Mar 29, 2015 - Sales & Marketing Manager. Michael ... Grow your online sales through affiliate marketing. Unit 3 ...
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Issue 47 February/March 2015
CRAFTFOCUS
BIGGEST ISSUE EVER Jam-packed with news from this season’s must-visit shows
Business advice from the experts
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M AG A Z IN E Hottest products for jewellery makers, sewists and lovers of creative stationery
Celebrate spring Cornucopia of products for Easter and Mother’s Day Official media partner for Craft, Hobby + Stitch International and proud sponsor of the New Product Showcase
*IFVYEV]1EVGL-WWYI Managing Editor .S*PIXGLIV'VSWW Deputy Managing Editor 6SWMI3VKPIW Editor .YPMI&SRREV IHMXSV$GVEJXJSGYWGSQ
contents 10
Chief Sub Editor 7XITLIR(YGOIV Sales & Marketing Manager 1MGLEIP6MGLEVHW QMGLEIPV$GVEJXJSGYWGSQ Account Manager 8VEG]:SMGI XVEG]Z$GVEJXJSGYWGSQ
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Production Manager 7GSXX&VSXL[IPP Deputy Production Manager 7EVEL=SYRK Senior Graphic Designer :MGO]3´'SRRSV
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regulars
features
sparkle inspired 2I[ERHI\GMXMRKTVSHYGXWXSQEOINI[IPPIV]
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be creative 7XEXMSRIV]TVSHYGXWXLEXGVEJXIVW[MPPPSZI
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Subscriptions /E]8MPFYV]'LIVM0SZI
industry news 7 ;LEX´WLETTIRMRK[MXLMRXLIGVEJXWIGXSV brand spanking new 15 %PSSOEXXLIPEXIWXTVSHYGXPEYRGLIW
material world, part 2 1SVISJXLIFIWXYTERHGSQMRKJEFVMGW
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bookstand 73 8LIRI[IWXGVEJXVIPEXIHFSSOVIPIEWIW
mum in a million 4VSHYGXWJSVQEOMRK1SXLIV´W(E]WTIGMEP
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competition ;MRE7TIGXVYQ%UYEFYRHPIJVSQ 'VEJXIV´W'SQTERMSR
bonnets and bouquets %XMQISJRI[FIKMRRMRKWGEWLMRSR)EWXIVERH WTVMRK´WJYPPTSXIRXMEP
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Graphic Designers %PI\&SPXSR7XITLERMI,SHHIV EVX[SVO$OHQIHMETYFPMWLMRKGSQ Production Assistant 'LEVPSXXI4SXXIV Web Development Manager 7XYEVX;IEXLIVPI]
Front cover image: Sponsored by: Marabu’s Fashion Design collection ISSN 1758-0900 Craft Focus is solely owned, published and designed by KD Media Publishing Limited. Whilst every effort was made to ensure the information in this magazine was correct at the time of going to press, the publishers cannot accept legal responsibility for any errors or omissions, nor can they accept responsibility of the standing of advertisers nor by the editorial contributions. The views expressed do not RIGIWWEVMP]VI¾IGXXLSWISJXLITYFPMWLIV'VEJX Focus is published six times a year. Subscription rates for overseas readers are £75 per annum (incl. p+p), Cheques should be made out to KD Media Publishing Limited and sent to Craft Focus, Pantile House, Newlands Drive, Witham, Essex, CM8 2AP, United Kingdom.
Craft Focus magazine is proud to be associated with and supporters of:
editor’s letter 5 %RSZIVZMI[SJ[LEXXSI\TIGXMRXLMWMWWYI
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project 106 7YWER.SRIWJVSQ&IEGSR%HLIWMZIWWLS[WLS[ XSQEOIJIPX¾S[IVWMREQEXXIVSJQMRYXIW
a stitch in time 4VSHYGXWJSVRIIHPIERHXLVIEHPSZIVW
next issue 118 ;LEXXSPSSOJSV[EVHXSMRXLI%TVMP1E]MWWYI
show news 23 /IITYTXSHEXI[MXL[LEX´WLETTIRMRKMR ]SYVMRHYWXV] fabulous at 40 and on with the show 29 0SSOMRKJSV[EVHXS'VEJX,SFF]7XMXGL-RXIVREXMSREP
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hot products 49 8STMRRSZEXMZITVSHYGXWJSVEWHIIQIHF]XLI 'VEJX ,SFF]%WWSGMEXMSR setting the trends 53 ;L]LL'SPSKRIMWJEWXFIGSQMRKEGIRXVEPQIIXMRK TSMRXJSVGVIEXMZIWMRXLILERHMGVEJXMRHYWXV] the writing’s on the wall 57 9THEXISJ[LEXXSI\TIGXEXXLI7XEXMSRIV]7LS[ craftfocus 3
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cruising with cross-stitch 66 ;IXEPOXS7XMXGLXEWXMGEFSYXMXWSVMKMREPHIWMKRWJSVWXMXGLIVW
supporting retailers 90 1SVTPERGIPIFVEXIW]IEVWSJWYTTSVXMRK&VMXMWLVIXEMPIVW under new management 104 ;IGLEXXS)QQE7XVSXLIVWSRISJXLIRI[TVSTVMIXSVW SJ7SPSGVEJXW tried & tested ;ITYXXLI&S[1EOIVJVSQ)QFIPPMWLQIRX%XXMG XLVSYKLMXWTEGIW
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up & coming *MRHSYXEFSYX0EZMRME7XEQTW´Q]WXMGEPWXEQTHIWMKRW
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business advice
selling online is easier than you’d think 88 7IPP]SYVTVSHYGXWSRPMRIERH½RHSYXNYWXLS[WMQTPIERHPS[GSWX MXGERFI[MXL%GX7QEVX´WKYMHI why see it, feel it, touch it leads to buy it 101 ;LEXJEGXSVWPIEHETSXIRXMEPGYWXSQIVXSETYVGLEWIHIGMWMSR# appealing to a new generation of crafters 7EVE(EZMIWXEPOWEFSYX[LEXXSHS[LIR]SYVGYWXSQIV FEWIMWH[MRHPMRK
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word on the web +VS[]SYVSRPMRIWEPIWXLVSYKLEJ½PMEXIQEVOIXMRK
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4 craftfocus
e - crafts.co.uk
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Suppliers of Card Making, Scrapbooking, Craft and Bridal Supplies
A renewed enthusiasm
Suppliers of Craft and Bridal Supplies Card Making Scrapbooking Card Embellishments Floral Products
sales@e-crafts.co.uk | 01384 230000
t. 01394 458977 e. wfcltd@wsl-procurus.com
-EP[E]WLEZIEVIRI[IHIRXLYWMEWQJSVIZIV]XLMRK GVEJXMRKEXXLMWXMQISJXLI]IEVERHEW-[VMXIXLMW -´ZIEPVIEH]WIXEJI[2I[=IEVGVEJX]GLEPPIRKIW -´ZIFIIRQEOMRKERHXV]MRKSYXEJI[TVSHYGXW RI[XSXLIQEVOIX-X´WRMGIXSFIEFPIXSKIXWSQI LERHWSRI\TIVMIRGI[MXLXLITVSHYGXWXLEX[I JIEXYVIMRXLIQEKE^MRIWS-´ZIWXEVXIHERI[JIE XYVIGEPPIH8VMIH 8IWXIH[LIVI[I´PPTYXXLIPEXIWX TVSHYGXWXLVSYKLXLIMVTEGIW;IFIKMRXLMWXMQI [MXLXLI&S[1EOIVJVSQ)QFIPPMWLQIRX%XXMG ;I´VIWSI\GMXIHXSFIWLEVMRK[MXL]SY½VWXXLI RSQMRIIWJSVXLI,SX4VSHYGXW%[EVHVIGIRXP]LIPHEXXLIVIGIRX',% 'SRJIVIRGI 8VEHI7LS[MR.ERYEV];I´ZIERI\XVEPEVKIJIEXYVI SRXLIJSVXLGSQMRK'VEJX,SFF] 7XMXGLWLS[¯MX´WEWTIGMEPXMQIEWXLI WLS[GIPIFVEXIW]IEVW-J]SY´VIZMWMXMRKXLIWLS[TPIEWIHSTSTSRSZIV XSSYVWXERH.ERHWE]LIPPS-J]SY´VIXLMROMRKEFSYXZMWMXMRKEXVEHIWLS[ EFVSEH[I´VIEPWSPSSOMRKEXXLIWLS[W]SYWLSYPHGSRWMHIV )EWXIVMWRS[XLIPEVKIWXGSQQIVGMEPLSPMHE]EJXIV'LVMWXQEWERHXLI TIVMSHMR[LMGL)EWXIVTVSHYGXWEVIQEVOIXIHKIXWIEVPMIVIZIV]]IEV¯WS QEOIWYVI]SYLEZITVSHYGXW]SYVGYWXSQIVW[ERXEXXLIVMKLXXMQI;I PSSOEXEREVVE]SJTVSHYGXMHIEWXSWXSGOJSV1SXLIV´W(E]XSS 8EPOMRKSJGIPIFVEXMSRW[IXEOIEXVMTHS[RQIQSV]PERI[MXL1SVTPER [LMGLMWGSQQIQSVEXMRK]IEVWSJWYTTSVXMRK&VMXMWLVIXEMPIVW 8LMWMWWYIMWEWXMXGLIV´WHIPMKLX¯-´QHIPMKLXIHXSGLEX[MXL)QQE7XVSXL IVWSRISJXLIRI[TVSTVMIXSVWSJ7SPSGVEJXWXEPOXS7EVEL7GSXXJVSQ 7XMXGLXEWXMGEFSYXXLIGSQTER]´WSVMKMREPHIWMKRWERHXLIVI´WEKVIEXJIEXYVI SRXLIPEXIWXWXMXGLMRKTVSHYGXW )RNS][LEX´WMRWMHI
Julie .YPMI&SRREV )HMXSV
IMPORTERS OF: BBling BBrooches BWedding & Craft Flowers BButterflies & Birds BFeathers BMillinery Flowers BChristmas Wreaths BGarlands & Berrys BWedding Cake Decorations and much much more.
w w w. w e d d i n g s a n d f l o w e r c r a f t l t d . c o m
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NEXT WORKING DAY DELIVERY AS STANDARD
WE ARE SELLING THE COMPLETE RANGE OF BEACON ADHESIVES
Visit us at STAND Q15 at CHSI
A comprehensive range to meet your needs!
In sto ck n call to ow, d for de ay livery tomo rrow
T: 020 8953 2143 sales@creative-distribution.co.uk www.creative-distribution.co.uk Unit 4, Lockwood Industrial Park, Mill Mead Road, London N17 9QP
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industry news We round up news from the crafting industry 4)6*)'80=*361)( %HNYWXSJSVQLEW MRXVSHYGIHER I\GMXMRKGSPPIGXMSR SJHVIWWJSVQWJSV XLI9/QEVOIX8LI 'IPMRIGSPPIGXMSR MRGPYHIWXLVIIQSHIPW XLEXGSRWMWXSJER IMKLXTEVXJEWLMSREFPI FSH]MRGSVTSVEXMRK XLIGSQTER]´WFEGO PIRKXLEHNYWXQIRX JIEXYVIXLEXGERFI ½RIXYRIHEXFYWX [EMWXERHLMTWTPYWE WMQTPITVIWWERHXYVR ½RMEPRIGOEHNYWXIV 'IPMRI7XERHEVHMW XLIFEWMGQSHIP[MXL EWXEFPIUYEPMX]FEWI ERHLIQQEVOIV8LI 'IPMRI7XERHEVH4PYW LEWPSGOMRKGEWXSVW [LMPIXLIXLMVHSTXMSR'IPMRI(IPY\ILEWEWSPMH[SSHWXERH%PPEVI EZEMPEFPIMRWQEPPQIHMYQERHJYPP½KYVIWM^IWERHMRXLVIIHIWMKRW8S ZMI[XLIJYPPVERKIZMWMXXLI[IFWMXI
8,-6(4%68= *90*-01)28 ,SVRF],SFFMIWLEWQSZIH MXW[EVILSYWIXSERI[JEGMPMX] MR,IVWHIRRIEV'ERXIVFYV] MR/IRXXLEX[MPPFIVYRF] WTIGMEPMWX½VQ(70SKMWXMGW8LI GSQTER]S[RWXLIMGSRMG,SVRF] QSHIPVEMPERHLEWIZSPZIH XSMRGSVTSVEXISXLIVJEQSYW 9/FVERHWWYGLEW%MV½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
Adjustoform Group T: +44 (0)1233 625 227 E: info@adjustoform.com W: www.adjustoform.com
Hornby Hobbies T: +44(0)1843 233 525 E: customercare@hornby.com W: www.hornby.com
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4VITEVMRKJSV'LVMWXQEWWLSYPHFIE]IEVPSRKTVSGIWWWSMX´W MQTSVXERXXSWXEVXTPERRMRK[IPPMREHZERGI']FIVXMPP´WJVIIKYMHISJJIVW VIXEMPIVWEWXVYGXYVIXS[SVOJVSQXSTPERXLIMVWEPIWERHQEVOIXMRK WXVEXIK]JVSQVITSVXMRKSRXLITVIZMSYW]IEV´WWEPIWMR.ERYEV]ERH WIXXMRKKSEPWXSI\IGYXMRKMXMRXLIVYRYTXS(IGIQFIV*SVQYPXM GLERRIPVIXEMPIVW[MXLEWXSVIERH)GSQQIVGI[IFWMXIMX´WZMXEPXS IRWYVI]SYVWXVEXIK]MRXIKVEXIWXLIX[S8LIKYMHIGERIEWMP]FIETTPMIH XSSXLIVVIXEMPSTTSVXYRMXMIWWYGLEW)EWXIV,EPPS[IIRERH1SXLIV´W(E] ']FIVXMPPTVSZMHIWMXWGPSYHFEWIHVIXEMPW]WXIQWGSQTVMWMRK)4S7 )GSQQIVGIQEMPSVHIVERHFEGOSJ½GIWSJX[EVIXSQSVIXLER VIXEMPIVWERHMWYWIHEGVSWW9/PSGEXMSRW6IXEMPIVWGERGSPPIGXXLIMV KYMHIF]ZMWMXMRKXLI']FIVXMPPWXERHMR,EPP7XERH/EXXLI7TVMRK*EMV Cybertill T: +44 (0)800 030 4459 W: www.cybertill.co.uk
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498%73'/-2-8 ,E]PI])RVMKLXHIZIPSTIH *PSTW]'SXXSR7SGOWOMXW [LMPIGVEJXMRK[MXLLIV ]IEVSPHHEYKLXIV 8LIWIOMXWGSRXEMR IZIV]XLMRKVIUYMVIH XSQEOIEREHSVEFPI VEFFMXJVSQETEMVSJWSJX WSGOWERHMRGPYHIXLVII TEMVWSJWSGOWRIIHPIW XLVIEHVMFFSRERHJYPP MRWXVYGXMSRW8LIVI´WEPWS E*PSTW]'SXXSR7SGOW SRISJEOMRHPEFIP ERHEFMVXLGIVXM½GEXI XSREQI]SYVRI[ JVMIRH8LI]´VIMHIEP JSVGLMPHVIRERHEHYPXW [LSPSZIQEOMRKWSJX XS]WERHHYIXSXLI YRYWYEP[E]XLIWSGOW EVIJSPHIHERHWI[R XSKIXLIVXLIVI´WRS GYXXMRKSVWXYJ½RK8LI]GSQIMREVERKISJFVMKLXWXVMT]GSPSYVW ERHLEZIFIIRWIPPMRK[IPPEXGVEJXJEMVW Flopsy Cotton Socks T: +44 (0)2381 290 755 ) MRJS$¾STW]GSXXSRWSGOWGSQ ; [[[¾STW]GSXXSRWSGOWGSQ
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XLIGYVVIRXS[RIV[SYPHFILETT]XSGSRWMHIVETLEWIHTYVGLEWI 7IVMSYWFY]IVWWLSYPHGSRXEGX=ZSRRI6ERHEPP Craft Fairy T: +44 (0)1656 653 796 E: sales@craftfairy.co.uk W: www.craftfairytrade.co.uk
1908-4314317 1YPXMTSQMWERI[QYPXMTPITSQTSQQEOIVXLEXVIZSPYXMSRMWIWXLI [E]]SYQEOIXLMWGVEJXEGGIWWSV]8LMWMWXLISRP]XSSPXLEXEPPS[W XLIGVEJXIVXSGVIEXIQSVIXLERSRITSQTSQEXEXMQI1EOIYT XSMHIRXMGEPSRIWUYMGOP]ERHIEWMP]YWMRKER]]EVRERHWM^IWJVSQ GQXSGQHMEQIXIVGERFIQEHISRXLIWEQIQIXEPHIZMGI 8LI1YPXMTSQMWWYMXEFPIJSVEHYPXWERHGLMPHVIRERHMXWWIGVIX MWXLEXMX´WWSWMQTPIXSYWI&IGEYWIMXVIUYMVIWFEWMGQEXLWPMOI GSYRXMRKZIV]WMQTPIHMZMWMSRERHQIEWYVMRKMX´WWYMXEFPIJSV ]SYRKIVGLMPHVIREW[IPP-XGERFIYWIHJSVEZEVMIX]SJETTPMGEXMSRW JVSQMRXIVMSVHIWMKRERHJEWLMSRMRGPYHMRKEGGIWWSVMIWWSJX JYVRMWLMRKWXVMQQMRKWXSGPSXLMRKHIGSVEXMSRWERHGVEJXW 8LIOMXWEVITEGOEKIHMRIRZMVSRQIRXEPP]JVMIRHP]VIYWEFPIJEFVMG FEKW[LMGLQE]FIHIGSVEXIH[MXLXLITSQTSQW8LI1YPXMTSQ VIXEMPWEX ERHMWEZEMPEFPI[LSPIWEPIXSXLIXVEHI Multipom E: trade@multipom.com W: www.multipom.com
ADVERTISING FEATURE
GlueDots® BrandAdhesivesexpandsnetwork and launches new-look Craft range Glue Dots International has just launched an eye-catching new-look for its craft range and unveiled plans to expand its distribution network. The company has appointed West Design as UK and European distributor for the craft, stationery, art and education trade sectors and will be exhibiting Glue Dots’ new-look range of Craft products at Craft Hobby + Stitch at the NEC, Birmingham, Stand No D20. Dave Angus, Glue Dots European Key Account Manager, said: “Glue Dots is growing quickly and we’re delighted to be working with West Design. The move has already been welcomed enthusiastically by our resellers and with our fresh newlook range and highly competitive prices, we’re looking forward to a busy year.” NEW-LOOK FOR CRAFT RANGE The colourful new craft range features bright, simple and stylish packaging graphics that clearly show
the wide range of adhesive strengths and formulas enabling customers to IEWMP]½RHXLIVMKLX+PYI(SXWJSV their crafting needs. WHAT IS A GLUE DOT? Glue Dots Adhesives offer a new way to glue, which is fast, simple, safe and easy - double sided adhesive dots bond instantly, which makes them ideal for mixed media crafting. Glue Dots Adhesives bond instantly and will glue just about anything you can think of including paper, glass, textiles, metal, plastic and wood. They’re mess free, non-toxic, Lignin and acid free and there’s no drying time. Available in desk top and hand held dispensers, rolls and perforated sheets, there’s also a choice of stylish PSSOMRKERHLMKLP]WTEGIIJ½GMIRX display options.
For orders and new account opportunities contact: Dave Angus, European Key Account Manager T: +44 (0)7584 236 126 E: dangus@gluedots.com
industry news
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DECORATE WITH STYLE ;LEXIZIVXLI GIPIFVEXMSRSVWIEWSR 'PYF+VIIRLEWE VERKISJTVSHYGXWXS LIPTGVEJXIVWQEOIKMJXW WTIGMEP[MXLEWIPIGXMSRSJ WIEWSREPVMFFSRW8LIWI MRGPYHIQQTVMRXIH WEXMRVMFFSRJIEXYVMRKER )EWXIVIKKTVMRXSVKER^ETSYGLIWXLEXEVITIVJIGXJSVLSQIQEHI GSRJIGXMSRIV]¾S[IVWEREVVE]SJSVKER^EWEXMRWMPOERHTIEVP ¾S[IVWTPYWGEOIFS\IWGYTWFYRXMRKWERHKEVPERHW
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'PYF+VIIR 8 ) WEPIW$GPYFKVIIRGSQ ; [[[GPYFKVIIRGSQ
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FSRRIXWERHFSYUYIXW
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business advice
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JIIXXLIRF]XLIXMQI-WE[XLIFSSXW-QE] LEZIHIZIPSTIHE³RIIH´JSVXLIQ 4VMQMRKTSXIRXMEPGYWXSQIVWF]TVSZMHMRK XLMWOMRHSJMRJSVQEXMSRMWERI\GIPPIRX[E] SJIRLERGMRKXLITIVGIMZIHZEPYIJSV]SYV TVSHYGXSVWIVZMGIERHGERLIPT]SYFVIEO MRXSRI[QEVOIXW 4VMGI 8LI½VWXVYPISJWXEVXMRKERI[FYWMRIWWMW XSWIX]SYVTVMGITSMRXEWLMKLEW]SYGER¯ EWWYQMRK]SYEVIR´XXEVKIXMRKXLIFYHKIXIRH SJGSYVWI8LMW[SR´XLIPT]SYSR]SYV[E]XS FY]MRKE]EGLXFYX[MPPIRLERGIXLITIVGIMZIH ZEPYISJ]SYVTVSHYGX ;L]HSTISTPIFY]FVERHIHTVSHYGXWSZIV WYTIVQEVOIXW´S[RFVERHWHIWTMXIELYKI TVMGINYQT#&IGEYWIXLI]VIEWSRXLEXWYTIVMSV TVSHYGXWGSWXQSVIXSGVIEXI8LMWMWSJXIR EJEMVNYWXM½GEXMSRFYXHSIWXLIHMJJIVIRGIMR TVSHYGXMSRGSWXVIEPP]NYWXMJ]HSYFPMRKXLI TVMGI#4VSFEFP]RSX %FMKQMWXEOIXLEX- WIIGSQTERMIWQEOI EPPXLIXMQIMWXS WPEWLXLIMVTVMGIWSV SJJIVXVIQIRHSYW HMWGSYRXWSRXLIMV PS[ZSPYQITVSHYGXW 8LMWGER[SVO TEVXMGYPEVP][LIR MXGSQIWXSQSVI I\GPYWMZIHMWGSYRXW WYGLEWEZSYGLIVJSV PS]EPGYWXSQIVWSV ERMRXVSHYGXSV]SJJIV ,S[IZIVSJJIVMRKE LYKIHMWGSYRXPS[IVW
XLITIVGIMZIHZEPYISJXLITVSHYGX-QIER [LSMWKSMRKXSTE]XLIJYPPTVMGIJSVEWSJEEX (*7[LIRQSWXSJXLI]IEVMX´WSJJIVMRKTIV GIRXSJJ#8LIWSJEWEVIRS[SRP]IZIVKSMRKXS FIZEPYIHEXLEPJXLIXMGOIXTVMGI¯ER]QSVI ERHTISTPI[MPPRSXTYVGLEWI &IPMIJMRTVSHYGX 8LMWJEGXSVSZIVPETWWSQI[LEX[MXLTVMGI 8LITVMGITSMRX[MPPSJXIRPIEHGYWXSQIVW XSFIPMIZISRITVSHYGXMWQYGLFIXXIVXLER ERSXLIV,S[IZIVTISTPI[SR´XFI[MPPMRKXS TE]ELMKLIVTVMGITSMRXMJXLI]HSR XFIPMIZIMR XLITVSHYGX-XQE]WSYRHEFMXGMVGYPEVFYXMR VIEPMX]XLIX[SJEGXSVW[SVOMRXERHIQ ,S[IZIVXLIFIPMIJJEGXSVKSIWQYGL JYVXLIV-X´WEFSYX]SYVFVERH]SYVQEVOIXMRK SJXLIJIEXYVIWSJ]SYVTVSHYGXERHXLIMV ORS[PIHKISJXLITVSHYGXVERKI-XMW[LEX TIVGIRXSJ]SYVQEVOIXMRKFYHKIXKSIWMRXS GVIEXMRK%RHMX´WEPWSXLISRIEVIEMR[LMGL ]SYLEZIXLIQSWXGSRXVSP
GVEJXJSGYW101
[L]WIIMXJIIPMXXSYGLMXPIEHWXSFY]MX
'VIEXMRKEFIPMIJMR]SYVTVSHYGX 7SLS[HS]SYKSEFSYXGVIEXMRKXLMWFIPMIJ MR]SYVTVSHYGXSVWIVZMGI#-WXLIVIEWMRKPI FIWXQIXLSHSVHSIWMXHITIRHSRXLIMXIQ SVWIVZMGI]SYEVIWIPPMRK#(SIWMXQEXXIV [LIXLIV]SYEVIWIPPMRKFYWMRIWWXSGSRWYQIV SVFYWMRIWWXSFYWMRIWW# ;LMPIXLIVIQE]RSXFIEWMRKPIQIXLSH SJHIZIPSTMRKFIPMIJMR]SYVTVSHYGXXLIVIMW EGSVIGSRGITX-XVIWXWSRXLISPH'LMRIWI TVSZIVF±8IPPQIERH-´PPJSVKIXWLS[QIERH -´PPVIQIQFIVMRZSPZIQIERH-´PPYRHIVWXERH² 8IPPQI 0IXQIFIGPIEVXIPPMRKMWWXMPPERMQTSVXERX WXIT=IWTISTPI[MPPPMOIP]JSVKIXXLIWTIGM½GW XLI]QE]IZIRJSVKIX]SYVFVERHFYXXLI]´PP FITVMQIHXSVIGIMZI]SYVFVERHTVSHYGXERH WIVZMGIERHXLMWTVMQMRKGERFIMQTSVXERXMR IWXEFPMWLMRKGVIHMFMPMX] *SVI\EQTPI]SYQE]GSRHYGXE46 GEQTEMKR[LIVI]SY[VMXIXLSYKLXTVSZSOMRK
EVXMGPIWVIPEXMRKXS]SYVTVSHYGXSVWIVZMGI -RXLIEVXMGPI]SYHIWGVMFIXLITVSFPIQ IWXEFPMWLERIIH HVSTWSQILMRXWEWXSE WSPYXMSR FVERHTVMQMRK ERHKIXMXJIEXYVIHMR ERIWXEFPMWLIHXVEHIQEKE^MRI GVIHMFMPMX] 7LS[QI 8LIZMWYEPQIQSV]MWQSVITS[IVJYPJSV QSWXTISTPIXLERXLITYVIP]ZIVFEPQIQSV] TEVXMGYPEVP][LIR³WLS[QI´WXMPPMRZSPZIWWSQI ZIVFEPI\TPEREXMSR7LS[ERHXIPPMJ]SY[MPP 8LIIJ½GEG]SJWLS[MRKSJJ]SYVTVSHYGX SVWIVZMGIMWHIQSRWXVEFPIF]XLIKVS[MRK TSTYPEVMX]SJI\LMFMXMSRWERHXVEHIWLS[W =SY HLEZIXLSYKLXXLEX[MXLXLIHMKMXEP VIZSPYXMSRPMZIIZIRXW[SYPHEPPFYXHMISYX]IX EPQSWXXLISTTSWMXILEWLETTIRIH -RZSPZIQI ³-RZSPZMRK´]SYVTVSWTIGXGVIEXIWERI\TIVMIRGI XLEXYWIWEPPXLVIIX]TIWSJQIQSV]PIEVRMRK ZIVFEPZMWYEPERHOMRIWXLIXMG XSYGLMRKERH
4VSHYGXHIQSRWXVEXMSREX', 7102 GVEJXJSGYW
YWMRK XSGVIEXIEREPQSWXYRFVIEOEFPIFIPMIJ MR]SYVTVSHYGX-J]SYEVIXLIVIXSXIPPXLI TVSWTIGXXLIFIRI½XWSJXLITVSHYGXSV WIVZMGI]SYGERGVIEXIERIIHJSVGIVXEMR JIEXYVIW%XXLIWEQIXMQI]SYWLS[LS[XLI TVSHYGXSVWIVZMGIQIIXWXLSWIRIIHWZMWYEPP] 8LIRXLI½REPWXIT]SYPIXXLITVSWTIGXLEZI ETPE][MXLXLITVSHYGXSVWIVZMGIKIX XLIQMRZSPZIHMRYWMRKMXGVIEXIERI\TIVMIRGI 'VIEXMRKEGSQTPIXIERHMQQIVWMZI I\TIVMIRGISJ]SYVTVSHYGXSVWIVZMGI MRGVIEWIWVIGEPPKIRIVEXIWFIPMIJMRXLITVSHYGX ERHMRXLIIRHXYVRWTVSWTIGXMZIGYWXSQIVW MRXSFVERHEQFEWWEHSVW=SYEVIR´XEWPMOIP] XSWLEVIXLIJEGXXLEX]SYWE[WSQIRI[ TVSHYGXFYX]SY[MPP[ERXXSXIPPTISTPI[LEX ]SYNYWXXVMIHSYX)\TIVMIRGIWEVIQEHIXSFI WLEVIH '
6MGLEVH)H[EVHWMWXLI(MVIGXSVSJ 5YEXVIYW8LIGSQTER]WTIGMEPMWIWMR GVIEXMRKJEGIXSJEGII\TIVMIRGIWXLEX WXVIRKXLIRVIPEXMSRWLMTWERHMQTVSZI GSQQYRMGEXMSRJSVFSXLMRXIVREPERH I\XIVREPEYHMIRGIW%GXMZMXMIWMRGPYHI GYWXSQIVJEGMRKIZIRXWERHEGXMZMXMIW I\LMFMXMSRWXVEHIWLS[WVSEHWLS[WERH MRXIVEGXMZII\TIVMIRGIGIRXVIWEW[IPP EWGSRJIVIRGIW%+1WERHWXEJJERH WXEOILSPHIVIRKEKIQIRXTVSKVEQQIW *SVQSVIMRJSVQEXMSRWII [[[UYEXVIYWGSQ
YRHIVRI[QEREKIQIRX ;IGLEXXS)QQE7XVSXLIVWSRISJXLIRI[TVSTVMIXSVWSJ7SPSGVEJXW
7MQSR;IPWLVIGIRXP]VIXMVIHERH]SYERH 4IXIV1EVWLXSSOSZIVXLIGSQTER]8IPPYW EFSYX]SYVFEGOKVSYRHW# 1]FEGOKVSYRHMWMRVIXEMPFY]MRKERH QIVGLERHMWMRK-[SVOIHMR0SRHSRJSV GSQTERMIWWYGLEW,SYWISJ*VEWIVERH 7EMRWFYV]´WWSFYHKIXWERHHE]XSHE]FYWMRIWW QEREKIQIRXJEPPYRHIVQ]I\TIVXMWI;SVOMRK MREGSVTSVEXIIRZMVSRQIRX-´HFIGSQI EGGYWXSQIHXSEQSVIJSVQEPETTVSEGLXS HIZIPSTMRKERHJSPPS[MRKTVSGIHYVIWERH-´Q I\TIVMIRGIH[MXLJSVIGEWXMRKERHVITSVXMRK QIXLSHSPSKMIW4IXIV´WFEGOKVSYRHMWMR FYWMRIWWHIZIPSTQIRXERHLIWTIGMEPMWIWMR YWMRKRI[XIGLRSPSK]XSMQTVSZIFYWMRIWW TVEGXMGIW%WEGSRWYPXERX4IXIV´WETTVSEGLMWXS I\EQMRII\MWXMRKTVSGIHYVIWGLEPPIRKIXLIQ ERHSJJIVRI[[E]WSJ[SVOMRK;I´ZIJSYRH XLEXSYVX[SHMJJIVIRXETTVSEGLIWERHWX]PIW VIEPP]GSQTPIQIRXSRIERSXLIV;IQIXQER] ]IEVWEKSERHEJXIV]IEVWSJJVMIRHWLMT[I FIGEQIFYWMRIWWTEVXRIVW3RETIVWSREPPIZIP -´ZIFIIREGVEJXIVMRQ]WTEVIXMQIWMRGIIEVP] GLMPHLSSH[LIVIEWJSV4IXIVMX´WFIIREWXIIT PIEVRMRKGYVZIXSYRHIVWXERHEPPEFSYXXLI [SVPHSJRIIHPIGVEJXW
104 GVEJXJSGYW
;MPP]SYFI[SVOMRK[MXLXLIWEQITSVXJSPMS SJFVERHREQIW# ;I´VIGSRXMRYMRKXS[SVO[MXLEPPXLII\MWXMRK FVERHW6MSPMW(IWMKR;SVOW.ERP]RRERH 0YGE78LMW]IEV6MSPMWMWGIPIFVEXMRKXLI½JXL ]IEVSJMXWVERKIFIMRKEZEMPEFPIMRXLI9/ ERH)YVSTI;I´VIGSRXMRYMRKXS[SVOGPSWIP] [MXLXLIFVERHXSFVMRKMXWLMKLUYEPMX]ERH VIWTIGXIHHIWMKRWXSEWQYGLSJXLI9/ QEVOIXEWTSWWMFPI;I´VIEPWSMHIRXMJ]MRKRI[ FVERHWXSGSQTPIQIRXSYVI\MWXMRKVERKIWWS [IGERTVSZMHIEGSQTVILIRWMZISJJIVMRKXS SYVRIIHPIGVEJXVIXEMPIVW 3YV½VWXGSPPEFSVEXMSRMW[MXL(YJXMRE [IPPIWXEFPMWLIHTVSHYGIVSJIQFVSMHIV]ERH RIIHPIGVEJXOMXW8LI½VWXVERKISJTVSHYGXW JVSQHIWMKRIV%RIXXI)VMOWWSRMWEPVIEH] EZEMPEFPIJVSQYWERHXLIVI´WQSVIXSFI VIPIEWIHMRXMQIJSV'VEJX,SFF]7XMXGL -RXIVREXMSREPPEXIVXLMWQSRXLEXXLI 2)'&MVQMRKLEQ ,S[[MPPXLIFYWMRIWWGLERKIERHLS[[MPP MXEJJIGXVIXEMPIVW# ;I´VIMHIRXMJ]MRKERHMRZIWXMRKMRRI[ERH MRRSZEXMZI[E]WXSWYTTSVXMRHITIRHIRXWLSTW
ERH[IFWMXIWXSLIPTXLIQWIPPWYGGIWWJYPP] MRXSHE]´WQEVOIX8LIMRXIVRIXGSRXMRYIWXS GLERKIXLI[E]TISTPIFY]FSXLSRXLILMKL WXVIIXERHSRPMRIERH[I´VIPSSOMRKGPSWIP] EXXLMWGLERKIMRFILEZMSYVXSIRWYVISYV GYWXSQIVWGERKVS[;IPSSOJSV[EVHXS VIPIEWMRKHIXEMPWSJXLIWIRI[WIVZMGIWPEXIV MRXLI]IEV ;I´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´XWXMXGLIH
GSQTER]TVS½PI
8IPPYWEFSYX]SYVVIGIRXP]YTHEXIH[IFWMXI# ;I´ZIKMZIRXLI7SPSGVEJXW[IFWMXIE[LSPI RI[PSSOERHRS[LEZIHIWMKREXIHEVIEWJSV GSRWYQIVWVIXEMPIVWERHQERYJEGXYVIVW8LMW RS[EPPS[WEGSRWYQIVXSXVEGOHS[RXLIMV RIEVIWXWXSGOMWX[LIXLIVXLEX´WEWLSTSVE [IFWMXI-QTPIQIRXMRKXLIWXSGOMWXW´EVIEMW NYWXSRI[E][I´VIHSMRKQSVIXSWYTTSVX SYVGYWXSQIVW;I´VIGYVVIRXP]MRZIWXMRKMR YTKVEHMRKSYVSRPMRIWMXIJSVGYWXSQIVWXS QEOISVHIVMRKIEWMIV
FIJSVI¯SVXVMIHGVSWWWXMXGLERHTIVLETW JSYRHMXXSSPSRKSVGSQTPMGEXIHXSGSQTPIXI 8LIHIWMKRWEVISJXIR[SVOIHMRLEPJGVSWW WXMXGLERHE½RMWLIHGYWLMSRGERFIQEHIMR EQEXXIVSJEJI[LSYVW8LMWQEOIWXLIQE KSSH[E]XSKIXTISTPII\GMXIHEFSYXXLMW KVIEXLSFF];I´PPEPWSFIPEYRGLMRKQSVI SJXLI(YJXMRTVSHYGXWXLMWQSRXLMRGPYHMRK IQFVSMHIV]HIWMKRWEKVIEXVERKISJPSRK WXMXGLOMXWERHWSQIGVSWWWXMXGLXEFPIPMRIRW ,EZI]SY[MHIRIH]SYVTVSHYGXSJJIVMRK# =IWSYVVIGIRXTEVXRIVWLMT[MXL(YJXMRMWE QSZIXSTVSZMHIE[MHIVVERKISJGVSWWWXMXGL ERHRIIHPIGVEJXW8LMWRI[VERKIF]%RIXXI )VMOWWSRHIQSRWXVEXIWXLMWEWMXGSQFMRIWXLI LSFF]SJRIIHPIGVEJX[MXLLSQIPMZMRKERH HqGSV8LIVIEVIQSVIKVIEX(YJXMRTVSHYGXWMR XLITMTIPMRI[MXLMRRSZEXMZI[E]WXSFVMRKRI[ TISTPIMREW[IPPEWI\TIVMIRGIHERHPETWIH WXMXGLIVWFEGOXSRIIHPIGVEJXW.ERP]RRLEWEPWS PEYRGLIHXLI1EOIMX'SSPVERKISJGVEJXWJSV GLMPHVIRMRGPYHMRKGVSWWWXMXGLERHJYRO]WSGO XS]GVIEXYVIOMXW;I´ZIWIIREKVIEXVIWTSRWI XSXLIWIERH[I´VIPSSOMRKJSV[EVHXSQSVI HIWMKRWJVSQ.ERP]RRPEXIVMRXLIWTVMRK
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7SPSGVEJXW 8 ) WEPIW$WSPSGVEJXWGSQ ; [[[WSPSGVEJXWGSQ GVEJXJSGYW105
project
celebrate spring [MXLJIPX¾S[IVW 1EOIXLIWIJYR¾S[IVWJVSQJIPXWUYEVIWERH &IEGSR´W*EFVM8EGKPYIMREQEXXIVSJQMRYXIW 'VIEXIEPSZIP]VSWIVSWIFYHERHGLV]WERXLIQYQ8LI]QEOIEKVIEX IQFIPPMWLQIRXSRFEKWERHPEQTWLEHIWSVEHHEWMQTPIFVSSGLTMR SVGSVHJSVEWX]PMWLFVSSGLSVRIGOPEGI8LI]´VIERMHIEPTVSNIGXJSV [SVOWLSTWERHEXXVEGXZMWMXSVWMRXSEWLST MATERIALS NEEDED &IEGSR*EFVM8EGKPYI
'SRXVEWXMRKJIPXWUYEVIW 7GMWWSVW
SOFT ROSE
Step 8EOIEGQJIPXWUYEVIERHEHH*EFVM8EGKPYIEPSRKSRISJXLI IHKIW*SPHSRISJXLIYTTIVGSVRIVWXS[EVHWXLIKPYIHIHKIXS JSVQEXVMERKPI
Step
'IRXVIXLIKPYIHIHKIEWWLS[RERHXVMQXLI I\GIWWJIPXE[E]%PPS[KPYIXSHV]-RWIVX]SYV ½RKIVWMRXSXLIXVMERKPIERHXIEWIXLIXVMERKPIVMKLX WMHISYXXSJSVQXLIVSWIWLETIFIKMRRMRKEXXLI TSMRXIHIRHEWWLS[R
Step
'YXEGMVGYPEVTMIGISJJIPXERHKPYIXSXLIFEGOSJXLIVSWIJSPHMRK XLIVE[IHKIWMRIZIRP]8SWXEFMPMWIXLITIXEPWLETITPEGIEHSXSJ KPYIFIX[IIRXLIJSPHWSRXLIJVSRXSJXLIVSWI%W*EFVM8EGHVMIW GPIEVXLMW[SR´XWLS[
CHRYSANTHEMUM
Step
'YXEJIPXWXVMTETTVS\MQEXIP]X[SMRGLIW[MHIERH EWPSRKEWXLIJIPXTMIGI[MPPEPPS[%TTP]*EFVM8EG KPYIXSSRISJXLIPSRKIWXIHKIWERHJSPHXLI WXVMTPIRKXL[MWI
Step ;MXLWLEVTWGMWWSVWGPMT MRXSXLIJSPHIHWXVMTIHKI EPPXLI[E]EPSRKXLI PIRKXLSJXLIWXVMT'YXE GMVGYPEVTMIGISJJIPXJSV XLIFEWI¯XLMW[MPPFIXLI HMEQIXIVSJ]SYV¾S[IV 106 craftfocus
NEXT WORKING DAY DELIVERY AS STANDARD • WE ARE SELLING THE COMPLETE RANGE OF BEACON ADHESIVES
View our entire range at creative-distribut ion.co.uk
Step
7XEVXXSKPYIXLIGPMTTIHWXVMTSRXSXLIFEWIWXEVXMRK JVSQXLISYXIVIHKIEPPS[MRKXLIGPMTTIHIHKIXS JEPPSYXWMHIXLIIHKISJXLIFEGOMRKGMVGPI;SVOMRK XS[EVHWXLIGIRXVI[SVOXLIWXVMTMRXSXLIGIRXVIMREWTMVEP=SYQE] RIIHEHHMXMSREPWXVMTWXSGSQTPIXIP]GSZIVXLIFEWIHITIRHMRKSR[LEX FEWIWM^I]SY´ZIGLSWIR
ROSEBUD
Step 6SYRHSJJXLI GSVRIVWSJEWUYEVI TMIGISJJIPX9WMRK IHKMRKWGMWWSVWSV GYXXMRKMRE[EZ] QERRIVWRMTMRXSXLI WUYEVIFIKMRRMRKSR SRIIHKIEWWLS[R
Step &IKMRRMRKEXXLI GYXIHKIVSPPMRXSE FYHWLETIKPYMRKEW ]SYKS;LIR]SY VIEGLXLIGIRXVI GMVGPIETTP]KPYIXS XLIGIRXVITSMRX ERHKPYIMXXSXLI FSXXSQSJXLIFYH *SVEPP¾S[IVW]SYGEREHHJIPXPIEZIWMJHIWMVIH 8LEROWXS7YWER-.SRIW[LSHIWMKRIHXLIWIJIPX¾S[IVW JSV&IEGSR%HLIWMZIW&IEGSR%HLIWMZIWTVSHYGXWEVI HMWXVMFYXIHF]'VIEXMZI4VSHYGXW(MWXVMFYXMSR
A comprehensive range to meet your needs! Stand number Q15 for CHSI
T: 020 8953 2143 sales@creative-distribution.co.uk www.creative-distribution.co.uk Unit 4, Lockwood Industrial Park, Mill Mead Road, London N17 9QP
tried & tested
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r/o 31 Commercial Road Edmonton, London N18 1TP Tel: 0208 884 0999 Fax: 0208 884 4666 Email: mcourtsltd@btconnect.com Website: www.mcourts.co.uk
Wholesale Haberdashery Suppliers To shops, stalls, schools, colleges, carnival bands, dress & curtain makers, theatres, designers etc. See our huge range including Beads, Trimmings, Lace, Buttons, Ribbon, Sequins, Diamantes, Motifs, Zips, Cords, Thread, Masks, Feathers, Flowers, Bridal, Lingerie Accessories, Craft, Haberdashery, and much, much more.
10% OFF YOUR FIRST ORDER 2I[GYWXSQIVW WMQTP]IRXIVTVSQSGSHI ±2);'97831)6²EXXLIGLIGOSYX ETTPMIWXSEPPSVHIVWMRGPYHMRK8VEHI
The Kunin Group JUST LAUNCHED Premium 3mm Thicker Felt
Great Range of High Quality Buttons ;IGYVVIRXP]WXSGOE[MHIZEVMIX]SJHMJJIVIRXX]TIWSJMRHMZMHYEP KSVKISYW FYXXSRW MR ZEV]MRK WM^IW WLETIW HIWMKRW ERH RSZIP ETTIEP
We have the felt colours and designs to suit all your craft projects. Available in cut rectangles and bolts.
,YRHVIHWSJYRMUYIFYXXSRWMRZEVMSYWQEXIVMEPWMRGPYHMRK WLIPP [SSH GSGSRYX PIEXLIV LSVR QIXEP JEFVMGFIEHIH MXEPMER KPEWW 7[EVSZWOM'V]WXEPERHTSP]IWXIVTPEWXMG Trade Discounts - -J]SYEVIEPEVKIYWIVSVEWLST[MWLMRKXS WIPP SYV FYXXSRW SR TPIEWI GSRXEGX .YPMI SR XS STIREREGGSYRXERHVIGIMZIZSPYQIHMWGSYRXW
www.totallybuttons.com 01403 598014
For further information about Kunin Craft Felt please contact Fashion Futures Ltd, Units 1 and 2 Mace Lace industrial Estate, Ashford, Kent TN24 8EP. fashion.futures@btconnect.com Tel +44 (0) 1233 625227 Fax +44 (0) 1233 612352
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www.SENCHneedles.com Patents: US B151720 B2, Canada 2755302 Patents pending in Europe and China
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Issue 48 April/May 2015 Editorial deadline: XL1EVGL Advertising deadline: XL1EVGL Published: WX1EVGL 118 craftfocus
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