil PET
2015 Pressure-Sensitive Craft Beer Label Materials Collection
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About Avery Dennison Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6.3 billion in 2014. Learn more at www.averydennison.com.
Questions? For additional information regarding the benefits of pressure-sensitive labeling and the product options available, please contact your sales representative.
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