creating - Bitly

extraordinary

CREATING

SPORTS EXPERIENCES

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SPORTS OVERVIEW

OUR CAPABILITIES

Our creative and operational heritage spans over 30 years. During this time, our wealth of knowledge and experience has allowed us to produce successful events across a wide breadth of sectors, from charity, healthcare, energy and technology, to luxury and retail, to financial and professional services.

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Objectives linked to staff engagement and wellbeing, CSR/charity, brand loyalty and client relationships all benefit hugely from effective sports challenge events.

Mass Participation Employee Engagement Wellness Initiatives Client Development Fundraising Consultancy Sports Marketing Sponsorship Experiential Events Activations

“ sport is unique - it can

inspire, build, connect, strengthen and ultimately bring people together.

“

- RUPERT MARTIN, HEAD OF SPORTS

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We understand that with so many agencies to choose from, finding the perfect partner can be a bit of a challenge, and that it requires a great deal of trust. … Trust us!

Understanding the Marketplace

Developing a Viable Concept

Initial Project Scoping

Event Delivery

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“Sport can help clients

reach, engage and connect with internal and external audiences.

- SAM KANTOROWICH, SENIOR EVENTS

“

OUR PROCESS

OUR REACH WMP Projects WMP Offices

OXFORD, UK

LONDON, UK GENEVA, SWITZERLAND BEIJING, CHINA

SHANGHAI, CHINA DOHA, QATAR

“ with presence 


across the world, 
 we can ensure 
 global impact through local knowledge

“

- RICHARD COOK, MANAGING DIRECTOR

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DUBAI, UAE

Showreel

love WE

TEAR JERKING CONNECTING

contemplating BELLY LAUGHING

MIND BLOWING thought provoking BREATHTAKING

JAW DROPPING

events

SPINE TINGLING S PORT S E V ENTS / LIVE EVENTS / DIGITAL
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eye catching

DIGITAL EVENTS CEREMONIES CONCERTS

MEETINGS

SPORTS

Handpicked venues, precision planning and a team to cater for every need, throughout the day.

Mass participation management, audience engagement and safe, reliable execution.

If you are hosting a meeting for clients or staff, we will work with the venue and trusted suppliers, to give you a seamless experience that allows you to focus on the tasks at hand.

Our dedicated sports experts create creative and exhilarating sports events, to help you pack a punch with participants and positively engage with audiences.

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experiential Connecting with audiences, creating brand awareness and leaving lasting experiences. Whatever your goal, our team will meticulously plan and deliver memorable experiences, to raise the profile of your brand and set you apart from the competition.

CEREMONIES

LAUNCHES

multichannel

Atmospheric environments, exceptional staffing and thought in every detail, for inspirational ceremonies.

Creating excitement, building drama and delivering impressive launch events which wow guests.

Immersive online events, cleverly coded experiences and apps to complement offline activity.

We understand the importance of celebrating and inspiring success, so our team goes further to ensure that every element of your ceremony runs like clockwork.

Whether you are releasing a new product or making an global announcement, we know how to engage press and public, for a launch that continues to deliver fantastic results.

Our team includes specialists who create sleek digital environments, which seamlessly connect your audience with your event or brand, in the palm of their hands.

CONCERTS Raising the roof, impressing clients and delivering fabulous experiences like no other. We arrange intimate performances for selected guests, or large scale concerts for thousands to enjoy. Trust us with every detail, from artist selection to AV.

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CASE STUDIES

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DIGITAL EVENTS

CORPORATE SPORTS DAY

WEE JAUNT
 GLASGOW

ZIGGUART

WEE JAUNT
 EDINBURGH

PEDAL FOR
 SCOTLAND

ACTIVE YOU

RIDE 100 SERIES

END TO END
 ULTRA

CORPORATE RIDES

WEE JAUNT FALKIRK

GARMN RIDE OUT

SPLASHFEST

SHINE NIGHT WALK

LEAP THE PEAKS

MASS PARTICIPATION

Pedal for Scotland Challenge WMP were chosen to deliver Pedal for Scotland. We needed new routes and a substantially enhanced overall experience to keep riders returning to the event. A major objective was to grow the corporate element of the event.

Solution We designed and delivered 3 challenges to cater for all riders levels, over 3 days:

• Created the Gold Team Challenge that encouraged corporates to get involved in teams

• Classic Challenge: 45 miles, fully closed roads from Glasgow to Edinburgh

• Big Belter: 110 miles from Glasgow to Edinburgh

• Wee Jaunts: 3x shorter, family friendly, closed road rides in Edinburgh, Glasgow and Aberdeen.

Results • 10,000 cyclists took part

• 99% said this was the best version yet

• 46% new to the event

• 22 Corporate teams including RBS, AG Barr & STV

http://pedalforscotland.org/ S PORT S E V ENTS / LIVE EVENTS / DIGITAL
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MASS PARTICIPATION

Shine Night Walk Challenge Every year, Cancer Research UK needs a different, more exciting route for its biggest fundraising event of the year, Shine Night Walk, in order to attract existing and new participants.

Solution As CRUK’s event consultants, we are tasked with creating an iconic marathon course through London. This takes in the best of London’s heritage, culture and the ‘Top 10 London Sights’ (according to Time Out) and many more.

On event night, our Event Control Director manages volunteer marshals, stewarding, road closures, H&S, stakeholder consultation, signage and Pit Stops, ensuring Shine runs safely and smoothly.

Results • 16,000 participants safely completed the iconic, yet challenging city course

• Safe management of large numbers of participants - including flow through a finish venue too small to hold all

• £4.6 million for CRUK

• Feedback showed course design best in class

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MASS PARTICIPATION

SplashFest Challenge To raise awareness of the RNLI and increase its membership base away from traditional coastal towns. They engaged WMP to design a major mass participation event in the capital aimed at urban families.

Solution We chose Battersea Park, London, to host the inaugural ’Splashfest’ - a water based family challenge day. Part aqua experience, part festival, Splashfest encouraged children and adults to enjoy a range of water challenges, all while promoting the incredible work of the RNLI. We designed the website, registration, onsite activation and created and delivered the entire event.

Results • Over 5,000 participants in first year

• New memberships signed up

• New sign ups to newsletter

• Increased appreciation of RNLI

https://www.splashfest.co.uk

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EMPLOYEE ENGAGMENT

Daiichi Sankyo - Active YOU Challenge As part of Daiichi Sankyo’s internal YOU campaign WMP created a sports initiative to run throughout the year with the aim of encouraging employees to get active, healthy and engaged.

Solution WMP created the “Active YOU - Steps for Change” campaign to run alongside YOU. A collective goal of 10 million steps as an organisation was set. Steps would be recorded at the 4 main touch-points in the year on pedometers handed out to employees.

Not only would this encourage a change in behaviour to become more active but employees and the organisation would also commit to raising a penny for every step recorded for charity.

Results The first Steps for Change event - “The Warm Up” resulted in:

• Surrey - 356,951 steps

• Peaks - 266,399 steps

• 100% of participants enjoyed the challenge and would recommend to other employees

https://youtu.be/sGfa-6YBh68

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EMPLOYEE ENGAGMENT

QP - National Sports Day Challenge Qatar Petroleum wanted to create a bespoke event to engage their employees, friends and families on National Sports Day. A PR stunt for the local press was also required.

Solution WMP designed and delivered an event for 7,000 of its staff and their families, at Doha’s Aspire SportsPark including ten different sections - with sporting activities taking into consideration all age ranges and abilities.

To kick off the day in style (and to ensure media-friendly images for the next day’s newspapers), we organised the formation of a human QP logo using 600 staff volunteers which was shot from above in a cherry picker. 

Results • 7,000 happy, active participants

• Despite being first time tries at many of the sports, it was a very safe event

• Well-received, culturally sensitive stage entertainment

• Blanket coverage in multiple national newspapers the following day

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EMPLOYEE ENGAGMENT

EMPLOYEE ENGAGEMENT YBS - Leap the Peaks Challenge The Yorkshire Building Society were looking for a accessible and fun fundraising event as the highlight to their support of End Youth Homelessness.

Solution WMP created a new event concept - ‘Leap The Peaks’ which saw participants walk 9 miles and abseil on the Monsall Trail in the Peak District.

WMP managed all aspects of the event including full logistics, routes, accommodation, food, and participant transport from regional offices across the country.

Results • 350 people took part in the event increased from the initial predicted 200 participants

• Most popular YBS staff engagement event to date

• Exceeded Fundraising targets

https://youtu.be/2Y9VJZsz9lc

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CLIENT DEVELOPMENT

The Climb Why Challenge events impact objectives linked to engagement, wellbeing, CSR/charity, brand loyalty and client relationships.

Opportunity

• •

Cycling market relatively underdeveloped, compared to running.

Gap in the market to establish a new, cycling concept for the corporate / City audience.

Solution A new B2B mass participation cycling event - The Climb dubbed the ‘JP Morgan on Bikes’.

Aimed at corporate audience who would enjoy a day of participatory, semi-competitive cycling and relaxed networking within easy reach of The City.

Involvement Options

• • •

Team entries with cycling and hospitality packages.

Extra packages available to those wanting

Options available for Title and Event Sponsors partnerships

www.theclimb.cc

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CLIENT DEVELOPMENT

End to End Ultra Challenge A small corporate group from Knight Frank wanted a bespoke challenge that would push them physically and enable them to raise money for Thrivor.

Solution WMP created a new event concept - a Cycle from John O’Groats to Land’s End, climbing Britain’s three highest peaks along the way - in just ten days - climbing a total elevation of Mount Everest x 3!

WMP managed all aspects of the event including full logistics / routes / accommodation and food as well as securing commercial partnerships and managing social media for the trip.

Results • A website was also created and managed where participants could link their Just Giving pages.

• Cycle 1,054 miles

• Gain 20,622m riding elevation

• Climb Ben Nevis, Scafell Pike & Snowdon (3,407m elevation)

• £30,000 raised

www.endtoendultra.com

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BRAND LOYALTY

Garmin Ride Out Challenge To design and manage a ride for Garmin to showcase the brand and raise money for Action Medical Research.

Solution WMP designed and managed a fully marshalled 50 mile route, through the New Forest offering one of the most scenic cycling experiences in the country - a stunning blend of forest roads, quaint villages, tree-lined bends and far reaching views.

Results • Live Q&A with pro cycling teams and special guest

• 800 riders

• Over £35,000 raised for Action Medical Research

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BRAND LOYALTY

AON Ride Challenge To design and manage a ride for AON engage employees, entertain clients and raise money for Action Medical Research.

Solution WMP designed and managed three different routes to cater for all abilities. Starting in Tunbridge, the rides took cyclists across the Garden of England showcasing come of the very best scenery that Kent has to offer.

Results • 150 riders

• Over £70,000 raised for Action Medical Research

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FUNDRAISING

Ride 100 Series Challenge Action Medical Research (AMR) needed specialist support in the pre-planning and onthe-day management and delivery of their Ride 100 events and various corporate partner ides.

Solution Given our cycling experience, WMP were chosen to manage and deliver these events, under the Action brand. From pre-planning, route finding, all on event support and full delivery, we are now firmly established as Action’s cycling event deliver partner.

Results • Seamless transition for Action from managing all events internally to handing over to WMP

• Depth of partnership enables the internal team to focus resource elsewhere, knowing their client rides are taken care of to the same quality and precision

• Engagement and fundraising remain high, and brand perception of Action protected due to WMP working under the Action brand

https://www.action.org.uk/events/cycling/ ride100-series

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FUNDRAISING

Monster Triathlon Challenge Turn a one-off corporate fundraiser into a viable, annual public challenge event, that retains its uniqueness in the busy triathlon marketplace.

Solution Partnering with the Sabre Trust charity, we’ve extended their initial event from 2016, to create this epic seven-day Monster Triathlon.

Participants swim 5km in Loch Ness, cycle 550 miles over 5 days to Windsor, then a 50km ultra marathon to Richmond.

Entrants can support their own charity, or benefit from discounted places for fundraising for Sabre Trust.

Opportunities • Individual and team relays entry options

• Charity packages available

• Corporate team entry - support charity fundraising, staff engagement, wellbeing

• Sponsorship - align brand with UK’s toughest triathlon, access to 15,000+ database plus UK tri club members, onsite branding, extensive media coverage

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If you like what you see please get in touch We would love to work with you Rupert Martin Head of Sports E: [email protected] T: +44 (0) 203 735 9720

London

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Oxford

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Doha

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Dubai

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Geneva

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Beijing

OUR CLIENTS

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THANK YOU! WE LOOK FORWARD TO WORKING WITH YOU. S PORT S E V ENTS / LIVE EVENTS / DIGITAL
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CONTACT Rupert Martin - [email protected]

www.wmpcreative.com