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26 JULY 2017

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CMV CATCH UP Q&A with the company's head of sales THE RIVER CRUISE LINE

PONANT LAUNCHES

Appoints new head of marketing

Launches 2018 preview brochure

Summer 2019 Arctic sales

M THI ALL OR S E I AN NS D ID E

VOYAGES TO ANTIQUITY

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Wednesday 26th July 2017


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Q&A with Lisa Jacobs, head of sales, CMV 1)What does your role include and how long have you held it? I joined CMV in 2010 at an exciting stage in our development when we were just getting ready to launch a second ship. In just seven years, our ocean fleet has expanded to five ships with a capacity close to 100,000 passengers to become what we consider to be Britain’s largest and leading independent cruise line. Backed by a very talented business development and sales support team, my role focusses on developing trade business though a wide range of cooperative sales & marketing initiatives. An astonishing 80% of our sales

are driven by trade which we are most definitely delighted with and we sincerely thank all our trade partners for their continued support. 2) What are your recent updates and plans for the next 12 months? With the addition of Columbus, adding an extra 25% capacity to our cruise programme, I need to look at which of our trade partners can in turn harness this opportunity and in turn grow their business with us. I am certainly receiving considerable desire to do so from many of our travel agent partners. And now, with more departure ports than any other cruise line,

there are great opportunities for travel agents across the UK. 3) What type of customer does CMV suit, briefly explain the product? Our fleet of smaller to mid-sized cruise ships appeal to those who find the mega resort style ships too large and prefer a more intimate environment with personal service from a friendly and attentive crew. Our scenic cruise programme offers a wide choice of fascinating itineraries ideally suited to a more mature audience looking for scenic splendour and cultural interest. With a choice of 11 UK departure ports, CMV offer the most convenient way to start a cruising holiday. 4) How do you work with the travel trade? The travel trade is our life blood and we aim to work with agents as closely as possible to build our businesses profitably together. Our team of Business Development Managers are there to assist with marketing initiatives and training. We are also members of TIPTO where agents can learn more about us in a relaxed and fun environment. Plus we offer an extremely comprehensive ‘ship visit programme’ enabling agents to step on board and see the ships first hand. A delicious lunch is also included. 5) Why should agents sell a CMV cruise? CMV is Britain’s leading independent cruise line offering scenic cruising holidays from 11 UK ports. Guests can enjoy a more

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Amazing Offers! traditional British cruise experience on board smaller to mid-sized classic- style cruise ships. A true alternative to the otherwise mega resort-style ships built today. We offer 12.5% enhanced basic commission; promotional support; and importantly, no book direct discounts. With 95% of our guests rating their cruise experience as good or excellent and with more and more returning each year, why shouldn’t agents sell CMV?

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Voyages to Antiquity appoints new head of marketing

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ichard Tarrant has joined Voyages to Antiquity as the new head of marketing. Tarrant joins from Titan Travel where he held various senior marketing positions including head of marketing communications and offline marketing manager. Prior to joining Titan, he worked for the tour operator Kuoni. Tarrant will report to managing director, Jos Dewing, who has led the cultural cruise line since 2015. Jos Dewing said: “I’m thrilled to welcome Richard

Ponant launches summer 2019 Arctic sales

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Richard Tarrant

to the Voyages to Antiquity team. His impressive track record in working with household names within the travel sector brings valuable experience to our business. It is an extremely exciting time at Voyages to Antiquity with our first Cuba and Caribbean season about

to start, followed by the new 2018 programme launch.” Tarrant’s role will include trade and consumer marketing. The role works hand-in-hand with Voyages to Antiquity’s head of commercial, Michelle Daniels.

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The River Cruise Line launches 2018 preview brochure

T Ponant

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onant opens its summer 2019 Arctic sales on 27 July 2017 Customers who book early can benefit from discounts of up to 30% on 23 departures. Itineraries are to the heart of the Arctic and the Great North. In addition to expeditions to Spitsbergen, Greenland, Baffin Bay, the Aleutian Islands and Alaska, the cruise line will also embark customers to Iceland on board new Explorer Class ship Le Champlain (launching in September next year). In 2019, it is launching two Arctic itineraries, Greenland of the Great Explorers and the Magnificent Volcanoes of the Aleutian Islands: Greenland of Great Explorers, on board L’Austral From Longyearbyen to Kangerlussuaq, departure on 12 July (for 14 nights), prices start from €8,850 Magnificent Volcanoes of the Aleutian Islands, on board Le Soléal From Petropavlovsk to Juneau, departure on 24 June (for 12 nights), prices start from €7,000.

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he River Keukenhof Cruise Line has unveiled its first brochure for 2018 following the purchase of the brand by Arena Travel earlier in the year. The brochure is a preview of the full 2018 programme and focuses on the four-star ms Serenity, including sailings on the Dutch Waterways, Rhine and Danube, as well as a selection of festive cruises for 2017. The ms Serenity is one of two ships chartered exclusively by The River Cruise Line in the UK and has recently undergone a £700,000 refurbishment of its lounge and bar areas. New, exclusive and updated for 2018: To commemorate the centenary of the end of the First World War, the operrator will offer two departures of a seven day Battlefields & Stories of the Great War cruise through Holland and Belgium, taking in Brussels, Antwerp and Ghent and with

excursions to First World War battlefields at Mons and Ypres. Departure on 27 April. Priced from £879 per person. Celebrity gardener Charlie Dimmock returns to the company for a second year to join the 3 May departure of the seven day Springtime in the Gardens of Holland & Belgium cruise. Priced from £929 per person. Romantic Rhine & Swiss Delights : This popular itinerary has been extended for 2018 to depart from Amsterdam, following the Rhine from its tributaries in the Dutch

Waterways to the mountains of Switzerland. Nine days from £995 per person, departing on 9, 23 and 30 May. In addition to new and updated itineraries, the programme includes increased flexibility of travel to join each cruise, with options by coach from 100 joining points nationwide; rail from St Pancras International; and air from London Gatwick and Heathrow as well as five regional airports. Also new for 2018 will be the option to join at the embarkation port, which is expected to be a popular addition for agents keen to dynamically package the cruises with other product and provide greater flexibility for their clients. The latest brochure features details of 2017 festive cruises aboard the ms Serenity. A new tour is the German Christmas Markets, priced from £399 per person, departing on 29 November and 2 December. READ MORE

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The Global Trav el Group’s s ales and bus ines s dev elopm ent m anager, M ar ie M acD onald ( left ) , congratulates Chr is tina Pegler ( r ight ) f rom M ilford Trav el on winning Global’s C unard book ing per formance incentiv e for £500 towards any C unard holiday.

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Royal Caribbean appoints new key account manager

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oyal Caribbean International has announced the appointment of Guy Farrow as key account manager Guy Farrow for the UK & Ireland. Farrow joins Royal Caribbean from FMCG equipment pooling business, CHEP, where he worked in account management, looking after logistics companies and food manufacturers. Farrow will report into Amanda Darrington, sales director for UK & Ireland, and will be responsible for a number of key agents across the country, dividing his time between the office and being out on the road. His appointment completes the key account management team at the cruise line. READ MORE

Abu Dhabi’s cruise industry set for back-to-back record-breaking seasons

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emand for voyages originating in Abu Dhabi from luxury lines Celebrity Cruises and MSC Cruises has led to a record-breaking season for the Abu Dhabi cruise industry. Celebrity Constellation carried more than 13,000 guests in 975 staterooms – a 95% load factor – during its six 12- to 15-night voyages that departed from Abu Dhabi in the 2016/17 cruise season. Forward bookings are up too, with demand for cruises departing

Abu Dhabi aboard Celebrity Constellation in the upcoming 2017/18 season up 23% when compared to the corresponding period last year. Meanwhile, MSC Cruises will return for a third successive season in 2017/18, once again homeporting its 3,900-passenger MSC Splendida at the state-of-the-art Abu Dhabi Cruise Terminal. Overall, Abu Dhabi is forecast to welcome more than 300,000

passengers from 148 calls made by 18 ships from 15 different cruise lines during the 2017/18 cruise season. This would be a double-digit percentage growth in passenger numbers from the 2016/17 season and an 8% increase in ship calls. An economic impact and forecasting report by Oxford Economics predicts that the Abu Dhabi cruise tourism segment will attract 450,000 cruise passengers by 2020, rising to 808,428 in 2025.

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Cruise News UK is a publication of Travel Daily Media Limited (UK). All content is fully protected by copyright law. Written permission from the Editor-in-Chief Mark Elliott ([email protected]) is required to reproduce any material. While every care has been taken in the preparation of Cruise News UK no liability can be accepted for errors or omissions. Content is published in good faith. Responsibility for editorial comment is taken by Jill Sayles