Creating a Licensing Program - Get Clients Now!

GET CLIENTS NOW!™ A 28-Day Marketing Program for Professionals, Consultants & Coaches C.J. HAYDEN, MCC TIPS & TRICKS FOR LICENSING TO TRAINERS & COACHES Best Products & Programs for Licensing • • • • • •

Aimed at an audience you already know well and can easily reach Integrated with your existing business and product/service lines Already has an established track record or fan base, no matter how small Can be taught or facilitated by those without in-depth training or experience Includes a package of supporting materials that licensees can share with clients Will hold your interest long-term or can be supported by staff or partners

Marketing Your Licensing Program • • • •

Simple and easy when licensing is a spinoff from other activities Visibility with your target market is key to low-cost, low-effort marketing Acquiring licensees requires trust; speak, write, network rather than run ads Offer free previews, teaser programs, or low-cost samples

Supporting Your Licensees • Makes your licensing program more attractive than packaged materials alone • Can include training, virtual licensee community, online licensee directory, plugs in your newsletter/ social networks, updates to licensee toolkit, other discounts • Training and support increases value of package and helps licensees succeed • Successful licensees renew; unsuccessful ones don’t What Can Go Wrong? • • • • •

Pricing your offer too low to pay for marketing, licensee support, or adding staff Pricing your offer too high for easy spinoff business, requiring dedicated marketing Licensees requiring too much handholding or policing Not enough time or focus to promote your program regularly Losing interest in the program but still having licensees to support

Learn more about C.J.’s licensing program: http://www.getclientsnow.com/group_become.htm Read an in-depth interview with C.J. about licensing: http://www.cjhayden.com/content/CJ-Hayden-IMA-Journal.pdf Need more help with licensing? Get a free consultation with C.J. in return for your charitable donation to A Good Deed Tea. Donate $100 to help developing world women and girls, and you’ll get a 30-minute consultation plus a copy of my license agreement. Find out more at http://www.getclientsnow.com/silver